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HomeIndustriesERPProduct Information Management in B2B eCommerce

Product Information Management in B2B eCommerce

Product information management (PIM), or product data management (PDM), is collecting, organizing, and storing data related to a product. You can use PIM eCommerce for various industries, including manufacturing, retail, logistics, and more. PIM solutions can help businesses collaborate with suppliers, and customers, and streamline processes like order management, pricing analysis, and inventory control.


Table of Contents

What is Product Information Management?

Product Information Management (PIM) manages product information in a business-to-business context. Product information includes product data, product content, and product metadata. The goal of a PIM system is to capture, organize, store and manage all of this information so it can share effectively across an organization’s supply chain.

Moreover, PIM is an application that supports the management process of selling products online through many channels, such as retail stores or eCommerce websites. Other ways to implement PIM without using the software may be less efficient. However, they’re still effective methods to maintain product information in your organization.

A PIM solution can deploy as a standalone application or integrate into existing software tools like ERP systems or CRM tools. Because it’s so broad in scope, many different types of PIM software solutions available on the market today have been built to meet the specific needs of various industries and organizations.

PIM is typically a software application, often cloud-based.

PIM is typically a software application, often cloud-based. For example, you might find a cloud-based SaaS solution that your company can access from any device with an internet connection.

The term “product information management” can refer to different things, but it typically refers to software or tools for managing product information. 

This includes:

  • Product data
  • Images and videos related to the product
  • Packing materials and other materials related to handling/use of the product

How does PIM work?

Product Information Management (PIM) is a technology platform that helps you manage your product content. It can help you store, organize, and retrieve product data in a centralized database. It can also use to store product data in a cloud service.

PIM allows you to:

  • Centralize your product information to be available in one place for search and retrieval purposes. This saves time when finding what you’re looking for. This is because all relevant information will be at your fingertips instead of spreading across multiple systems.
  • Create products faster because the process becomes streamlined, with fewer steps involved—no more having to send files between departments or teams for approval each step along the way. Instead of doing this manually, PIMs automate these processes, so they happen automatically according to rules created by users who understand how their specific business operates best while maintaining high standards of accuracy and relevancy.

Who uses PIM?

PIM is used to manage information about products, people, and processes. It’s used by manufacturers, distributors, and retailers—any organization that needs to collect product information. PIM is also heavily operating in various industries, including consumer goods, retail, and manufacturing companies.

In addition to large multinationals, many small businesses use PIM. They include small manufacturers with just one or two products, retailers selling a handful of items, and start-ups selling their first batch of goods on Amazon Marketplace or Shopify stores.

Why do you need a PIM for eCommerce?

It’s no secret that the user experience is king in eCommerce. Customers don’t care how slick your website looks if they can’t easily find what they’re looking for. And with so many products on offer, it’s easy to see why many sites are struggling to deliver a seamless customer journey:

  • The store is in the same product information in multiple systems (ERP, CRM, CMS)
  • Each system has its own data model and terminology
  • Inaccuracies make it hard for customers to find what they’re looking for

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How does your organization currently manage product data? What are your pain points with existing processes and systems?

The first step to understanding what PIM can do for you is to know what you’re currently managing product data. What is your current process for managing product data? How does it work? Do you have a lot of different tools in place that needs to be coordinated, reconciled, and updated regularly? If so, what are the pain points with this process, and how would you like those pain points to be addressed by a PIM solution?

A Product Information Management system helps businesses get the most out of their product content by creating, improving, and maintaining it.

PIM is a system that helps businesses get the most out of their product content by creating, improving, and maintaining it. With PIM, you can manage all the information that needs to share with multiple channels, including internal teams, retailers, and consumers.

Another example of how PIM works

A Product Information Management System uses technology to gather data on each product in-store or online. Then, it structures into an easy-to-use format that can access anywhere at any time. This is critical because it allows your business to quickly adapt to changes in the market or customer requests without having too much work involved from someone who isn’t familiar with how everything works together behind the scenes. 

Say, for example, when one department wants another one’s job done faster than usual. Still, there’s the only way for people except those two departments to work together because they’re tied up at different times due to other commitments.

Read Also: Product Recall Explanation, the Key for Business Expanse

Final Thought

A PIM is a powerful tool that can help your eCommerce business grow. It streamlines processes, improves efficiency, and increases visibility into product data. By automating repetitive tasks and providing centralized storage, PIMs allow you to focus on other essential aspects of your business. 

There are many different types of products in eCommerce, while we’ve outlined some key points about Product Information Management systems. This will help guide you toward choosing the right solution for your needs. You can start HashMicro’s Core ERP Software demo for free now.


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