The culinary business is a type of business that never dies. As long as there are still people who need to eat, this line of business will always be in demand. That is why more and more people are interested to start their own restaurant in recent years.
The culinary business development in South East Asia is very interesting. Various kinds of food are made to fulfill the appetite of food lovers. Not only that, a lot of ways were done to make their restaurant look unique. Such as offering free wifi, to a series of menus whose names you’ve never heard of.
The high interest in the culinary business makes competitions even more fierce. Unfortunately, many don’t last long because they only focus on the capital size, the menu, or the restaurant’s location. In fact, there are many other important aspects that must be taken into consideration.
For this reason, you need special tips before starting this business in order to outperform your competitors. Here are 7 of them:
Determine your target market
Before you determine your menu, you must choose your target market first, not the other way around. Determine who your restaurant visitor is. Either middle to the upper class or middle to lower class, parents and their children or young people, etc.
By determining who the target market is, you will know what the next thing to do. For example, what kind of food you want to serve, where is the best place to open your restaurant, and what kind of services you want to give to your visitors.
Take a good look at your competitors
A lot of entrepreneurs don’t realize that this research is important before you starting a culinary business. By doing this, you can outperform your business competitors in an easy way.
All you have to do is visit the busiest restaurant around the location where you want to open your restaurant. But don’t just sit down, order food, and go home. Pay attention to what kind of services are given by the restaurant owner. Take a look whats unique within the place, the menu, the price, and also the interior design.
Write down anything that you think can be improved and apply it to your restaurant. In this way you can be better than your competitor’s restaurant in many ways.
Choose the right location
There is no point in preparing delicious food or drink if your restaurant is located far from settlements or potential places, right? This is the importance of location survey places before starting a culinary business.
Choose a place that has the potential to bring a lot of visitors every day. Like for example near campus or office blocks. Students or workers who live in boarding houses prefer to eat out than cook themselves because it is more practical. With the right location, your restaurant will potentially be crowded with visitors even though you are not actively promoting.
Create targeted promotions
Let’s say you have chosen a busy location, but your culinary business is still don’t have enough visitors. Don’t panic. There are still other ways, namely by doing promotions. We suggest you leave word of mouth promotion. Although effective, this method will take time until you can see the results.
You can try to put up a banner on the roadside, distribute brochures, or use social media like Facebook and Instagram to market your product. Use quality images or videos to be posted on social media.
This method has been carried out by many famous culinary business owners and has proven effective in bringing visitors. Another method that you can use is to hold special events such as talk show about famous books or movies.
Take control of finances and raw materials
Many beginners in the culinary business don’t have a good financial or supply management. There are a lot of restaurant owners who end up hoarding as much raw material as possible without realizing that those raw materials get rotten pretty quickly.
In the end, this method will hurt your wallet pretty quickly. Before this happens, you need the right way to control your inventory. One of them by using restaurant software.
Restaurant software which equipped with an inventory module will help you control your inventory. You will no longer experience events where your restaurant is oversupplied or in short supply.
Manage your human resources
The success of a culinary business comes not only from their delicious food but also the services provided by your employees. This factor greatly influences your customer satisfaction.
The good service provided by your employees is greatly influenced by their level of happiness while working with you. A great HR management, benefits such as bonuses, standardized salaries, and a comfortable work environment also have an impact on your staff happiness.
Use restaurant software
Our last tips; we recommend you to use a system that helps you automate your culinary business aspects. By automating inventory management, finance, and human resources, you can focus your attention on developing your business.
Automation of the above aspects can save you from time-consuming work such as stock taking, bookkeeping record, and labor intensive. Restaurant software can also help your employees to be more productive at work.