HomeProducts5 Marketing Strategies Every Startup Or Small Business Can Afford!

5 Marketing Strategies Every Startup Or Small Business Can Afford!

Business Strategies to Improve Your Business

Why Business Strategies is Important?

Knowing how to market and sell products will improve your company’s performance. Make no mistake, selling goods is not just an offer to the public. However, how can these products captivate the hearts of the people we offer. Therefore, the right sales strategy needs to be implemented.

Marketing occupies a strategic position to achieve success in a business. If a product has good quality, it will not be able to generate multiple profits if it is not accompanied by a precise marketing strategy.

Without a good marketing strategy, it is quite difficult to develop a business. Moreover, the risk of losing competitiveness is very possible. Therefore, learning about marketing is very important in running a business.

What is a Sales Strategy?

Sales strategy is a way of getting sales revenue (sales) which is based on the strengths, advantages, and influence of the company or person. Then it is converted into an actionable plan to find new customers or develop existing customers.

What types of products do people like? Who is the target market for the products we sell? Does the way we sell affect the behavior or not of our goods?

Some Sales Strategies That Businesses Can Run

1. Know your target market before starting to implement your product marketing strategy

The target market is a group of people who are the target sales of your product. Generally, the target market will have the same characteristics in terms of habits, demographics, and others. In other words, the target market is the potential buyer should obtain information and related promotional products in market. That is, you need to seek appropriate measures to reach consumers very well. end goal, to make consumers buy your product. For example, you want to sell shirts. Adjust to the specifications of your product, what age for men so that it doesn’t get the wrong target.

2. Using social media as an intermediary with the seller

The digital world is very broad and also provides a large space for you to develop more towards success. In this day and age, many people prefer to shop online because it is easier and faster. In addition, we can also use a catalog strategy, and include examples and models of the products you sell.

3. Use maximum photos

In buying a product, interest is the first impression so it must have appeal. Therefore, the photos you use should not be arbitrary. Even though your business may be a business that has just entered the community, you still have to give your best and also more to attract people’s eyes.

4. Make a Giveaway or Discount

Who doesn’t like getting products for free? Of course there must be a lot. So that we can use this opportunity to promote the business that we run. For example, giving free products on condition that you follow your business account first, and follow the giveaway rules. Giveaway can be one of the easy conditions for marketing, and so that people are “aware” of your business. No less interesting with giveaways, discounts will also captivate people’s hearts. By giving a discount from the total price of goods, it will attract people’s interest as well.

5. Maintain good relationship with consumers

A lot happened in the online shopping world related to the seller who was less friendly and eventually became viral in cyberspace because of the complaints from buyers who were disappointed with the online shop’s services. Yes, the digital world is that bad. People will feel that we as sellers do not have a good attitude, while service is number 1 for making buyers feel comfortable.

Also read : Five Strategies in Developing a Marketing Plan


This strategy is an additional strategy that you may have heard of before. But more than that is how to create loyal buyers, and repeat buyers. This means that before marketing a product, there are wise steps that must be taken to make the business a success.

Those are some sales strategies that can be carried out easily so that the products sold can sell well in the market. Hopefully these tips can also help and inspire you business beginners so that your products can compete in a wider world.

Also read : Business Strategies 2020

Interest in getting savvy tips for improving your business efficiency?

Full-time Internship Content Writer at HashMicro | Content is the reason search began in the first place.


Please enter your comment!
Please enter your name here

Looking for software system to improve your business efficiency?

Get a free consultation with our business expert by filling in this form!


Rachel Panjaitan
Typically replies within an hour

Rachel Panjaitan
Looking for a Free Demo?

Contact us via WhatsApp and let us know the software you are looking for.

Claim up to 80% Productivity Solution Grant for various HashMicro Software!
Book a Demo by WhatsApp