In the second quarter of 2020, a lot of businesses change their marketing strategy from the offline model to online. The COVID-19 pandemic makes a lot of business owners shift their marketing budget to digital platforms to market their products, including restaurants.
There are plenty of online marketing benefits compared to offline marketing. From the budget aspect, you can save a lot of money with online marketing. Renting a billboard space might cost you a fortune while advertising on social media is far more affordable. Moreover, you can’t target a specific audience with offline marketing. With the digital platform, you can target a particular niche for your business.
Seven online marketing strategy tips for a restaurant business
In this article, we will discuss some online marketing strategy tips for restaurants in 2020. There are seven points in total that you can try for your business right away.
Push reviews on aggregator platform such as Zomato or Ubereats
Recently, more and more people begin to check for the restaurant’s ratings and reviews before ordering some meals. Zomato and Ubereats are two platforms that people use the most to look for reviews.
Make sure your restaurant giving the best service to make sure every visitor happy and give you positive reviews on those platforms. As you raking high ratings and excellent reviews, your restaurant’s credibility will improve and encourage more customers to order from you.
Create an interesting menu
Customers usually scroll through your restaurant menu before they decide to buy something. But if you have bland, dull, black, and white photos, no customer will be impressed by it. Make your food more appealing to make customers want to buy it just by looking at it.
You can use e-menu software to manage your online menu and make it more attractive. The software also makes it easy for customers to order online from the comfort of their homes.
Promote on social media
Promoting your restaurant business on Facebook and Instagram is a solid marketing strategy. Every minute, there are millions of people devouring content on those two platforms. The first thing you should do is getting a lot of followers for your restaurant’s account.
To achieve this, you can work with an influencer to get more followers. After that, you can start making catchy yet relevant posts. Use hashtags to reach more customers.
If this is your first time doing social media marketing and don’t have a lot of followers, worry not! You can still target your customer via ads. The benefit of advertising on these two platforms is how easy it is to target a specific audience along with their age range, locations, and their interests.
Collaborate with influencer
This strategy is proven effective to increase your restaurant’s Facebook or Instagram followers. With the help of influencers, you can reach thousands, even millions, of people in a short amount of time.
But make sure that the influencer matches your business theme. For example, you can invite a famous food blogger to try one of your menus. Their followers usually have the same interest and can benefit you in the long run.
Take advantage of SEO
Besides social media, SEO, or Search Engine Optimization is one of the best online marketing strategies. If your website can rank higher in the Google search engine for a particular keyword, you can get more visitors to your restaurant’s website.
To achieve this, you need an SEO specialist’s help. They will provide insights and guidance as to what needs to improve and fix from your website to increase your website ranking.
Promote health and safety practices
The coronavirus pandemic makes a lot of people worry about their wellbeing. Even when ordering food online, people need a guarantee that their food is safe and free from the deadly virus.
Therefore, you need to tell your customers that your food is safe since you implement strict health and safety protocols via your social media channels. Let your customer know that your staff is always using masks when working on the kitchen, and you send their food with a closed and secure box.
It’s a solid strategy to improve your restaurant’s brand image and shows that you are responsible and care for your customer’s safety.
SMS and email marketing
Though only a handful of people using SMS today due to the popularity of WhatsApp and LINE, promoting your business via SMS and email is still proven effective until this day. One of the benefits of SMS and email marketing is far more affordable compared to Facebook and Instagram advertising.
SMS and email are quite capable of spreading information about promotions and discounts held by your restaurant. But you need to make sure that you don’t spam your customer’s inbox. Two until three times a week is sufficient to send email or SMS.
Online marketing strategy plays a vital part in your business success in 2020. With the pandemic still going on and the ever-increasing use of the internet has made online marketing strategy the choice of many businesses. If this is your first dive into online marketing, then you can try seven tips above as a starter. Good luck!