Year end is perhaps the busiest time for any business owner. There are a lot of things to do. Aside from creating financial statements, performing annual stock taking, and preparing employee bonuses, there is another important duty that needs to be done, namely a profit review. A year-end profit review enables you to build the right strategies to increase your profits next year. Here are several tips you can implement to conduct a successful year-end profit review.
How to Run a Successful Year-End Profit Review
There are several important things that you must prepare before conducting a year-end profit review so that you get effective results that can help you determine the resolution next year.
It’s impossible to carry out a year-end profit review without accurate and detailed financial statements. Make sure you have collected all your financial statements consisting of an income statement, a cash flow statement, statement of changes in equity, and a balance sheet.
To ensure there are no invalid data, miscalculations, and duplicate data in your financial statements, we recommend that you use the right accounting system. With a great accounting system, not only can you accurately figure out your total income in a year, but you can also track your profit and loss in each business location as well as your accounts payable and accounts receivable in just a few seconds.
You also need sales data over a full year to effectively analyze your sales strategies, since these are one of the factors that affect your profits. With an advanced CRM system, you can find out your most successful promotional techniques, most effective source of leads, and sales reps with the most accomplishments, to help you develop effective strategies for increasing profits next year.
If you generate your income by selling goods, then an inventory report is necessary to make it easier for you to evaluate your stock turnover. A complete and accurate inventory report can be generated instantly with the help of a reliable inventory management system.
Know how long it takes for each product to sell, which products sell the fastest (and vice versa), which products have the most demand, and how long it takes to get your products restocked, so you can make improvements next year.
In addition to preparing those three important data, you also need to collect feedback from each department, specifically sales, finance, and CRM departments, for optimal evaluation results.
What should be reviewed?
Expectations VS Results
Write down your expectations this year and then compare them to how they turned out. From here, you can find out the shortcomings of your strategies, what worked, and what didn’t work. However, it is also important to assess whether your expectations were realistic or too high so that you are not only focused on the results but also every effort that has been made.
Operating costs consist of employee salaries, rental fees, procurement costs, production costs, and other expenses related to the maintenance and administration of your business. Know which processes cost the most and find ways to reduce these costs without having to reduce the quality of your product or service.
The best way to reduce operating costs is to automate your business processes, so you can save on labor, production, inventory storage, office supplies, and many more. Leveraging business software can significantly help increase your revenue.
Level of Efficiency
Check the level of efficiency in your company. How fast can your team deliver a project to a client? How long does it take to record the availability of assets or inventory? Or how fast can you deliver orders to customers?
Inefficiencies such as manually performed stock taking, paper-based report generation, late stock replenishment, etc. need to be eliminated for optimal revenue. These manual processes take a lot of time and also costs (for labor, late compensation, office supply purchases, etc.), causing you to lose many opportunities.
Sales and Marketing Strategies
Review the sales and marketing strategies that you have been implementing. Some points you should ask are:
- Where do you get the most leads from?
- What marketing efforts cost the most but generate the fewest leads?
- What marketing methods have you never implemented, but your competitors have?
- How successful are your promotional tactics? How much has your income increased after using these techniques?
- How is the collaboration between your marketing and sales teams?
Business Growth Bottlenecks
Make a list of all the things that have been holding your business back. You need to ask all the managers and staff across all departments about the problems they have been facing. You might not know the difficulties they have been enduring and this can significantly affect your revenue if left unchecked. That is why it is crucial to analyze your business growth bottlenecks before the turn of the year.
Conducting a year-end profit requires you to review various aspects of your business that have an impact on your profits, such operating costs, efficiency levels, sales and marketing strategies, and bottlenecks. After conducting an evaluation and an annual meeting with the whole team, you will have to set a timeline so that you can successfully achieve your goals next year.