HomeIndustriesRetailFMCG: Big and Profitable Business

FMCG: Big and Profitable Business

The retail industry including the web-based retail software has been overgrowing in recent times. It happens because of the increasing number of community needs and challenges for companies to meet them. This development also occurs because of the increasing number of productive age who have many needs. Therefore, to balance the high demand for people’s needs, many FMCG industries are implementing an integrated retail systems.

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In Singapore, the FMCG industry is progressing, as seen from the increasing number of existing FMCG companies. There are more and more FMCG companies because they have significant profits and also a lot of consumers. Another reason is that many companies in this industry are flexible online and offline sales systems that can adapt to all conditions.

In developing a retail business, you can use the most complete Hash Retail Innovation System from HashMicro to maintain stock availability, increase employee productivity, customer management, and automate your company’s financial transactions. Find out more about retail software pricing scheme calculation here before implement this to your business.


Definition of FMCG

FMCG Supermarket
Source: McCartney Design

Fast-Moving Consumer Goods or FMCG is a product that sells quickly in the market. The price is relatively low. It is also helpful for everyday life. Although the profit is small in selling this item, the quantity sold is huge, so the total profit is still significant. It means that these products sell quickly, and the products that are sold are products that consumers use every day. These products have a short shelf life due to high consumer demand for perishable goods. So, you need Supply Chain Management Software to keep up with fast-paced markets.

The following are some examples of FMCG products:

  • Instant food
  • Snack
  • Packaged drinks
  • Processed foods (cheese, pasta, etc.)
  • Toiletries (soap, shampoo, toothbrush, etc.)
  • Drugs

The Characteristics of FMCG

Consumer point of view

Consumers are one of the essential aspects of the company. Without consumers, the company will not make a profit and cannot achieve its goals. From a consumer point of view, here are the characteristics of FMCG:

  • Repeat product purchases 

Consumers will always buy products quite often and repeatedly. The regular period can be once a week, once a month, or once every three months.

  • Lack of loyalty 

Consumers feel not tied to a brand or product image that can cause their favorite product to change.

  • The price is relatively low 

It is because FMCG products tend to be affordable and cheap for consumers. In addition, there are many product variants with various packaging to reach a broader society.

Company point of view

Companies see this industry differently. The company sees this as a good business because it can sell many products and have many consumers.

  • Abundant stock availability. This stock comes from manufacturers who produce as many products as possible. To do this, companies need to create multiple production sites or factories in various locations.
  • Large distribution network. It means the distribution network can reach various regions to remote areas.
  • High Inventory turnover. The point is high and efficient stock turnover. Producers must be able to provide a large stock in a fast time in the field.

FMCG in Singapore

The industry has been down recently due to the pandemic. The pandemic caused a downturn in many industrial sectors. However, unlike other industries, FMCG can still survive during a pandemic because it is a product that people need every day. In addition, this industry can also make flexible sales online and offline. In this way, this industry can still survive, even though the number of sales from the pandemic continues to decrease.

FMCG Company Example

  1. Unilever

Unilever is a multinational company that was established in 1929 in the United Kingdom. This company has many products from food, ice cream, vitamins, tea, coffee, toothpaste, and many more.

  1. Danone

Danone is also a multinational company that was founded in 1919 in Spain. The company’s products are very diverse, from coffee, baby food, packaged drinks, and dietary supplements.

  1. Indofood

Indofood is a packaged food and beverage manufacturer based in Jakarta, Indonesia. The company exports foodstuffs to various countries in Australia, Asia, and Europe. Indofood products are instant noodles, biscuits, snacks, ice cream, syrup, milk, and many more.

Industry Challenges of FMCG

All businesses must have a challenge, including FMCG. Products from this industry can reach all society levels. It could even be that all society levels use the same products and brands. But on the other hand, the availability of a large market is a challenge for this industry. Because the type of product is perishable, producers must be able to produce efficiently with proper management.

Intense product competition is also a big challenge for this industry. Consumers will remember which brand was the pioneer and buy that product over and over again. If this happens, it will be difficult for the new product to replace the pioneer product. Therefore, companies need to continue to innovate in making a unique product so that consumers become interested.


FMCG is a big and promising industry, but there are also many challenges in it. Various manufacturers and brands are well known in this field. The choice of products is also increasing to meet the various needs of consumers. For business people, this is a big market opportunity because consumers always have their own needs.

To maximize profits in this industry, you can use HashMicro’s CRM Software-Sales. With this software, you can make your sales more innovative and more effective and increase the sales team’s productivity. You can also determine which marketing efforts are most effective by analyzing which sales channels contribute the most. Contact us now to implement this system in your business.


Interest in getting savvy tips for improving your business efficiency?

Muhammad Syahrian
Muhammad Syahrian
Content Writer Intern at HashMicro. Passionate and hardworking person to develop my marketing skill.


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