HomeProductsCRM8 Steps to Improve Customer Service in Retail Business

8 Steps to Improve Customer Service in Retail Business

No matter what type of business you run, providing the best customer service is a must. Bringing in new customers by holding promotions is great, but the key to surviving retail business is customer service.

Good customer service can increase your customer retention. Not only that it also increases the likelihood of your customers recommending your business to their colleagues and relatives.

Then, how do you improve customer service in the retail business? Here are 8 steps you can apply, starting today.

Pick up the phone from the customer

The first step you can do is by answering your customer phone call. Don’t let the phone ring for too long, let alone you didn’t pick it up. If it happens, make sure you call the customer back.

Also, make sure the one who answers the customer’s call is not a robot. Your customers want to talk to a person, not a fake recorded sound. If needed, use a helpdesk or CRM system to make your telephone call recording easier. Thus, handling customer tickets can be better and quicker.

Don’t make fake promises

Among the other steps, this is the most important one. If you promise your customers that they will receive the item they buy by tomorrow, try to make it happen.

If you do not deliver your promises, prepare for the consequences. Bad reviews, dwindling store reputation are some consequences that you can have. It may look trivial, but fail to deliver your promises has a huge impact on your business.

Listen to your customers

Have you ever upset because the person you are talking to don’t even listen after you explain things to them? Now, try to imagine how annoyed your customers are after you treat them that way.

If you intend to improve your customer service, pay close attention to what your customers say. Give the right response, such as summarizing what your customer said and providing solutions to the problem.

Don’t avoid complaints

You can’t please everyone all the time. But if you pay attention to complaints from your customers, chances are that you will please the complainer. Your business is also profitable because you provide good customer service.

When handled properly, complaints can turn into opportunities. Complaints are useful to discover issues in your business that you may not see from within the company. A survey said that 70 percent of customers who file complaints and successfully dealt with will probably order again.

Train your staff

Give your staff the knowledge on how to deal with frequently encountered problems by your customers. Do not let your customers hear something like “sorry, I do not know …” from your customer service staff.

Use a competency and training system to help you carry out the proper training and staff development. This way, the training will be more optimal and efficient.

Help your customers

A few weeks ago, I was visiting a motorcycle shop to fix my tail light. One cable got shorted. The shop owner went inside to get a replacement cable.

When the repair finished, I asked him how much I had to pay. It shocked me when the shop owner said that he charged me nothing. Where do you think I’ll go when my motorbike has other problems, and how many people do I tell about this?

Even though it was not profitable, the shop owner knew that I would become one of his regulars. Not only that, he would reap benefits from the word of mouth that I did.

Give extra effort

If a customer enters your store and is looking for item A, and you only say “you can find it over there”, then you are not giving an extra effort for your customer. You are not providing the best customer service.

But if you lead your customer to the item he is looking for, then wait and see if they have more questions about the item or he needs something else, then you are giving an extra effort! This is the best form of customer service you can provide.

Provide extra services

The service can be in the form of discounts for your next shopping, tips and tricks for using new products that customers have just bought, or just sincere smiles are extra forms of service that you can provide. These things will give a strong impression on your business in the eyes of customers, so the possibility of them becoming a repeat customer will be even higher.


Apply these eight steps consistently, then the customer will acknowledge your business as a retail business with the best customer service. What you can get from improving customer service is the growing number of your loyal customers thanks to word-of-mouth promotions. A better way than holding promotions or discounts.

Interest in getting savvy tips for improving your business efficiency?


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