For many people, the Christmas holiday is the best time to gather with family and go on vacation. Some choose to go back to their hometown, others go to domestic tourist attractions or even travel abroad. But for retail businesses, Christmas the best time to increase your sales.
There are a lot of retail businesses aiming to increase their sales during the Christmas holiday. Besides vacation, Christmas is the best time to do sales hunting. Many people spend all of their hard-earned money on shopping.
Then, how do make the best of this opportunity? Here are five things you can do to increase your sales during the Christmas holiday:
Decorate your store
Storefront is the first thing that should attract customers into your store. Its unique appearance can pique your customer’s curiosity and get into your store. That’s why a lot of retail businesses decorate their shops with Christmas trees and even reindeers to attract more customers.
The more customers got into your store, the more merchandise you can sell. You don’t need to make your decoration too fancy, a simple Christmas tree and some new year decorations are more than enough.
The most effective way to increase sales turnover: discounts
It is common knowledge that Christmas the best time for shopping because there are discounts everywhere. 50 percent, 70 percent, and up to the fantastic 90 percent discount, can be discovered during the Christmas holiday for any kind of merchandise.
This is the most effective way to increase your sales. This is the perfect time to get those slow-moving inventory out of your warehouse. Pick the discount method that is suitable for your business, but please don’t go overboard with the discount.
Related article: 5 Effective Ways to Deal with Slow-Moving Inventory
According to Wikipedia, product bundling is offering several products or services for sale as one combined product or service package. This is common practice during the Christmas holiday and that’s why bundling packages are popular among customers.
From the retail business perspective, this method is the best way to increase your sales figures. You can bundle the best selling products with the slow-moving ones. Thus, you no longer need to worry that slow-moving inventory will only fill your warehouse space.
Giveaway is the most effective marketing strategy for finding loyal customers. Yes, a giveaway is appealing, but make sure your customers meet the conditions before winning the giveaway. For example, spending at least $500 and they can get a prize.
Besides being effective in winning loyal customers, a giveaway is also a powerful method for acquiring new customers. Those who win a giveaway will generally tell their friends and families to do business with you.
Provide a free consultation for your customers about how to use or maintain your product. This method is not only effective in building your trust with customers but is useful for increasing your sales.
Offer complementary products while providing them a free consultation. Thus, your sales will increase if the customer is interested in buying complementary products you offer.
Related article: Marketing Strategy Tips for Retail Industry
You can try five tips above on the incoming Christmas holidays and the new year 2020. Again, use the best method for your retail business and please don’t go overboard with the discount. Read other articles about retail industry tips and tricks by clicking this link.