We heard millennials’ term quite often, but have you heard about Generation Z? Besides millennials, a lot of businesses target Generation Z due to their better understanding of technology.
In terminology, Generation Z is a group of people when technology developing rapidly. They can access various information quickly and share that information with their friends and relatives through social media channels.
That’s the reason business owners make Generation Z their potential customers. While their technical knowledge is better, Gen Z also has a higher level of loyalty to a brand when they recognize the quality of the said brand.
So, how do you attract Gen Z to buy your products? Here are some tips you can try:
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Learn the Generation Z social media habits
This unique generation often uses several social media daily. They use Facebook, Instagram, and YouTube for at least two hours per day. Thus, if you want your business or products to appear on their timeline, you have to advertise them on those platforms.
Research before deciding which platform is the best to advertise your products. It’s an easy way to adjust your advertising budget on each social media. If the research shows you that your potential market spends their time on Instagram the most, then you can increase your Instagram ads budget.
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Influencers have a significant impact on most of the decisions made by Gen Z. Usually, they search for information from several influencers before deciding to buy a product or service.
It’s the reason why a lot of companies hire influencers to market their products. Compared to celebrities, influencers are more capable of gaining more customers.
Create an interactive experience with Generation Z
Gen Z is an open-minded bunch of people. They like to voice their opinion on website pages or social media. They behave this way because they love it when other people listen to what they say.
A lot of gen z actively share their comments or reviews of a product. Let them give their opinions on the comment sections on your social media and show them that you appreciate those comments.
As you gain more positive reviews and comments on your products, you will see more and more people are flocking to your store to purchase them from you. Pick some constructive criticisms as the foundation to improve your service or products in the future.
In addition, companies can also implement a membership management system to give loyal customers more privileges in promos, extended memberships, and loyalty rewards automatically so their loyalty will not decrease and they can maintain the company’s existence during intense competition.
Create a comfortable shopping experience
It’s undeniable that most of Gen Z prefer to shop online rather than buying directly in a store. For this type of Gen Z, make sure you provide some payment alternatives so they won’t have to go to an ATM to complete their purchase, such as debit/credit card.
But there are also some Gen Z that choose to come directly to a store. This way, they don’t have to wait for shipments and can see the merchandise with their own eyes. Provide the best experience for Gen Z that comes to your store with fast transactions from a cutting-edge POS system.
POS also enables business owners to hold a loyalty program that is in high demand for many Gen Z. Programs such as buy one get one or free shipping are popular among them. Optimize those programs with the help of the best POS software.
There are several ways you can try to make your retail business appear more attractive to Generation Z. A lot of business owners target them as potential customers due to their massive numbers and their knowledge of technology. With the best strategy, business owners will be able to reach this unique market.
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