No matter how successful your B2B company is, you still need to keep your eyes open for new business opportunities. You should not be too overjoyed with what you have achieved, since B2B sales are getting tougher. Imagine what would happen if you stopped looking for new business opportunities, while your competitors keep thriving!
Therefore, you should let your guard down. Generate more qualified leads. Gain more positive customer reviews. Maximize your business opportunities with these seven effective ways!
1. Look for Business Opportunities Through Various Channels
You should not only focus on one sales channel. Your leads might use various social networks and you could meet them anywhere. Thus, look for them through various mediums both online and offline.
Set up lead magnets on your website. Lead magnets must consist of useful content and be desired by your website visitors. These could be videos about your product or service, ebooks, discount coupons, free trials, membership registrations, and a lot more. Advertise your lead magnets with the right keywords and bids.
Strengthen website’s ranking. Consider creating a blog containing beneficial articles for your website visitors. Utilize various keyword research tools such as Keyword Planner, Keyword Tool, Wordtracker, and etc., to find the right keywords for your content. Use a free content optimization plugin like YOAST to ensure your content is SEO friendly.
Facebook, Twitter & LinkedIn
Facebook, Twitter, and LinkedIn are still considered the most effective sales channels. You don’t have to use all these three social networks together. But if you haven’t used any of them at all, this is the perfect time to start. Not only can you post your ads, but you can also join various business communities, particularly on Facebook and LinkedIn.
Aside from using digital marketing, you should look for new business opportunities offline as well. Conduct seminars, training or conferences to reach more qualified leads. You can hold your own events or collaborate with partners. Collaborating with reputable partners can help increase public trust in your business.
2. Analyze Your Lead Sources
After intensifying marketing techniques on various channels, let’s start analyzing your lead sources. Know where your leads come from, whether they come from your blog, your Google ads, email marketing, and so on.
Figure out which channel generates the most leads, which one generates qualified ones, and which one generates unqualified ones. After analyzing this, you will be able to allocate your budget to the profitable lead sources only and eliminate the others.
3. Take advantage of Marketing Automation
Make use of email addresses that you get from each lead magnet that you set up on your website. Create personalized marketing campaigns using a marketing automation system. Personalized emails usually get higher open and click rates than mass emails.
Marketing automation can also help you automate the email scheduling for all your campaigns or newsletters, create customized messages for visitors who enter certain pages on your website, and a lot more. With this system, you will also be able to do remarketing easily, because it automatically stores your visitor data in a centralized repository.
4. Use the 60/20/20 Method
The 60/20/20 method is a strategic approach to time management. Instead of spending 100% of your time to focus on one thing, it’s best to allocate your time using this method.
First, allocate 60% of your time to proactively focus on tasks that really add value to your business or cannot be done by others. 40% of your other time must be divided into two categories: 20% on planning and 20% on strategizing. Planning means dedicating time to resources and schedules for business operations; strategizing means taking the time to evaluate how you can improve your business performance, your customer experience, or your profit model.
In order to save time, money and energy, consider using an automated CRM solution. It can help you manage customer data, identify potential customers, distribute leads to the right salespeople, monitor sales status, prioritize leads, and much more. Thus, you and the sales team can focus more on bigger business opportunities and provide better customer service.
5. Increase Your Online Reviews
Most B2B decision makers do online searches before making a purchase. They would look for honest reviews to support their buying decision. In order to gain more business opportunities, you should post reviews of your service or product on your website.
Do not think of buying customer reviews. Dishonest reviews will only degrade your website’s ranking and damage your business reputation, so don’t take risks.
6. Create Referral Programs
Did you know that your existing customers can be profitable lead sources? Create referral programs by offering your existing customers special prices if they can successfully bring new customers to you. This will not only benefit you, but also your loyal customers.
Another way you can try is allowing other people to become your resellers. You can set up profit sharing agreements in advance. However, recommendations from customers who have used your product or service are usually more effective.
7. Collaborate with Influencers
Working with reputable influencers can help maximize your business opportunities. First, you have to find influencers that are relevant to your business as well as your target customers. They must understand the product or service you are selling so that they can be great brand ambassadors.
Collaborating with influencers through advertising has popularly been done by various types of businesses, because despite costly, it is the quickest and easiest way to increase brand awareness. However, there are various other ways you can try. For example, you can invite an influencer as a guest star at your event, or ask a popular blogger to write articles about your product or service.