Things That Can Support the Success of Your Franchise Business

Table Of Content

• Meaning and Terms of Franchise
• Franchise Legal Instruments in Indonesia
• Do Indonesia in Franchise Agreement
• Advantages and Disadvantages of Franchise Business
• Steps to Start a Franchise Business
• Support Technology for Your Business
• conclusion

Franchise meaning and Terms in It

So, what is a franchise? A franchise is a business formed by an organization, then purchased and owned by individuals for profit. A franchise is a type of business that runs with many individuals but still carries the same brand. This will make the business picture look bigger. So, in general, a person who runs this business gets the right to use the trademark following the applicable agreement.

This business is quite profitable for most people. No wonder, nowadays, many young people are running a franchise business as a medium that brings income for them. The modern culinary industry is one of the most popular and has many customers.

There are several terms that you need to know before starting a franchise business that can help you understand the systems in it:

1. Franchisor

This term refers to the franchisor who gives the individual the right to use the business mark and also provides the supporting tools used in the business.

2. Franchisee

These parties are individuals who receive the rights from the franchisor to operate, manage and use the trademarks and systems in the business.

3. Franchise fee

When a franchise starts operating, there is a fee to be paid. This fee is a franchise fee. The franchisor will receive payment fees following the existing conditions.

Of course, these costs have their own functions. There are several processes in business that require fees from a franchise fee, including:

1. Operational costs for equality between franchises
2. Making audits and conducting business evaluations
3. Franchise development and marketing activities

Also read: Omnichannel Strategy: Steps for Successful Implementation

Franchise Legal Instruments in Indonesia

The franchise business had previously been popular in the United States in the early 1960s. As a result of the many existing franchise businesses, many violations of the law occurred at that time. For example, the fraudulent practice of selling fake licenses has never been tested. This incident led to the failure of investors who invested their funds in the business. Therefore, in 1960 the government formed the International Franchise Association (IFA).

In Indonesia itself, the government has established a legal instrument for the Regulation of the Ministry of Trade of the Republic of Indonesia Number 71 of 2019 concerning the Implementation of Franchising.

The business needs to meet the criteria that the Indonesian Minister of Trade has designed for this business, including:

1. Have business characteristics
2. Can provide benefits and have a minimum of 5 years experience, and have business tips in dealing with business problems
3. Have a standard offering of goods or services in writing
4. Franchise managers can easily apply the business
5. There is support from the franchise manager, such as training, operational guidance, and promotion
6. Registering Intellectual Property Rights.

Indonesia itself allows franchise founders from within and outside the country. However, the government requires both parties to have a Franchise Registration Certificate (CRF). CRF is a document that can prove that the registration of the offer prospectus and the franchise agreement has met the requirements.

Franchise Agreement in Indonesia

In addition, the franchise manager also has to register a franchise agreement. This agreement is written in Indonesian and contains the following information:

1. Company names and addresses of all parties in it
2. Name and type of Intellectual Property Rights
3. Forms of business characteristics such as management systems, marketing, etc
4. Area of ​​business establishment
5. Agreement period
6. Extension, termination, or termination of the agreement
7. Problem-solving system
8. Reward payment system
9. Franchisee training
10. Ownership and heirs

The parties can apply for CRF through the Online Single Submission agency. OSS is an integrated electronic business licensing system.

Advantages and Disadvantages of Franchise Business

In everything you take, it must have advantages and consequences simultaneously. Therefore, know what benefits and consequences you will receive in every decision.

Advantages of doing a franchise business

Here are some of the advantages that you can feel when you run a franchise business:

• The business has been structured. Franchisees no longer need to think about how the sales system should work. The franchisor has set the standard in running the business. Starting from the form of service, offering goods/services, and business and financial management have been tested.
• A brand that is already familiar to the public. People are usually familiar with franchise brands, so this franchise business already has consumers’ trust. In addition, business actors do not need to bother doing large-scale promotions because well-known brands already have their own market.
• Get help and support from the franchisor

This business is easy to run because all the requirements and procedures of the franchisee are available. They will also receive training in running a business.

Weaknesses in the franchise business

However, there are consequences that they really need to face in running this business, such as:

• Companies are always tied to the franchisor. You cannot develop or change this business system because everything has been arranged by the franchisor
• Requires significant initial capital and profit-sharing. This happens in every franchise business. For information, the bigger the brand you buy, the greater the initial money and royalties you have to pay.
• Business reputation is interdependent with other franchisees. Of course, this is a risk that you have to accept in a franchise business. You may have to share in other people’s business mistakes.

Steps to Start a Franchise Business

There are several things you need to consider before starting this franchise business. Here are the steps you need to do before starting a franchise business so that the business runs smoothly:

1. Create a perfect business system

You need a system that can help all your business activities. The benefits if you use the ERP Software by HashMicro, you will get simple bookkeeping and real-time report. Also, you can manage multi companies and customized features. If the system you choose is not correct, your franchise may have to go out of business.

2. Have a good business proposal

In this proposal, you need to write down the budgets you need to open a franchise business. This proposal will be closely related to the level of credibility and trust of the franchisee.

3. Inform anything in detail

With detailed information, prospective franchisees will quickly determine the system and capital they need to set up their business. You need to explain the business system, the form of the procedure, even the amount of stock, etc.

4. Just focus on one franchise area

Business field licensing needs to be explicitly done. In addition, by having one line of business, the business will be more focused and its business development more secure.

5. Determine your business branding strategy

Branding is essential in many businesses. Branding can make investors and potential franchisees give their trust in your industry. Immediately make sure what branding strategy you will use!

Also read: Brand Imagery: Definition and Interesting Facts That You Should Know

Support Technology for Your Business

1. Point of Sales (POS) Application

People are more familiar with the POS application as a cashier. POS applications in the franchise business are to support the transaction process. Generally, this application is widely used in the retail, service, and culinary business sectors. The benefits that you can feel when using this application are sales data that will not always be stored, unlike the recording of sales that you do through calculators and computers. With this application, the sales data of each franchise branch will be directly integrated.

With POS Software, you can do real-time sales data collection and use a cloud-based system. Your business processes will integrate with other systems, making it easier for you to analyze sales trends.

2. Digital marketing

The function of digital marketing automation software in a franchise business is to help you carry out practical marketing activities. You can use this app when releasing new products, advertising, and holding promotions with an automated and easy system. As the name implies, marketing will take place via email and other social networks to reach a broader range of customers. This application can know the website’s performance and measure the marketing insights you do.

3. Collaboration app

This technology can help create and send documents to all franchise branches instantly. This application provides various formats, such as documents, excel, sheets, and slides.

Of course, with applications that can integrate this, you will get features such as email, drive, and calendar. In fact, this application also provides video conferencing to support remote meetings with all managers and owners.

4. Online accounting application

The online accounting application will provide various features by integrating all business branch systems. That way, you will easily record financial statements for each branch.

The advantage of this application is that it has features to display real-time data, report financial conditions, manage inventory, and manage assets in detail.

Streamline your time to manage your business finances with unlimited precision through the best online Accounting Software with HashMicro, a leading provider of automated solutions to simplify your business operations.

Also read: The Best Accounting Software – Factors to Consider

Conclusions

The popularity of the franchise today does have the potential to be one of your choices in business. However, there are many things that you need to observe and prepare before starting this business. Coupled with the many business branches you will have later, you need to consider what system you should use.

One solution that can help you simplify the system that integrates your franchise business is marketing automation software. You can choose the system you need in this business by having many modules. Among them are POS System and Online Accounting Software by HashMicro, which provide extraordinary features for your business. Our Hash F&B Technology has automated customer orders, maintaining your food quality, managing raw ingredients purchases, etc. So, you can automatically observe your business development with that system.