Over the past few years, online ordering has become a trend in the food and beverage industry. People love this option because it is easy, convenient and completely transparent.
Nowadays, restaurants have provided mobile applications to make it easier for their customers to place orders. Many also have joined food delivery applications such as DoorDash, GrubHub, UberEats, and many more. So, does this mean dining out is no longer a thing?
As a matter of fact, people still love eating out. Go to a mall on the weekend, you might find it difficult to find a place to eat since all the restaurants are fully booked. Since restaurants and cafes are still relevant to this day, there is no reason for you not to improve the dining experience at your F&B outlet(s).
One of current trends that will help you enhance your restaurant guest experience is the use of E-Menu. Customers, especially millennial ones, cannot be separated from technology. They want to keep connected with technology even when they are eating out. This is why many restaurant owners have switched to E-Menu.
The following are some of the main benefits of E-Menu for restaurants:
1. Improve the Guest Experience
When people come to your restaurant, they don’t just want to eat and drink, but also yearn for pleasant dining experience.
Today, people cannot be kept away from technology and they want anything to get ready faster. Therefore, investing in E-Menu is one of the most effective ways to retain your current customers and acquiring new ones.
E-Menu helps restaurateurs provide outstanding experience to their restaurant guests through an attractive menu display and ease in adding or removing orders, addressing waiters, and finding special menu choices.
2. Speed up the Ordering Process
What you will have to do is to put a tablet on each table and allow the guests to order themselves. The E-Menu enables them to view the menu of the day, the customer’s favorite menu, or chef’s recommendations.
Your restaurant guests can also add or delete items from their order lists and place orders in just a few clicks. This means that you can significantly reduce the lead times, thus increasing the satisfaction of your restaurant guests.
3. Simplify Menu & Pricing Updates
You no longer need to replace your old menu books with the new ones whenever there are changes in your menu items or prices. However, strikethrough and cover-up tapes make your menu books look messy.
E-Menu allows you to update your restaurant menu in just a few seconds and you can do this anytime and anywhere. You don’t even need to be physically at your restaurant to update the menu.
4. Boost Sales with Cross-Selling
With E-Menu, you can determine any food and beverage items you want to promote. Foods and drinks that were previously less popular or rarely ordered by guests can quickly turn out into new favorites.
5. Gain a Competitive Advantage
The food and beverage industry has become more competitive in the last few years. In order to win the competition, you must be able to offer greater value or provide better service.
If your competitors have invested in software to automate their restaurant operations, then you must too. E-Menu helps you modernize your restaurant and make it more advanced than other restaurants.
When your restaurant guests are happy with the service you provide, they will most likely share the great experiences with their peers and post good reviews on Google, Yelp, Instagram, or Facebook. This will eventually increase your restaurant ratings.