It’s always something when we talk about the food and beverage industry. There are various interesting innovations invented to attract customers. One of the innovations that are popular since a few years later is a mobile restaurant that we call food truck.
In the USA, people call it a mainstream business as there are a lot of successful food truck owners. Its extremely popularity make people want to try to have one. The National Restaurant Association report in 2017, more than four out of 10 restaurateurs believe that this business will be even more popular. Then, how to open a food truck business? Here are six secrets on how to open a successful food truck business.
Know your environment
Try to be more aware of your environment. Study the people’s behavior and the streets condition. By doing this, you will know what kind of product of foods and drinks you need to sell, what time you need to start selling, and many more.
Attend some events before you open a food truck
Dom from Mac Truck NYC, stated in Roaming Hunger, suggested that beginners are willing to attend special events before they drive the truck into the street. In Singapore, for instance, you can join the Singapore Food Festival, Feast at Sentosa, Food & Wine Festival, and many more. It is good to introduce your brand to your potential customers. Not only for food truck business, this is also a general success tip to open food and beverage business.
Choose the best truck
Another suggestion came from a food truck pro, Sean the owner of Slider Provider. Stated in Roaming Hunger he suggested that every food truck owner invest the best truck. Besides they need to recruit experienced mechanic within this industry. In the same website, Patric from Truck Meiser said that it is very important to do the proper planning before buying the truck. Find out what food you need to bring, how big the equipment is and so on.
Promote your business through social media
People are connected through social media these days. Therefore, promote your business through this powerful tool. If needed, use Marketing Automation to help you promoting and interacting with your customers. This system will help you to automate any marketing campaign, email marketing, and newsletter.
Create creative yet simple menu
Determining what menu you want to sell is very important, especially for the food and beverage business. Take your time to create a unique food that will attract customers. Make your customers remember how it looks like and how amazing the taste. For food truck business, you need to consider foods and drinks which are simple to make.
Find the right POS system
We know that the POS system helps any transaction process faster. It is no doubt that this system is mandatory within food truck business as the transaction process within this business is very quick. POS system is only able to process any payment methods, it can also generate real-time reports.