The term gamification is getting more prominent recently. In businesses, it acts as a strategy to acquire customers or improve employees’ productivity and creativity. Startups and marketplaces such as Grab and Shopee have successfully implemented this strategy. Therefore, in this article, you will find a further explanation about it and its benefits specifically in employee gamification.
What is gamification?
Gamification is, simply put, is a process that integrates game mechanics into existing programs. It aims to improve participation, engagements, and loyalty. It’s applicable in almost every department. As examples, it can boost social media engagement, day-to-day operations, employee productivity, and more.
Gamification asserts game elements in non-game activities to make it more fun and engaging. It acknowledges competitions, points, achievements, rewards, rules, status, and individual expressions to receive feedback.
Employee gamification at a glance
This strategy is a good way to improve human resource management. Gamification is capable of increasing employees’ creativity, teamwork, and problem-solving. One example of its application is by announcing the best employee of the month.
However, instead of assessing them traditionally, gamification sets targets that can be achieved gradually, through what we know as “levels”. Every time the employees pass a level, they will receive points or badges that represent how close they are to the rewards. So, they will always have a reason to perform well.
Related article: 5 Company’s Contributions to Employee Burnout and How to Prevent It
Benefits of gamification in the workplace
Gamification implementation delivers a lot of advantages for the companies. Here is some of it:
1. Enhance objectivity in assessment
This process depends on automation and data collected in the HRM system that has been integrated with other systems. Thus, the manager will be able to track, for example, how many salespersons who manage to close deals with the clients or how efficient the customer service team solves tickets.
The real-time information will increase objectivity because the assessment utilizes hard data and not based on the managers’ mood and personal interest.
2. Provide more directed feedback
Gamification is a perfect way to give feedback to the employees. By using leaderboards, they can review their performance based on the predetermined benchmark and his/her colleagues’ performance.
It is easier for the management to provide useful and targeted feedback. After all, feedback is one of the most important things in gamification so that they can evaluate themselves.
3. Help employees master their field
Another benefit of gamification is it helps employees to develop themselves. The leveling system allows them to learn new things. As time goes by, they will realize that there are tasks that they found difficult to work on are no longer a burden to them.
4. Motivate everyone
If you manage to implement gamification successfully, it will bring a positive impact on your organization’s culture. Passing the benchmark, being valued, growing their capabilities, and receiving feedback constantly are the elements that make people enjoy to work for the organization.
5. Enable employee’s recognition
Aside from financial benefits that gamification offers, it deliberately enables the status of each employee in the workplace. Gamification demonstrates the people who have excellent performance, who make impressive progress, who move slowly, and who need a little wake-up call.
From the definition of gamification and its benefits specifically in employee gamification, we can conclude that this program helps the company and employees grow in a fun way. To implement this program, make sure that you have an HRM system with gamification features. It will help you make the assessment.