Carmela Castillo focuses on Customer Relationship Management (CRM), writing content that explores strategies for improving customer interactions and retention. She ensures her work connects with the audience by addressing common CRM challenges and trends.
Expertise
Customer Relationship Management (CRM)
Capability
Customer Lifecycle Design
Sales Pipeline Structuring
CRM Data Modeling
Revenue Performance Tracking
Cross-Team CRM Alignment
Skill
CRM Strategy & Implementation
Sales Funnel & Pipeline Analysis
Lead Management & Qualification
Customer Data & Behavior Analysis
CRM Reporting & Dashboarding
Experience
CRM Solution Consultant
HashMicro
2022 - Present
Sales Operations & CRM Analyst
Globe Telecom
2019 - 2022
Customer Experience & Marketing Analyst
Ayala Land Inc.
2016 - 2019
Education
Master of Business Administration (MBA)
Ateneo de Manila University
2013 – 2015
Bachelor of Science in Business Administration (Marketing Management)
De La Salle University
2009 – 2013
"CRM is not a database. It’s a decision-making engine that shows why customers stay, leave, or buy more."
- Carmela Castillo
Top Authors
Carmela Castillo