5 Strategies to Optimize Supply Chain Management

Syifa Fadiyah
strategies to optimize supply chain

An organization requires strategies to optimize supply chain management to improve everyone’s task who is involved in it. It includes the suppliers, manufacturer, distributor, and consumer. The aim of this strategy development is to minimize production and distribution costs as effectively as possible, while still meeting customers’ demand. 

There are several challenges that prevent companies from making it happen. Some of them are mass customized production, pressures to keep innovating, fast-moving technology, and more. 

To keep the company running, there are at least 5 steps that the managers can implement in order to have strong supply chain strategies.

Demand-oriented planning

The basic principle of the optimal supply chain is not about creating or managing demands. Instead, it’s about responding to it. So, the plan should be based on demand. To be effective, the manager should treat this demand fulfillment as a project. There will be deadlines, objectives, goals, and actionable tasks. 

It begins with reviewing the sales data in the previous period to get the estimation. Then, plan all the tasks that are needed. Don’t forget to stock the inventory, especially those that have high lead-time. 

Moreover, you have to perfectly understand your business operations when you fulfilled the demand previously. Then, use all your business information to predict your ability to meet the upcoming demand. 

Visibility and control

This point is relevant to the first point. We’ve talked about how demand prediction can be retrieved from sales history data. It implies that you need advanced, centralized, and thorough data management. Luckily, it’s not something impossible with Supply Chain Management

This system provides you information about your business information in real-time. This data helps you attain firmer control and fast decision making. It improves risk prevention and mitigation plans, hence resulting in effective supply chain management. 

Build a strong partnership with the suppliers

An indicator of business success is a healthy partnership relationship with the suppliers. This relationship should be maintained and strengthened on a routine basis. It’s crucial though there is no direct financial benefit. 

Building this kind of relationship only takes a two-way communication between the buyer and seller parties. Later on, this healthy partnership will make an easier transaction process, increase both parties’ performance, and minimizes conflict.

Focus supply chain management on customers

Other than fulfilling customers’ demands, building a relationship with your customers is important too. Customer management with the help of CRM, for example, increases retention, provides ease customer acquisition, and rises transaction value. 

Personalization and fast response make excellent customer management. Personalization makes customer service more relevant and tailored based on the customers’ needs. It also helps you analyze customer behavior to maximize sales. 

Conduct a routine review and ensure risk mitigation

The people involved in supply chain management should always do a routine review of procedures and policies. The purpose is to make sure that both are relevant, efficient, and functions well. 

This activity will prevent bottlenecks and streamlines business operations in the company. Moreover, it also mitigates theft, fraud, and others. 

To plan a mitigation plan in supply chain management, there are several steps that should be visited: 

  1. Identify potential risks
  2. Evaluate its occurrence probability
  3. Estimate financial impact if the risks happen
  4. Prioritize risks
  5. Create prevention acts

Related article: 5 Common Risk Mitigation Failures and How to Solve It

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