6 Strategies to Increase Sales in Wholesale Business

Nanda Aria
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The rapid development of retail business has caused a decrease in profits from selling wholesale businesses. The emergence of most online stores has been filled by retailers, with a wider market share.

For that to be able to survive in this tight business competition. Wholesalers can do the following ways to increase their sales:

1. Join the Online Store

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The advantage that can be obtained by wholesale players is when they sell their goods to a company that will also resell the product to consumers with certain brands.

Wholesale businesses can make their own brands. The thing that is difficult for retail businesses do because they do not produce their own goods.

The growth of online stores or better known as e-commerce makes it easier for customers to make purchases. An online store that is integrated with the internet and can be accessed easily via a gadget, so it can be accessed anywhere and anytime. So as to facilitate the process of buying and selling or transactions from the seller to the buyer, and vice versa.

By participating in registering wholesale businesses into e-commerce allows wholesale sellers to be able to expand their market share.

Search engines allow people to compare prices from each online store. Moreover, wholesale sellers can sell their goods at lower prices compared to retailers, because retailers usually sell goods that they sell from wholesalers with greater profit margins.

2. Maintaining Good Relationships with Retailers

Retailers are part of the chain of goods distribution that takes place between wholesalers before finally reaching the customer.

As the last chain of goods distribution to customers, building good relationships with retailers will certainly make it easier to run your business. Who knows, retailers will recommend your business to other retailers, and thus increase your sales.

3. Gives Discounts

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Providing special offers will increase your sales. This can build customer loyalty by giving discounts when they shop. Making offers list daily, weekly, monthly, or on national holidays, such as Eid Al-Fitr, Christmas and New Year.

Offering discount packages also aims to attract new customers. Or it can also include testimonials from customers or relays for the best-selling items a week or month to attract customers.

4. Integrated Purchasing, Payment, and Delivery System

Incorporating a system of purchasing, payment, and shipping in one application to process transactions will clearly make it easier for customers to make purchases, and also make it easier for yourself as a wholesale business to conduct transaction management.

You can do this convenience by entering one software that can integrate all of them in one system that you can easily monitor to increase sales in your wholesale business.

5. Create a Good Delivery System

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Ensuring that goods are delivered well and quickly will certainly enhance the company’s image in the eyes of customers, and prove that your company has a good distribution process.

By using a system that can regulate the process of shipping goods well, and is automated so that it can track your goods in real time, and alert when a delay occurs, record travel data from each fleet owned and ensure there are no conflicting schedules of the distribution process this item. So that it will automatically increase the number of sales of your wholesale business.

6. Perform an Online Promotion

To increase sales in the wholesale business, in addition to offline promotions, you can do promotions online. The penetration of internet users in the world is getting bigger and the large population of social media users such as Facebook, Twitter and Instagram will certainly be able to expand your market, and also mean increased sales.

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