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      HomeProductsMarketing AutomationAdvertisement: Definition, and What Makes it Important For Your Business!

      Advertisement: Definition, and What Makes it Important For Your Business!

      The development of the times is happening so fast that more and more people are competing to open a business. Even in this pandemic era, it doesn’t break people’s fighting spirit to keep increasing their income.

      There are many types of businesses. From home, businesses scale to enterprise level. This makes the competition more competitive every day. However, with an advertisement with the right strategy, a small business will be able to develop and sell well in the market.

      For that reason, we offer you all-in-one Marketing Automation Software for your company. We will help you capture more targeted leads, enhance relationships with clients, and optimize your marketing efforts with Singapore’s best Marketing Automation System.

      But before using an advertisement, we must know what it means. How an advertisement can drive sales of a small business to generate a large income. Check out the following article to find out.

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      Table of Content:

        Definition of Advertisement

        Advertisement is any form of information, or message that usually persuades the audience to be interested in the products and services that it offers. Of course, an advertisement does not only focus on commercial matters. It also focuses on engaging people in something good, such as a public service advertisement.

        Moreover, advertising is very useful in carrying out marketing activities to promote the brand to the general public. Advertisements are usually promoted through various media such as television, radio, banners, newspapers, magazines, and many other channels that can advertise. Even in today’s era, you can choose between online advertising and offline advertising.

        Forms of Advertisement Marketing

        In general, there are two types of advertising marketing, namely online advertising, and offline advertising. The following is an explanation of and difference between the two types of advertising marketing:

        1. Online advertising

        Online advertising is all advertising activities such as ad mediation in the digital world and helps advertisers to reach users with the message. It has several types, including Programmatic Advertising, Social Media Advertising, Display Advertising, Mobile Advertising, and others.

        Due to the rapid development of the times, almost everyone in this world uses digital media such as the Internet. Most brands leverage platforms like Instagram, Facebook, and TikTok ads to build their presence. Boost your brand with TikTok views to enhance visibility, making it easier for customers to discover you.

        This is why online ads are a target because there are so many digital media users, and it will make it easier for the advertiser to find their target market. Of course, the advantages of online advertisements are the ease within.

        Which can reach many audiences, have relatively low operating costs, and have the possibility to target certain consumers to reach these advertisements.

        2. Offline advertising

        Meanwhile, offline advertising is an advertisement that is usually found in traditional media, such as newspapers, magazines, and television. Offline ads can also be found on the roadside such as billboards and banners.

        Therefore businesses that manage to create outstanding print ads can successfully increase brand awareness. This type of advertisement is usually referred to as traditional advertising.

        However, there are still many who use offline advertising as a promotional activity for their business. The advantage of offline ads is that it makes a product more quickly known and remembered by many people. And it can convey promotional messages clearly and with credible sources.

        Related article: 5 Steps to Create an Upselling Strategy that Will Please your Clients

        Advertisement Objectives

        Of course, there are several goals in using advertisements, here are the reviews:

        1. Informing

        An advertisement is usually telling the target audience some information about a particular product. Furthermore, the information provided can be in a new product launch, or price changes, to build a brand image for a company

        2. Remind

        Secondly, An Advertisement can protect a company’s brand in the minds of its customers. This thing is done in addition to maintaining the brand image, it can also increase consumer interest in the brand.

        3. Adding value

        At the same time, advertising can add value to a product. Effective advertising will certainly build a good consumer perception of a brand.

        4. Persuading

        An advertisement is usually also used to shape the audience’s brand preference for a brand, create consumer perceptions, and persuade consumers to buy the product that is promoted.

        5. Assisting

        Lastly, one of the functions of advertising is as a tool in the promotion mix. Usually, advertising facilitates other works of a brand in the marketing communication process. Aims to achieve the main target in a Marketing Communication activity.

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        Types of Advertisement 

        Based on the content, medium, and purpose, advertising has various types of forms. This happens because, for each purpose, different forms of advertising will be used. Here’s a list of the types:

        1. Types of ads based on their content

        Offer advertisement (commerce)

        The type of advertising that we usually encounter is an offer ad. Commercial advertising itself generally contains an offer of products or services to the target audience.

        Public service advertisement

        Public service advertisements are widely used by a particular agency or institution. Usually contains information about socialization, about the topic or issue. Examples are health advertisements, family planning, and many others.

        An announcement or notification advertisement

        These ads are often aimed at informing and grabbing the attention of the target audience. The contents are both for announcements about events, achievements of a brand, and others.

        AdOpsOne is like an ad-operations assistant for publishers that collects, analyzes, and strategizes using the data available from ad networks, ad exchanges, and Supply Side Platforms (SSP).

        2. Types of ads by media

        Print media advertising

        Of course, by the name, we can tell that a print ad is an advertisement by printing. Usually, we often see it in print media such as magazines, newspapers, billboards, and others.

        Electronic media advertising

        This advertisement uses electronic media for its delivery channel. Electronic advertising is also often encountered in our daily lives. Examples are such as television commercials, radio advertisements, advertisements in films, and advertisements in social media.

        3. Types of ads by purpose

        Commercial advertising (business)

        Commercial advertisements are useful for getting a direct profit. Basically, advertisement aims to increase sales of the brand. This is what usually drives an increase in the income of a business.

        Non-commercial advertising

        In contrast to commercial, non-commercial advertising is less focused on results such as profits and increased sales. However, this ad focuses on social awareness, long-term orientation. Often used by business people so that later people will become more aware of their brand.

        Text Structure of Advertisement

        To clarify, the structure of the content of the ad text is divided into 3 forms, namely orientation, the body of the ad, and justification.

        1. Orientation

        Firstly, orientation is the introduction of an ad in which there is text or words that are the prefixes for the ad.

        2. Contents

        Usually contains the core of the advertisement itself. Which have substance information, messages, or promotional topics. that is conveying to the target audience.

        3. Justification

        Justification itself is an explanation or further information about an advertisement such as an address, web address, telephone number, email, official social media, and so on.

        Advertisement Language Rules

        Of course, We need to know that the language rules of ad writing are more rhetorical. In this sense, it contains effective meaning. The following is a brief explanation of the language rules:

        1. Interrogative sentence

        Firstly, an interrogative sentence is a sentence that contains elements of questions for those who read it.

        2. Persuasive sentence

        This sentence aims to persuade, invite, and provide advice to the target audience.

        3. News sentence

        Is a sentence that contains information.

        4. Exclamation Sentence

        Sentences that are contained to express admiration or invitation. In fact, It can also be used as an affirmation.

        5. Imperative Sentence

        Is a sentence that contains an element of command or prohibition.

        Related article: Optimize Your Business with Project Management Software

        Examples of Ads That Commonly Found Everyday

        TV advertisement :

        Generally, some brands use TV advertising to increase their brand awareness. The main goal is to let people know about the brand he has. What their product looks like, what it sells for, and how much it costs.

        Example for TV Advertisement
        Source: www.visualhash.tech

        Public service Advertisement :

        Public service advertisements are commonly used to provide information. Regarding a particular problem or issue that is currently happening. Usually, public service advertisements contain warnings and information using imperative and persuasive sentences.

        Example of Publice Services Advertisement
        Source: www.rhetoricofpropaganda.weebly.com

        Magazine Advertisement:

        Magazine ads are usually targeting the intended or segmented market. Many businesses advertise their brand in magazines because they are relatively low-cost and have a long period of time.

        But with the help of HashMicro, you can automate your reports so they will be done in a matter of seconds and gain insights into your sales performance quickly. With us, you can maximize your lead conversions with Singapore’s most complete, fully integrated, and best CRM System.

        Example of Magazine Advertisement
        Source: www.designyourway.net

        Billboard Ads:

        Last but not least, many businesses are often using billboard advertisements to promote their products. Certainly, people are using these billboards as promotional media that are easy to do with the costs incurred are not large enough. In addition, this ad can be done instantly or with contemporary promotions.

        Example of Billboard Ads
        Source: www.s.studiobinder.com

        Conclusion

        In conclusion, After getting to know about advertisement deep enough, we should be aware of why advertising in a business is a must. As a promotional tool, small businesses can grow. Most importantly, one of the essences of doing business is building relationships with humans. To achieve this, advertising can be an important tool to fulfill these marketing communication activities.

        Finally, after doing the promotion we must also be accompanied by the processing of good business resources. Therefore, if you are interested in managing marketing based on software, please contact us. Marketing Automation from HashMicro provides SaaS (Software as a Service) for various types of enterprise industries. Click here to try to register and contact our customer service and get your free demo for our tour product!

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        Chandra Natsir
        Chandra Natsir
        A content writer with a strong interest in writing and technology. Chandra is dedicated to writing useful, entertaining, and relevant information for readers, and he continues to develop content that connects and inspires them.

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