Businesses that manage rewards through spreadsheets or disconnected campaigns can struggle to understand customer behaviour and maintain consistent engagement. Manual processes may also make it difficult to deliver points, tiers, and promotions accurately across different customer segments.
Limited customer insight can reduce repeat purchases, waste marketing spend, and make loyalty campaign ROI difficult to measure. Statista projects continued growth in the Philippine CRM software market as businesses adopt more cloud-based customer engagement tools, but software choice still affects how effectively that data is used.
Loyalty program software helps businesses centralize customer data, automate rewards, personalize campaigns, and track program performance. This article compares 20 loyalty program software options for Philippine companies and explains which capabilities are most relevant for retention and growth.
Key Takeaways
Without a loyalty program software, managing customer retention can lead to inefficiencies, missed insights, and limited revenue potential.
The right loyalty program software streamlines tracking, enabling tailored rewards and improving customer engagement through data-driven insights.
Choosing customer loyalty software comes down to four checks: ease of use, measurable ROI, customization depth, and whether the platform scales with your customer base.
HashMicro CRM Software is among the top solutions in the Philippines, with reward automation, RFM segmentation, and reporting that Philippine businesses can run from one system.
What is Loyalty Program software?
Loyalty program software enables businesses to build and sustain long-term customer relationships. This tool allows companies to design and manage loyalty programs that encourage repeat purchases, aiming to boost customer retention and drive revenue growth.
This software allows businesses to create customized loyalty programs that suit their unique customer base. Whether through point-based rewards, tiered membership, or special promotions, loyalty program software will enable companies to track customer behavior and offer personalized incentives that keep customers returning.
In addition to enhancing customer loyalty, this software provides valuable insights into customer preferences and buying patterns. These CRM system and customer insights can be leveraged to refine marketing strategies, optimize product offerings, and deliver a more personalized customer experience, ensuring the business continues growing and succeeding in a competitive market.
Benefits of Loyalty Program Software
Implementing loyalty program software in your business can significantly enhance operational efficiency by automating customer retention strategies and providing valuable insights into customer behavior.
This software helps streamline the management of customer's rewards programs and enables more personalized marketing efforts that drive repeat purchases. Explore the following key benefits of using loyalty program software to see how it can transform your business.
- Enhanced customer experience: Loyalty program software enables businesses to provide a more personalized and relevant customer experience. With features such as special offers and rewards, customers feel more valued.
- Improved long-term customer retention: With a structured loyalty program, customers are more likely to return for repeat purchases. This helps businesses retain customers in the long run.
- Increased customer engagement: Loyalty program software encourages more frequent interactions between customers and businesses through gamification, points, or rewards. This makes customers more engaged and active in business activities.
- Stronger competitive advantage in the marketplace: An effective loyalty program can be a key differentiator that attracts customers to choose your business over competitors. This provides a significant competitive advantage in a crowded marketplace.
- Data-driven decision making: Loyalty program software provides rich customer data to help businesses understand buying patterns and preferences. With this data, businesses can make more informed decisions and more effective marketing strategies.
Full Comparison of The Best Loyalty Program Software
The table below compares all 20 platforms on fit, core loyalty strength, pricing model, and deployment, so you can shortlist before reading the individual reviews.
Pricing and plan names change often, so confirm current figures with each vendor before you commit to a platform.
| Software | Best For | Key Loyalty Strength | Pricing Model | Deployment |
|---|---|---|---|---|
| HashMicro | Growing Philippine businesses | Loyalty inside CRM, POS, and accounting | Custom quote | Cloud or on-premise |
| Zendesk | Support-led teams | Loyalty tied to service history | Per agent monthly | Cloud |
| Zoho CRM | SMEs on Zoho apps | Low-cost loyalty tracking in CRM | Per user monthly | Cloud |
| Kangaroo | Retail and franchise brands | Branded member app and referrals | Quote-based | Cloud |
| Guusto | Recognition rewards | Gift-based rewards and tracking | Free plus paid tiers | Cloud |
| LoyaltyLion | Shopify ecommerce brands | Points, tiers, and referrals online | Free plus monthly tiers | Cloud |
| Loyalty Gator | Single-site retailers | Standalone cards without POS change | Per location monthly | Cloud |
| SumUp | Micro-merchants and stalls | Payments with simple repeat rewards | Transaction fee | Cloud and card reader |
| Salesforce Marketing Cloud | Large enterprises | Multi-channel campaign orchestration | Enterprise quote | Cloud |
| Tango POS | Philippine food and beverage | Locally supported POS with loyalty | Custom quote | Cloud and on-site POS |
| Marsello | Omnichannel retailers | POS data plus email and SMS campaigns | Monthly subscription | Cloud |
| iVision Mobile | SMS-first marketers | Keyword opt-in and SMS promos | Monthly subscription | Cloud |
| Loyverse | Startups and small cafes | Free POS with built-in points | Free plus paid add-ons | Cloud |
| Square Loyalty | Merchants on Square | Loyalty attached to Square hardware | Per location monthly | Cloud and card reader |
| OpenTable | Restaurants | Reservations and guest history | Monthly plus per cover | Cloud |
| CrowdTwist (Oracle) | Multi-region enterprise brands | Engagement-based loyalty at scale | Enterprise quote | Cloud |
| TapMango | Service businesses | Tablet enrolment and in-store marketing | Quote-based | Cloud and tablet |
| FiveStars | Existing FiveStars merchants | Legacy card loyalty, now under SumUp | Under SumUp terms | Cloud and tablet |
| Loyalzoo | Independent shops and salons | Digital stamp cards with quick setup | Per location monthly | Cloud |
| LevelUp | Reference only | No longer sold standalone | Not available | Not available |
Top 20 Loyalty Program Software in the Philippines 2026
Before selecting the right loyalty program software for your business in the Philippines, it’s crucial to carefully consider the available vendors to ensure the best fit for your needs. Choosing the right software can significantly impact customer retention and overall business growth.
Here are the 20 best loyalty program software options in the Philippines for 2024 to guide your decision.
1. HashMicro
HashMicro’s CRM Software has become the top solution for businesses in the Philippines. Offering a comprehensive approach to customer retention and engagement, this software has consistently proven its value by helping companies build strong customer relationships and drive long-term growth.
The top choice for Filipino companies seeking a comprehensive, localized, and scalable solution for loyalty program management.
HashMicro optimizes loyalty program management, ensuring effective customer engagement and accurate reward tracking. It offers automation tools for managing customer points, tracking purchases, and generating real-time insights, making it ideal for businesses with diverse customer bases.
This CRM software excels in loyalty program management and boasts seamless integration with various business functions, whether from other modules or third-party systems. The software is highly customizable to fit your business’s unique needs, ensuring it aligns perfectly with your goals.
Beyond these capabilities, CRM software by HashMicro offers superior features, making it an ideal solution for managing complex business challenges. Here are some of the standout features that set it apart:
- Sales Forecast & Actualization: This feature accurately predicts future sales trends and tracks actual performance, enabling better strategic planning and decision-making. It also ensures that sales goals are always aligned with business objectives.
- Customer Segment (RFM) Analysis: This feature analyzes customer behavior based on Recency, Frequency, and Monetary value, allowing you to tailor marketing and sales efforts for maximum impact. It can enhance customer engagement and increase conversion rates.
- Sales Mobile Apps – Android & iOS: With this feature, sales team can manage leads targets, track deals, and update sales data from anywhere, boosting productivity. Using this feature, you ensure that your team stays connected and responsive, no matter where they are.
- Upselling Recommendation: This feature automatically suggests relevant products for upselling based on customer purchase history, increasing average order value. Using this feature, you can drive additional revenue by offering products that customers are more likely to buy.
- Commission Tracking Management: With this feature, you can automate the calculation and tracking of sales commissions, ensuring accurate and timely payouts to your sales team. Using this feature, you keep your sales team motivated and focused on meeting their targets.
- Sales Target Management: This feature allows you to set, monitor, and adjust sales targets effectively, ensuring your team stays on track to meet business goals. Using this feature can drive performance and achieve better sales outcomes.
- Quotation & Revisions Tracking and Sales Order Management: This feature streamlines the creation, revision, and management of sales quotations and orders, enhancing overall efficiency. It also ensures that your sales process is smooth, accurate, and responsive to customer needs.
- In-depth Reports (best-selling products, best customers, etc.): This feature provides detailed insights into your top-performing products and customers, empowering you to make data-driven decisions. Using this feature, you can optimize your sales strategies and focus on what drives the most value.
- Customer Portal: With this feature, you offer customers a dedicated platform to view orders, track deliveries, and manage their accounts, significantly improving customer satisfaction. Using this feature, you create a seamless and transparent customer experience.
- Online Quotation with Online Signature (Privy): This feature facilitates quick and secure approval of sales quotations through online signatures, accelerating sales. Using this feature, you can close deals faster and reduce the time to revenue.
| Pros | Cons |
|
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💰Pricing : Custom quote based on modules and user count. Pricing list available on request.
🎯Recommended for : Philippine businesses needing loyalty tied to CRM, POS, and accounting in one system with unlimited users.
After learning about the various advantages HashMicro offers, including POS system integration, you can start considering the software pricing options to find the best solution for your business.
2. Zendesk Loyalty Program for Business
Zendesk, known for its customer service solutions, offers loyalty program features integrated with its CRM. This software allows companies to deliver personalized service and build long-term customer relationships through easily implemented loyalty programs.
The following are features of the loyalty program for business from Zendesk:
- Omnichannel capabilities
- AI chatbots and automation
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
| Pros | Cons |
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💰Pricing : Suite Team from about ₱3,390 per agent per month, billed annually.
🎯Recommended for : Support-led teams that want loyalty tied to ticketing and omnichannel service history.
3. Zoho CRM Software
Zoho CRM is part of the comprehensive Zoho product suite, providing complete customer management tools. The loyalty program within Zoho CRM allows businesses to design, manage, and track loyalty initiatives with ease, helping to boost customer retention and strengthen business relationships.
Features of Zoho CRM:
- Otomatisasi Tenaga Penjualan
- Omnichannel
- Analitik
- Pemberdayaan Penjualan
- Manajemen Kinerja
- Penjualan Prediktif
| Pros | Cons |
|
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💰Pricing : Standard from about ₱860 per user per month annually, with a free tier for up to three users.
🎯Recommended for : SMEs already running Zoho apps that want low-cost loyalty tracking inside CRM.
4. Kangaroo
Kangaroo is a loyalty program platform designed for small to medium-sized businesses. This software offers features such as reward points, referral programs, and digital loyalty card management, making it an efficient solution for increasing customer engagement.
Below are the features of Kangaroo CRM software:
- Omnichannel capabilities
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
- Point rewards
| Pros | Cons |
|
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💰Pricing : Quote-based, with published plans starting from about ₱12,330 per month per plan.
🎯Recommended for : Retail and franchise brands wanting branded member apps and automated referral campaigns.
5. Loyalty Card Guusto
Guusto provides a unique loyalty program solution focused on digital rewards. The platform allows companies to offer point-based rewards that can be redeemed at various merchants, helping to enhance customer loyalty and satisfaction.
Below are features of the loyalty program for retail by Guusto:
- Activity dashboard
- Customer activity tracking
- Loyalty cards
- Loyalty program
- Rewards management
| Pros | Cons |
|
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💰Pricing : Free plan available, with paid tiers from about ₱9,250 per month per plan.
🎯Recommended for : Employee and client recognition rewards rather than high-volume consumer points programs.
6. LoyaltyLion
LoyaltyLion is a loyalty program platform specifically designed for eCommerce businesses. It offers a range of features like point accumulation, referrals, and VIP programs that help online businesses improve customer retention and increase customer lifetime value.
Customer Loyalty Program by LoyaltyLion has provide the following features:
- Omnichannel capabilities
- Open and flexible platform
- Analytics and dashboards
- Customer segmentation
- Loyalty program customization
| Pros | Cons |
|
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💰Pricing : Free starter plan, with paid plans from about ₱12,270 per month per plan.
🎯Recommended for : Ecommerce brands on Shopify that need points, tiers, and referrals on an online store.
7. Loyalty Gator
Loyalty Gator offers a customizable loyalty program solution suitable for various businesses. The platform easily integrates with existing POS and CRM systems and provides tools to monitor and analyze the effectiveness of loyalty programs.
Features:
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Rewards Management
- Customer Activity Tracking
- Customer Surveys
| Pros | Cons |
|
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💰Pricing : From about ₱5,430 per month per location.
🎯Recommended for : Small single-site retailers and service businesses wanting standalone cards without switching POS.
8. SumUp
SumUp, known for its payment solutions, also offers loyalty program features. SumUp alternatives likewise provide integrated tools to help small businesses manage loyalty programs, attract new customers, and boost retention.
Below are the features of SumUp Customer Loyalty Program:
- Loyalty & Retention
- Customer Acquisition
- Powerful Promotions
- Marketing Automation
- Optimized Tracking
| Pros | Cons |
|
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💰Pricing : No monthly loyalty fee, with card transaction fees from about 1.5 percent per transaction.
🎯Recommended for : Micro-merchants and pop-up stalls needing tap-to-pay with simple repeat-visit rewards.
9. Salesforce Marketing Cloud
Salesforce Marketing Cloud is part of Salesforce’s powerful ecosystem, providing tools for managing data-driven loyalty programs. This software enables companies to create personalized customer experiences and drive retention through targeted marketing.
Features:
- Get Started with Loyalty Management.
- Loyalty Program Setup Basics
- Integrate Loyalty Management with External Systems
- Settings for Loyalty Processes
- Set Up Loyalty Processes
- Create Loyalty Program Processes by Using Promotion Setup
| Pros | Cons |
|
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💰Pricing : Enterprise quote, with entry Engagement plans from about ₱77,090 per month per plan.
🎯Recommended for : Large enterprises running multi-channel campaigns with a dedicated marketing operations team.
10. Tango POS Software
Tango is a platform that offers loyalty program solutions based on digital rewards. This software allows businesses to instantly reward customers, who can redeem their points for a variety of gift options, thereby increasing engagement and customer satisfaction.
Features:
- Digital Rewards: Specializes in offering digital rewards for loyalty programs.
- Real-Time Redemption: Customers can redeem rewards in real-time through various channels.
- Customizable Rewards: Allows businesses to tailor rewards to meet customer preferences.
- Mobile Integration: Provides a mobile-friendly platform for managing and redeeming rewards.
| Pros | Cons |
|
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💰Pricing : Custom quote from the local reseller, billed in Philippine pesos.
🎯Recommended for : Philippine food and beverage outlets wanting loyalty bundled with a locally supported POS.
11. Customer Loyalty Program Marsello
Marsello combines loyalty program features with marketing automation to provide a comprehensive solution for retail businesses. The platform enables real-time customer data collection and offers AI-driven recommendations to enhance the effectiveness of loyalty programs.
Marsello client loyalty program has the following features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Points programs
| Pros | Cons |
|
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💰Pricing : From about ₱8,330 per month per plan.
🎯Recommended for : Omnichannel retailers combining in-store POS data with email and SMS loyalty campaigns.
12. iVision Mobile
iVision Mobile offers a loyalty program solution specifically designed for businesses with intensive communication needs. The platform allows personalized messaging and promotions to customers and integrates with POS and CRM systems for seamless management.
Features:
- Omnichannel capabilities
- Analytics and dashboards
- Customer segmentation
- POS connectability
| Pros | Cons |
|
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💰Pricing : From about ₱12,270 per month per plan.
🎯Recommended for : Businesses running SMS-first loyalty and promo blasts rather than app-based points.
13. Loyverse POS Software
Loyverse POS is a point-of-sale solution that also offers loyalty program features. This software is designed for retail and F&B businesses, helping them manage point-based loyalty programs and providing deep insights into customer behavior.
Features:
- Customers base
- Points reward program
- Purchase history
- Loyalty cards
- Customers address
| Pros | Cons |
|
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💰Pricing : POS and loyalty are free, with advanced add-ons from about ₱1,540 per store per month.
🎯Recommended for : Startups and small cafes testing a points program with no upfront software cost.
14. Square Loyalty
Square Loyalty is part of the Square ecosystem, allowing small businesses to manage loyalty programs easily. Its features include point-based program creation and performance analysis, all integrated with Square’s POS solutions.
Features:
- Communication Management
- Customer History
- Loyalty Program
- Reporting/Analytics
- Rewards Management
| Pros | Cons |
|
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💰Pricing : From about ₱2,780 per month per location, on top of Square POS.
🎯Recommended for : Merchants already on Square that want loyalty attached to existing payment hardware.
15. OpenTable Customer Loyalty Program
OpenTable is a restaurant reservation platform that also offers loyalty program features. This software is designed for the F&B industry, helping restaurants build relationships with loyal customers through customizable loyalty programs.
Features:
- Restaurant Loyalty Programs
- Reservation Integration
- Real-Time Updates
- Customizable Rewards
| Pros | Cons |
|
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💰Pricing : Core plans from about ₱9,190 per month per plan, plus per-cover fees.
🎯Recommended for : Restaurants that treat reservations and guest history as the loyalty backbone.
16. CrowdTwist (Oracle)
CrowdTwist, part of Oracle, provides a comprehensive loyalty program solution for large enterprises. The platform offers advanced features such as multichannel programs, deep analytics, and integration with various back-end systems to support complex loyalty strategies.
CrowdTwist client loyalty program provide the following features:
- Omnichannel customer loyalty
- Customer data capture
- Non Purchase activities and gamification
- First-party profiles
- Integration with Responsys Campaign Management
| Pros | Cons |
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💰Pricing : Enterprise quote only.
🎯Recommended for : Large brands needing engagement-based loyalty across regions on Oracle's marketing stack.
17. TapMango
TapMango is a loyalty program platform offering tablet-based solutions for retail and service businesses. With features like a custom mobile app, point programs, and marketing campaigns, TapMango shows how customer loyalty programs work in day-to-day retail operations.
Features:
- Campaign Management
- Campaign Planning
- Client Portal
- Contact Management
- Customer Activity Tracking
- Customer Database
| Pros | Cons |
|
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💰Pricing : Quote-based, typically from about ₱12,270 per month per plan.
🎯Recommended for : Service businesses wanting tablet-based enrolment and in-store customer marketing.
18. FiveStars Loyalty Card
FiveStars offers a loyalty program solution that combines point management with marketing automation. This software is designed for small to medium-sized businesses, enabling them to build and manage better customer relationships through relevant rewards and promotions.
Features:
- Omnichannel capabilities
- AI and automation
- Open and flexible platform
- Analytics and dashboards
- Customer satisfaction surveys
- Customer database
| Pros | Cons |
|
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💰Pricing : Now sold under SumUp. Legacy standalone plans were about ₱18,440 per month per plan.
🎯Recommended for : Existing FiveStars users who should confirm migration terms under SumUp before renewing.
19. Loyalzoo Customer Loyalty Program
Loyalzoo provides a cloud-based loyalty program solution that is easy to use for small businesses. The platform allows businesses to run point-based or digital stamp programs and deliver consistent customer experiences across multiple locations.
Features:
- Omnichannel capabilities
- Analytics and dashboards
- Push notifications
- Blast marketing messages
- Built-in training
| Pros | Cons |
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💰Pricing : From about ₱3,640 per month per location.
🎯Recommended for : Independent shops and salons wanting digital stamp cards without a complex setup.
20. LevelUp
LevelUp is a loyalty program platform focused on payments and mobile apps. This software allows businesses to integrate loyalty programs with mobile payments, making it easy for customers to earn and redeem rewards while providing valuable analytics to the business.
The following are features of client loyalty program by LevelUp:
- Market automation
- Loyalty and retention
- Promotion management
- Reputation management
| Pros | Cons |
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💰Pricing : No standalone plan. Absorbed into Grubhub's merchant tooling.
🎯Recommended for : Reference only. Not recommended as a new deployment in the Philippines.
How to Choose Customer Loyalty Software
Choosing the right loyalty software is essential for businesses looking to grow and maintain a competitive edge. As your business evolves, it’s crucial to have a solution that meets your current needs and adapts to future demands.
Let’s explore critical factors when selecting the best loyalty software to support your business growth.
- Select an intuitive solution: Opt for user-friendly software your team can quickly adapt and manage, ensuring a smooth and efficient loyalty program operation. This simplicity also guarantees a seamless customer experience without technical barriers.
- Evaluate ROI: Assess the potential return on investment (ROI) to ensure the software delivers value for its cost. Choose a solution that drives tangible results in customer retention and sales growth.
- Focus on customizability and quick time-to-value: Prioritize software tailored to your business needs and offers a fast Time-to-Value (TTV). Customization allows you to create relevant and impactful loyalty experiences for your customers.
- Consider scalability: Ensure the software can scale with your business as it grows, so you won’t need to switch solutions later. Scalability ensures your loyalty program remains effective while maintaining high-quality service.
Conclusion
Choosing the right loyalty program software is crucial for enhancing business efficiency and maintaining strong customer relationships. The right software can streamline customer engagement efforts, increase retention, and drive revenue growth.
Among the top options available, HashMicro’s Loyalty Program Software stands out as one of the best solutions for businesses in the Philippines. With its wide range of features, seamless integration capabilities, and customizable options, HashMicro’s CRM software is designed to meet the unique challenges of the Filipino market, helping businesses thrive in a competitive environment.
To experience the benefits of HashMicro firsthand, we invite you to try our free demo and consultation with HashMicro's CRM specialists. Let us show you how HashMicro can take your customer engagement to the next level.
FAQ Around Loyalty Program Software
A standing points or membership program usually does not need one. A DTI Sales Promotion Permit applies when you run a time-bound promo with prizes, raffles, or premiums under the Consumer Act of the Philippines. Check the Department of Trade and Industry requirements before launching a campaign, and register your customer database handling under the Data Privacy Act.
A POS loyalty feature is enough for a single outlet running basic points or stamp cards. Standalone or CRM-based software becomes necessary once you operate several branches, need customer segmentation, or want to run email and SMS campaigns from the same customer record. The deciding factor is whether you need reporting across locations.
Yes, but through the POS layer rather than the wallet itself. Your POS records the e-wallet or QR Ph payment, then passes the transaction and customer identifier to the loyalty platform so points accrue correctly. Confirm that your POS supports both the wallet integration and an API or native link to your loyalty software.
