In today’s fast-paced business world, Customer Relationship Management (CRM) software plays a vital role in improving operations and customer interactions. In Malaysia’s booming digital economy, the right CRM solution can give businesses a competitive edge.
According to IDC, the global CRM software market reached US$92.3 billion in 2023, reflecting growing demand as businesses prioritize automation and customer-centric strategies. This surge underscores how CRM adoption is becoming essential—not just optional—for businesses navigating digital transformation.
This article aims to illuminate the premier CRM software Malaysia that have been making waves in the market. We will explore various software options, dissecting their unique selling points, integration ease, and how they cater to different industry needs.
By the end of this article, Malaysian businesses will be equipped with the knowledge to select CRM software that meets their current demands and scales with their future growth aspirations.
Table of Content
Content Lists
Key Takeaways
|
What Is CRM Software?
Before we review each of the best CRM software in Malaysia, we will briefly explain CRM software, what it is used for, and why Malaysian companies need to implement it into their business processes.
CRM software helps manage customer relationships and interactions by organizing data, providing insights, and supporting efficient sales, marketing, and service—ultimately boosting satisfaction, loyalty, and business growth
The adoption of CRM software Malaysia is more than a technological upgrade; it’s a strategic investment that can significantly influence their bottom line and competitive standing.
Hashy AI Fact
Need to know!
Hashy AI helps you to create different quotations for multiple leads, convert them to sales orders, and generate invoices instantly using one system.
Request a free demo today!
Why Malaysian Companies Must Use CRM Software?
Here are some crucial reasons why CRM software is critical for Malaysian businesses, supported by compelling statistics provided by FounderJar:
- Boost in profitability: CRM software can boost sales by 29% and productivity by 34% through better sales processes, data management, and forecasting, leading to higher profits.
- Reduction in the sales cycle: CRM implementation can cut the sales cycle by 8-14%, leading to lower sales costs and quicker ROI.
Conversely, companies that do not adopt CRM software face several risks:
- Missed sales opportunities: Lacking CRM insights and automation may lead to lost sales from poor lead tracking and customer engagement.
- Decreased customer retention: Without CRM, companies may face increased customer turnover from not providing personalized service.
- Operational inefficiencies: A centralized CRM is crucial to avoid fragmented processes and data silos that cause inefficiency and higher costs.
In summary, CRM software is more than a tool for better relationships—it’s key to profitability and efficiency. Malaysian companies that ignore CRM risk missing growth opportunities and falling behind competitors who adopt it.
For comprehensive and integrated solutions, you can use enterprise software instead. The software includes a CRM system as one of their integrated modules. Check out our article about top enterprise software in Malaysia for more references.
15 Best CRM Software Recommendation for Business in Malaysia
We have researched a list of top CRM software available in the Malaysia market, highlighting their pivotal role in boosting business profitability and customer engagement in Malaysia.
Enhance your customer relationship management with the best CRM software in Malaysia. Simplify customer interactions, boost productivity, and drive business growth with powerful CRM solutions tailored for enterprises.
This selection is crafted to help Malaysian businesses navigate various CRM options. Each software is evaluated for features, scalability, and ease of use to help you find the CRM that best fits your business needs and goals.
- HashMicro CRM: Customizable CRM with automation, trusted by enterprises.
- Salesforce CRM: Scalable CRM with deep customization and integration.
- SAP CRM: Robust CRM for complex enterprise customer workflows.
- HubSpot CRM: Free, user-friendly CRM with automation tools.
- Zoho CRM: Affordable CRM with AI and omnichannel support.
- Sage CRM: Flexible, real-time CRM for midsize businesses.
- Pipedrive CRM: Sales-focused CRM with smart, visual pipelines.
- Microsoft Dynamics 365 CRM: Integrated CRM with Microsoft ecosystem compatibility.
- Second CRM: CRM tailored for Malaysian SMEs, locally supported.
- Bitrix24 CRM: Free, All-in-one CRM for small team collaboration.
- Monday Sales CRM: Customizable, no-code CRM for team workflows..
- Freshsales CRM: AI-powered CRM with automation and free plan.
- Insightly CRM: Simple CRM with automation and project management.
- Zendesk Sell: Easy CRM for SMB sales and leads.
- Sugar CRM: Customizable CRM with analytics for enterprises.
1. HashMicro CRM Software
HashMicro software is a cutting-edge solution that has successfully empowered over 1,750 world-class enterprises. With a robust array of over 40+ specialized software solutions, HashMicro has established itself as a versatile and comprehensive provider for various industries.
The list of HashMicro’s clients includes esteemed companies like Forbes, Oishi, and Danone, showcasing the trust and reliability that HashMicro has built in the market.
HashMicro’s CRM software stands out for its high customization, enabling businesses to tailor it to their workflows. It also integrates seamlessly with third-party apps or existing systems, ensuring smooth operations and enhanced CRM strategies.
Here are seven key features that are instrumental in achieving effective CRM:
- Sales forecast & actualization: This best CRM software Malaysia feature aids in forecasting sales and aligning them with actual outcomes for strategic planning and resource management.
- Customer segment (RFM) analysis: Businesses can improve marketing and sales by segmenting customers using Recency, Frequency, and Monetary value for better personalization.
- Sales mobile apps (Android & iOS): CRM system software enables sales teams to handle data, leads, and tasks anywhere, maintaining continuous connection and quick response.
- Upselling recommendation: CRM software uses purchase data to recommend products, boosting sales opportunities.
- Custom printout in quotation: Custom CRM software enables personalized quotations for various customer types can enhance satisfaction and increase conversions.
- Online quotation with online signature (Privy): This best CRM software feature streamlines sales by enabling digital quotation handling, speeding up approvals, and reducing delays.
- Commission tracking management: Top CRM software automation ensures precise and fair sales commission calculations, motivating the sales team and enhancing performance.
| Pros | Cons |
|
|
HashMicro CRM Software Malaysia offers a powerful solution to understand customer behavior, streamline sales, and manage performance. These tools help boost satisfaction, sales productivity, and overall profitability.
If you’re interested to know more about how HashMicro CRM software Malaysia works, you can contact our expert team to apply for free demo access.
2. Salesforce Cloud CRM Software
Salesforce Cloud CRM is an all-in-one platform for managing leads, contacts, and customers. Its robust features and customization make it ideal for various industries.
This software CRM can also work seamlessly with other software solutions, providing businesses with a versatile and adaptable CRM system.
Best features:
- Extensive customization: Tailor the CRM to meet the specific needs of your business.
- Lead management and scoring: Prioritize and track potential customers effectively.
- Ease of setup: Quick implementation with support available.
- Integration: Works with thousands of other platforms for a connected experience.
- Powerful reporting: Gain insights from data with robust reporting tools.
| Pros | Cons |
|
|
Salesforce Cloud CRM offers strong customization, advanced analytics, and wide industry adoption, making it a powerful choice. However, businesses should consider its higher costs and complexity before implementation.
3. SAP CRM System
SAP CRM is part of the SAP Business Suite, which allows businesses to obtain a 360-degree view of their customers. It integrates with other SAP modules, such as SAP ERP and SAP HCM, providing a seamless experience across different business functions.
The software CRM manufacture is known for its ability to handle complex transactions and provide strong workflow capabilities, making it suitable for large, high-tech firms and organizations with intricate customer engagement processes.
Best features:
- Sales management: Manages the sales pipeline and tracks leads and opportunities.
- Marketing management: Runs effective marketing campaigns and tracks results.
- Service management: Manages customer inquiries, complaints, and service requests.
- Analytics: Offers real-time reports and analytics for informed decision-making.
| Pros | Cons |
|
|
SAP CRM is a powerful tool for businesses that require a comprehensive and integrated approach to customer relationship management. However, its complexity and cost may be a consideration for businesses with simpler needs or smaller budgets.
Related article: Top Client Management Software for Malaysian Business – explore how top solutions enhance your client management strategies.
4. HubSpot CRM Software Malaysia
HubSpot streamlines sales with tools for lead management, pipeline tracking, and performance insights. Its ease of use and wide integration options make it popular among B2B and B2C companies.
The HubSpot CRM software Malaysia offers a free plan with essential features, making it accessible for small businesses while also offering scalable options for growing companies.
Best features:
- Free core CRM: A robust set of features available at no cost.
- User-friendly interface: Intuitive interface that requires minimal training.
- Email integration: Seamless connection with email services for efficient communication.
- Automation: Streamlines repetitive tasks, saving time and resources.
| Pros | Cons |
|
|
HubSpot is an excellent choice for companies looking for a cost-effective, scalable CRM solution with a strong set of features. However, as companies grow, they may need to consider the increasing costs associated with more advanced features and additional users.
5. Zoho CRM Software Malaysia
Zoho CRM offers a centralized platform for sales, marketing, service, and inventory. It’s known for its user-friendly interface and features like lead management, scoring, forecasting, and email/social marketing.
The platform is particularly beneficial for small businesses due to its free plan for individual users or small teams while also offering a range of affordable pricing options for larger organizations.
Best features:
- Sales automation: Streamlines the entire sales process from lead generation to deal closure.
- Analytics and reporting: Offers comprehensive analytics and reporting tools for data-driven decision-making.
- Omnichannel communications: Provides a unified platform for communicating with customers across multiple channels.
- Collaboration tools: Enhances team collaboration with shared calendars, chat, and project management features.
| Pros | Cons |
|
|
Zoho CRM stands out for its affordability and wide feature set, making it ideal for businesses seeking a comprehensive solution. However, it has some limitations in custom fields, support, and comes with a learning curve.
6. Sage CRM Malaysia
Sage Sales CRM helps businesses manage customer service, target key leads, and track customer activity. It includes tools for lead routing, self-service support, product catalogs, team collaboration, and surveys.
Best features:
- Lead capturing and routing: Efficiently captures leads and directs them to the appropriate sales personnel.
- Web self-service: Empowers customers to find answers and information independently.
- Product catalogs and quotes: Simplifies creating and managing product listings and pricing quotes.
- Internal team collaboration: Facilitates communication and project management within teams.
- Customer survey creation: Enables businesses to gather feedback directly from customers.
| Pros | Cons |
|
|
Sage CRM is a solid choice for SMBs seeking a solution offering a range of service, sales, and marketing tools. However, businesses should consider the potential challenges related to cost and user-friendliness when evaluating Sage CRM as their CRM platform.
7. Pipedrive CRM Software
Pipedrive Sales CRM Software is known for its user-friendly interface and customizable sales pipelines. It provides a suite of tools that includes lead and deal management, email integration, workflow automation, and a machine learning-powered sales assistant.
The platform is designed to be intuitive and is suitable for businesses of all sizes looking to streamline their sales operations.
Best features:
- Customizable sales pipelines: Tailor your sales pipeline to match your sales process.
- Workflow automation: Automate repetitive tasks to increase efficiency.
- ML-powered sales assistant: Get intelligent recommendations and insights.
- Call integration: Make and track calls within the CRM.
- Third-party Integration: Integrate with other tools and customize the CRM to your needs.
| Pros | Cons |
|
|
Pipedrive stands out for its focus on sales efficiency and user-friendly design. However, potential users should consider the absence of a free plan and the learning curve associated with the platform.
8. Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 is designed to provide sales, marketing, and service functionality as both a SaaS and on-premise solution. It integrates seamlessly with other Microsoft applications, enhancing customer engagement and operational efficiency.
The platform is known for its AI-powered sales services, marketing applications, and the ability to configure and connect with the greater Microsoft tech stack.
Best features:
- AI-powered insights: Offers predictive forecasting and scoring to guide sales efforts.
- Sales navigator integration: Enhances lead generation and relationship management.
- Unified customer data: Provides a complete view of customer interactions across all touchpoints.
- Customization and extensibility: Can be tailored to fit specific business processes.
| Pros | Cons |
|
|
Microsoft Dynamics 365 is ideal for businesses within the Microsoft ecosystem, offering a scalable CRM that grows with operations. However, companies should consider its potential costs and complexity before adopting the platform.
9. Second CRM Software Malaysia
Second CRM simplifies business processes for Malaysian companies with tools for sales automation, customer support, and service management. It also offers marketing automation to enhance customer engagement and drive sales growth.
The platform is known for its adaptability to different industries and its ability to integrate with various business applications.
Best features:
- Sales force automation: Streamlines the sales process from lead to closure.
- Customer support and service: Manages customer inquiries and service requests efficiently.
- Marketing automation: Automates marketing campaigns across multiple channels.
- Integration: Seamlessly integrates with other business tools and applications.
| Pros | Cons |
|
|
Second CRM is a cost-effective CRM software Malaysia that automates sales and customer service processes, making it ideal for local businesses. However, companies with a global presence or advanced needs should consider its feature limitations.
10. Bitrix24 CRM Malaysia
Bitrix24 CRM offers lead management, project tools, and team collaboration features, making it a complete suite for SMBs, solopreneurs, and startups.
With its generous free plan and affordable paid options, Bitrix24 is known for its versatility and value. It offers a one-stop solution for managing customer relationships and business operations.
Best features:
- Project management: Advanced tools for managing tasks and projects.
- Lead generation: Robust lead generation tools to drive sales.
- File management: Comprehensive file management system.
- Contact center: A unified platform for customer communication.
- Advanced email features: Enhanced email capabilities for marketing and communication.
| Pros | Cons |
|
|
Bitrix24 CRM is ideal for businesses looking for an all-encompassing CRM software Malaysia that goes beyond customer management to include project management and collaboration tools. However, larger enterprises or those looking for a more straightforward CRM might find the platform’s complexity and pricing less appealing.
11. Monday Sales CRM Malaysia
Monday Sales CRM is flexible and user-friendly, catering to industries like real estate, media, software, and finance. It helps automate repetitive tasks, centralize customer communication, and organize data efficiently in one platform.
Best features:
- AI-powered automation and formula building: Streamlines complex workflows and data calculations.
- Robust integrations: Seamlessly connects with a wide range of external applications.
- Emphasis on team collaboration: Advanced tools for shared documents and digital whiteboards.
- Multiple industry specializations: Tailored features for various business sectors.
| Pros | Cons |
|
|
Monday Sales CRM is recommended for B2B companies that value usability and no-code automation, making it a top choice for organizations in this category. However, it may not be the best fit for startups needing a free operational CRM or teams looking for a more affordable CRM with lead-scoring features.
12. Freshsales CRM System
Freshsales CRM offers a unified solution for managing the entire sales cycle, with advanced contact management, workflow automation, and in-depth reporting. It’s designed to streamline customer interactions from first touch to final sale, boosting sales efficiency and team productivity.
The platform’s intuitive interface is designed to increase sales productivity. It ensures users engage effectively with their customers and prospects while gaining actionable insights crucial to closing deals faster.
Best features:
- AI-powered tools: These include Freddy AI for segmenting and running campaigns.
- Chat campaigns: Engages potential customers through website chat campaigns.
- Sales sequences: Automates outreach with a series of scheduled sales touchpoints.
- Contact scoring: Prioritizes leads based on their engagement and likelihood to convert.
| Pros | Cons |
|
|
Freshsales is a robust choice for businesses seeking a CRM application with AI-powered sales tools and automation capabilities. However, companies should consider the potential limitations in user interface intuitiveness and integration capabilities when choosing Freshsales.
13. Insightly CRM Solution
Insightly CRM is designed to help businesses manage their customer interactions and sales processes more efficiently. It provides tools for business workflows, process automation, project and task management, email management, and performance dashboards.
This software can be integrated into various business ecosystems, making it a versatile choice for companies looking to enhance their CRM capabilities.
Best features:
- Business workflows and process automation: Streamlines operations and reduces manual effort.
- Project and task management: Converts opportunities into projects and manages tasks effectively.
- Email management: Organizes and tracks customer communications.
- Integration: Supports thousands of integrations with other tools and platforms.
- Performance dashboards and reporting: Offers insights into business performance.
| Pros | Cons |
|
|
Insightly CRM online is a good choice for startups and small businesses that need user-friendly CRM software with a great look and feel. However, businesses looking for a CRM with extensive free features or those that need a solution for a larger number of users without upgrading may need to consider these limitations.
14. Zendesk Sell CRM Software
Zendesk Sell’s CRM Online focuses on streamlining the sales process, offering tools for account management, email integration, voice, and text communication, tasks and activity tracking, and sales tracking. It is particularly beneficial for small to midsize businesses (SMBs) that require an easy way to manage leads and oversee sales activities.
Best features:
- Lead management: Efficiently manage leads with a system that populates information from contacts.
- Dashboard view: A customizable dashboard provides a snapshot of sales activities and performance.
- Native integration with Zendesk Support: Seamless collaboration between sales and support teams.
- Affordability: Competitive pricing with different plans to suit various business sizes.
| Pros | Cons |
|
|
Zendesk Sell is a solid choice for businesses looking for a CRM software Malaysia with a strong focus on sales support and service. However, companies should consider the potential need for additional features and the reported customer support and offline functionality challenges when evaluating Zendesk Sell as their CRM solution.
15. Sugar CRM Software Malaysia
Sugar CRM Malaysia is a business SaaS that integrates toolkits for marketing automation, sales management, customer service, and forecasting and analytics. It’s known for its customizability and ease of use, making it a strong competitor in the CRM market.
The platform is suitable for businesses of all sizes and offers a range of pricing plans to accommodate different needs.
Best features:
- Customer relationship management: Offers detailed data profiles for contacts and accounts.
- Sales management: Includes tools for managing the sales pipeline and forecasting.
- Marketing automation: Automates marketing campaigns to grow the network and convert leads.
- Customer service: Provides tools for delivering top-tier customer support.
- Mobile apps: Allows for CRM program access on the go with mobile applications.
| Pros | Cons |
|
|
Sugar CRM software Malaysia is a versatile CRM system that provides a wide range of features and capabilities to enhance customer relationships and sales processes. However, potential users should be aware of the costs and the learning curve associated with the platform.
Key Benefits of CRM Software for Businesses in Malaysia
Adopting CRM software in Malaysia helps businesses manage customer interactions, improve team coordination, and identify follow-up opportunities—all from a single platform.
- Centralized Customer Data
CRM systems store all customer information in one place, making it easy for sales teams to access insights and deliver more personalized service. - Improved Sales Performance
With organized data and automated workflows, sales teams can close deals faster and build stronger relationships. - Enhanced Productivity
Automation features like email campaigns reduce manual tasks, letting teams focus on high-impact activities. - Stronger Customer Retention
CRM tools enable timely, personalized follow-ups, boosting customer satisfaction and long-term loyalty. - Accurate Sales Forecasting
Built-in reporting helps businesses track trends and plan future sales strategies more effectively.
How to Choose The Right CRM Software for Your Business
After learning about all the fifteen CRM software Malaysia listed above, choosing the right one can feel overwhelming for any business. However, this decision is crucial, as the right CRM can significantly improve customer relationships, boost efficiency, and drive long-term success
With fifteen CRM software Malaysia listed above, choosing the right one can feel overwhelming for any business. However, this decision is crucial, as the right CRM can significantly improve customer relationships, boost efficiency, and drive long-term success
Here are some key considerations to keep in mind:
- Identify business needs: To choose the right CRM tool, assess your business size, sales complexity, engagement tactics, and support needs to identify necessary features.
- Software credibility: Evaluate a CRM’s trustworthiness by seeking reviews, especially from Malaysian or similar markets, on sites like G2 Crowd, Capterra, and Software Advice for user insights on its effectiveness.
- Customization and integration: Select a CRM system in Malaysia that is customizable to your business and integrates well with your current tools like email marketing, accounting, or e-commerce systems.
- Vendor support and training: To ensure the success of your CRM tool, ensure the vendor provides extensive support and training resources and prompt customer service.
- Scalability: Opt for a scalable CRM tool that grows with your business and offers extra features and licenses as needed.
- Trial and demo: Use CRM free trials and demos to evaluate usability and fit for your needs.
- Cost considerations: Consider the CRM’s total cost, including setup, customization, training, and subscriptions, to ensure it’s within budget and offers good ROI.
By carefully evaluating these aspects, Malaysian companies can select CRM software that not only meets their current needs but also supports their long-term business goals. Remember to stay informed about Malaysia’s latest CRM system trends and technologies to ensure that your chosen solution remains effective and competitive.
Conclusion
Selecting the right CRM software is a pivotal step for Malaysian businesses aiming to enhance customer relationships and drive sales growth. It’s essential to choose a solution that aligns with your business needs, offers scalability, and provides robust support and training.
With its impressive track record, extensive suite of customizable modules, and seamless integration capabilities, HashMicro CRM software stands out as a top contender. It meets all the criteria for an effective CRM system, making it an ideal choice for businesses looking to capitalize on their customer interactions.
We encourage you to take the next step in optimizing your business operations by accessing HashMicro’s free demo today. Discover firsthand how HashMicro can transform your customer management experience and propel your business forward.
FAQ about CRM software Malaysia
-
What are the key features to look for in CRM software?
When selecting CRM software, it’s crucial to consider features that align with your business needs. Essential features include contact management, sales automation, marketing automation, customer support, analytics, and integration capabilities. Tools like lead and pipeline management, email marketing, and real-time reporting are also valuable. Advanced CRMs may offer AI-driven insights, workflow automation, and social media integration to enhance customer relationship management and streamline operations.
-
How does CRM software integrate with other business tools?
CRM software typically integrates with various business tools to provide a seamless workflow. Common integrations include email platforms (e.g., Outlook, Gmail), marketing automation tools (e.g., Mailchimp), customer support systems (e.g., Zendesk), and social media platforms (e.g., Facebook, Instagram). This integration ensures that all customer interactions and data are centralized, allowing for more efficient management and better customer insights. Additionally, CRM systems can often be integrated with ERP systems, accounting software, and e-commerce platforms to provide a holistic view of business operations.
-
What are the benefits of using CRM software for social media management?
Integrating CRM software with social media platforms allows businesses to manage and track customer interactions across multiple channels. This integration facilitates better engagement by providing tools for automated replies, real-time interaction tracking, and customer segmentation based on social media activity. Businesses can also gain insights into customer behavior and preferences, enabling them to tailor marketing campaigns and improve customer satisfaction. Social CRM tools help streamline communication and ensure that no customer query goes unanswered, thus enhancing the overall customer experience.
-
How secure is my data with CRM software?
Data security is a critical concern when using CRM software. Reputable CRM providers implement robust security measures to protect sensitive customer information. These measures often include data encryption, secure access controls, regular security audits, and compliance with data protection regulations like GDPR. Additionally, CRM systems usually offer features such as user role management, activity logs, and two-factor authentication to enhance security further. It is essential to choose a CRM provider that prioritizes data security and provides transparent information about their security practices.
-
Can CRM software improve customer support?
Yes, CRM software can significantly enhance customer support by providing tools for better communication, tracking, and resolving customer issues. Features like ticketing systems, live chat, and automated responses help ensure timely and effective customer service. CRM software also enables the creation of comprehensive customer profiles, which helps support agents provide personalized assistance. By analyzing customer interactions and feedback, businesses can continuously improve their support strategies.
