Customer data scattered across departments, missed follow-ups, and lost opportunities can quietly chip away at my revenue and weaken client trust. By implementing an effective CRM, I centralise information, streamline workflows, and empower my team to deliver consistent, high-quality service.
CRM software helps me manage relationships, monitor sales pipelines, and nurture customer loyalty more efficiently. With Malaysia’s tech scene accelerating, I’m seeing stronger demand for advanced CRM solutions that elevate engagement and retention.
In this article, I walk you through 21 recommended CRM options for Malaysian businesses in 2025 so you can choose the one that best fits your goals and growth plan. Want to see it in action? Book a free demo and try HashMicro CRM to test how it fits your workflow.
Key Takeaways
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Shortlisted CRM Software for Companies in Malaysia
Through my analysis and experience, I’ve discovered that CRM software can significantly enhance how businesses connect with their customers and manage daily operations. The following are some CRM software solutions I recommend checking out.
Best Because
Seamless connection with Microsoft apps
Best Because
Built-in phone and email integration
Selecting the right CRM software is a key step toward improving customer engagement and achieving long-term success. I trust these recommendations will guide you in finding the most suitable solution for your business.
What is CRM Software?
CRM software is a business tool designed to help companies manage and strengthen their interactions with customers and prospects. It collects and organizes customer information in a single, accessible platform, making it easier for teams to monitor sales activities, track communication history, and follow up on leads effectively.
With features such as task automation, data analysis, and real-time reporting, CRM software enables better decision-making, enhances collaboration between departments, and helps businesses deliver a more personalized and responsive customer experience.
How Does CRM Software Work?
CRM software centralises customer data, streamlines daily work, and turns insights into action to strengthen relationships and drive growth. Here is how CRM software works:
1. Lead Management
CRM software helps businesses capture, track, and organise leads from multiple sources such as websites, social media, and email campaigns. It assigns lead scores based on engagement and automatically routes high-potential leads to sales teams for follow-up, increasing conversion chances.
2. Contact Management
Once a lead becomes a contact, the CRM stores detailed customer profiles including communication history, purchase behaviour, and preferences. This centralised database ensures every team member has access to updated customer information to deliver personalised service and maintain strong relationships.
3. Sales Analytics
CRM systems analyse sales activities and customer interactions, generating real-time reports and dashboards. These insights help businesses identify trends, measure performance, and forecast revenue accurately—enabling data-driven decision-making and better sales strategies.
4. Integration
CRM software integrates with essential business tools such as email platforms, marketing automation, ERP systems, and e-commerce solutions. This seamless integration ensures a unified flow of information across departments, eliminates data silos, and enhances overall business efficiency.
Key Benefits of CRM Software for Businesses in Malaysia
Using CRM software in Malaysia enables businesses to manage customer interactions, enhance team collaboration, and efficiently track follow-up opportunities within a single platform. In contrast, retail SCM software complements this by streamlining supply chain processes to ensure smooth operations.
- Centralised customer information: CRM software consolidates all customer details in one place, enabling sales teams to easily access valuable insights and provide more personalised support.
- Better sales results: Organised data and automated processes help sales teams close deals faster and nurture stronger client relationships.
- Higher productivity: Automation tools, such as email scheduling, minimise repetitive tasks, allowing teams to focus on work that drives results.
- Improved customer retention: CRM solutions support timely and personalised follow-ups, increasing customer satisfaction and loyalty over time.
- Reliable sales forecasting: Built-in analytics and reports help companies monitor trends and plan future sales strategies with greater accuracy.
Why Should Malaysian Companies Use CRM Software?
Here are some crucial reasons why CRM software is critical for Malaysian businesses.
- Strengthen customer relationships: CRM software stores detailed customer information and communication history, helping teams deliver personalised service and build long-term trust.
- Increase sales efficiency: Automated workflows and real-time sales tracking help teams manage leads more effectively, close deals faster, and drive consistent revenue growth.
- Enhance collaboration across departments: By centralising customer data, CRM software ensures that sales, marketing, and support teams work with the same accurate information, improving teamwork and response time.
- Make better business decisions: CRM tools provide clear reports and insights, allowing managers to analyse customer trends and sales performance, which supports smarter, data-driven strategies.
21 Best CRM Software Recommendations for Business in Malaysia
We’ve selected the best CRM software options for Malaysian businesses to help boost customer engagement and profitability. Utilise these trusted solutions to streamline customer interactions, enhance team productivity, and foster sustainable growth.
Each CRM on this list has been carefully reviewed for its key features, scalability, and ease of use, allowing you to select the right fit for your business.
1. HashMicro Best CRM Software
HashMicro offers a cutting-edge CRM software solution trusted by leading companies such as Forbes, Oishi, and Danone.
Known for its flexible customization and seamless integration with other systems, HashMicro enables businesses to tailor their CRM to match their unique workflows and maintain smooth operations.
With a wide range of industry-focused software, HashMicro continues to support companies in strengthening customer relationships and driving growth. Below are six essential features that crucial role in ensuring an effective CRM system.
- Sales forecast & actualization: This is the best CRM software Malaysia feature that aids in forecasting sales and aligning them with actual outcomes for strategic planning and resource management.
- Customer segment (RFM) analysis: Businesses can enhance their marketing and sales strategies by segmenting customers based on Recency, Frequency, and Monetary value for more effective personalization.
- Sales mobile apps (Android & iOS): CRM system software enables sales teams to manage data, leads, and tasks anywhere, maintaining a continuous connection and facilitating quick responses.
- Upselling recommendation: CRM software utilizes purchase data to recommend products, thereby enhancing sales opportunities.
- Custom printout in quotation: Custom CRM software enables personalized quotations for various customer types, which can enhance satisfaction and increase conversions.
- Commission tracking management: Top CRM software automation ensures precise and fair sales commission calculations, motivating the sales team and enhancing performance.
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To learn more about HashMicro CRM software in Malaysia, contact our team or click the banner below.
2. Sage CRM System
Sage Sales CRM Software helps businesses streamline customer service, focus on valuable leads, and maintain a clear overview of customer interactions across the company.
It provides tools for capturing and assigning leads, supporting customers through web self-service, managing product catalogs and quotations, facilitating team collaboration, and creating customer surveys.
Best features:
- Lead capturing and routing
- Web self-service
- Product catalogs and quotes
- Internal team collaboration
- Customer survey creation
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Pricing: To obtain accurate pricing details per user, please request a callback and discuss available options directly with a company representative.
3. Salesforce Cloud CRM Software
Salesforce Cloud CRM is a comprehensive platform that enables businesses to manage leads, contacts, and customer relationships more effectively, thereby increasing their chances of closing deals.
With robust features and flexible customization, it fits the needs of various industries. Additionally, this CRM software integrates seamlessly with other solutions, providing companies with a highly adaptable and versatile system.
Best features:
- Extensive customization
- Lead management and scoring
- Powerful reporting
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Pricing: For detailed pricing and licensing information, please get in touch with your local Salesforce Partner or reach out directly to the Salesforce team.
4. SAP CRM Software Malaysia
SAP CRM is a component of the SAP Business Suite, offering companies a comprehensive view of their customers and integrating seamlessly with other SAP modules, such as SAP ERP and SAP HCM, to provide a unified business experience.
Renowned for managing complex transactions and robust workflows, this CRM software is ideal for large enterprises, especially in high-tech industries or businesses with sophisticated customer engagement needs.
Best features:
- Sales management
- Marketing management
- Service management
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Pricing: For detailed pricing and licensing information, please get in touch with SAP.
5. HubSpot CRM Software Malaysia
HubSpot helps businesses manage leads, contacts, and sales pipelines efficiently, with easy-to-use tools and broad integration options trusted by B2B and B2C companies. In Malaysia, HubSpot CRM offers a free plan for small businesses, along with scalable features to support their growth.
Best features:
- Free core CRM
- Email integration
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Pricing: HubSpot CRM is available at no cost, while its Marketing Hub, Sales Hub, and Service Hub are offered in four tiers: Free, Starter (starting at $50/month), Professional ($400–$890), and Enterprise ($1,200–$3,200). For added value, the Growth Suite combines all these tools into a single package at a discounted rate.
6. Zoho CRM System Malaysia
Zoho CRM is an easy-to-use platform for managing sales, marketing, customer service, and inventory. It includes key tools like lead tracking, deal management, sales forecasting, and email and social media marketing.
Ideal for small businesses, it offers a free plan for individuals or small teams, as well as budget-friendly plans for larger companies.
Best features:
- Sales automation
- Analytics and reporting
- Omnichannel communications
- Collaboration tools
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Pricing: Zoho offers transparent pricing with monthly or annual plans, along with four service bundles to choose from. Each bundle includes a complimentary trial. The Standard plan builds on the free version by adding more advanced features.
7. Pipedrive CRM Software
Pipedrive Sales CRM is valued for its simple interface and flexible sales pipelines. It offers tools for managing leads and deals, integrating emails, automating workflows, and using a smart sales assistant powered by machine learning.
Best features:
- Workflow automation
- Call integration
- Customizable sales pipelines
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Pricing: Pipedrive’s plans range from around $14 to $99 per user per month, offering options from basic pipeline tools to full-featured CRM for large teams.
8. Microsoft Dynamics 365 CRM System
Microsoft Dynamics 365 offers sales, marketing, and service features as both cloud and on-premises solutions. It integrates smoothly with other Microsoft tools to improve customer engagement and operational efficiency.
Known for its AI-driven sales and marketing capabilities, it can be easily customized and connected within the Microsoft ecosystem.
Best features:
- AI-powered insights
- Sales navigator integration
- Unified customer data
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Pricing: Dynamics 365 CRM pricing ranges from $50 to $162 per user per month for Sales, Customer Service, and Field Service, while Marketing starts at $1,500 per tenant per month.
9. Second CRM Software Malaysia
Second CRM helps Malaysian businesses streamline sales, customer support, service management, and marketing automation, offering an all-in-one solution to manage customer interactions and boost sales. It is highly adaptable across industries and integrates well with other business applications.
Best features:
- Sales force automation
- Customer support and service
- Marketing automation
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Pricing: Second CRM Foundation starts at US$ $4.25 per user/month (first five users free lifetime); Sales and Service add-ons cost US$ 25.50 per user/month.
10. Bitrix24 CRM Malaysia
Bitrix24 CRM provides comprehensive lead management, project tracking, team collaboration, and communication tools in a single platform, making it an ideal solution for SMEs, startups, and solopreneurs.
Known for its generous free plan and affordable upgrades, Bitrix24 is a flexible, cost-effective solution for managing customer relationships and business tasks.
Best features:
- Project management
- Lead generation
- File management
- Advanced email features
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Pricing: For detailed pricing and licensing information, please contact Bitrix24.
11. Zendesk Sell CRM Software
Zendesk Sell CRM streamlines sales with tools for account management, email and voice integration, task tracking, and sales monitoring. It’s ideal for small to midsize businesses that need a simple way to manage leads and sales activities.
Best features:
- Lead management
- Dashboard view
- Native integration with Zendesk Support
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Pricing: Zendesk Sell starts at $19 per user per month for the Team plan, with the Growth plan at $55, the Professional plan at $115, and the Enterprise plan at $169 (all billed annually).
12. Freshsales CRM System
Freshsales CRM provides a comprehensive solution for managing the sales cycle, featuring advanced contact management, workflow automation, and detailed reporting.
Its user-friendly interface boosts sales productivity and helps teams engage customers effectively, providing valuable insights to close deals faster.
Best features:
- AI-powered tools
- Chat campaigns
- Sales sequences
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Pricing: Starts from $0 and the highest pricing are $83 per user/month for the enterprise version. Visit Freshworks pricing for more information.
13. Oracle CRM Software Malaysia
Oracle CRM Software Malaysia is a widely used solution that helps businesses across various industries manage and strengthen their customer relationships, supporting growth and long-term customer loyalty.
Best features:
- Email Marketing
- Sales Force Automation
- Upsell, Quote, and Order Management
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Pricing: Though NetSuite CRM doesn’t publicly list its prices, sources like Capterra list its price at $129 per month per user.
14. Monday.com CRM Malaysia
Monday CRM is a flexible, cloud-based customer-relationship-management solution built on the monday.com Work OS platform. It allows companies to manage leads, contacts, deals, sales pipelines, and post-sales processes all in one place.
It is highly customizable and integrates smoothly with other tools, enabling teams to automate workflows and visualise their sales data via dashboards.
Best features:
- Customizable Pipelines & Contact Management
- Automation & Integration
- Dashboard & Reports in Real-Time
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Pricing: Monday.com CRM starts its pricing list with the Pro Plan at $28 per month per user.
15. Lark CRM Software
Lark offers CRM‐style capabilities such as lead capture, deal management, and workflows for customer engagement. It is positioned as a platform to help manage the entire sales cycle: from lead generation through to deal-closing.
Lark can function as one within a broader workspace ecosystem: communication, tasks, docs, and customer-relationship workflows are integrated in one environment.
Best features:
- Lead Capture & Workflow Automation
- Unified Communications & Document Collaboration
- Cross‐Platform & Global Friendly
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Pricing: According to TrustRadius, Lark CRM starts its pricing list with the Pro Plan at $12 per month per user.
16. Ontraport CRM Malaysia
Ontraport is an all-in-one business automation platform designed for small to mid-sized businesses and entrepreneurs. It combines CRM (customer relationship management) with marketing automation, e-commerce, membership site tools, and workflow automations into one unified package.
Ontraport aims to reduce the need to use many different tools by providing a single platform that handles CRM, sales pipelines, marketing automation, and operations.
Best features:
- Flexible CRM & Unified Contact History
- Smart Pipelines & Sales Automation
- Marketing Automation + Multi-Channel
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Pricing: Ontraport CRM starts its pricing list with the Enterprise Plan at $249 per month.
17. Nimble CRM Software
Nimble CRM is a cloud-based relationship-focused CRM designed especially for small to medium-sized businesses (SMBs) that want to centralise their contacts, communication history, and social/business data in one platform.
It integrates with Google Workspace and Microsoft 365, captures communications (email, calendar), social profiles, and helps users follow up with leads and customers in a meaningful way.
Best features:
- Unified Contact Management & Relationship Intelligence
- Pipeline & Deal Management
- Integrations & Smart Widgets
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Pricing: Nimble CRM starts its pricing list with the Enterprise Plan at $29.9 per user per month.
18. Membrain CRM Malaysia
Membrain is a CRM and sales-enablement platform designed specifically for B2B sales teams. It goes beyond storing contacts by focusing on how you sell—helping embed sales process, coaching, pipeline management, and performance tracking into a single tool.
It offers modules such as Prospecting, Active Pipeline, Account Growth, and Elevate (for coaching), and includes a built-in CRM database (accounts, contacts, activities) to support those workflows.
Best features:
- Visual Sales Pipeline & Process Enforcement
- Playbooks & Sales Coaching
- Data Enrichment & Custom Fields
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Pricing: According to SoftwareAdvice, Membraid offers a paid version that starts at US $65/month.
19. Salesmate CRM Software Malaysia
Salesmate CRM is a cloud‐based customer relationship management platform designed to help sales, marketing, and customer support teams streamline their workflows, capture and nurture leads, manage deals and pipelines, and ultimately close more business.
It offers an intuitive interface, customizable pipelines, built-in telephony (calling/texting), email tracking, and a broad set of automation tools to reduce administrative tasks and let teams focus on selling.
Best features:
- Pipeline & Deal Management
- Contact & Lead Management
- Automation & Workflows
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Pricing: Salesmate CRM starts its pricing list with the Enterprise Plan at $63 per user per month.
20. Nutshell CRM Software Malaysia
Nutshell CRM is a web-based customer relationship management solution designed especially for small to mid-sized sales teams.
It provides tools for contact and lead management, sales pipeline tracking, email automation, and integration with communication tools (such as Gmail/Outlook) so your sales and customer-engagement efforts are consolidated in one platform.
Best features:
- Sales Pipeline & Lead Management
- Contact & Communication Hub
- Email Automation & Integration
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Pricing: Nutshell CRM starts its pricing list with the Business Tier at $67 per user per month.
21. Keap CRM Software Malaysia
Keap CRM is an all-in-one platform designed primarily for small and growing businesses, combining customer relationship management (CRM) with marketing automation, sales pipelines, e-commerce/invoicing, and payment processing.
It allows you to manage contacts, capture leads via web forms/landing pages, automate follow-up workflows (email & SMS), track sales opportunities, schedule appointments, send invoices and collect payments all within one system.
Best features:
- Contact & Lead Management
- Marketing Automation (Email & SMS)
- Invoicing & Payments Integration
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Pricing: According to Business News Daily, Keap CRM’s Max plan starts at US$199/month (3 users, 2,500 contacts).
Overall Comparison of CRM Software in Malaysia
| Provider | Connection Quality | Bank Coverage | Ease of Integration | Data Enrichment |
|---|---|---|---|---|
| HashMicro | ||||
| Sage | ||||
| Salesforce | ||||
| SAP | ||||
| HubSpot | ||||
| Zoho | ||||
| Pipedrive | ||||
| Microsoft Dynamics |
How to Choose The Right CRM Software for Your Business
With numerous CRM options available in Malaysia, it’s essential to choose wisely, as the right solution can significantly impact your customer relationships and business success. Consider these key factors before making a decision.
- Identify business needs: Determine the right CRM by considering your company’s size, sales processes, customer engagement strategies, and support requirements to pinpoint the features you genuinely need.
- Software credibility: Verify the CRM’s reliability by reading reviews, particularly from users in Malaysia or similar markets, on trusted sites such as G2 Crowd, Capterra, and Software Advice.
- Customization and integration: Choose a CRM in Malaysia that can be tailored to your business and integrates smoothly with your existing tools, such as email marketing, accounting, or e-commerce platforms.
- Vendor support and training: Ensure the provider offers comprehensive training resources, reliable support, and responsive customer service to help you get the most out of the CRM.
- Scalability: Select a CRM that can scale with your business growth and provides additional features or user licenses when needed.
- Trial and demo: Take advantage of free trials or demos to test whether the CRM is easy to use and fits your workflow.
- Cost considerations: Factor in the total cost, including setup, customization, training, and subscription fees, to make sure it aligns with your budget and delivers a good return on investment.
Conclusion
Choosing the right CRM software is crucial for Malaysian businesses that want to strengthen customer relationships and boost sales. It’s essential to select a solution that aligns with your needs, can scale with your business growth, and provides reliable support and training.
HashMicro CRM stands out with its strong track record, customizable modules, and smooth integration, meeting all the requirements of an effective CRM system. It’s an excellent option for businesses ready to maximize their customer interactions.
Take the next step in improving your business processes by trying HashMicro’s free demo. See for yourself how HashMicro can enhance your customer management and drive your business forward.
