21 Best CRM Software for Companies in Malaysia (2025)

Customer data scattered across departments, missed follow-ups, and lost opportunities can quietly erode a company’s revenue and weaken client trust. Implementing an effective CRM software solution addresses these challenges by centralising information, streamlining workflows, and empowering teams to deliver consistent, high-quality service.

In essence, CRM software enables organisations to manage relationships, monitor sales pipelines, and nurture customer loyalty more efficiently. Malaysia’s growing tech industry is driving demand for advanced CRM software solutions to enhance customer engagement and retention strategies.

This article outlines 21 of the most recommended CRM software options for businesses in Malaysia in 2025. Explore each option to determine which solution best aligns with your company’s objectives and growth plans.

Key Takeaways CRM software is a business tool designed to help companies manage and strengthen their interactions with customers and prospects. CRM software centralises customer data, streamlines daily work, and turns insights into action to strengthen relationships and drive growth. Using CRM software in Malaysia enables businesses to manage customer interactions, enhance team collaboration, and efficiently track follow-up opportunities within a single platform. CRM software stores detailed customer information and communication history, helping teams deliver personalised service and build long-term trust. Utilise these trusted CRM solutions to streamline customer interactions, enhance team productivity, and foster sustainable growth. It’s essential to choose your CRM software wisely, as the right solution can significantly impact your customer relationships and business success. HashMicro continues to support companies in strengthening customer relationships and driving growth.

Shortlisted CRM Software for Companies in Malaysia

Through my analysis and experience, I’ve discovered that CRM software can significantly enhance how businesses connect with their customers and manage daily operations. The following are some CRM software solutions I recommend checking out.

Selecting the right CRM software is a key step toward improving customer engagement and achieving long-term success. I trust these recommendations will guide you in finding the most suitable solution for your business.

What is CRM Software?

CRM software is a business tool designed to help companies manage and strengthen their interactions with customers and prospects. It collects and organizes customer information in a single, accessible platform, making it easier for teams to monitor sales activities, track communication history, and follow up on leads effectively.

With features such as task automation, data analysis, and real-time reporting, CRM software enables better decision-making, enhances collaboration between departments, and helps businesses deliver a more personalized and responsive customer experience.

How Does CRM Software Work?

CRM software centralises customer data, streamlines daily work, and turns insights into action to strengthen relationships and drive growth. Here is how CRM software works:

1. Lead Management

CRM software helps businesses capture, track, and organise leads from multiple sources such as websites, social media, and email campaigns. It assigns lead scores based on engagement and automatically routes high-potential leads to sales teams for follow-up, increasing conversion chances.

2. Contact Management

Once a lead becomes a contact, the CRM stores detailed customer profiles including communication history, purchase behaviour, and preferences. This centralised database ensures every team member has access to updated customer information to deliver personalised service and maintain strong relationships.

3. Sales Analytics

CRM systems analyse sales activities and customer interactions, generating real-time reports and dashboards. These insights help businesses identify trends, measure performance, and forecast revenue accurately—enabling data-driven decision-making and better sales strategies.

4. Integration

CRM software integrates with essential business tools such as email platforms, marketing automation, ERP systems, and e-commerce solutions. This seamless integration ensures a unified flow of information across departments, eliminates data silos, and enhances overall business efficiency.

Key Benefits of CRM Software for Businesses in Malaysia

Using CRM software in Malaysia enables businesses to manage customer interactions, enhance team collaboration, and efficiently track follow-up opportunities within a single platform. In contrast, retail SCM software complements this by streamlining supply chain processes to ensure smooth operations.

• Centralised customer information: CRM software consolidates all customer details in one place, enabling sales teams to easily access valuable insights and provide more personalised support.
• Better sales results: Organised data and automated processes help sales teams close deals faster and nurture stronger client relationships.
• Higher productivity: Automation tools, such as email scheduling, minimise repetitive tasks, allowing teams to focus on work that drives results.
• Improved customer retention: CRM solutions support timely and personalised follow-ups, increasing customer satisfaction and loyalty over time.
• Reliable sales forecasting: Built-in analytics and reports help companies monitor trends and plan future sales strategies with greater accuracy.

Why Should Malaysian Companies Use CRM Software?

Here are some crucial reasons why CRM software is critical for Malaysian businesses.

• Strengthen customer relationships: CRM software stores detailed customer information and communication history, helping teams deliver personalised service and build long-term trust.
• Increase sales efficiency: Automated workflows and real-time sales tracking help teams manage leads more effectively, close deals faster, and drive consistent revenue growth.
• Enhance collaboration across departments: By centralising customer data, CRM software ensures that sales, marketing, and support teams work with the same accurate information, improving teamwork and response time.
• Make better business decisions: CRM tools provide clear reports and insights, allowing managers to analyse customer trends and sales performance, which supports smarter, data-driven strategies.

The Best CRM Software

1. HashMicro is A Singapore-based ERP-integrated CRM designed to streamline sales, marketing, and customer service with full automation.
2. Sage is A robust CRM solution focused on improving sales productivity and customer relationships for small to midsize businesses.
3. Salesforce is A leading cloud-based CRM platform offering extensive customisation and AI-driven insights for end-to-end customer lifecycle management.
4. SAP is an enterprise-grade CRM system integrated with SAP ERP to support complex sales, service, and marketing operations.
5. HubSpot is A user-friendly, freemium CRM built for growing businesses to manage contacts, marketing campaigns, and customer engagement effortlessly.
6. Zoho is A cost-effective CRM platform offering multi-channel communication and AI-assisted sales automation for businesses of all sizes.
7. Pipedrive is A pipeline-focused CRM that simplifies sales tracking and forecasting with an intuitive visual interface.
8. Microsoft Dynamics is A powerful CRM integrated within Microsoft’s ecosystem, offering advanced analytics and AI capabilities for enterprises.
9. Second CRM is A Southeast Asia-focused CRM designed to automate sales, service, and operations for SMEs.
10. Bitrix24 CRM is A collaborative CRM suite that combines communication tools, task management, and sales automation in one platform.
11. Zendesk Sell is A CRM solution focused on improving sales team productivity through automation and real-time customer insights.
12. Freshsales is an AI-powered CRM by Freshworks that helps businesses automate lead management, personalise customer engagement, and close deals faster.
13. Oracle: Enterprise-grade CRM solution that integrates sales, service, marketing and analytics across large organizations
14. Monday.com: A flexible, no-code CRM built on the monday.com Work OS, enabling teams to customize pipelines, automate workflows and manage leads visually.
15. Lark CRM: All-in-one workplace suite with built-in CRM features that integrate messaging, document collaboration, and customer interactions.
16. Ontraport: An all-in-one CRM and marketing automation platform designed for mid-sized businesses that want unified sales, support and campaign tools.
17. Nimble: A simple contact-centric CRM for small teams that combines social, email and pipeline automation in one unified platform.
18. Membrain: A sales-enablement focused CRM that provides structure, coaching and analytics for B2B companies committed to growth.
19. Salesmate: AI-driven sales CRM designed to streamline pipelines, automate follow-ups, and centralize communications for revenue teams
20. Nutshell: A lean, user-friendly CRM built for startups and small teams that emphasizes sales pipeline management and automation without bloat.
21. Keap CRM: A CRM and automation platform built exclusively for small businesses to manage contacts, automate follow-ups and scale sales without complexity.

21 Best CRM Software Recommendations for Business in Malaysia

We’ve selected the best CRM software options for Malaysian businesses to help boost customer engagement and profitability. Utilise these trusted solutions to streamline customer interactions, enhance team productivity, and foster sustainable growth.

Each CRM on this list has been carefully reviewed for its key features, scalability, and ease of use, allowing you to select the right fit for your business.

1. HashMicro Best CRM Software

HashMicro offers a cutting-edge CRM software solution trusted by leading companies such as Forbes, Oishi, and Danone.

Known for its flexible customization and seamless integration with other systems, HashMicro enables businesses to tailor their CRM to match their unique workflows and maintain smooth operations.

With a wide range of industry-focused software, HashMicro continues to support companies in strengthening customer relationships and driving growth. Below are six essential features that crucial role in ensuring an effective CRM system.

• Sales forecast & actualization: This is the best CRM software Malaysia feature that aids in forecasting sales and aligning them with actual outcomes for strategic planning and resource management.
• Customer segment (RFM) analysis: Businesses can enhance their marketing and sales strategies by segmenting customers based on Recency, Frequency, and Monetary value for more effective personalization.
• Sales mobile apps (Android & iOS): CRM system software enables sales teams to manage data, leads, and tasks anywhere, maintaining a continuous connection and facilitating quick responses.
• Upselling recommendation: CRM software utilizes purchase data to recommend products, thereby enhancing sales opportunities.
• Custom printout in quotation: Custom CRM software enables personalized quotations for various customer types, which can enhance satisfaction and increase conversions.
• Commission tracking management: Top CRM software automation ensures precise and fair sales commission calculations, motivating the sales team and enhancing performance.

Pros	Cons
Revenue forecasting for better planning Centralized lead database management Customizable sales pipeline Smooth integration with other systems Free demo access	Implementation time varies depending on needs

To learn more about HashMicro CRM software in Malaysia, contact our team or click the banner below.

2. Sage CRM System

Sage Sales CRM Software helps businesses streamline customer service, focus on valuable leads, and maintain a clear overview of customer interactions across the company.

It provides tools for capturing and assigning leads, supporting customers through web self-service, managing product catalogs and quotations, facilitating team collaboration, and creating customer surveys.

Best features:

• Lead capturing and routing
• Web self-service
• Product catalogs and quotes
• Internal team collaboration
• Customer survey creation

Pros	Cons
Comprehensive industry-focused tools Cloud and on-premise deployment Real-time insights	Pricing not transparent Not the most intuitive interface

Pricing: To obtain accurate pricing details per user, please request a callback and discuss available options directly with a company representative.

3. Salesforce Cloud CRM Software

Salesforce Cloud CRM is a comprehensive platform that enables businesses to manage leads, contacts, and customer relationships more effectively, thereby increasing their chances of closing deals.

With robust features and flexible customization, it fits the needs of various industries. Additionally, this CRM software integrates seamlessly with other solutions, providing companies with a highly adaptable and versatile system.

Best features:

• Extensive customization
• Lead management and scoring
• Powerful reporting

Pros	Cons
Scalable and widely adopted Strong integration ecosystem Comprehensive support and training	Complex setup Requires ongoing maintenance

Pricing: For detailed pricing and licensing information, please get in touch with your local Salesforce Partner or reach out directly to the Salesforce team.

4. SAP CRM Software Malaysia

SAP CRM is a component of the SAP Business Suite, offering companies a comprehensive view of their customers and integrating seamlessly with other SAP modules, such as SAP ERP and SAP HCM, to provide a unified business experience.

Renowned for managing complex transactions and robust workflows, this CRM software is ideal for large enterprises, especially in high-tech industries or businesses with sophisticated customer engagement needs.

Best features:

• Sales management
• Marketing management
• Service management

Pros	Cons
Full CRM suite with SAP integration Real-time analytics Effective customer management	Long learning curve Needs extensive customization

Pricing: For detailed pricing and licensing information, please get in touch with SAP.

5. HubSpot CRM Software Malaysia

HubSpot helps businesses manage leads, contacts, and sales pipelines efficiently, with easy-to-use tools and broad integration options trusted by B2B and B2C companies. In Malaysia, HubSpot CRM offers a free plan for small businesses, along with scalable features to support their growth.
Best features:

• Free core CRM
• Email integration

Pros	Cons
Free plan available Easy to use Strong automation and marketing tools	Costs increase with growth Feature-limited free version

Pricing: HubSpot CRM is available at no cost, while its Marketing Hub, Sales Hub, and Service Hub are offered in four tiers: Free, Starter (starting at $50/month), Professional ($400–$890), and Enterprise ($1,200–$3,200). For added value, the Growth Suite combines all these tools into a single package at a discounted rate.

6. Zoho CRM System Malaysia

Zoho CRM is an easy-to-use platform for managing sales, marketing, customer service, and inventory. It includes key tools like lead tracking, deal management, sales forecasting, and email and social media marketing.

Ideal for small businesses, it offers a free plan for individuals or small teams, as well as budget-friendly plans for larger companies.

Best features:

• Sales automation
• Analytics and reporting
• Omnichannel communications
• Collaboration tools

Pros	Cons
Affordable pricing AI-driven analytics Good omnichannel support	Limited custom fields Requires paid support plan

Pricing: Zoho offers transparent pricing with monthly or annual plans, along with four service bundles to choose from. Each bundle includes a complimentary trial. The Standard plan builds on the free version by adding more advanced features.

7. Pipedrive CRM Software

Pipedrive Sales CRM is valued for its simple interface and flexible sales pipelines. It offers tools for managing leads and deals, integrating emails, automating workflows, and using a smart sales assistant powered by machine learning.

Best features:

• Workflow automation
• Call integration
• Customizable sales pipelines

Pros	Cons
User-friendly interface Focus on sales productivity Strong automation tools	Report and field limits on lower tiers Initial learning curve

Pricing: Pipedrive’s plans range from around $14 to $99 per user per month, offering options from basic pipeline tools to full-featured CRM for large teams.

8. Microsoft Dynamics 365 CRM System

Microsoft Dynamics 365 offers sales, marketing, and service features as both cloud and on-premises solutions. It integrates smoothly with other Microsoft tools to improve customer engagement and operational efficiency.

Known for its AI-driven sales and marketing capabilities, it can be easily customized and connected within the Microsoft ecosystem.

Best features:

• AI-powered insights
• Sales navigator integration
• Unified customer data

Pros	Cons
Seamless Microsoft integration AI-powered insights Flexible deployment options	High complexity Expensive Requires effort for customization

Pricing: Dynamics 365 CRM pricing ranges from $50 to $162 per user per month for Sales, Customer Service, and Field Service, while Marketing starts at $1,500 per tenant per month.

9. Second CRM Software Malaysia

Second CRM helps Malaysian businesses streamline sales, customer support, service management, and marketing automation, offering an all-in-one solution to manage customer interactions and boost sales. It is highly adaptable across industries and integrates well with other business applications.

Best features:

• Sales force automation
• Customer support and service
• Marketing automation

Pros	Cons
Local support and pricing Highly customizable Easy to use for SMEs	May lack advanced features Limited global appeal

Pricing: Second CRM Foundation starts at US$ $4.25 per user/month (first five users free lifetime); Sales and Service add-ons cost US$ 25.50 per user/month.

10. Bitrix24 CRM Malaysia

Bitrix24 CRM provides comprehensive lead management, project tracking, team collaboration, and communication tools in a single platform, making it an ideal solution for SMEs, startups, and solopreneurs.

Known for its generous free plan and affordable upgrades, Bitrix24 is a flexible, cost-effective solution for managing customer relationships and business tasks.

Best features:

• Project management
• Lead generation
• File management
• Advanced email features

Pros	Cons
Free plan for small teams All-in-one toolset (CRM, project, communication) Great value	Complicated interface Expensive upgrades

Pricing: For detailed pricing and licensing information, please contact Bitrix24.

11. Zendesk Sell CRM Software

Zendesk Sell CRM streamlines sales with tools for account management, email and voice integration, task tracking, and sales monitoring. It’s ideal for small to midsize businesses that need a simple way to manage leads and sales activities.

Best features:

• Lead management
• Dashboard view
• Native integration with Zendesk Support

Pros	Cons
Clean interface Good sales and support collaboration Competitive pricing	Search and offline issues Support concerns

Pricing: Zendesk Sell starts at $19 per user per month for the Team plan, with the Growth plan at $55, the Professional plan at $115, and the Enterprise plan at $169 (all billed annually).

12. Freshsales CRM System

Freshsales CRM provides a comprehensive solution for managing the sales cycle, featuring advanced contact management, workflow automation, and detailed reporting.

Its user-friendly interface boosts sales productivity and helps teams engage customers effectively, providing valuable insights to close deals faster.

Best features:

• AI-powered tools
• Chat campaigns
• Sales sequences

Pros	Cons
AI sales automation Free version for small teams Custom fields and pipelines	Some integration limits

Pricing: Starts from $0 and the highest pricing are $83 per user/month for the enterprise version. Visit Freshworks pricing for more information.

13. Oracle CRM Software Malaysia

Oracle CRM Software Malaysia is a widely used solution that helps businesses across various industries manage and strengthen their customer relationships, supporting growth and long-term customer loyalty.

Best features:

• Email Marketing
• Sales Force Automation
• Upsell, Quote, and Order Management

Pros	Cons
Scalable to fit businesses of various sizes Robust security and compliance features Strong integration with other Oracle business solutions	Customisation may take time and planning Implementation can be more complex for small teams

Pricing: Though NetSuite CRM doesn’t publicly list its prices, sources like Capterra list its price at $129 per month per user.

14. Monday.com CRM Malaysia

Monday CRM is a flexible, cloud-based customer-relationship-management solution built on the monday.com Work OS platform. It allows companies to manage leads, contacts, deals, sales pipelines, and post-sales processes all in one place.

It is highly customizable and integrates smoothly with other tools, enabling teams to automate workflows and visualise their sales data via dashboards.

Best features:

• Customizable Pipelines & Contact Management
• Automation & Integration
• Dashboard & Reports in Real-Time

Pros	Cons
Very flexible and customizable workflow User-friendly interface with visual boards Good integration capabilities and automation reduce manual workload	Pricing can become high for larger teams Slight learning curve in initial setup

Pricing: Monday.com CRM starts its pricing list with the Pro Plan at $28 per month per user.

15. Lark CRM Software 

Lark offers CRM‐style capabilities such as lead capture, deal management, and workflows for customer engagement. It is positioned as a platform to help manage the entire sales cycle: from lead generation through to deal-closing.

Lark can function as one within a broader workspace ecosystem: communication, tasks, docs, and customer-relationship workflows are integrated in one environment.

Best features:

• Lead Capture & Workflow Automation
• Unified Communications & Document Collaboration
• Cross‐Platform & Global Friendly

Pros	Cons
Good value for price Consolidates many tools in one system Strong collaboration features for teams	Some specialized CRM features may be less advanced. New users may need time to get accustomed

Pricing: According to TrustRadius, Lark CRM starts its pricing list with the Pro Plan at $12 per month per user.

16. Ontraport CRM Malaysia

Ontraport is an all-in-one business automation platform designed for small to mid-sized businesses and entrepreneurs. It combines CRM (customer relationship management) with marketing automation, e-commerce, membership site tools, and workflow automations into one unified package.

Ontraport aims to reduce the need to use many different tools by providing a single platform that handles CRM, sales pipelines, marketing automation, and operations.

Best features:

• Flexible CRM & Unified Contact History
• Smart Pipelines & Sales Automation
• Marketing Automation + Multi-Channel

Pros	Cons
Very powerful for businesses that want more than just CRM Excellent customer support and training resources Suitable for building complex automations and custom workflows	Steep learning curve A bit less flexible in terms of integrations compared to some lighter CRM tools

Pricing: Ontraport CRM starts its pricing list with the Enterprise Plan at $249 per month.

17. Nimble CRM Software 

Nimble CRM is a cloud-based relationship-focused CRM designed especially for small to medium-sized businesses (SMBs) that want to centralise their contacts, communication history, and social/business data in one platform.

It integrates with Google Workspace and Microsoft 365, captures communications (email, calendar), social profiles, and helps users follow up with leads and customers in a meaningful way.

Best features:

• Unified Contact Management & Relationship Intelligence
• Pipeline & Deal Management
• Integrations & Smart Widgets

Pros	Cons
Strong relationship-management approach Easy to use with intuitive UI Good integration with major productivity platforms	Limited scalability Pricing may be considered high for tiny teams

Pricing: Nimble CRM starts its pricing list with the Enterprise Plan at $29.9 per user per month.

18. Membrain CRM Malaysia

Membrain is a CRM and sales-enablement platform designed specifically for B2B sales teams. It goes beyond storing contacts by focusing on how you sell—helping embed sales process, coaching, pipeline management, and performance tracking into a single tool.

It offers modules such as Prospecting, Active Pipeline, Account Growth, and Elevate (for coaching), and includes a built-in CRM database (accounts, contacts, activities) to support those workflows.

Best features:

• Visual Sales Pipeline & Process Enforcement
• Playbooks & Sales Coaching
• Data Enrichment & Custom Fields

Pros	Cons
Highly intuitive and user-friendly interface Strong fit for complex B2B sales processes Excellent sales pipeline visibility and process discipline	Reporting configuration and setup may require a bit of effort to tailor Importing legacy data from previous CRMs can be tricky.

Pricing: According to SoftwareAdvice, Membraid offers a paid version that starts at US $65/month.

19. Salesmate CRM Software Malaysia

Salesmate CRM is a cloud‐based customer relationship management platform designed to help sales, marketing, and customer support teams streamline their workflows, capture and nurture leads, manage deals and pipelines, and ultimately close more business.

It offers an intuitive interface, customizable pipelines, built-in telephony (calling/texting), email tracking, and a broad set of automation tools to reduce administrative tasks and let teams focus on selling.

Best features:

• Pipeline & Deal Management
• Contact & Lead Management
• Automation & Workflows

Pros	Cons
Very user-friendly and intuitive interface Affordable pricing for small/medium-sized businesses Strong automation features and built-in communication tools	Some users report limitations in deeper customisation compared to enterprise-level CRMs Integrations can sometimes be less seamless or require additional configuration

Pricing: Salesmate CRM starts its pricing list with the Enterprise Plan at $63 per user per month.

20. Nutshell CRM Software Malaysia

Nutshell CRM is a web-based customer relationship management solution designed especially for small to mid-sized sales teams.

It provides tools for contact and lead management, sales pipeline tracking, email automation, and integration with communication tools (such as Gmail/Outlook) so your sales and customer-engagement efforts are consolidated in one platform.

Best features:

• Sales Pipeline & Lead Management
• Contact & Communication Hub
• Email Automation & Integration

Pros	Cons
Very user-friendly and intuitive UI Strong support and helpful customer service Integrates well with standard tools	Customisation is somewhat restricted Reporting is decent, but may lack the depth and flexibility

Pricing: Nutshell CRM starts its pricing list with the Business Tier at $67 per user per month.

21. Keap CRM Software Malaysia

Keap CRM is an all-in-one platform designed primarily for small and growing businesses, combining customer relationship management (CRM) with marketing automation, sales pipelines, e-commerce/invoicing, and payment processing.

It allows you to manage contacts, capture leads via web forms/landing pages, automate follow-up workflows (email & SMS), track sales opportunities, schedule appointments, send invoices and collect payments all within one system.

Best features:

• Contact & Lead Management
• Marketing Automation (Email & SMS)
• Invoicing & Payments Integration

Pros	Cons
Strong automation capabilities User-friendly interface Built-in invoicing/payments	Pricing can escalate quickly as the number of contacts and users grows Support responsiveness and billing/cancellation issues

Pricing: According to Business News Daily, Keap CRM’s Max plan starts at US$199/month (3 users, 2,500 contacts).

Overall Comparison of CRM Software in Malaysia

How to Choose The Right CRM Software for Your Business

With numerous CRM options available in Malaysia, it’s essential to choose wisely, as the right solution can significantly impact your customer relationships and business success. Consider these key factors before making a decision.

• Identify business needs: Determine the right CRM by considering your company’s size, sales processes, customer engagement strategies, and support requirements to pinpoint the features you genuinely need.
• Software credibility: Verify the CRM’s reliability by reading reviews, particularly from users in Malaysia or similar markets, on trusted sites such as G2 Crowd, Capterra, and Software Advice.
• Customization and integration: Choose a CRM in Malaysia that can be tailored to your business and integrates smoothly with your existing tools, such as email marketing, accounting, or e-commerce platforms.
• Vendor support and training: Ensure the provider offers comprehensive training resources, reliable support, and responsive customer service to help you get the most out of the CRM.
• Scalability: Select a CRM that can scale with your business growth and provides additional features or user licenses when needed.
• Trial and demo: Take advantage of free trials or demos to test whether the CRM is easy to use and fits your workflow.
• Cost considerations: Factor in the total cost, including setup, customization, training, and subscription fees, to make sure it aligns with your budget and delivers a good return on investment.

Conclusion

Choosing the right CRM software is crucial for Malaysian businesses that want to strengthen customer relationships and boost sales. It’s essential to select a solution that aligns with your needs, can scale with your business growth, and provides reliable support and training.

HashMicro CRM stands out with its strong track record, customizable modules, and smooth integration, meeting all the requirements of an effective CRM system. It’s an excellent option for businesses ready to maximize their customer interactions.

Take the next step in improving your business processes by trying HashMicro’s free demo. See for yourself how HashMicro can enhance your customer management and drive your business forward.