Sales and marketing have a very important role in long-term business continuity. Many think that these activities are the same, but even though the two are closely related to each other.
The difference between sales and marketing
Marketing is the activity of informing and getting prospects interested in your company and your products or services. Instead, sales will work directly with prospects to amplify the value of the company’s solutions to convert prospects into customers.
Sales describe activities that lead to the sale of goods or services. Sales are responsible for managing relationships with potential clients (prospects) and providing solutions to them, which ultimately leads to sales. Meanwhile, marketing includes all activities that help to grow interested in your business. Marketers use market research and analysis to understand the interests of potential customers. Without marketing, sales will not be successful.
The steps for crafting a successful marketing and sales strategy are:
1. Know your market
First, you need to know who is in your target market. From that information, you can find out who to target. Then understand the target. Some information collected is age, gender, occupation, income, buying habits, problems faced, interests, and others.
Having a basic profile for your customers will help you know who you want to reach and how best to reach them. This allows your sales and marketing team to provide the best information for your audience.
2. Market positioning
Refers to the process of forming an image or identity of a brand or product so that consumers see it in a certain way. What do you offer, and why is your business the best choice? It’s a good idea to set this information up so that your marketing and sales teams convey a consistent message about the product or service. Help build brand identity and identify what makes a business unique from competitors.
For example, if you are one of the best companies in the industry the company operates, you can market that information to prospects. Then, the sales team will follow up with information showing why you fall into that category. Businesses can devise more effective marketing strategies and help sales teams create more persuasive offers.
3. Maintain collaboration between marketing and sales teams
A strong strategy serves to keep both parties informed. When the marketing team runs a campaign, the sales department must know this because some prospects may contact after seeing the ongoing campaign. Conversely, the sales department must also notify the marketing team when communicating with prospects. They know what works and what doesn’t, so that can be a lesson in making campaigns more appealing to their audience. Strong information exchange between teams will help you market better and sell more.
How can a CRM program help you?
CRM systems provide a better way to manage interactions with prospects and customers. Businesses can store their contact information, identify sales opportunities, and manage marketing campaigns, all in one central location. With visibility and easy access to data, it’s easier to collaborate and increase productivity. A CRM system can give you a clear picture of your customers.
The marketing department can use a CRM solution to understand incoming sales or prospects’ flow better and make forecasting simpler and more accurate. You will have clear visibility of every opportunity or lead. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and using it in your business.
In selling and marketing a product, a business must always ensure that the message reaches the right customer at the right time. Both are equally important and related to each other. Therefore, collaboration and cooperation supported by the right strategy can increase company profits.