As an online store owner, surely you always look to increase your sales. There are so many e-commerce marketing strategies out there. However, only a few of them that are actually actionable and proven to be effective. Therefore, we’ve put together several effective ways you can implement to drive sales to your online store.
1. Promote Your Online Store on Instagram
You may already have advertised brand on Facebook, but have you tried promoting it on Instagram? Instagram has 800 million monthly active users. 80% of the users say that they follow at least one business account on the app. That means, creating an Instagram business account will help you big time!
You can even connect your Facebook ads directly to your Instagram account. In addition to using paid ads, you also need to optimize your posts. Your Instagram posts really matter. So make sure you post original and high quality photos or videos. Make your captions look good and don’t forget to include some relevant hashtags in every post.
2. Improve Your Customer Checkout Experience
If you keep losing money due to abandoned carts, that’s probably because your potential buyers find your checkout process too complicated. Their shopping desires could disappear when they find it difficult to find a product, put one into their wish list or cart, and make a payment. Optimize your product pages, remove distractions, increase your site speed, and reduce the amount of forms that need to be filled in. Allow your customers to login without having to sign up. Most importantly, provide some payment and shipping methods so your customers can choose the ones that fit them the most.
Important note: Make your checkout process easy for smartphone users since 40% of online transactions are made on mobile devices.
3. Utilize Email Marketing
The key to a healthy business success repeat sales. The best way to increase it is by utilizing email marketing. Based on the latest research, email marketing has an average ROI of 3,800 percent. 70% of people make use of coupons or discounts they get from their emails. So, email marketing is definitely worth spending some time on.
First things first, you need a list of people you’re going to target. You can create a mailing list out of your subscribers and your existing customers. Don’t forget to segment them based on certain categories, such as demographics, past purchases, and their shopping habits.
The most powerful email marketing campaigns are the ones that are personalized. Don’t send the same campaigns to your mailing list. Your customers or leads have different preferences, so you should treat them differently as well. You can also use email marketing to remind those who abandoned their shopping carts to complete their transactions.
4. Optimize Your Retargeting Ad Campaigns
Aside from email marketing, you can do retargeting through search engine ads and social media. Collect your traffic data, including those who comment or like on your Facebook ads, those who click on your Google ads, and those who visit certain pages on your website. Make them your retargeting audiences and make sure they visit your e-commerce site over and over again.
5. Get More Product Reviews
Another proven effective way to boost online sales is creating social proof. This can be done by displaying customer testimonials. 77% of people say they always read product reviews before making a purchase. The testimonials shown should be positive so that your new e-commerce visitors will have more trust in your online store.
Track your product reviews on your e-commerce site, social media, and also Google. Make sure most of the ratings are positive. If you find some negative reviews, then the best way to fix them is to multiply your positive reviews. You can generate more of them if you’re able to improve the quality of your products as well as your customer service.
6. Use FOMO (Fear of Missing Out) Marketing
Another great strategy you can implement to optimize your e-commerce sales is by creating urgency. FOMO is considered effective to get people to make an immediate online purchase. You can run a short-term promotion or a limited-time offer that creates a fear that if they don’t buy it now, they’ll end up spending more money later. Use this marketing strategy in your retargeting ads or your email marketing campaigns.
Here is a great example of FOMO marketing implemented by ASOS:
7. Take Advantage of an Omni-channel Platform
Last but not least, you can drive your online sales by utilizing an omni-channel platform to sell your products. Even popular sellers who already have their own e-commerce sites still sell their products across various marketplace channels. People will be more aware of your online store if they can easily find it. Thus, the best way to make that happen is by selling your product across multiple marketplaces at once.
No need to worry about managing your sales, since there are multi-channel marketplace management softwares that can help you in this regard. The automated solutions help you manage sales across multiple marketplaces, including taking orders, processing shipping, answering customer inquiries, updating products and prices, and so on.
You might want to read an article that is relevant with this one: 10 Common E-Commerce Mistakes You Need to Avoid When Selling Online!