Reviewer

Chris O’Donnell

Chris O’Donnell

Expertise

CRM, Sales, POS, Retail

Capability

Validation of end-to-end revenue workflows (lead-to-cash, order-to-cash) across CRM and POS touchpoints
Check of pipeline logic, stage definitions, and forecasting assumptions for sales articles
Review of retail operational flows (checkout, promotions, returns, shift handovers, multi-outlet reporting)
Consistency checks between front-of-house actions and back-office impacts (inventory, invoicing, reporting)
Risk check for overpromised outcomes and unclear ownership in sales and retail processes

Skill

Sales process analysis and pipeline governance
Retail operations understanding (POS workflows, exceptions, daily controls)
KPI literacy (conversion, velocity, AOV, sell-through, margin basics)
Cross-stakeholder alignment language (sales leaders, store ops, finance)
Clear documentation of workflows, roles, and decision points

Experience

Lead Project Manager
2023 - now
HashMicro
Business Analyst
2020 - 2023
Microsoft

"Revenue systems succeed when teams agree on one workflow and measure it the same way."

- Chris O’Donnell

Articles

Retail POS System: Complete Guide for Modern Businesses

06/03/2026

What Is a POS System And How Does It Work?

04/03/2026

Sales Pipeline: Stages & Strategy for Sustainable Growth

03/03/2026

Lead Management: A Complete Guide for Modern Businesses

02/03/2026

Omnichannel Customer Service: What It Is and How to Get It Right

26/02/2026

A Guide to Customer Loyalty Programs

25/02/2026

12 Best POS Systems in Australia for 2026: Features and Pricing

24/02/2026

12 Best CRM Software in Australia for 2026 (Reviewed & Compared)

24/02/2026

Sales Order Management: Complete Guide & Benefits

24/02/2026