Reviewer

Chris O’Donnell

Chris O’Donnell

Chris is an execution-focused project leader who prioritises governance, ownership, and predictable delivery. With a business analysis foundation, he’s known for crisp stakeholder alignment, practical planning, and a bias toward decisions that hold up under real constraints.

Expertise

CRM, Sales, POS, Retail

Capability

Validation of end-to-end revenue workflows (lead-to-cash, order-to-cash) across CRM and POS touchpoints
Check of pipeline logic, stage definitions, and forecasting assumptions for sales articles
Review of retail operational flows (checkout, promotions, returns, shift handovers, multi-outlet reporting)
Consistency checks between front-of-house actions and back-office impacts (inventory, invoicing, reporting)
Risk check for overpromised outcomes and unclear ownership in sales and retail processes

Skill

Sales process analysis and pipeline governance
Retail operations understanding (POS workflows, exceptions, daily controls)
KPI literacy (conversion, velocity, AOV, sell-through, margin basics)
Cross-stakeholder alignment language (sales leaders, store ops, finance)
Clear documentation of workflows, roles, and decision points

Experience

Lead Project Manager
2023 - now
HashMicro
Business Analyst
2020 - 2023
Microsoft

Education

Master of Business Administration
Torrens University Australia
Bachelor of Business (Management)
University of Canberra

"Revenue systems succeed when teams agree on one workflow and measure it the same way."

- Chris O’Donnell

Articles

Mobile POS System: Benefits, Features & Setup

25/03/2026

What Is CRM System? Everything Businesses Need to Know

17/03/2026

Retail POS System: Everything You Need to Know

06/03/2026

What Is a POS System And How Does It Work in Australia?

04/03/2026

Sales Pipeline: Stages & Strategy for Sustainable Growth

03/03/2026

Lead Management: A Complete Overview for Modern Businesses

02/03/2026

What Is Omnichannel Customer Service & How to Get It Right?

26/02/2026

Customer Loyalty Program: What It Is, Types, and Benefits

25/02/2026

Best POS Systems in Australia 2026: 16 Options Compared

24/02/2026

12 Best CRM Software in Australia for 2026 (Reviewed & Compared)

24/02/2026

Other Reviewer

Claire Donnelly

Claire is a policy-led people leader with a strong balance of employee advocacy and organisational standards. Her track record spans HR partnering in large-scale environments and performance/talent programs in high-growth teams, which shows up in her decisive, risk-aware judgement.
Experience
Experience 4 Years as Senior HR Manager

Jessica Nolan

Jessica is an engineering-led professional with strong technical judgement and high standards for accuracy. Her experience building production systems in an operationally complex environment reflects a detail-driven approach, precise language, clear logic, and defensible claims.
Experience
Experience 4 Years as Senior Software Engineer

Kaia Lockwood

Kaia brings product discipline and sharp systems thinking, with a reputation for clean scope and practical decision-making. Her background across product ownership and business systems analysis in payments reflects a leader who prioritises clarity, feasibility, and measurable outcomes.
Experience
Experience 3 Years as Senior Product Manager

Luke Sheridan

Luke operates with a control-first mindset and a strong standard for precision, especially when decisions depend on numbers. His analytical foundation supports a finance leader who is structured, consistent, and careful about operational and reporting integrity.
Experience
Experience 4 Years as Head of Finance Dept.

Ricky Halim, B.Sc.

Ricky Halim is a professional in the field of technology and business development who focuses on innovative corporate solutions. With extensive experience in product management and growth strategy, Ricky has played a key role in making HashMicro the leading ERP solution in Southeast Asia, a breakthrough that combines system intelligence with modern operational needs.
Experience
Experience 11 Years as Managing Director