WHAT IS THE DIFFERENCE BETWEEN
SCM AND CRM?
Platforms for customer relationship management (CRM) and supply chain management (SCM) both aggregate vast volumes of data into searchable, useful, and actionable information. These platforms track many kinds of data, though. While many businesses utilize both an SCM and a CRM, some might just require one. Business executives should be aware of the similarities and variations between these platforms in order to make sure they get the appropriate software for their company.
SCM is used when the product process has not reached the market, such as the procurement of raw materials, vendor relations, the need for production of distribution. While CRM focuses on users, such as increasing customer loyalty, customer satisfaction, and relations between customers and companies.
Supply Chain Management is useful for solving company supply chain problems. While Customer Relationship Management is useful for increasing customer loyalty and recording company sales automatically.