{"id":8891,"date":"2025-06-04T03:18:59","date_gmt":"2025-06-04T03:18:59","guid":{"rendered":"https:\/\/www.hashmicro.com\/my\/blog\/?p=8891"},"modified":"2025-10-24T08:02:06","modified_gmt":"2025-10-24T08:02:06","slug":"customer-acquisition","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/my\/blog\/customer-acquisition\/","title":{"rendered":"What Is Customer Acquisition and How to Measure It"},"content":{"rendered":"

In 2021, retail businesses\u00a0spent an average of $10<\/a> to acquire a customer, while fintech firms spent over $200 per user. Across industries, customer acquisition costs (CAC) <\/span>have risen by 50%<\/span><\/a> or more in the past five years. This sharp increase is driven by tougher competition and rising digital advertising expenses, making efficient strategies essential.<\/span><\/p>\n

Many businesses face issues like rising (CAC), low lead quality, and slow conversion rates. These problems can slow down new customer growth and limit overall business potential in Malaysia’s competitive market.<\/span><\/p>\n

Fortunately, understanding the meaning and adopting strategic approaches can help reduce costs and improve efficiency. Leveraging modern tools allows businesses to optimize channels, better target prospects, and speed up conversions.<\/span><\/p>\n

This article will dive into the purpose of customer acquisition, marketing strategies, acquisition funnels, channels, measurement techniques, and effective ways to grow your customer base. It offers practical insights for Malaysian businesses aiming to boost their customer acquisition success.<\/span><\/p>\n\n\n\n
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Key Takeaways<\/b><\/span><\/h3>\n