{"id":80762,"date":"2024-04-17T15:57:18","date_gmt":"2024-04-17T08:57:18","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=80762"},"modified":"2025-12-02T09:34:46","modified_gmt":"2025-12-02T02:34:46","slug":"tahap-consumer-decision-making-process","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/tahap-consumer-decision-making-process\/","title":{"rendered":"Consumer Decision Making Process: Jenis dan Tahapannya"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sebelum membeli sebuah produk, seorang pelanggan perlu memperhitungkan perbandingan antara biaya dan manfaat yang akan mereka peroleh dari pembelian tersebut.\u00a0 <\/span><i><span style=\"font-weight: 400;\">Consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> memiliki banyak fungsi dan manfaat bagi para pelanggan yang hendak membeli sebuah produk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selain itu, <\/span><i><span style=\"font-weight: 400;\">consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> juga dapat membantu konsumen dalam menentukan pilihannya dalam membeli produk sehingga mereka dapat menghemat waktu dan uang mereka. Artikel ini akan membahas proses ini secara lebih lanjut dan bagaimana cara untuk menerapkannya.<\/span><\/p>\n<table style=\"border-collapse: collapse; background-color: #fffacd; box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1); border-radius: 25px 25px 25px 25px;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"padding: 15px; border: none;\">\n<h3 style=\"margin-bottom: 10px;\"><span style=\"background-color: #990000; color: #ffffff; padding: 5px;\"><b>Key Takeaways<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#jenis\">Jenis-jenis<\/a> proses penentuan keputusan konsumen meliputi <em>Extensive Problem Solving, Limited Problem Solving,<\/em> dan <em>Routinized Response Behavior.<\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#tahapan\">Tahapan<\/a> untuk melakukan proses penentuan keputusan pelanggan mulai dari <em>awareness, research, consideration, conversion, <\/em>dan<em> repeat purchase.<\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\">Aplikasi CRM HashMicro<\/a> dapat mengoptimalkan proses penjualan dengan analisis yang lengkap dan akurat<br \/>\n<span style=\"font-family: inherit; font-size: inherit;\"><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; 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*\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; 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\/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n\n<h2 id=\"1\"><b>Apa itu <\/b><b><i>Consumer Decision Making Process<\/i><\/b><b>?<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> adalah sebuah kegiatan bagi para konsumen dalam membuat pilihan terhadap produk yang akan mereka beli. <\/span><span style=\"font-weight: 400;\">Proses ini memiliki peran yang penting bagi perusahaan, karena dapat memberikan pengaruh terhadap kegiatan penjualan dan keuntungan yang mereka peroleh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agar dapat mendapatkan informasi mengenai proses pemilihan oleh konsumen dengan baik, perusahaan dapat melakukan berbagai hal seperti riset pasar, kampanye pemasaran, dan berbagai metode lainnya.<\/span><\/p>\n<h2 id=\"2\"><b><span id=\"jenis\">Jenis <\/span><\/b><b><i>Consumer Decision Making Process<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-178804\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process.webp\" alt=\"Jenis Consumer Decision Making Process\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process.webp 1200w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-300x169.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-1024x576.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-768x432.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-747x420.webp 747w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-150x84.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-696x392.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/04\/Jenis-Consumer-Decision-Making-Process-1068x601.webp 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Terdapat beberapa jenis <\/span><i><span style=\"font-weight: 400;\">consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> yang dapat diterapkan oleh perusahaan guna membulatkan keyakinan pelanggan untuk membeli produk mereka. Perusahaan harus mampu menggunakan masing-masing jenis proses ini tergantung dengan situasi yang dialami oleh pelanggan. Berikut merupakan jenis-jenis proses penentuan keputusan konsumen:<\/span><\/p>\n<h3 id=\"a\"><strong>1. EPS (<i>Extensive Problem Solving<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pertama, dalam membantu pelanggan membuat keputusan pembelian produk, perusahaan dapat menggunakan metode <\/span><i><span style=\"font-weight: 400;\">Extensive Problem Solving<\/span><\/i><span style=\"font-weight: 400;\"> (EPS). Metode ini memiliki target konsumen yang menemukan produk baru dan belum pernah mereka ketahui sebelumnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam melaksanakan <\/span><i><span style=\"font-weight: 400;\">extensive problem solving<\/span><\/i><span style=\"font-weight: 400;\">, bagian <\/span><i><span style=\"font-weight: 400;\">sales lead<\/span><\/i><span style=\"font-weight: 400;\"> umumnya akan menghabiskan banyak waktu untuk mencari informasi terkait produk tersebut sebelum menentukan keputusan. Salah satu produk yang memerlukan waktu lama untuk memperoleh informasi terkait adalah barang mahal, contohnya adalah mobil dan rumah.<\/span><\/p>\n<h3 id=\"b\"><strong>2. LPS (<i>Limited Problem Solving<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Kedua, perusahaan dapat menggunakan metode <\/span><i><span style=\"font-weight: 400;\">Limited Problem Solving<\/span><\/i><span style=\"font-weight: 400;\"> (LPS) untuk membantu kegiatan <\/span><i><span style=\"font-weight: 400;\">consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\">. Perusahaan menggunakan metode ini bila <\/span><i><span style=\"font-weight: 400;\">sales lead<\/span><\/i><span style=\"font-weight: 400;\"> atau prospek pelanggan sudah memiliki pandangan seputar yang mereka inginkan dari sebuah produk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam metode <\/span><i><span style=\"font-weight: 400;\">limited problem solving<\/span><\/i><span style=\"font-weight: 400;\">, calon konsumen sudah mengetahui produk mana yang akan mereka beli. Hal ini karena para calon konsumen sudah memiliki pengalaman dan informasi yang cukup terkait produk tersebut. Mereka akan melakukan perbandingan dengan produk dari <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> lain untuk menentukan mana yang terbaik.<\/span><\/p>\n<h3 id=\"c\"><strong>3. RRB (<i>Routinized Response Behavior<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ketiga, perusahaan juga dapat menggunakan metode <\/span><i><span style=\"font-weight: 400;\">Routinized Response Behavior<\/span><\/i><span style=\"font-weight: 400;\"> (RRB). Metode RRB merupakan metode yang paling sering terjadi dalam aktivitas bisnis perusahaan karena produk-produk yang hendak dibeli oleh para konsumen sudah terkenal di masyarakat luas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para konsumen sudah mengenal produk-produk ini karena sudah memiliki identitas <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">brand image<\/span><\/i><span style=\"font-weight: 400;\">, serta reputasi merek yang baik. Hal-hal tersebut menyebabkan konsumen tidak perlu berpikir dan mempertimbangkan banyak hal untuk membeli produk tersebut karena sudah tenar di mata publik secara positif.<\/span><\/p>\n<p><strong>Baca juga:<\/strong> <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/sistem-crm\/\" target=\"_blank\" rel=\"noopener\">Kenali Fitur CRM dan Kegunaannya untuk Perusahaan Anda<\/a><\/p>\n<p><span style=\"font-weight: 400;\"><style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div><\/span><\/p>\n<h2 id=\"3\"><b><span id=\"tahapan\">Lima Tahapan <\/span><\/b><b><i>Consumer Decision Making Process<\/i><\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> memerlukan beberapa tahap. Setiap tahap harus dilakukan dengan baik dan berkesinambungan\u00a0 agar perusahaan dapat menerapkannya secara efektif serta dapat membawa kepuasan bagi para konsumen. Berikut merupakan tahap-tahap dalam melakukan proses penentuan keputusan pelanggan:<\/span><\/p>\n<h3 id=\"d\"><strong>1. Tahap pengenalan (<i>awareness<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pertama, dalam melakukan <\/span><i><span style=\"font-weight: 400;\">customer decision making process<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">sales lead<\/span><\/i><span style=\"font-weight: 400;\"> perlu memperkenalkan produk-produknya kepada calon konsumen dengan cara <\/span><i><span style=\"font-weight: 400;\">branding<\/span><\/i><span style=\"font-weight: 400;\">. Selain itu, pihak <\/span><i><span style=\"font-weight: 400;\">sales<\/span><\/i><span style=\"font-weight: 400;\"> juga dapat melakukan kampanye\u00a0 penjualan secara langsung ataupun melalui media sosial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contoh kegiatan pengenalan yang dapat perusahaan lakukan kepada para pelanggannya adalah dengan mengadakan pengiklanan terkait produknya. Di iklan ini, perusahaan dapat menjelaskan spesifikasi produk dan mengunggahnya ke beberapa media agar dapat menjangkau banyak pelanggan.<\/span><\/p>\n<h3 id=\"e\"><strong>2. Tahap mencari informasi (<i>research<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Kedua, setelah mengenali produk yang ingin dibeli secara umum, maka pelanggan akan lanjut ke tahap berikutnya, yaitu tahap pencarian informasi. Di tahap ini, pelanggan akan menggali informasi lebih lanjut lagi agar mereka dapat menyesuaikan spesifikasi produk dengan kebutuhannya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Untuk mencari informasi terkait produk keinginannya, para konsumen <\/span><span style=\"font-weight: 400;\">dapat melakukannya dengan mudah melalui berbagai media. Contohnya adalah dengan menggunakan <\/span><i><span style=\"font-weight: 400;\">search engine<\/span><\/i><span style=\"font-weight: 400;\"> seperti Google. Selain itu, agar dapat memudahkan pelanggan dalam mencari informasi, pihak <\/span><i><span style=\"font-weight: 400;\">sales leads<\/span><\/i><span style=\"font-weight: 400;\"> juga dapat mengunggah konten seputar spesifikasi dan keunggulan produk ke media sosial.<\/span><\/p>\n<h3 id=\"f\"><strong>3. Tahap pertimbangan (<i>consideration<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ketiga, para pelanggan dapat melakukan tahap pertimbangan setelah selesai mengetahui produk mana yang ingin mereka beli beserta informasi-informasi detailnya. Umumnya, para konsumen akan membuat perbandingan antara produk yang ingin dibeli dengan produk dari <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> lain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Terdapat beberapa komponen yang menjadi bahan pertimbangan para pelanggan dalam menentukan pilihan produknya. Beberapa di antaranya adalah fungsionalitas, kualitas produk, harga, dan desain. Agar dapat menarik hati pelanggan, pihak <\/span><i><span style=\"font-weight: 400;\">sales<\/span><\/i><span style=\"font-weight: 400;\"> dapat menonjolkan kelebihan produk ketimbang milik kompetitor.<\/span><\/p>\n<h3 id=\"g\"><strong>4. Tahap pembelian (<i>conversion<\/i>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Keempat, tahap pembelian merupakan tahap di mana para calon pelanggan akan melaksanakan transaksi pembelian produk. Setelah transaksi pembelian selesai dan pelanggan mendapatkan produknya, maka perusahaan dapat mengkonversinya menjadi konsumen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tahap ini merupakan hasil akhir dari keseluruhan tahap yang telah terlaksana oleh perusahaan dari awal. Sebelum mengakhiri tahap pembelian, perusahaan dapat menerapkan beberapa strategi untuk mempengaruhi proses ini. Salah satunya adalah dengan memberikan <\/span><i><span style=\"font-weight: 400;\">user experience<\/span><\/i><span style=\"font-weight: 400;\"> yang baik.<\/span><\/p>\n<h3 id=\"h\"><strong>5. Tahap evaluasi dan <i>repeat purchase<\/i><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Terakhir, setelah menyelesaikan keseluruhan tahap-tahap di atas, perusahaan perlu menjalankan kegiatan evaluasi. Tahap ini merupakan salah satu tahap penting bagi perusahaan untuk meningkatkan penjualan di masa depan. Melalui evaluasi, perusahaan dapat mengetahui kekurangan dari kegiatan penjualan dan dapat memperbaikinya melalui berbagai solusi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apabila hasil evaluasi menyebutkan bahwa penjualan produk sudah sesuai rencana dan memenuhi kepuasan konsumen, maka perusahaan akan kembali menjualnya. Terdapat kemungkinan bahwa dari penjualan ulang ini akan menarik konsumen yang sama sehingga mereka dapat menjadi pelanggan setia dan meningkatkan angka retensi.<\/span><\/p>\n<h2 id=\"4\"><b>Manfaatkan <\/b><b><i>Consumer Decision Making Process<\/i><\/b><b> sebagai Peluang Penjualan dengan HashMicro CRM <\/b><b><i>Software<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-169590\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm.webp\" alt=\"Manfaatkan Consumer Decision Making Process sebagai Peluang Penjualan dengan HashMicro CRM Software\" width=\"1548\" height=\"1261\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm.webp 1548w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-300x244.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-1024x834.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-768x626.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-1536x1251.webp 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-516x420.webp 516w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-150x122.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-696x567.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/hashmicro-crm-1068x870.webp 1068w\" sizes=\"auto, (max-width: 1548px) 100vw, 1548px\" \/><\/i><\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> memiliki fungsi untuk meningkatkan <\/span><i><span style=\"font-weight: 400;\">engagement rate<\/span><\/i><span style=\"font-weight: 400;\"> para pelanggan terhadap suatu perusahaan. Selain itu, proses ini juga merupakan metode bagi perusahaan untuk meningkatkan peluang penjualannya kepada konsumen. Agar dapat melakukan kegiatan ini dengan mudah, perusahaan dapat menggunakan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\"><i><span style=\"font-weight: 400;\">software <\/span><\/i><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\">CRM dari HashMicro<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salah satu <\/span><i><span style=\"font-weight: 400;\">software<\/span><\/i><span style=\"font-weight: 400;\"> CRM yang dapat perusahaan gunakan adalah HashMicro<\/span> <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/kekurangan-produksi-massal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM<\/span><i><span style=\"font-weight: 400;\"> Software<\/span><\/i><\/a><span style=\"font-weight: 400;\">.\u00a0 Aplikasi ini dapat mengoptimalkan kegiatan penjualan, serta dapat melakukan analisis yang lengkap dan akurat. <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/software-crm-terbaik\/\">CRM software<\/a> ini juga memungkinkan penggunanya melacak produk dan melihat riwayat transaksinya dengan mudah.<\/span><\/p>\n<p>Berikut adalah fitur &#8211; fitur unggulan dari CRM Software HashMicro:<\/p>\n<ul>\n<li><strong>Quotation &amp; Sales Order Management<\/strong>: Fitur ini membantu pada tahap evaluation of alternatives dan purchase decision, karena pelanggan dapat dengan cepat menerima penawaran harga yang jelas, akurat, dan mudah dibandingkan.<\/li>\n<li><strong>Multi Price List<\/strong>: Multi price list mendukung tahap information search dan evaluation, karena pelanggan dapat melihat variasi harga berdasarkan segmentasi tertentu (tier, volume, atau loyalitas).<\/li>\n<li><strong>Sales Target Management<\/strong>: Meski berorientasi pada internal tim, fitur ini berdampak pada purchase decision, karena tim sales yang memiliki target jelas akan lebih responsif, informatif, dan proaktif dalam memberikan solusi kepada pelanggan, sehingga memperkuat keyakinan pembeli.<\/li>\n<li><strong>Payment Follow-Up Management<\/strong>: Fitur ini membantu pada tahap post-purchase behavior, memastikan pelanggan mendapatkan pengalaman pembayaran yang lancar, pengingat otomatis, dan komunikasi yang konsisten.<\/li>\n<li><strong>Sales Commission Management<\/strong>: Fitur ini memengaruhi tahap purchase decision, karena sales yang termotivasi oleh komisi lebih cenderung memberikan layanan cepat, rekomendasi produk yang tepat, dan komunikasi yang lebih baik.<\/li>\n<li><strong>In-Depth Analytics &amp; Reporting<\/strong>: Analytics membantu perusahaan memahami perilaku pembeli pada tahap problem recognition, memetakan kebutuhan di information search, meningkatkan strategi penawaran di evaluation, mengoptimalkan penutupan penjualan di purchase decision, dan memonitor kepuasan di post-purchase behavior.<\/li>\n<\/ul>\n<h2 id=\"5\"><b>Kesimpulan<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Consumer decision making process<\/span><\/i><span style=\"font-weight: 400;\"> adalah sebuah kegiatan yang dilakukan oleh perusahaan untuk membantu para calon pelanggannya mengetahui produk yang hendak mereka beli. Tujuan utama dari proses ini adalah untuk meyakinkan para calon konsumen untuk membeli produk-produknya.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agar dapat melaksanakan keseluruhan proses ini dengan baik, Anda dapat menggunakan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Software <\/span><\/i><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> HashMicro. Perangkat ini mampu mengelola <\/span><i><span style=\"font-weight: 400;\">cash flow <\/span><\/i><span style=\"font-weight: 400;\">perusahaan Anda dengan teratur. Daftarkan perusahaan Anda dan dapatkan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demo<\/span><span style=\"font-weight: 400;\"> gratis<\/span><\/a><span style=\"font-weight: 400;\"> serta banyak keuntungan lainnya sekarang juga!<\/span><\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/penjualan?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2026\/01\/sales-definitive.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2026\/01\/sales-definitive.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2026\/01\/sales-definitive-m.webp\" alt=\"Sales_Definisi\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<h2><strong>FAQ Tentang Consumer Decision Making Process<\/strong><\/h2>\n<ul class=\"bottom_faq\">\n<li>\n<details>\n<summary><strong>Berapa tahap utama dalam Consumer Decision-Making Process?<\/strong><\/summary>\n<p>Umumnya ada lima tahap: pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Bagaimana konsumen melakukan pencarian informasi?<\/strong><\/summary>\n<p>Mereka biasanya mencari informasi dari sumber internal (pengalaman pribadi) dan eksternal seperti internet, review, media sosial, rekomendasi teman, atau tenaga sales.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Faktor apa yang memengaruhi keputusan pembelian?<\/strong><\/summary>\n<p>Faktor utama biasanya harga, kenyamanan, pengalaman sebelumnya, rekomendasi, diskon, serta kecepatan dan kemudahan proses pembelian.<\/p>\n<\/details>\n<\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Berapa tahap utama dalam Consumer Decision-Making Process?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Umumnya ada lima tahap: pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Bagaimana konsumen melakukan pencarian informasi?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Mereka biasanya mencari informasi dari sumber internal (pengalaman pribadi) dan eksternal seperti internet, review, media sosial, rekomendasi teman, atau tenaga sales.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Faktor apa yang memengaruhi keputusan pembelian?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Faktor utama biasanya harga, kenyamanan, pengalaman sebelumnya, rekomendasi, diskon, serta kecepatan dan kemudahan proses pembelian.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebelum membeli sebuah produk, seorang pelanggan perlu memperhitungkan perbandingan antara biaya dan manfaat yang akan mereka peroleh dari pembelian tersebut.\u00a0 Consumer decision making process memiliki banyak fungsi dan manfaat bagi para pelanggan yang hendak membeli sebuah produk.\u00a0 Selain itu, consumer decision making process juga dapat membantu konsumen dalam menentukan pilihannya dalam membeli produk sehingga mereka [&hellip;]<\/p>\n","protected":false},"author":161,"featured_media":138722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-80762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm"},"acf":{"post_reviewer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - 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