{"id":54968,"date":"2024-02-29T08:35:55","date_gmt":"2024-02-29T01:35:55","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=54968"},"modified":"2025-06-06T12:16:47","modified_gmt":"2025-06-06T05:16:47","slug":"maksimalkan-strategi-market-penetration-bagi-perusahaan-anda","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/maksimalkan-strategi-market-penetration-bagi-perusahaan-anda\/","title":{"rendered":"Maksimalkan Strategi Market Penetration bagi Perusahaan Anda"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Market penetration strategy adalah strategi dan rencana yang digunakan untuk meningkatkan volume penjualan pada suatu perusahaan. Market penetration strategy menawarkan kesempatan untuk memperkuat posisi perusahaan Anda di pasar, sehingga harga produk atau jasa Anda mampu lebih rendah dibandingkan dengan kompetitor bisnis Anda. Oleh karena itu, untuk dapat bersaing secara kompetitif dengan kompetitor serta mendapatkan keuntungan bisnis yang konsisten, perusahaan tentunya perlu bantuan Sistem Penjualan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sistem Penjualan<\/span><\/a><span style=\"font-weight: 400;\">, Anda dapat mengontrol serta meningkatkan penjualan pada perusahaan secara otomatis dengan cepat dan akurat melalui satu sistem yang sudah terintegrasi. Sistem penjualan juga bermanfaat untuk memberikan gambaran performa perusahaan setiap harinya berdasarkan transaksi yang ada. Anda dapat melihat skema harga mengenai sistem penjualan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">disini<\/span><\/a><span style=\"font-weight: 400;\">. Simak juga artikel berikut ini mengenai cara mengukur, cara menyusun strategi, serta contoh kasus penerapan strategi market penetration bagi bisnis atau perusahaan Anda.<\/span><\/p>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div id=\"toc_container\">\n<div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; 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\/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n\n<\/div>\n<h2 id=\"1\"><b>Cara Mengukur <\/b><b><i>Market Penetration <\/i><\/b><b>bagi Bisnis Anda<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Untuk bisa mengukur <\/span><i><span style=\"font-weight: 400;\">market penetration, <\/span><\/i><span style=\"font-weight: 400;\">terdapat rumus perhitungan yang perlu Anda ketahui dan tentunya perlu juga untuk dikuasai. Rumus berikut ini memiliki tujuan untuk mengetahui banyaknya stok barang atau jasa yang pelanggan gunakan dibandingkan dengan perkiraan total pasar.\u00a0<\/span><span style=\"font-weight: 400;\">Berikut adalah rumus untuk mengukur <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><b>(Jumlah pelanggan : Ukuran target pasar) x100 = Presentasi penetrasi pasar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rumus ini berperan penting dalam membantu membuat keputusan yang berhubungan mengenai <\/span><i><span style=\"font-weight: 400;\">market penetration. <\/span><\/i><span style=\"font-weight: 400;\">Dengan rumus tersebut, Anda dapat mengetahui perkembangan atau penetrasi yang terjadi dalam bisnis Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hal penting yang perlu Anda ingat, perhitungan <\/span><i><span style=\"font-weight: 400;\">market penetration <\/span><\/i><span style=\"font-weight: 400;\">harus Anda lakukan secara berkala setiap selesai menjalankan kampanye pemasaran serta penjualan. Setelah melakukan tahapan tersebut, barulah Anda dapat melihat apakah ada perubahan persentase penetrasi pasar atau <\/span><i><span style=\"font-weight: 400;\">market penetration.<\/span><\/i><\/p>\n<h2 id=\"2\"><b>Cara Menyusun Strategi <\/b><b><i>Market Penetration<\/i><\/b><b> bagi Bisnis<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-55058\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-scaled.jpg\" alt=\"Menyusun ide kreatif merupakan salah satu cara menyusun strategi market penetration bagi bisnis\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-scaled.jpg 2048w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-300x169.jpg 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-1024x576.jpg 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-768x432.jpg 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-1536x864.jpg 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-150x84.jpg 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-696x392.jpg 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-1068x601.jpg 1068w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-1920x1080.jpg 1920w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/strategy-market-penetration-747x420.jpg 747w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><span style=\"font-weight: 400;\">Setelah Anda mengetahui bagaimana cara mengukur <\/span><i><span style=\"font-weight: 400;\">market penetration <\/span><\/i><span style=\"font-weight: 400;\">serta mengapa hal tersebut penting<\/span> <span style=\"font-weight: 400;\">untuk bisnis Anda. Selanjutnya, Anda juga perlu untuk memahami mengenai tujuh cara menyusun strategi <\/span><i><span style=\"font-weight: 400;\">market penetration <\/span><\/i><span style=\"font-weight: 400;\">yang efektif untuk membawa keuntungan besar bagi bisnis Anda. Berikut merupakan tujuh cara menyusun strategi <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\"> yang dapat bisnis Anda terapkan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Menyusun ide kreatif strategi bisnis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cara pertama yang penting untuk bisnis Anda lakukan adalah menyusun ide kreatif. Dalam hal ini, Anda harus bisa memikirkan ide-ide yang <\/span><i><span style=\"font-weight: 400;\">anti mainstream<\/span><\/i><span style=\"font-weight: 400;\"> atau <\/span><i><span style=\"font-weight: 400;\">out of the box. <\/span><\/i><span style=\"font-weight: 400;\">Tentunya, ide-ide tersebut nantinya dapat membantu Anda dalam bersaing dengan perusahaan kompetitor yang bergerak pada bidang yang sama.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salah satu cara menata ide kreatif adalah dengan memanfaatkan media sosial untuk mengedukasi konsumen dengan konten yang dapat menarik pelanggan. Selain itu, Anda juga dapat memanfaatkan <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\"> yang dapat memudahkan konsumen untuk melihat katalog produk atau jasa apa saja yang ditawarkan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Maksimalkan promosi penjualan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cara yang kedua yaitu memaksimalkan promosi penjualan. Kegiatan dalam mempromosikan barang atau jasa dari bisnis Anda tentunya merupakan strategi yang sangat penting untuk <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\">. Maka karena itu, sebaiknya Anda menyediakan anggaran lebih banyak untuk promosi iklan produk atau jasa bisnis Anda. <\/span><span style=\"font-weight: 400;\">Benefit <\/span><span style=\"font-weight: 400;\">yang dapat Anda rasakan dari memaksimalkan promosi penjualan adalah meningkatnya <\/span><i><span style=\"font-weight: 400;\">brand awareness<\/span><\/i><span style=\"font-weight: 400;\">, sehingga Anda dapat membuat bisnis Anda menjadi lebih banyak dikenal konsumen serta memperluas pangsa pasar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selanjutnya, Anda juga perlu untuk mempertimbangkan pemberian promosi yang menarik untuk konsumen yang Anda targetkan. Ini bertujuan agar konsumen tertarik untuk membeli barang atau jasa dari bisnis Anda.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Meningkatkan kualitas produk atau jasa<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan meningkatkan serta memaksimalkan kualitas produk atau jasa pada bisnis Anda, tentunya akan meningkatkan <\/span><i><span style=\"font-weight: 400;\">market penetration <\/span><\/i><span style=\"font-weight: 400;\">pada bisnis. Oleh karena itu, penting bagi Anda untuk memikirkan kelebihan serta kelemahan pada bisnis Anda. Setelah dapat menganalisis kelebihan serta kelemahannya, Anda dapat mencari cara bagaimana mengevaluasi dan memperbaikinya.<\/span><\/p>\n<p>Kualitas yang baik tentunya akan menciptakan brand image yang positif di mata konsumen. Dengan bantuan <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/lead-management-software-terbaik\/\">lead management software<\/a>, Anda dapat mengelola dan menganalisis umpan balik dari konsumen untuk meningkatkan kualitas produk bisnis Anda. Kritik dan saran dari konsumen juga dapat menjadi alat penting untuk pengembangan produk.<\/p>\n<style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\n<h3><span style=\"font-weight: 400;\">\u00a04. Optimalkan harga pasar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Harga adalah salah satu tonggak kesuksesan pada suatu bisnis. Penyesuaian harga pasar tidak selalu harus turun, tetapi bisa juga naik. Salah satu cara yang digunakan perusahaan untuk meningkatkan angka penjualan adalah dengan menurunkan harga suatu produk ataupun jasa. Cara tersebut tentunya memiliki tujuan untuk mengoptimalkan harga pasar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strategi ini biasanya dilakukan setelah melakukan analisis pada produk atau jasa dari kompetitor yang menjadi suatu strategi penetrasi pasar yang baik. Namun, penting untuk diketahui bahwa strategi mengoptimalkan harga ini tidak boleh Anda lakukan terlalu sering. Mengapa demikian? Hal ini bertujuan agar konsumen nantinya tidak bingung serta tidak memberikan umpan balik<\/span> <span style=\"font-weight: 400;\">kesan yang negatif pada kualitas barang atau jasa yang bisnis Anda tawarkan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Kelola peta distribusi target pasar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jika ingin strategi penetrasi pasar Anda berjalan dengan baik, Anda perlu untuk kelola peta distribusi target pasar yang tepat, agar nantinya proses pendistribusian berjalan secara efisien dan efektif. Penting juga bagi Anda untuk mengetahui siapa saja serta ke mana saja produk bisnis Anda akan dipromosikan. Setelah memenuhi beberapa hal tersebut maka Anda bisa untuk menyusun strategi <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\"> dengan efektif dan tepat pada target yang perusahaan Anda sasar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Melakukan strategi <\/span><i><span style=\"font-weight: 400;\">marketing campaign<\/span><\/i><\/h3>\n<p><i><span style=\"font-weight: 400;\">Marketing campaign <\/span><\/i><span style=\"font-weight: 400;\">adalah serangkaian strategi untuk mempromosikan produk atau jasa melalui berbagai bentuk promosi seperti pada media konvensional maupun media sosial. Dengan strategi ini, Anda dapat menyusun strategi penetrasi pasar pada perusahaan secara tepat. Secara tidak langsung dengan Anda melakukan <\/span><i><span style=\"font-weight: 400;\">marketing campaign<\/span><\/i><span style=\"font-weight: 400;\">, Anda dapat memberikan sugesti untuk konsumen agar menggunakan produk atau jasa yang perusahaan Anda tawarkan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Melakukan kerja sama antar perusahaan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Strategi yang terakhir adalah melakukan kerja sama antar perusahaan. Untuk memudahkan<\/span><i><span style=\"font-weight: 400;\"> marketing penetration, <\/span><\/i><span style=\"font-weight: 400;\">biasanya beberapa perusahaan memilih cara untuk menjalin hubungan kerjasama strategis dengan perusahaan lain.<\/span> <span style=\"font-weight: 400;\">Dengan adanya kerja sama, Anda dapat mencapai kesepakatan saling menguntungkan yang bisa saling membantu untuk mempromosikan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">satu sama lain.<\/span><\/p>\n<h2 id=\"3\"><b>Contoh Kasus Penerapan Strategi <\/b><b><i>Market Penetration <\/i><\/b><b>bagi Bisnis<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-55059\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-scaled.jpg 2048w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-300x169.jpg 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-1024x576.jpg 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-768x432.jpg 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-1536x864.jpg 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-150x84.jpg 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-696x392.jpg 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-1068x601.jpg 1068w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-1920x1080.jpg 1920w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/12\/marketing-plan-747x420.jpg 747w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><span style=\"font-weight: 400;\">Setelah Anda memahami mengenai cara mengukur serta cara menyusun strategi <\/span><i><span style=\"font-weight: 400;\">market penetration. <\/span><\/i><span style=\"font-weight: 400;\">Selanjutnya, kita akan lanjut membahas mengenai contoh kasus penerapan strategi <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\"> untuk mengembangkan bisnis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contoh kasus penerapan strategi <\/span><i><span style=\"font-weight: 400;\">market penetration <\/span><\/i><span style=\"font-weight: 400;\">yang sukses datang dari <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">makanan cepat saji yaitu McDonald\u2019s. Sejak pertama kali dibuka pada tahun 1955 hingga saat ini berkembang menjadi salah satu restoran cepat saji terbesar di dunia. McDonald\u2019s sangat substansial dalam membangun serta memperluas jangkauan <\/span><i><span style=\"font-weight: 400;\">brandnya <\/span><\/i><span style=\"font-weight: 400;\">dengan membuka total lebih dari 37.900 gerai di dunia. McD meningkatkan strategi <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\"> mereka dengan mengubah strategi branding dan menunya secara berkala. Seperti mengikuti hal yang sedang trending dan diminati oleh banyak orang. Contohnya seperti menggaet artis terkenal seperti boyband BTS dan Rapper Travis Scott menjadi <\/span><i><span style=\"font-weight: 400;\">brand ambassador <\/span><\/i><span style=\"font-weight: 400;\">untuk dijadikan kolaborasi menu spesial. Hal tersebut terbukti sukses hingga menjadi fenomena di kalangan konsumen dan masyarakat.<\/span><\/p>\n<p><b>Baca juga: <\/b><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/yang-perlu-anda-ketahui-tentang-software-crm\/\" target=\"_blank\" rel=\"noopener\"><b>Alasan Pentingnya Penggunaan Software CRM bagi Bisnis<\/b><\/a><\/p>\n<h2 id=\"4\"><b>Kesimpulan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Strategi <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\"> adalah salah satu strategi yang dapat Anda kelola dengan bantuan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Software CRM<\/span><\/a><span style=\"font-weight: 400;\">. Strategi <\/span><i><span style=\"font-weight: 400;\">market penetration<\/span><\/i><span style=\"font-weight: 400;\"> dapat Anda gunakan untuk meningkatkan pangsa pasar perusahaan dengan cara meningkatkan penjualan produk atau jasa yang sudah ada di pasar. Melalui strategi ini, perusahaan akan lebih mudah untuk membangun hubungan dengan pelanggan serta mendapatkan keuntungan dari bisnis ini.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solusi CRM<\/span><span style=\"font-weight: 400;\"> dari HashMicro adalah pilihan terbaik dari berbagai opsi <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/software-crm-terbaik\/\">CRM Software di Indonesia<\/a> bagi perusahaan untuk mengelola informasi tentang pelanggan dan interaksi dengan pelanggan agar lebih efisien. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menggunakan <\/span><i><span style=\"font-weight: 400;\">software<\/span><\/i><span style=\"font-weight: 400;\"> ini, perusahaan juga dapat memudahkan dalam menghasilkan laporan penjualan lengkap secara <\/span><i><span style=\"font-weight: 400;\">real-time<\/span><\/i><span style=\"font-weight: 400;\"> mencakup aktivitas penjualan, kinerja tim penjualan, serta keuntungan dan kerugian perusahaan. Selain itu, <\/span><i><span style=\"font-weight: 400;\">software<\/span><\/i><span style=\"font-weight: 400;\"> ini terintegrasi dengan sistem lainnya sehingga dapat memudahkan perusahaan dalam pekerjaan. Unduh <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">skema harga<\/span><\/a><span style=\"font-weight: 400;\"> untuk mendapatkan gambaran harganya, serta dapatkan demo gratis <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">di sini!<\/span><\/a><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6657,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial, sans-serif&quot;}\"><a href=\"https:\/\/www.hashmicro.com\/id\/crm?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Mobile.webp\" alt=\"CRMLeads\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market penetration strategy adalah strategi dan rencana yang digunakan untuk meningkatkan volume penjualan pada suatu perusahaan. Market penetration strategy menawarkan kesempatan untuk memperkuat posisi perusahaan Anda di pasar, sehingga harga produk atau jasa Anda mampu lebih rendah dibandingkan dengan kompetitor bisnis Anda. Oleh karena itu, untuk dapat bersaing secara kompetitif dengan kompetitor serta mendapatkan keuntungan [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":139772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-54968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm"},"acf":{"post_reviewer":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maksimalkan Strategi Market Penetration bagi Perusahaan Anda<\/title>\n<meta name=\"description\" content=\"Memaksimalkan strategi market penetration merupakan hal penting bagi suatu perusahaan, simak artikel berikut untuk mengetahui lebih lanjut.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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