{"id":28308,"date":"2024-05-02T13:46:42","date_gmt":"2024-05-02T06:46:42","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=28308"},"modified":"2026-03-26T16:11:00","modified_gmt":"2026-03-26T09:11:00","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/marketing-automation\/","title":{"rendered":"Marketing Automation | Ini Cara Kerja, Manfaat, dan Fiturnya"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dalam ranah bisnis, aktivitas pemasaran merupakan satu hal yang krusial dan perlu Anda lakukan. Tentu karena tujuan utamanya tidak lain adalah untuk meningkatkan penjualan produk. Berbagai strategi pemasaran dapat Anda terapkan, salah satunya <\/span><i><span style=\"font-weight: 400;\">digital marketing <\/span><\/i><span style=\"font-weight: 400;\">yang bisa Anda optimalkan melalui <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sistem <\/span><i><span style=\"font-weight: 400;\">marketing automation <\/span><\/i><span style=\"font-weight: 400;\">terbaik dari HashMicro<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secara garis besar, Anda telah mengetahui apa itu <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">marketing automation <\/span><\/i><span style=\"font-weight: 400;\">yang dapat memperbanyak prospek<\/span><\/a><span style=\"font-weight: 400;\"> pada bisnis. Sistem ini mampu mengelola proses pemasaran secara otomatis. Dengan demikian, Anda akan memperoleh kemudahan dalam menargetkan pelanggan tanpa perlu menambah biaya pengerjaan. Jika Anda tertarik untuk menggunakannya, Anda dapat <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mengunduh skema perhitungan harga software <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> dari HashMicro<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salah satu implementasi dari otomatisasi pemasaran adalah penggunaan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">email marketing software<\/span><\/i><\/a> <span style=\"font-weight: 400;\">sebagai <\/span><i><span style=\"font-weight: 400;\">tools<\/span><\/i><span style=\"font-weight: 400;\"> yang banyak digunakan saat ini<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><span style=\"font-weight: 400;\"> Selain <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\">, Anda juga bisa memanfaatkan banyak <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\"> lain sebagai media pemasaran bisnis. Sebelum melangkah lebih jauh, penting bagi Anda untuk memahami lebih detail mengenai apa itu marketing automation itu sendiri. Simak penjelasannya di bawah ini!<\/span><\/p>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div id=\"toc_container\">\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; 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*\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; margin-left:0;}\r\n\t#list_toc_float a:hover{color:#b1252d;}\r\n\t\r\n\t#list_toc_float li a{margin-bottom:0px}\r\n\t#toc_group_float{\r\n\t\tline-height: 24px;\r\n\t\tmax-height: calc(100vh - 100px);\r\n\t\toverflow: auto;\r\n\t\tz-index: 99;\r\n\t\tdisplay:none!important;\r\n\t\tbackground:#fff;\r\n\t\ttransition:all 0.5s linear\r\n\t}\r\n\t\r\n\t@media (min-width:1019px){\r\n\t\t#toc_group_float {\r\n\t\t\tdisplay:block!important;\r\n\t\t\t}\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width:768px){\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t \/* custom scrollbar style *\/\r\n::-webkit-scrollbar {\r\n    width: 7px;\r\n}\r\n::-webkit-scrollbar-track {\r\n    background: #d7a2a4;\r\n}\r\n::-webkit-scrollbar-thumb {\r\n    background: #b1252d;\r\n    border-radius: 15px;\r\n}\t\t\r\n\r\n<\/style>\r\n\r\n<script>\r\n\tdocument.addEventListener('DOMContentLoaded', function() {\r\n\t\t\/\/ Fungsi untuk menangani klik pada semua elemen <a> dengan href yang dimulai dengan #\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst targetId = this.getAttribute('href').substring(1);\r\n\t\t\tconst targetElement = document.getElementById(targetId);\r\n\r\n\t\t\tif (targetElement) {\r\n\t\t\t\tconst headerHeight = document.querySelector('#toc .header').offsetHeight;\r\n\t\t\t\tconst navbarHeight = document.getElementById('tdi_34') ? document.getElementById('tdi_34').offsetHeight : 0;\r\n\t\t\t\tconst windowHeight = window.innerHeight;\r\n\t\t\t\tconst targetOffset = targetElement.offsetTop;\r\n\t\t\t\tconst scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight) - navbarHeight - 40;\r\n\r\n\t\t\t\twindow.scrollTo({\r\n\t\t\t\t\ttop: scrollTo,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua elemen <a> di toc-list dan list-toc\r\n\t\tconst titleLinks = document.querySelectorAll('#toc-list a, #list_toc a');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t});\r\n<\/script>\r\n\r\n<!-- ToC List for mobile -->\r\n<script>\r\n \/\/ Generate TOC based on headings\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  \/\/ Get the element that will contain the TOC\r\n  const tocList = document.getElementById('toc-list');\r\n\r\n  \/\/ Get the element with the ID 'article-left'\r\n  const article = document.querySelector('.td-post-content');\r\n\r\n  \/\/ Find all h2 elements within 'myarticle'\r\n  const headers = article.getElementsByTagName('h2');\r\n\r\n  \/\/ Loop through the h2 elements and create a list item for each one\r\n  for (let i = 0; i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; 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Sistem ini merupakan teknologi masa kini yang mulai populer di semua sektor bisnis, mulai dari skala kecil hingga <\/span><i><span style=\"font-weight: 400;\">enterprise<\/span><\/i><span style=\"font-weight: 400;\">. Anda bisa mengaksesnya dengan mudah melalui perangkat digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menjadi bagian dari <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/crm-automation\/\">modul CRM (<em>Customer Relationships Management<\/em>)<\/a><\/span><span style=\"font-weight: 400;\">, sistem <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> dapat menyederhanakan proses pemasaran. Beberapa proses di dalamnya mencakup otomatisasi kualifikasi calon pelanggan dan pembuatan digital <\/span><i><span style=\"font-weight: 400;\">campaign. <\/span><\/i><span style=\"font-weight: 400;\">Lebih dari itu, Anda juga dapat memanfaatkan <\/span><i><span style=\"font-weight: 400;\">tools<\/span><\/i><span style=\"font-weight: 400;\"> ini untuk membuat pesan otomatis melalui media sosial, email, dan website. Anda cukup mengatur instruksi sesuai dengan <\/span><i><span style=\"font-weight: 400;\">workflow<\/span><\/i><span style=\"font-weight: 400;\">, lalu pesan akan terkirim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adanya sistem ini tentu meminimalisir proses manual, sehingga Anda dapat menghemat waktu dan tenaga. Bahkan tidak hanya itu, grafik pendapatan dan ROI (<\/span><i><span style=\"font-weight: 400;\">Return of Investment<\/span><\/i><span style=\"font-weight: 400;\">)<\/span> <span style=\"font-weight: 400;\">pun akan semakin meningkat karena sistem pemasaran otomatis dapat menjangkau lebih banyak pelanggan. Dengan proses yang efektif, hasil yang Anda peroleh pun akan optimal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baca juga: <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/manfaat-marketing-automation-untuk-bisnis-ritel-anda\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Manfaat Marketing Automation untuk Bisnis Ritel Anda<\/span><\/a><\/p>\n<h2 id=\"cara\"><b>Cara Kerja <\/b><b><i>Marketing Automation<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Secara ringkas, cara kerja marketing ini <\/span><span style=\"font-weight: 400;\">adalah mengotomatiskan segala proses pemasaran dalam bisnis. Sistem akan mengumpulkan data secara otomatis dari berbagai interaksi, baik dari media sosial, email, maupun website. Dengan data tersebut, Anda dapat mengidentifikasi sasaran pelanggan, mendesain konten, dan melakukan kegiatan pemasaran sesuai jadwal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hasil data juga digunakan untuk mempersingkat proses segmentasi dan menentukan target pelanggan yang tepat. Maka dari itu, langkah selanjutnya Anda bisa membuat pesan yang relevan dan terpersonalisasi melalui saluran pemasaran manapun dengan mudah dan hanya beberapa klik saja.<\/span><\/p>\n<h2 id=\"manfaat\"><b>Manfaat <\/b><b><i>Marketing Automation<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Berbagai manfaat dari <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> dapat Anda rasakan untuk kemudahan operasional bisnis. Mengapa demikian? Perlu Anda ingat bahwa keunggulan yang ditawarkan sistem ini adalah otomatisasi proses marketing sehingga menekan kemungkinan terjadinya <\/span><i><span style=\"font-weight: 400;\">human error<\/span><\/i><span style=\"font-weight: 400;\">. Lalu, apa saja detail <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">manfaat <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><\/a><span style=\"font-weight: 400;\">? Berikut penjelasannya:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Menghemat waktu dan uang<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> adalah sistem otomatis, sehingga Anda dapat menekan waktu pengerjaan yang semula dilakukan secara manual. Selain itu, sistem juga membantu Anda dalam menghemat anggaran biaya perusahaan. Tentu alasannya karena penggunaan <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i> <i><span style=\"font-weight: 400;\">automation<\/span><\/i><span style=\"font-weight: 400;\"> tidak memerlukan banyak pegawai untuk mengelola kegiatan pemasaran.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di sisi lain, hasil kampanye yang akan Anda peroleh pun lebih cepat menjangkau banyak pelanggan. Oleh sebab itu, Anda memiliki banyak waktu dan kesempatan untuk mengembangkan bisnis. Jika Anda memanfaatkan peluang ini, <\/span><i><span style=\"font-weight: 400;\">traffic<\/span><\/i><span style=\"font-weight: 400;\"> penjualan akan semakin meningkat. Namun, untuk mencapai tujuan tersebut, Anda tidak bisa hanya mengandalkan aktivitas pemasaran saja. Dalam hal ini, Anda juga perlu menggunakan<\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> software penjualan berbasis <\/span><i><span style=\"font-weight: 400;\">cloud<\/span><\/i><\/a> <span style=\"font-weight: 400;\">yang dapat mengefektifkan produktivitas tim penjualan secara cepat dan cerdas.<\/span><\/p>\n<h3>2. Meningkatkan pengalaman pelanggan<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-28319\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan.png\" alt=\"Marketing automation: meningkatkan pengalaman pelanggan\" width=\"870\" height=\"520\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan.png 870w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan-300x179.png 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan-768x459.png 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan-150x90.png 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan-696x416.png 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Marketing-Automation-pengalaman-pelanggan-703x420.png 703w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sistem <\/span><i><span style=\"font-weight: 400;\">marketing automation <\/span><\/i><span style=\"font-weight: 400;\">dapat meningkatkan pengalaman pelanggan yang <\/span><i><span style=\"font-weight: 400;\">seamless<\/span><\/i><span style=\"font-weight: 400;\">. Untuk mencapai tujuan itu, Anda perlu menciptakan personalisasi yang berkualitas. Sistem juga membantu Anda dalam mengidentifikasi kebutuhan pelanggan sehingga personalisasi bisa Anda lakukan sesuai kebutuhan masing-masing pelanggan. Dengan demikian, pelanggan akan merasa dihargai sehingga dapat terbentuk hubungan yang baik antara Anda dengan pelanggan.<\/span><\/p>\n<style>\r\n\t#baca-juga {\r\n\t\tpadding: 16px;\r\n\t\tbackground-color: #f7eaea;\r\n\t\tborder-left: 3px solid #af2828;\r\n\t\tfont-weight: 500;\r\n\t\tmargin-bottom: 26px;\r\n\t}\r\n\t\r\n\t#baca-juga a {\r\n\t\tcolor: #af2828 !important;\r\n\t\ttransition: all 0.2s ease-in-out;\r\n\t}\r\n\t\r\n\t#baca-juga a:hover {\r\n\t\tcolor: #af282880 !important;\r\n\t}\r\n<\/style>\r\n\r\n<div id=\"baca-juga\">\r\n\t<span>Baca juga: <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/contract-automation\/\">Rahasia Sukses Bisnis dengan Contract Automation yang Efisien<\/a><\/span>\r\n<\/div>\n<h3><span style=\"font-weight: 400;\">3. Mempertemukan Anda dengan pelanggan potensial<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan menggunakan <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i> <i><span style=\"font-weight: 400;\">tools<\/span><\/i><span style=\"font-weight: 400;\">, Anda dapat memperluas jangkauan promosi. <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/strategi-promosi-yang-bisnis-harus-terapkan\/\">Strategi promosi <\/a><\/span><span style=\"font-weight: 400;\">yang Anda kirim melalui berbagai platform akan dilihat oleh pelanggan. Hal tersebut memungkinkan pelanggan untuk mengetahui detail informasi produk atau jasa yang Anda tawarkan sehingga mereka tertarik dengan bisnis Anda. Inilah menapa <\/span><i><span style=\"font-weight: 400;\">marketing automation <\/span><\/i><span style=\"font-weight: 400;\">disebut dapat mempertemukan Anda dengan pelanggan potensial.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Meningkatkan hubungan dengan pelanggan serta mendapatkan peluang<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adanya hubungan dengan pelanggan merupakan aspek penting dalam aktivitas pemasaran. Semakin Anda menerapkan otomasi pemasaran yang tepat, bisnis Anda akan lebih terhubung dengan para pelanggan. Hal ini dapat Anda lakukan dengan menjalankan strategi <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> melalui platform yang terintegrasi dengan sistem otomasi pemasaran.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrasi tersebut memudahkan Anda mendapatkan notifikasi yang masuk ke sistem, baik dari <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">, maupun media sosial. Anda bersama tim <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> dapat menganalisis pemberitahuan dari pelanggan untuk selanjutnya dapat diketahui peluang baru bagi pengembangan bisnis.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Memperkuat hubungan jangka panjang dan meningkatkan retensi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Saat menjalankan bisnis, tentu Anda berharap agar pelanggan selalu bertahan dengan layanan yang perusahaan Anda berikan. Untuk itu, Anda perlu berkomitmen dalam meningkatkan <\/span><span style=\"font-weight: 400;\">retensi pelanggan<\/span><span style=\"font-weight: 400;\">. Lalu, bagaimana caranya?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mempertahankan hubungan jangka panjang dengan pelanggan adalah kunci yang perlu Anda terapkan dalam bisnis. Dengan <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\">, Anda dapat merealisasikannya secara mudah. Sebab, sistem tersebut dapat memberikan informasi terbaru mengenai layanan bisnis yang sesuai dengan kebutuhan pelanggan. Oleh karena itu, sangat mungkin bahwa pelanggan akan terus melakukan transaksi pembelian berulang pada bisnis Anda.<\/span><\/p>\n<h2 id=\"fitur\"><b>Fitur-fitur <em>Marketing Automation<\/em><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Semua manfaat dari penggunaan sistem otomatisasi pemasaran dapat Anda peroleh melalui fitur yang memiliki fungsinya masing-masing. Berikut adalah fitur-fiturnya<em>.<\/em><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. <\/span><i><span style=\"font-weight: 400;\">Multi-Marketing Campaign Management<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Fitur yang pertama ini membantu Anda dalam membuat <\/span><i><span style=\"font-weight: 400;\">email marketing <\/span><\/i><span style=\"font-weight: 400;\">secara mudah. Dengan <\/span><i><span style=\"font-weight: 400;\">building block <\/span><\/i><span style=\"font-weight: 400;\">interaktif, Anda dapat membuat tampilan <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i><span style=\"font-weight: 400;\"> lebih menarik. Fitur <\/span><i><span style=\"font-weight: 400;\">Multi-Marketing Campaign Management<\/span><\/i><span style=\"font-weight: 400;\"> sangat memungkinkan Anda untuk menambahkan <\/span><i><span style=\"font-weight: 400;\">header, footer, <\/span><\/i><span style=\"font-weight: 400;\">CTA, link, bahkan berbagai gambar. Hal ini dapat Anda sesuaikan dengan kebutuhan <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.<\/span><i><span style=\"font-weight: 400;\"> Mass Mailing Management<\/span><\/i><\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-28318\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management.png\" alt=\"Mass Mailing Management\" width=\"870\" height=\"520\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management.png 870w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management-300x179.png 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management-768x459.png 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management-150x90.png 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management-696x416.png 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/04\/Mass-Mailing-Management-703x420.png 703w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Setelah Anda membuat <\/span><i><span style=\"font-weight: 400;\">email, <\/span><\/i><span style=\"font-weight: 400;\">langkah selanjutnya adalah Anda perlu mengirim <\/span><i><span style=\"font-weight: 400;\">email <\/span><\/i><span style=\"font-weight: 400;\">tersebut ke calon pelanggan yang telah ditargetkan. Untuk mengirimkannya, Anda dapat mengandalkan fitur kedua, yaitu <\/span><i><span style=\"font-weight: 400;\">Mass Mailing Management<\/span><\/i><span style=\"font-weight: 400;\">. Fitur ini memberi kesempatan Anda untuk menjangkau banyak pelanggan melalui <\/span><i><span style=\"font-weight: 400;\">email<\/span><\/i> <i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, baik yang berada dalam satu atau beberapa grup.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. WhatsApp <em>Integration<\/em><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Marketing automation<\/span><\/i> <i><span style=\"font-weight: 400;\">software <\/span><\/i><span style=\"font-weight: 400;\">memiliki keunggulan di mana penggunaannya dapat terintegrasi dengan aplikasi <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/whatsapp-marketing\/\">WhatsApp<\/a>. Dengan integrasi ini, Anda akan semakin mudah mengoptimalkan aktivitas <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> ke seluruh semua saluran bisnis. Fitur WhatsApp <\/span><i><span style=\"font-weight: 400;\">Integration<\/span><\/i><span style=\"font-weight: 400;\"> membantu Anda untuk mengirimkan <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> ke kontak WhatsApp langsung dari sistem.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. SMS <em>Marketing Management<\/em><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fitur keempat adalah SMS <\/span><i><span style=\"font-weight: 400;\">Marketing Management<\/span><\/i><span style=\"font-weight: 400;\">. Melalui fitur ini, Anda dapat meningkatkan <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">dengan <\/span><i><span style=\"font-weight: 400;\">subscriber <\/span><\/i><span style=\"font-weight: 400;\">atau klien. Selain itu, Anda dapat membuat <\/span><i><span style=\"font-weight: 400;\">template <\/span><\/i><span style=\"font-weight: 400;\">SMS sesuai kebutuhan <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">. Dengan <\/span><i><span style=\"font-weight: 400;\">template<\/span><\/i><span style=\"font-weight: 400;\"> tersebut, Anda tidak perlu membuat <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> berulang-berulang yang hanya akan memakan banyak waktu. Pengiriman SMS <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> menggunakan sistem otomatis sangat memudahkan Anda untuk mengirimkannya kapan pun yang Anda inginkan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baca juga: <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/marketing-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketing Campaign sebagai Kunci Keberhasilan Bisnis<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">5. <em>Custom Trigger Management<\/em><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan fitur <\/span><i><span style=\"font-weight: 400;\">Custom Trigger Management, <\/span><\/i><span style=\"font-weight: 400;\">Anda dapat memasang <\/span><i><span style=\"font-weight: 400;\">trigger <\/span><\/i><span style=\"font-weight: 400;\">untuk setiap tindakan <\/span><i><span style=\"font-weight: 400;\">subscriber<\/span><\/i><span style=\"font-weight: 400;\">. Hal ini dapat Anda monitor secara mudah melalui aktivitas klik tombol khusus atau masuk dan keluar dari segmen tertentu. Oleh karena itu, Anda dapat melihat adanya pelanggan potensial yang tertarik dengan bisnis Anda.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. <em>In-Depth Campaign Reporting<\/em><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fitur keenam adalah <\/span><i><span style=\"font-weight: 400;\">In-Depth Campaign Reporting<\/span><\/i><span style=\"font-weight: 400;\"> yang dapat Anda gunakan untuk mengetahui <\/span><i><span style=\"font-weight: 400;\">performance<\/span><\/i><span style=\"font-weight: 400;\"> setiap <\/span><i><span style=\"font-weight: 400;\">campaign <\/span><\/i><span style=\"font-weight: 400;\">yang telah Anda buat. Sistem memungkinkan Anda untuk melihat <\/span><i><span style=\"font-weight: 400;\">open rate<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">click rate, bounce rate<\/span><\/i><span style=\"font-weight: 400;\">, dan lain-lain melalui laporan yang dapat Anda konfigurasi. Hal ini sangat penting bagi Anda sebagai salah satu bahan evaluasi dalam membuat <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> yang menarik klien.<\/span><\/p>\n<style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\n<h2 id=\"mengapa\"><strong>Mengapa Harus <em>Marketing Automation Software<\/em> dari HashMicro?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dalam menjalankan suatu bisnis, Anda pasti selalu berupaya untuk melakukan ekspansi pengenalan produk ke masyarakat luas. Sebab, bagaimanapun juga perusahaan perlu memastikan bahwa kontinuitas operasional bisnis berjalan dengan lancar. Salah satu indikatornya dapat terlihat dari seberapa berhasilnya Anda dan tim dalam memasarkan produk. Jika masyarakat memiliki minat terhadap bisnis Anda, jelas perusahaan akan terus memproduksi barang untuk mencukupi permintaan pasar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tujuan itu perlu Anda realisasikan segera agar tidak hanya sekadar menjadi wacana semata. Bukan hal yang sulit ketika Anda melibatkan integrasi sistem dalam setiap prosesnya. Bahkan pekerjaan Anda akan semakin efektif dan efisien. Dengan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">marketing automation software<\/span><\/i><span style=\"font-weight: 400;\"> dari HashMicro<\/span><\/a><span style=\"font-weight: 400;\">, aktivitas pemasaran dapat ter-<\/span><i><span style=\"font-weight: 400;\">cover<\/span><\/i><span style=\"font-weight: 400;\"> secara menyeluruh, mulai dari personalisasi <\/span><i><span style=\"font-weight: 400;\">campaign<\/span><\/i><span style=\"font-weight: 400;\"> sampai dengan pembuatan laporan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Melalui penjelasan di atas, artikel ini telah menguraikan detail manfaat dan fitur-fitur otomasi pemasaran. Mudahnya, sistem <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> membantu perusahaan untuk merampingkan dan mengotomatisasi semua alur kerja. Berbeda jika Anda masih mengandalkan cara manual. Dapat dipastikan bisnis Anda akan sulit berkembang karena tidak bisa mengimbangi perkembangan teknologi yang kini mulai menerapkan transformasi digital.<\/span><\/p>\n<h2 id=\"kesimpulan\"><b>Kesimpulan<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Marketing automation <\/span><\/i><span style=\"font-weight: 400;\">adalah sistem yang dapat mengelola berbagai proses marketing dari semua jenis saluran bisnis secara otomatis. <\/span><i><span style=\"font-weight: 400;\">Tools<\/span><\/i><span style=\"font-weight: 400;\"> ini merupakan solusi pengembangan teknologi masa kini yang didesain secara praktis dan efisien. Oleh karena itu, tidak heran jika penggunaannya berperan sangat penting, terutama untuk menjangkau dan mempertahankan hubungan pelanggan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebagai bisnis yang berkomitmen dalam meningkatkan pengalaman pelanggan, memilih <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Marketing Automation Software<\/span><\/i><span style=\"font-weight: 400;\"> dari HashMicro<\/span><\/a><span style=\"font-weight: 400;\"> merupakan langkah yang tepat. Sistem yang memiliki enam fitur utama ini memungkinkan Anda untuk melakukan kustomisasi <\/span><i><span style=\"font-weight: 400;\">template<\/span><\/i><span style=\"font-weight: 400;\"> dan analisis konversi. Dengan demikian, Anda dapat mengoptimalkan upaya pemasaran dengan mudah. Untuk mengetahui rincian biayanya, Anda dapat <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mengunduh skema perhitungan harga <\/span><i><span style=\"font-weight: 400;\">marketing automation software<\/span><\/i><span style=\"font-weight: 400;\"> dari HashMicro<\/span><\/a><span style=\"font-weight: 400;\">. Segera beralih dan dapatkan akses <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\"><span style=\"font-weight: 400;\">demo gratis<\/span><\/a><span style=\"font-weight: 400;\"> sekarang juga!<\/span><\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/penjualan?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/CTA-BLOG-18.png.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/CTA-BLOG-18.png.webp\" data-mobile-src=\"\" alt=\"MarketingAutomation\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Apa yang dimaksud dengan Marketing Automation?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Otomatisasi pemasaran atau marketing automation adalah sistem yang dapat membantu Anda untuk mengelola berbagai proses marketing dari semua jenis saluran bisnis secara otomatis.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Berapa biaya yang diperlukan untuk membuat Software Marketing Automation? ?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Biaya yang diperlukan tergantung dengan kebutuhan perusahaan, untuk lebih lengkapnya bisa cek <a href='https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\/'>disini<\/a>\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam ranah bisnis, aktivitas pemasaran merupakan satu hal yang krusial dan perlu Anda lakukan. Tentu karena tujuan utamanya tidak lain adalah untuk meningkatkan penjualan produk. Berbagai strategi pemasaran dapat Anda terapkan, salah satunya digital marketing yang bisa Anda optimalkan melalui sistem marketing automation terbaik dari HashMicro. Secara garis besar, Anda telah mengetahui apa itu marketing [&hellip;]<\/p>\n","protected":false},"author":164,"featured_media":140195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[507],"tags":[],"class_list":{"0":"post-28308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-automation"},"acf":{"post_reviewer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation | Ini Cara Kerja, Manfaat, dan Fiturnya<\/title>\n<meta name=\"description\" content=\"Marketing automation adalah sistem yang dapat mengelola proses marketing secara otomatis. 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