{"id":25700,"date":"2023-08-30T10:44:12","date_gmt":"2023-08-30T03:44:12","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=25700"},"modified":"2025-07-02T11:55:04","modified_gmt":"2025-07-02T04:55:04","slug":"product-knowledge","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/product-knowledge\/","title":{"rendered":"Memahami Pentingnya Product Knowledge Untuk Bisnis Anda!\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dalam dunia <em>sales<\/em> dan <em>marketing<\/em>, terkadang konsumen akan bertanya-tanya mengenai produk dari bisnis Anda baik secara umum maupun rinci. Anda sebagai pemilik bisnis harus memiliki <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i> <span style=\"font-weight: 400;\">untuk menjawab segala pertanyaan dari konsumen. Seperti apa barang yang Anda tawarkan, bagaimana fungsinya, apa saja kelebihannya, dan pertanyaan lainnya yang akan konsumen tanyakan kepada Anda. Sehingga Anda perlu mengetahui lebih dalam mengenai produk Anda sebelum menjawabnya.<\/span><\/p>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div id=\"toc_container\">\n<div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; 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*\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; 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i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n\n<\/div>\n<p>Baca juga: <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/penjualan-dan-pemasaran\/\" target=\"_blank\" rel=\"noopener\">Penjualan dan Pemasaran | Perbedaan dan Strategi Efisiensi<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> menjadi hal penting bagi Anda sebagai pemilik perusahaan maupun tim <\/span><i><span style=\"font-weight: 400;\">sales <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> yang terlibat dalam bisnis Anda. Selain bertugas untuk menjualkan produk Anda, tim tersebut perlu untuk memberikan pemahaman produk kepada konsumen agar tertarik untuk membeli. Simak informasi berikut ini untuk mengenal lebih jauh mengenai <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam memaksimalkan kinerja tim <\/span><i><span style=\"font-weight: 400;\">marketing, <\/span><\/i><span style=\"font-weight: 400;\">Anda dapat menggunakan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">software marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> dari HashMicro untuk memperbanyak prospek sesuai target, membangun hubungan yang lebih baik dengan customer, dan optimalkan upaya pemasaran Anda dengan otomatis<\/span><\/p>\n<h2 id=\"pengertian\"><b>Apa itu <\/b><b><i>Product Knowledge<\/i><\/b><b>?<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> adalah segala bentuk informasi mengenai sebuah produk bisnis yang dijual oleh suatu perusahaan. Setiap anggota tim <\/span><i><span style=\"font-weight: 400;\">sales<\/span><\/i><span style=\"font-weight: 400;\">\u00a0perusahaan tentu harus memiliki pemahaman mengenai produk bisnis untuk berhadapan langsung dengan konsumen. Terlebih dalam membangun komunikasi yang efektif\u00a0 dengan konsumen mengenai kelebihan, penggunaan serta manfaat produk tersebut bagi konsumen.<\/span><\/p>\n<p>Baca juga: <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/sales-dalam-perusahaan\/\" target=\"_blank\" rel=\"noopener\">Apa itu Sales dalam Perusahaan?<\/a><\/p>\n<p>Setiap pemilik bisnis tentu menginginkan konsumen yang bahagia. Hal tersebut dapat tercapai dengan menggabungkan produk yang bagus, peran tim yang hebat, serta dukungan <a href=\"https:\/\/www.hashmicro.com\/id\/software-sales\">software sales<\/a> yang tepat sehingga dapat membuat konsumen puas. Memiliki pengetahuan mengenai produk juga dapat menjadi salah satu alternatif cara untuk memastikan konsumen mendapatkan pengalaman terbaiknya.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-25701 size-full\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/86-e1648607142421.png\" alt=\"\" width=\"613\" height=\"354\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/86-e1648607142421.png 613w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/86-e1648607142421-300x173.png 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/86-e1648607142421-150x87.png 150w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/p>\n<h2 id=\"dikuasai\"><b>Beberapa <\/b><b><i>Product Knowledge<\/i><\/b><b> yang Harus Dikuasai<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para konsumen cenderung akan lebih mempercayai pilihannya kepada orang-orang yang dapat menunjukkan secara detail tentang apa yang mereka jual. Dengan memahaminya<\/span><span style=\"font-weight: 400;\">, Anda dapat meningkatkan pengetahuan tentang produk atau layanan yang Anda tawarkan. Berikut ini adalah beberapa <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> yang harus Anda kuasai<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Informasi dasar produk<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pertama yang perlu Anda kuasai adalah informasi dasar mengenai produk yang Anda ingin tawarkan kepada konsumen. Informasi dasar ini dapat berupa bagaimana awal munculnya produk, material dasar, <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/pengertian-proses-produksi\/\" target=\"_blank\" rel=\"noopener\">proses produksi<\/a>, hingga fungsi dari produk. Hal ini akan membantu Anda dalam menjelaskan produk kepada konsumen.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Model yang ditawarkan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selanjutnya adalah Anda perlu menguasai berbagai macam model produk yang dijual. Biasanya sebuah perusahaan tidak akan hanya menjual satu macam atau model produk saja. Dengan mengetahui berbagai macam atau model produk perusahaan, tentu akan memudahkan Anda dalam menyesuaikan produk dengan kebutuhan konsumen.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Usia pakai dan cara pemeliharaannya yang tepat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tak jarang seorang <\/span><i><span style=\"font-weight: 400;\">sales <\/span><\/i><span style=\"font-weight: 400;\">menjual produknya tanpa memberi tahu cara pakai dan cara pemeliharaan yang tepat kepada konsumennya. Pengetahuan mengenai usia pakai dan cara pemeliharaannya dapat meyakinkan konsumen dalam menentukan pilihannya. Selain itu, hal ini dapat membantu Anda dalam memahami para konsumen dengan lebih baik sehingga dapat menjawab pertanyaan konsumen dengan lebih mudah.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Manfaat dan kelebihan yang ditawarkan oleh produk Anda dibanding kompetitor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Setiap konsumen tentu akan menjatuhkan pilihannya pada produk terbaik. Mengetahui manfaat dan kelebihan dari produk Anda dibandingkan kompetitor menjadi nilai tambah dalam memikat hati konsumen. Manfaat dan kelebihan yang Anda tawarkan tidak hanya seputar fitur produk, namun dapat berupa, pelayanan <\/span><i><span style=\"font-weight: 400;\">after&#8211;sales, <\/span><\/i><span style=\"font-weight: 400;\">bonus dan penawaran.<\/span><\/p>\n<h2 id=\"manfaat\"><b>Manfaat Product Knowledge bagi Bisnis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Setiap karyawan suatu perusahaan perlu juga untuk memiliki pemahaman dasar mengenai <\/span><i><span style=\"font-weight: 400;\">product knowledge <\/span><\/i><span style=\"font-weight: 400;\">untuk mempermudah komunikasi antar tim. Namun, bagi tim <\/span><i><span style=\"font-weight: 400;\">sales <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">marketing <\/span><\/i><span style=\"font-weight: 400;\">hal tersebut menjadi tanggung jawab utama dan keterampilan wajib untuk memahaminya<\/span><span style=\"font-weight: 400;\">. Berikut adalah beberapa manfaat<\/span><span style=\"font-weight: 400;\"> untuk keberlangsungan bisnis.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Kemampuan komunikasi menjadi lebih kuat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Salah satu manfaat yang paling jelas dari memahami <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> adalah meningkatkan keterampilan komunikasi karyawan perusahaan Anda. Setelah memahaminya, setiap karyawan dapat beradaptasi dengan lebih baik dan mudah. Memahami informasi penting sebuah produk<\/span><span style=\"font-weight: 400;\">\u00a0dapat membantu karyawan Anda dalam mengintegrasikan berbagai taktik dan strategi untuk meningkatkan penjualan produk. Terlebih bagi tim <\/span><i><span style=\"font-weight: 400;\">sales <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">customer service <\/span><\/i><span style=\"font-weight: 400;\">sehingga tidak perlu mengikuti skrip penjualan dalam menjual produk.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Meningkatkan kepercayaan diri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Memahami <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> dapat meningkatkan kepercayaan diri bagi tim <\/span><i><span style=\"font-weight: 400;\">sales<\/span><\/i><span style=\"font-weight: 400;\"> yang berhubungan langsung dengan konsumen. Dengan memahami seluk-beluk produk yang Anda jual dapat meyakinkan para konsumen untuk membeli atau menggunakan produk Anda. Konsumen akan lebih senang berinteraksi dengan karyawan yang memiliki pengetahuan luas dan kepercayaan diri tinggi,<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Memiliki aset tak ternilai<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sebuah perusahaan yang baik harus memiliki aset ternilai dan tidak ternilai. Aset tidak ternilai sangatlah penting bagi perusahaan untuk jangka panjang. Salah satu contohnya adalah memiliki <\/span><i><span style=\"font-weight: 400;\">customer <\/span><\/i><span style=\"font-weight: 400;\">yang loyal. Hal tersebut dapat diperoleh dengan cara membangun hubungan baik dengan pelanggan yang mana hal tersebut dapat tercapai dengan mudah apabila setiap karyawan memiliki <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> yang baik saat menghadapi konsumen.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Menciptakan brand yang lebih kuat<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Brand awareness<\/span><\/i><span style=\"font-weight: 400;\"> merupakan salah satu kunci penting bagi perusahaan untuk mengungguli para pesaingnya. Kenyataannya, para <\/span><i><span style=\"font-weight: 400;\">customer <\/span><\/i><span style=\"font-weight: 400;\">akan lebih memilih produk atau jasa dari <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">yang sudah berkesan dan terkenal. Oleh sebab itu, penting bagi setiap <\/span><i><span style=\"font-weight: 400;\">sales person<\/span><\/i><span style=\"font-weight: 400;\"> perusahaan memahami <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> untuk memperkuat <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> dari perusahaan agar mudah dikenal oleh para konsumen.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-25702 size-full\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87.png\" alt=\"\" width=\"870\" height=\"520\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87.png 870w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87-300x179.png 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87-768x459.png 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87-150x90.png 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87-696x416.png 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/87-703x420.png 703w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<h2 id=\"peran\"><b>Peran Penting <\/b><b><i>Product Knowledge<\/i><\/b><b> dalam Bisnis<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> berperan penting dalam pemasaran produk untuk menjangkau berbagai konsumen. Sebuah perusahaan perlu untuk memberikan wawasan kepada para konsumen yang berisikan informasi terkait dengan detail produk dan setiap pembaruannya. Selain konsumen, media atau investor juga dapat menjadi target audiens Anda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tak hanya berguna untuk meningkatkan <\/span><i><span style=\"font-weight: 400;\">sales<\/span><\/i><span style=\"font-weight: 400;\"> perusahaan, hal itu <\/span><span style=\"font-weight: 400;\">sangat penting dalam membangun <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> perusahaan yang lebih profesional dan terpercaya baik di mata konsumen, para investor dan rekan bisnis. Dengan mengetahui detail produk, Anda dapat mengetahui sisi menonjol dari produk sehingga dapat membantu Anda merespons berbagai tantangan yang akan datang. Seiring dengan berjalannya waktu, Anda akan berurusan dengan agen pembelian atau pihak penting yang akan menguji pengetahuan Anda. Dengan memahami <\/span><i><span style=\"font-weight: 400;\">product knowledge, <\/span><\/i><span style=\"font-weight: 400;\">Anda akan lebih memahami segala sesuatu sehingga dapat mempermudah segala proses bisnis yang Anda jalankan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gunakan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sistem manajemen penjualan<\/span><\/a><span style=\"font-weight: 400;\"> dari HashMicro untuk melakukan penjualan dengan lebih cepat, efektif, dan cerdas sehingga dapat meningkatkan produktivitas tim penjualan perusahaan Anda. Selain itu, aplikasi ini sudah terintegrasi dengan berbagai sistem berbasis online seperti, sistem akuntansi, sistem pembelian, <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/lead-management-software-terbaik\/\">lead management system<\/a>, sistem manajemen inventaris, CRM-Leads dan sistem HRM.<\/span><\/p>\n<style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\n<h2 id=\"meningkatkan\"><b>Cara Meningkatkan <\/b><b><i>Product Knowledge<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Berbagai cara dapat Anda terapkan untuk meningkatkan <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\">. Salah satunya, Anda dapat menggunakan sumber informasi konvensional dan kreatif untuk mempelajari tentang produk atau layanan Anda, antara lain:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pengalaman Anda sendiri saat menggunakan produk<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Literatur produk seperti brosur dan katalog<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Forum <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><\/li>\n<li style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Feedback<\/span><\/i><span style=\"font-weight: 400;\"> dari pelanggan<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Catatan tim penjualan<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Program pelatihan<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Informasi kompetitor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Selain itu, masih banyak lagi yang dapat Anda lakukan untuk meningkatkan <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\">. Hal terpenting adalah bagaimana cara Anda mengetahui produk Anda secara detail mulai dari tahap produksi, hingga produk tersebut siap dipasarkan. Selain itu, Anda dapat mempelajari pengalaman dari para <\/span><i><span style=\"font-weight: 400;\">sales person <\/span><\/i><span style=\"font-weight: 400;\">yang telah mencoba memasarkan produk tersebut. Singkatnya, <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> adalah sebuah cara untuk mempermudah Anda dalam menyelesaikan berbagai tantangan yang akan akan datang.<\/span><\/p>\n<h2 id=\"kesimpulan\"><b>Kesimpulan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Demikianlah penjelasan lengkap mengenai <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> yang perlu Anda ketahui. Memiliki pemahaman <\/span><i><span style=\"font-weight: 400;\">product knowledge<\/span><\/i><span style=\"font-weight: 400;\"> merupakan salah satu aset penting perusahaan yang tidak terlihat. Berbagai keuntungan dapat Anda rasakan saat menguasai hal tersebut, seperti, membawa bisnis Anda ke tingkat yang baru, membuat karyawan lebih percaya diri dan efektif dalam mengerjakan tugas-tugas serta membuat para konsumen lebih percaya dan puas saat menggunakan produk Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam mengelola hubungan baik dengan customer, Anda dapat menggunakan aplikasi <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/crm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM-Leads<\/span><\/a><span style=\"font-weight: 400;\"> dari HashMicro untuk mendapatkan kemudahan dalam mengidentifikasi prospek potensial dan mengelola data prospek. Mudahkan pemantauan seluruh aktivitas penjualan seperti rapat, follow up dengan customer dan berbagai perubahan terpantau dengan baik. Anda dapat mengunduh <a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\">skema perhitungan aplikasi CRM-Leads<\/a> terlebih dahulu untuk mengetahui gambaran biaya yang harus Anda keluarkan. Dapatkan jadwal <a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\">demo gratis<\/a> sekarang!<\/span><\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/crm?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Mobile.webp\" alt=\"CRMLeads\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Apa itu Product Knowledge?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Product knowledge adalah segala bentuk informasi mengenai sebuah produk bisnis yang dijual oleh suatu perusahaan.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Berapa biaya yang diperlukan untuk membuat Software CRM ?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Biaya yang diperlukan tergantung dengan kebutuhan perusahaan, untuk lebih lengkapnya bisa cek <a href='https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp\/'>disini<\/a>\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam dunia sales dan marketing, terkadang konsumen akan bertanya-tanya mengenai produk dari bisnis Anda baik secara umum maupun rinci. Anda sebagai pemilik bisnis harus memiliki product knowledge untuk menjawab segala pertanyaan dari konsumen. Seperti apa barang yang Anda tawarkan, bagaimana fungsinya, apa saja kelebihannya, dan pertanyaan lainnya yang akan konsumen tanyakan kepada Anda. Sehingga Anda [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":139669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1096],"tags":[],"class_list":{"0":"post-25700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sales-lead-management"},"acf":{"post_reviewer":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pengertian Product Knowledge dan Manfaatnya Untuk Bisnis!\u00a0<\/title>\n<meta name=\"description\" content=\"Product knowledge adalah segala bentuk informasi mengenai sebuah produk bisnis yang dijual oleh suatu perusahaan. 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