{"id":18274,"date":"2024-03-15T11:25:04","date_gmt":"2024-03-15T04:25:04","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=18274"},"modified":"2024-05-08T16:20:57","modified_gmt":"2024-05-08T09:20:57","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/content-marketing\/","title":{"rendered":"Mengapa Content Marketing Penting untuk Bisnis?"},"content":{"rendered":"<p>Perkembangan teknologi telah mengubah banyak aspek kehidupan manusia, termasuk strategi untuk menjual produk. Pemasaran tradisional berinovasi menjadi pemasaran yang berkolaborasi dengan teknologi, yaitu <i>digital marketing<\/i>. Media untuk melakukan pemasaran digital saat ini sangat beragam. Variasi dari media digital ini membuat jenis-jenis konten di dalamnya pun banyak jenisnya. Konten-konten sebagai bahan<i> digital marketing<\/i> ini disebut sebagai <i>content marketing. Content marketing<\/i> menjadi salah satu poin penting dalam<i> digital marketing<\/i>, mengapa demikian?<\/p>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; \r\n}\r\n\t.tdb_single_content .tdb-block-inner.td-fix-index{\r\n\t\tposition: static;\r\n\t}\r\n\t\r\n\r\n\r\n\t\r\n#toc {\r\n  background-color: #FFF;\r\n\tpadding: 17px 24px 0px 24px !important;\r\n  margin-bottom: 20px;\r\n\/*   border: 1px solid #9C171E; *\/\r\n  border-radius: 6px;\r\n\tdisplay: none;\r\n  max-width: 100%;\r\n  transition: .4s ease height;\r\n\tmargin-left: 0;\r\n\toverflow: hidden;\r\n}\r\n\r\n#toc .header{\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: space-between;\r\n\tbackground-color: transparent;\r\n}\r\n\t\r\n\t#toc.sticky .header{\r\n\t\tpadding: 4px 0;\r\n\t}\r\n\t\r\n.header p{\r\n  font-size: 18px !important;\r\n  font-weight: 600 !important;\r\n  color: #393939;\r\n   margin-bottom: 0;\r\n  \/* margin-top: 20px; *\/\r\n}\r\n\r\n.toc-icon{\r\n  float: right;\r\n\/*   visibility: hidden; *\/\r\n}\r\n\r\n\t.toc-title{\r\n\t\tmargin-right: auto;\r\n\/* \t\tpadding-left: 20px; *\/\r\n\t\tfont-weight: 600;\r\n\t\talign-self: center;\t}\t\r\n\r\n#toc ul {\r\n  list-style-type: none;\r\n  padding-left: 0;\r\n}\r\n\t\r\n#toc.sticky ul{\r\n\toverflow-y: auto;\r\n\tmax-height: 250px;\r\n\tmargin-top: 0px;\r\n\tpadding-top: 20px;\r\n\/* \tborder-top: 1px solid #d3d3d3; *\/\r\n}\r\n\t\r\n#toc ul li {\r\n\/*   margin-bottom: 10px; *\/\r\n  margin-bottom: 10px;\r\n\tmargin-left: 0;\r\n\ttransition: .2s ease;\r\n\tcursor: pointer;\r\n}\r\n\t\r\n\t#toc.sticky ul li {\r\n\t  margin-right: 10px;\r\n\t}\r\n\t\r\n.td-post-content #toc-list li a:hover, .td-post-content #toc-list a.active{\r\n\tbackground-color: #FFF;\r\n\/* \tpadding: 8px 16px 8px 16px; *\/\r\n\tpadding: 4px 16px 4px 16px;\r\n\tborder-radius: 6px;\r\n\tcolor: #9c171e !important;\r\n\tfont-weight: 600 !important;\r\n}\r\n\t\r\n\t.td-post-content #toc-list li:hover a, .td-post-content #toc-list a.active{\r\n\t\tcolor: #9C171E !important;\r\n\t\tfont-weight: 600 !important;\r\n\t}\r\n\t\r\n.td-post-content #toc-list a.active{\r\n\tfont-weight: bold !important;\r\n\tcolor: #9C171E !important;\r\n}\r\n\t\r\n#toc a, .td-post-content #toc-list a {\r\n  text-decoration: none;\r\n  color: #ea1717 !important;\r\n  transition: .2s ease;\r\n\tfont-weight: 400 !important;\r\n\tdisplay: block;\r\n\t\r\n\tpadding: 4px 16px 4px 0;\r\n}\r\n\r\n#toc.sticky {\r\n  position: fixed;\r\n\/*   top: 73px; *\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; margin-left:0;}\r\n\t#list_toc_float a:hover{color:#b1252d;}\r\n\t\r\n\t#list_toc_float li a{margin-bottom:0px}\r\n\t#toc_group_float{\r\n\t\tline-height: 24px;\r\n\t\tmax-height: calc(100vh - 100px);\r\n\t\toverflow: auto;\r\n\t\tz-index: 99;\r\n\t\tdisplay:none!important;\r\n\t\tbackground:#fff;\r\n\t\ttransition:all 0.5s linear\r\n\t}\r\n\t\r\n\t@media (min-width:1019px){\r\n\t\t#toc_group_float {\r\n\t\t\tdisplay:block!important;\r\n\t\t\t}\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width:768px){\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t \/* custom scrollbar style *\/\r\n::-webkit-scrollbar {\r\n    width: 7px;\r\n}\r\n::-webkit-scrollbar-track {\r\n    background: #d7a2a4;\r\n}\r\n::-webkit-scrollbar-thumb {\r\n    background: #b1252d;\r\n    border-radius: 15px;\r\n}\t\t\r\n\r\n<\/style>\r\n\r\n<script>\r\n\tdocument.addEventListener('DOMContentLoaded', function() {\r\n\t\t\/\/ Fungsi untuk menangani klik pada semua elemen <a> dengan href yang dimulai dengan #\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst targetId = this.getAttribute('href').substring(1);\r\n\t\t\tconst targetElement = document.getElementById(targetId);\r\n\r\n\t\t\tif (targetElement) {\r\n\t\t\t\tconst headerHeight = document.querySelector('#toc .header').offsetHeight;\r\n\t\t\t\tconst navbarHeight = document.getElementById('tdi_34') ? document.getElementById('tdi_34').offsetHeight : 0;\r\n\t\t\t\tconst windowHeight = window.innerHeight;\r\n\t\t\t\tconst targetOffset = targetElement.offsetTop;\r\n\t\t\t\tconst scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight) - navbarHeight - 40;\r\n\r\n\t\t\t\twindow.scrollTo({\r\n\t\t\t\t\ttop: scrollTo,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua elemen <a> di toc-list dan list-toc\r\n\t\tconst titleLinks = document.querySelectorAll('#toc-list a, #list_toc a');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t});\r\n<\/script>\r\n\r\n<!-- ToC List for mobile -->\r\n<script>\r\n \/\/ Generate TOC based on headings\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  \/\/ Get the element that will contain the TOC\r\n  const tocList = document.getElementById('toc-list');\r\n\r\n  \/\/ Get the element with the ID 'article-left'\r\n  const article = document.querySelector('.td-post-content');\r\n\r\n  \/\/ Find all h2 elements within 'myarticle'\r\n  const headers = article.getElementsByTagName('h2');\r\n\r\n  \/\/ Loop through the h2 elements and create a list item for each one\r\n  for (let i = 0; i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n\n<h2 id=\"apa\"><b>Apa Itu <\/b><b><i>Content Marketing<\/i><\/b><b>?<\/b><\/h2>\n<p><i>Content marketing<\/i> adalah strategi pemasaran yang berupa menciptakan dan mendistribusikan konten yang menarik, relevan, dan konsisten untuk menarik perhatian audiens target. Bukan hanya sekadar membuat konten informatif, pemasaran konten juga bertujuan untuk membangun hubungan jangka panjang yang kuat dengan audiens. Oleh karena itu, konten yang menjadi isinya harus relevan dan diunggah secara konsisten. Sehingga pada akhirnya audiens akan merasa lebih dekat secara emosional dengan konten yang dibuat.<\/p>\n<p>Baca juga: <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/brand-persona\/\" target=\"_blank\" rel=\"noopener\">Perlukah Sebuah Bisnis Memiliki Brand Persona?<\/a><\/p>\n<h2 id=\"bentuk-bentuk\"><b>Bentuk-bentuk <\/b><b><i>Content Marketing<\/i><\/b><\/h2>\n<figure id=\"attachment_18284\" aria-describedby=\"caption-attachment-18284\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-18284\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567.jpg\" alt=\"Marketing Content\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567.jpg 2000w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-300x300.jpg 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-1024x1024.jpg 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-150x150.jpg 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-768x768.jpg 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-1536x1536.jpg 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-696x696.jpg 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-1068x1068.jpg 1068w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-1920x1920.jpg 1920w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-420x420.jpg 420w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-24x24.jpg 24w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-48x48.jpg 48w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/514568-PIMP1Y-567-96x96.jpg 96w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-18284\" class=\"wp-caption-text\">sumber: freepik.com<\/figcaption><\/figure>\n<p>Mungkin kebanyakan belum mengetahui bahwa <em>content marketing<\/em> bukan hanya sekadar foto di media sosial. Selain itu, ada beberapa bentuk lain lagi dari pemasaran konten. Berikut beberapa bentuk <em>content marketing<\/em> yang dapat Anda gunakan untuk melakukan pemasaran:<\/p>\n<h3 id=\"blog\">Blog<\/h3>\n<p>Salah satu bentuk pemasaran konten yang paling dasar dan penting adalah blog. Blog memungkinkan Anda untuk berbagi ide dan informasi secara lengkap dan detail dalam sebuah artikel. Selain itu, konten blog menjadi investasi jangka panjang bagi bisnis. Hal ini karena konten blog memiliki masa waktu yang lebih panjang daripada bentuk konten lainnya.<\/p>\n<h3 id=\"video\">Video<\/h3>\n<p>Video merupakan jenis konten yang penting dalam hal pemasaran konten. Pemasaran dengan video memungkinkan audiens menghabiskan lebih banyak waktu untuk menontonnya di blog. Semakin lama pengunjung menghabiskan waktu di blog, skor untuk <em>traffic<\/em> Google pun akan semakin tinggi.<\/p>\n<h3 id=\"media\">Media sosial<\/h3>\n<p>Media sosial juga menjadi bagian dari <em>content marketing<\/em>. Namun, karena media sosial sangatlah luas, perusahaan biasanya memiliki cabangnya sendiri untuk pemasaran melalui media sosial, yaitu social media marketing. Saat ini, media sosial menjadi potensi besar bagi bisnis untuk melakukan pelebaran sayap usaha, terutama bagian <em>marketing<\/em>, <em>customer relationship management<\/em> (CRM), dan <em>brand awareness<\/em>.<\/p>\n<h3 id=\"buku\">Buku<\/h3>\n<p>Jika Anda menargetkan audiens yang lebih serius, Anda dapat memasukkan ide dan informasi menjadi sebuah buku. Bukan hanya untuk menambah keuntungan, buku dapat menjadi alat untuk strategi pemasaran produk. Tujuan perilisan buku ini adalah agar pembaca mengetahui bisnis atau merek apa yang sedang dibahas dalam buku tersebut. Menerbitkan buku juga dapat menjadi salah satu bukti bahwa pembaca dapat mempercayai suatu merek. Selain buku fisik, ebook juga menjadi salah satu alternatif <i>content marketing <\/i>melalui buku, Dalam kasus e-book, audiens harus memasukkan email agar dapat mengunduh dan membaca e-book tersebut. Nantinya bisnis dapat memberikan penawaran dan promosi kepada email yang terdaftar.<\/p>\n<h3 id=\"podcast\"><i>Podcast<\/i><\/h3>\n<p><i>Podcast<\/i> merupakan bentuk <em>content marketing<\/em> yang saat ini tengah naik daun. Beberapa bisnis dan pembuat konten juga mengambil kesempatan ini untuk menarik perhatian. Tema <i>podcast<\/i> juga dapat menyesuaikan dengan audiens target. Konten <i>podcast<\/i> harus selalu relevan agar pendengar tetap setia pada produk Anda. <i>Podcast<\/i> menjadi salah satu alternatif radio. Pendengar dapat menikmati konten kapan saja dan di mana saja.<\/p>\n<h2 id=\"mengapa\"><b>Mengapa<\/b><b><i> Content Marketing<\/i><\/b><b> Penting untuk Bisnis?<\/b><\/h2>\n<figure id=\"attachment_18287\" aria-describedby=\"caption-attachment-18287\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-18287\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1347\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-scaled.jpg 2048w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-300x197.jpg 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-1024x674.jpg 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-768x505.jpg 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-1536x1010.jpg 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-150x99.jpg 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-696x458.jpg 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-1068x703.jpg 1068w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-1920x1263.jpg 1920w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-638x420.jpg 638w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/media-journalism-global-daily-news-content-concept-741x486.jpg 741w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-18287\" class=\"wp-caption-text\">sumber: freepik.com<\/figcaption><\/figure>\n<p>Konten-konten yang diunggah untuk tujuan pemasaran memiliki beberapa manfaat. Tentunya perusahaan berharap manfaat ini dapat meningkatkan ketertarikan audiens terhadap bisnisnya. Selain manfaat tersebut, berikut beberapa alasan mengapa content marketing menjadi hal yang penting bagi bisnis.<\/p>\n<h3 id=\"sebagai\">Sebagai investasi jangka panjang<\/h3>\n<p>Tidak seperti <a href=\"https:\/\/ads.google.com\/intl\/id_id\/home\/\" target=\"_blank\" rel=\"noopener\"><i>ads<\/i><\/a>, pemasaran konten dapat bertahan lebih lama. Jika iklan hanya dapat berjalan dalam jangka waktu tertentu,<i> content marketing <\/i>dapat bertahan selama bertahun-tahun selama konten yang Anda buat tetap relevan. Anda juga dapat memperbarui konten Anda untuk mengikuti tren. Dengan demikian, isi konten Anda akan selalu <i>up-to-date<\/i> dan audiens pun akan memperoleh informasi yang mereka inginkan.<\/p>\n<h3 id=\"meningkatkan\">Meningkatkan <em>brand awareness<\/em><\/h3>\n<p><em><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/brand-awareness-adalah\/\" target=\"_blank\" rel=\"noopener\">Brand awareness <\/a><\/em>atau kesadaran merek merupakan tingkat pengakuan konsumen terhadap suatu nama produk. Kesadaran merek penting ketika ingin mempromosikan produk baru atau meningkatkan kembali produk lama yang telah menurun. Membuat konten berarti memberikan topik pembicaraan kepada pemirsa.<\/p>\n<h3 id=\"mendapatkan\">Mendapatkan kepercayaan pelanggan<\/h3>\n<style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\n<p>Mendapatkan kepercayaan pelanggan bukanlah sebuah hal yang mudah. Anda perlu membangun kepercayaan pelanggan terhadap bisnis Anda. Salah satu caranya adalah dengan menggunakan <em>content marketing<\/em>. Melalui pemasaran konten, bisnis dapat semakin meyakinkan calon pelanggan untuk memutuskan pembelian kepada bisnis Anda. Konten-konten yang berkualitas dapat meningkatkan kepercayaan pelanggan terhadap bisnis.<\/p>\n<h3 id=\"memperbaiki\">Memperbaiki kualitas SEO<\/h3>\n<p>Konten adalah hal krusial apabila berbicara mengenai SEO atau <em>Search Engine Optimization<\/em>. Sebuah konten yang bagus akan membuat audiens merekomendasikan konten yang Anda buat kepada orang lain. Dengan begitu, Google akan memberi peringkat situs web Anda sebagai situs web yang penting dan andal. Sehingga, Google akan lebih banyak memberikan informasi yang merujuk ke <em>website<\/em> Anda untuk kata kunci yang terkait. Keuntungan yang bisa kita dapatkan dari SEO adalah adanya <em>traffic<\/em> pada <em>website<\/em> karena tampil di halaman teratas Google yang berdampak pada meningkatnya <em>brand awareness<\/em> perusahaan.<\/p>\n<h3 id=\"mendatangkan\">Mendatangkan banyak <em>traffic<\/em><\/h3>\n<p>Apabila SEO bagi konten dan <em>website<\/em> Anda telah teroptimalisasi, maka tentu akan mendatangkan <em>traffic. Traffic<\/em> menjadi hasil paling nyata dari optimasi pemasaran konten. Konten hebat akan mendorong orang mengunjungi situs web Anda. Di <em>website<\/em> ini, pengunjung bisa mendapatkan informasi lengkap tentang produk atau jasa yang Anda tawarkan.<\/p>\n<h3 id=\"konversi\">Konversi pelanggan<\/h3>\n<p><em>Content marketing<\/em> dapat menghasilkan trafik yang sangat besar. Hasil dari <em>traffic<\/em> yang besar tersebut juga dapat mendatangkan pelanggan <em>website<\/em>. Pelanggan dari <em>website<\/em> ini nantinya dapat dikonversikan menjadi <em>prospect<\/em> atau <em>leads<\/em> dan dapat meningkatkan penjualan di kemudian hari.<\/p>\n<p>Baca juga: <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/marketing-campaign\/\" target=\"_blank\" rel=\"noopener\">Marketing Campaign sebagai Kunci Keberhasilan Bisnis<\/a><\/p>\n<h2 id=\"skill\"><b>Skill yang dibutuhkan dalam <\/b><b><i>Content Marketing<\/i><\/b><\/h2>\n<figure id=\"attachment_18290\" aria-describedby=\"caption-attachment-18290\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-18290\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1554\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-scaled.jpg 2048w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-300x228.jpg 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-1024x777.jpg 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-768x583.jpg 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-1536x1165.jpg 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-150x114.jpg 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-696x528.jpg 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-1068x810.jpg 1068w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-1920x1457.jpg 1920w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-554x420.jpg 554w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/02\/e-book-layout-design-draft-graphic-80x60.jpg 80w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-18290\" class=\"wp-caption-text\">sumber: freepik.com<\/figcaption><\/figure>\n<p><i>Content marketing<\/i> bertujuan untuk menarik minat audiens dan mengubahnya menjadi pelanggan yang loyal. Akibatnya, penjualan akan terus meningkat, begitu pula dengan <em>profit<\/em>. Untuk mencapai harapan ini, seorang <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/content-creator-faktor-penting-untuk-mengembangkan-bisnis-anda\/\" target=\"_blank\" rel=\"noopener\"><em>content creator<\/em><\/a> harus memiliki beberapa keterampilan berikut agar dapat membuat konten yang baik:<\/p>\n<h3 id=\"komunikasi\">Komunikasi<\/h3>\n<p>Keterampilan komunikasi sangat penting dalam bekerja. Terlebih bagi <em>content marketing<\/em>, harus mampu meningkatkan kemampuan komunikasi, baik secara lisan maupun tulisan. Seorang <em>content creator<\/em> haru membuat konten yang menyentuh banyak orang. Cara untuk membuat audiens tersentuh dan terhanyut dalam konten yang dibuat adalah dengan komunikasi, atau menyampaikan isi konten tersebut dengan baik.<\/p>\n<h3 id=\"menulis\">Menulis<\/h3>\n<p>Salah satu bentuk <em>content marketing<\/em> adalah teks atau tulisan. Tulisan tersebut dapat berupa artikel, teks, status media sosial, ataupun skrip video. Seorang <em>content creator<\/em> harus dapat beradaptasi dengan gaya menulis yang berbeda sesuai dengan target audiens. Untuk mengasah kemampuan ini dapat dilakukan dengan terus berlatih dalam menulis. Selain itu perlu banyak membaca dari berbagai sumber untuk melihat gaya penulisan mana yang tepat bagi bisnis Anda.<\/p>\n<h3 id=\"bercerita\">Bercerita<\/h3>\n<p><em>Podcast<\/em> atau video adalah jenis konten yang dapat Anda buat. Dalam hal ini, <em>podcast<\/em> dan video memerlukan keterampulan bercerita yang baik. Selain keterampilan bercerita yang mampu menarik audiens, kemampuan <em>public speaking<\/em> juga tidak kalah penting.<b>\u00a0<\/b><\/p>\n<h3 id=\"peka\">Peka dan tanggap<\/h3>\n<p>Anda harus selalu peka terhadap tren yang tengah berkembang saat ini. Tetap <i>up-to-date <\/i>dengan apa yang sedang populer sehingga konten Anda tidak ketinggalan zaman. Seorang <i>content creator<\/i> pun juga harus kreatif dalam melihat tren saat ini. Pilih dengan cermat tren mana yang dapat meningkatkan <i>brand awareness<\/i> bisnis Anda.<\/p>\n<h2 id=\"kesimpulan\"><b>Kesimpulan<\/b><\/h2>\n<p><i>Content marketing<\/i> merupakan strategi pemasaran dengan menciptakan dan mendistribusikan konten yang menarik, relevan, dan konsisten untuk menarik perhatian audiens target. Jenis dari <em>content<\/em> marketing dapat berupa unggahan artikel pada blog, postingan di media sosial, e-book, dan infografis. Untuk melihat bagaimana performa dari <em>content marketing<\/em> yang Anda unggah, cukup dengan menggunakan <a href=\"https:\/\/www.hashmicro.com\/id\/software-marketing-automation\" target=\"_blank\" rel=\"noopener\">sistem otomatisi marketing<\/a> dari HashMicro. Perbanyak prospek yang sesuai target, bangun hubungan yang lebih baik dengan klien, dan optimalkan upaya pemasaran Anda dengan software terbaik di industri.<\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/penjualan?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/CTA-BLOG-18.png.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/03\/CTA-BLOG-18.png.webp\" data-mobile-src=\"\" alt=\"MarketingAutomation\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": {\n    \"@type\": \"Question\",\n    \"name\": \"Apa itu content marketing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Content marketing adalah strategi pemasaran yang berupa menciptakan dan mendistribusikan konten yang menarik, relevan, dan konsisten untuk menarik perhatian audiens target. Selain content marketing, biasanya perusahaan akan menggunakan marketing automation software untuk melakukan pemasaran demi mendapatkan keuntungan yang maksimal. <a href='https:\/\/www.hashmicro.com\/id\/software-marketing-automation'>Marketing automation software<\/a> ini biasanya dilengkapi dengan beragam fitur yang dapat mengoptimalkan pengelolaan pemasaran bisnis Anda.\"\n    }\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perkembangan teknologi telah mengubah banyak aspek kehidupan manusia, termasuk strategi untuk menjual produk. Pemasaran tradisional berinovasi menjadi pemasaran yang berkolaborasi dengan teknologi, yaitu digital marketing. Media untuk melakukan pemasaran digital saat ini sangat beragam. Variasi dari media digital ini membuat jenis-jenis konten di dalamnya pun banyak jenisnya. Konten-konten sebagai bahan digital marketing ini disebut sebagai [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":139197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[507],"tags":[],"class_list":{"0":"post-18274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-automation"},"acf":{"post_reviewer":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mengapa Content Marketing Penting untuk Bisnis?<\/title>\n<meta name=\"description\" content=\"Content marketing merupakan strategi menciptakan dan mendistribusikan konten yang menarik, relevan, dan konsisten kepada audiens target.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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