{"id":172275,"date":"2025-09-25T13:41:38","date_gmt":"2025-09-25T06:41:38","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=172275"},"modified":"2025-10-20T13:43:05","modified_gmt":"2025-10-20T06:43:05","slug":"crm-automation","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/crm-automation\/","title":{"rendered":"Kenali Apa itu CRM Automation dan Perannya Dalam Bisnis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">CRM automation kini menjadi kebutuhan penting bagi bisnis modern. Banyak perusahaan kesulitan mengelola interaksi pelanggan karena data tersebar dan proses penjualan yang panjang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tanpa sistem yang tepat, tim bisa kehilangan follow-up penting dan membuang banyak waktu untuk pekerjaan manual. Pelanggan pun bisa merasa diabaikan, berisiko menurunkan penjualan dan reputasi bisnis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan CRM Automation, pengelolaan pelanggan bisa diotomatiskan secara efisien. Melalui <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><span style=\"font-weight: 400;\">software CRM<\/span><\/a><span style=\"font-weight: 400;\">, tim dapat fokus meningkatkan pengalaman pelanggan, mempercepat penjualan, dan memastikan prospek ditangani tepat waktu. Artikel ini akan membahas lebih lanjut apa itu CRM Automation, fitur dan manfaatnya, serta perannya bagi bisnis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/?medium=demo-gratis-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/01.-Banner-Demo-Gratis-Web.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/01.-Banner-Demo-Gratis-Web.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/01.-Banner-Demo-Gratis-Mobile.webp\" alt=\"DemoGratis\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\r\n <div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; \r\n}\r\n\t.tdb_single_content .tdb-block-inner.td-fix-index{\r\n\t\tposition: static;\r\n\t}\r\n\t\r\n\r\n\r\n\t\r\n#toc {\r\n  background-color: #FFF;\r\n\tpadding: 17px 24px 0px 24px !important;\r\n  margin-bottom: 20px;\r\n\/*   border: 1px solid #9C171E; *\/\r\n  border-radius: 6px;\r\n\tdisplay: none;\r\n  max-width: 100%;\r\n  transition: .4s ease height;\r\n\tmargin-left: 0;\r\n\toverflow: hidden;\r\n}\r\n\r\n#toc .header{\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: space-between;\r\n\tbackground-color: transparent;\r\n}\r\n\t\r\n\t#toc.sticky .header{\r\n\t\tpadding: 4px 0;\r\n\t}\r\n\t\r\n.header p{\r\n  font-size: 18px !important;\r\n  font-weight: 600 !important;\r\n  color: #393939;\r\n   margin-bottom: 0;\r\n  \/* margin-top: 20px; *\/\r\n}\r\n\r\n.toc-icon{\r\n  float: right;\r\n\/*   visibility: hidden; *\/\r\n}\r\n\r\n\t.toc-title{\r\n\t\tmargin-right: auto;\r\n\/* \t\tpadding-left: 20px; *\/\r\n\t\tfont-weight: 600;\r\n\t\talign-self: center;\t}\t\r\n\r\n#toc ul {\r\n  list-style-type: none;\r\n  padding-left: 0;\r\n}\r\n\t\r\n#toc.sticky ul{\r\n\toverflow-y: auto;\r\n\tmax-height: 250px;\r\n\tmargin-top: 0px;\r\n\tpadding-top: 20px;\r\n\/* \tborder-top: 1px solid #d3d3d3; *\/\r\n}\r\n\t\r\n#toc ul li {\r\n\/*   margin-bottom: 10px; *\/\r\n  margin-bottom: 10px;\r\n\tmargin-left: 0;\r\n\ttransition: .2s ease;\r\n\tcursor: pointer;\r\n}\r\n\t\r\n\t#toc.sticky ul li {\r\n\t  margin-right: 10px;\r\n\t}\r\n\t\r\n.td-post-content #toc-list li a:hover, .td-post-content #toc-list a.active{\r\n\tbackground-color: #FFF;\r\n\/* \tpadding: 8px 16px 8px 16px; *\/\r\n\tpadding: 4px 16px 4px 16px;\r\n\tborder-radius: 6px;\r\n\tcolor: #9c171e !important;\r\n\tfont-weight: 600 !important;\r\n}\r\n\t\r\n\t.td-post-content #toc-list li:hover a, .td-post-content #toc-list a.active{\r\n\t\tcolor: #9C171E !important;\r\n\t\tfont-weight: 600 !important;\r\n\t}\r\n\t\r\n.td-post-content #toc-list a.active{\r\n\tfont-weight: bold !important;\r\n\tcolor: #9C171E !important;\r\n}\r\n\t\r\n#toc a, .td-post-content #toc-list a {\r\n  text-decoration: none;\r\n  color: #ea1717 !important;\r\n  transition: .2s ease;\r\n\tfont-weight: 400 !important;\r\n\tdisplay: block;\r\n\t\r\n\tpadding: 4px 16px 4px 0;\r\n}\r\n\r\n#toc.sticky {\r\n  position: fixed;\r\n\/*   top: 73px; *\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; margin-left:0;}\r\n\t#list_toc_float a:hover{color:#b1252d;}\r\n\t\r\n\t#list_toc_float li a{margin-bottom:0px}\r\n\t#toc_group_float{\r\n\t\tline-height: 24px;\r\n\t\tmax-height: calc(100vh - 100px);\r\n\t\toverflow: auto;\r\n\t\tz-index: 99;\r\n\t\tdisplay:none!important;\r\n\t\tbackground:#fff;\r\n\t\ttransition:all 0.5s linear\r\n\t}\r\n\t\r\n\t@media (min-width:1019px){\r\n\t\t#toc_group_float {\r\n\t\t\tdisplay:block!important;\r\n\t\t\t}\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width:768px){\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t \/* custom scrollbar style *\/\r\n::-webkit-scrollbar {\r\n    width: 7px;\r\n}\r\n::-webkit-scrollbar-track {\r\n    background: #d7a2a4;\r\n}\r\n::-webkit-scrollbar-thumb {\r\n    background: #b1252d;\r\n    border-radius: 15px;\r\n}\t\t\r\n\r\n<\/style>\r\n\r\n<script>\r\n\tdocument.addEventListener('DOMContentLoaded', function() {\r\n\t\t\/\/ Fungsi untuk menangani klik pada semua elemen <a> dengan href yang dimulai dengan #\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst targetId = this.getAttribute('href').substring(1);\r\n\t\t\tconst targetElement = document.getElementById(targetId);\r\n\r\n\t\t\tif (targetElement) {\r\n\t\t\t\tconst headerHeight = document.querySelector('#toc .header').offsetHeight;\r\n\t\t\t\tconst navbarHeight = document.getElementById('tdi_34') ? document.getElementById('tdi_34').offsetHeight : 0;\r\n\t\t\t\tconst windowHeight = window.innerHeight;\r\n\t\t\t\tconst targetOffset = targetElement.offsetTop;\r\n\t\t\t\tconst scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight) - navbarHeight - 40;\r\n\r\n\t\t\t\twindow.scrollTo({\r\n\t\t\t\t\ttop: scrollTo,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua elemen <a> di toc-list dan list-toc\r\n\t\tconst titleLinks = document.querySelectorAll('#toc-list a, #list_toc a');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t});\r\n<\/script>\r\n\r\n<!-- ToC List for mobile -->\r\n<script>\r\n \/\/ Generate TOC based on headings\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  \/\/ Get the element that will contain the TOC\r\n  const tocList = document.getElementById('toc-list');\r\n\r\n  \/\/ Get the element with the ID 'article-left'\r\n  const article = document.querySelector('.td-post-content');\r\n\r\n  \/\/ Find all h2 elements within 'myarticle'\r\n  const headers = article.getElementsByTagName('h2');\r\n\r\n  \/\/ Loop through the h2 elements and create a list item for each one\r\n  for (let i = 0; i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n<\/span><\/p>\n<table style=\"border-collapse: collapse; background-color: #fffacd; box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1); border-radius: 25px 25px 25px 25px;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"padding: 15px; border: none;\">\n<h3 style=\"margin-bottom: 10px;\"><span style=\"background-color: #990000; color: #ffffff; padding: 5px;\"><b>Key Takeaways<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#a\">CRM Automation<\/a> adalah teknologi yang mengotomatiskan manajemen hubungan pelanggan untuk meningkatkan efisiensi, respons cepat, dan pemahaman mendalam terhadap pelanggan.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#b\">Komponen utama CRM Automation<\/a> meliputi pengelolaan kontak, otomatisasi tugas, analisis data, integrasi sistem, omnichannel, dan akses mobile untuk efisiensi tim serta pengalaman pelanggan.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#c\">CRM Automation penting<\/a> untuk mempercepat penjualan, meningkatkan pengalaman pelanggan lewat omnichannel, dan mendorong produktivitas serta pertumbuhan bisnis.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Tingkatkan penjualan, produktivitas tim, dan pengalaman pelanggan secara instan dengan <a href=\"https:\/\/www.hashmicro.com\/id\/crm\">Software CRM HashMicro<\/a> yang menyatukan otomasi, analisis cerdas, dan omnichannel dalam satu platform.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Apa Itu CRM Automation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRM Automation adalah penggunaan teknologi untuk mengotomatiskan berbagai proses dalam manajemen hubungan pelanggan. Tugas-tugas seperti email follow-up, penjadwalan pertemuan, hingga pencatatan interaksi bisa berjalan otomatis tanpa harus manual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sistem ini juga membantu bisnis mengelola data pelanggan secara terpusat. Dengan begitu, tim dapat melihat riwayat interaksi, melakukan segmentasi kontak, dan menghubungkan data antar departemen untuk respons yang lebih cepat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bahkan, banyak software CRM kini dilengkapi AI untuk memprediksi peluang penjualan dan memprioritaskan prospek. Hasilnya, bisnis bukan hanya lebih efisien, tetapi juga mampu memahami pelanggan secara lebih mendalam.<\/span><br \/>\n<span id=\"b\"><\/span><\/p>\n<h2><b>Apa Saja Fitur dan Komponen Utama CRM Automation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Agar bisnis bisa mendapatkan manfaat maksimal dari CRM Automation, penting untuk memahami fitur dan komponen utamanya. Berikut ini adalah elemen-elemen yang biasanya tersedia di solusi <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/kelebihan-dan-kekurangan-crm\/\"><span style=\"font-weight: 400;\">CRM <\/span><\/a><span style=\"font-weight: 400;\">modern:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Pengelolaan kontak<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Menyimpan dan mengatur data pelanggan seperti nama, alamat, nomor telepon, hingga email dalam satu tempat. Sistem ini juga mendukung segmentasi pelanggan berdasarkan kriteria tertentu, sehingga mempermudah penargetan kampanye yang lebih akurat.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Automasi proses bisnis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Membantu mengotomatiskan tugas-tugas rutin seperti pengiriman email, pembuatan laporan, hingga follow-up. Dengan begitu, tim dapat menghemat waktu dan sumber daya, sekaligus meningkatkan efisiensi kerja.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Analisis data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mengolah data pelanggan seperti pola belanja, preferensi produk, hingga riwayat interaksi untuk menghasilkan laporan. Informasi ini bisa dipakai untuk menyesuaikan strategi penjualan maupun meningkatkan pengalaman pelanggan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Integrasi sistem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Terhubung dengan aplikasi atau sistem lain, misalnya sistem pembayaran dan pengiriman. Integrasi ini memudahkan sinkronisasi data dan membuat alur kerja lebih lancar antar departemen.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Omnichannel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Memungkinkan bisnis berinteraksi dengan pelanggan melalui berbagai saluran, seperti email, chat, atau notifikasi transaksi. Dengan begitu, komunikasi tetap konsisten dan pelanggan merasa lebih diperhatikan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Akses mobile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Memberikan keleluasaan bagi tim untuk mengakses data pelanggan, mengirim pesan, atau menambah kontak baru kapan saja dan di mana saja, tanpa harus terbatas pada perangkat desktop.<\/span><br \/>\n<span id=\"c\"><\/span><\/p>\n<h2><b>Apa Pentingnya CRM Automation bagi Bisnis?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-172281\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis.webp\" alt=\"Apa Pentingnya CRM Automation bagi Bisnis\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis-300x169.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis-768x432.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis-747x420.webp 747w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis-150x84.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/Apa-Pentingnya-CRM-Automation-bagi-Bisnis-696x392.webp 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>Penerapan CRM Automation bukan sekadar tren, tetapi sudah menjadi kebutuhan bagi bisnis yang ingin bertumbuh lebih cepat. Berikut beberapa alasan mengapa sistem ini penting untuk mendukung operasional perusahaan:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Mempercepat siklus penjualan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan otomasi, proses penjualan dapat berjalan lebih singkat karena aktivitas rutin seperti input data, penjadwalan, hingga follow-up ditangani sistem secara otomatis.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Meningkatkan pengalaman pelanggan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Respons cepat dan komunikasi yang lebih personal membuat pelanggan merasa diperhatikan. Dukungan strategi <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/omnichannel\/\"><span style=\"font-weight: 400;\">omnichannel<\/span><\/a><span style=\"font-weight: 400;\"> juga memastikan interaksi tetap konsisten di berbagai kanal.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Mendorong produktivitas tim<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tim penjualan maupun marketing bisa lebih fokus pada strategi dan interaksi langsung dengan pelanggan, bukan lagi terjebak pada pekerjaan administratif yang berulang.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Menyediakan data akurat untuk keputusan bisnis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM Automation menyajikan laporan real-time yang membantu manajemen melihat peluang, memantau performa, dan mengambil keputusan berbasis data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Meningkatkan efisiensi operasional<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Integrasi antar sistem dan workflow otomatis meminimalkan risiko human error serta menjaga alur kerja lebih sinkron di seluruh departemen.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Mendukung pertumbuhan bisnis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seiring bertambahnya jumlah pelanggan dan prospek, sistem otomatis tetap mampu menjaga konsistensi layanan tanpa menambah beban kerja manual yang berlebihan.<\/span><\/p>\n<h2><b>Apa Saja Peran CRM Automation bagi Bisnis?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Memahami peran CRM Automation membantu bisnis melihat bagaimana sistem ini bukan hanya alat, tetapi juga pendorong efisiensi, produktivitas, dan pertumbuhan. Berikut peran-perannya:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Menyimpan dan mengelola data pelanggan secara terpusat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Semua informasi pelanggan tersimpan dalam satu sistem yang mudah diakses. Hal ini memudahkan analisis perilaku, preferensi, dan histori interaksi pelanggan untuk mendukung strategi bisnis yang lebih tepat sasaran.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Mengoptimalkan proses bisnis rutin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aktivitas berulang seperti pengiriman email, penjadwalan follow-up, hingga pembuatan laporan bisa berjalan otomatis, sehingga perusahaan dapat lebih efisien dan tim lebih produktif.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Meningkatkan komunikasi dengan pelanggan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM Automation memudahkan pengiriman pesan dan pengelolaan interaksi lintas channel. Ini juga memperkuat peran <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/8-langkah-meningkatkan-customer-service-di-bisnis-retail\/\"><span style=\"font-weight: 400;\">customer service<\/span><\/a><span style=\"font-weight: 400;\"> dalam memberikan layanan yang lebih responsif dan konsisten.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Memberikan analisis pelanggan yang lebih mendalam<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data yang terkumpul dapat diolah menjadi insight berharga, mulai dari kebiasaan belanja hingga kebutuhan spesifik pelanggan. Analisis ini membantu bisnis menyesuaikan produk, layanan, maupun pendekatan pemasaran.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Mendukung strategi upselling dan cross-selling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan memahami profil serta kebutuhan pelanggan, perusahaan bisa menawarkan produk atau layanan tambahan yang relevan untuk meningkatkan penjualan.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Mengoptimalkan kinerja pemasaran<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Melalui segmentasi pelanggan, bisnis dapat menargetkan kampanye yang lebih akurat sesuai demografi atau perilaku tertentu, sehingga peluang keberhasilan kampanye menjadi lebih tinggi.<\/span><\/p>\n<h2><b>Apa Saja Manfaat CRM Automation bagi Bisnis?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Memahami manfaat CRM Automation penting bagi bisnis yang ingin meningkatkan efisiensi, produktivitas, dan kepuasan pelanggan. Berikut beberapa keuntungan utama yang bisa diperoleh:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Meningkatkan efisiensi tim<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tugas rutin seperti penginputan data, pengiriman email, dan penjadwalan follow-up dapat dijalankan otomatis, sehingga tim bisa fokus pada pekerjaan yang lebih strategis dan bernilai tinggi.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Memperpendek siklus penjualan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan otomatisasi proses administrasi dan prediksi lead menggunakan AI, tim penjualan dapat menindaklanjuti prospek lebih cepat dan menutup transaksi dengan lebih efisien.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Meningkatkan pengalaman pelanggan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tools self-service, notifikasi otomatis, dan komunikasi omnichannel membuat pelanggan merasa lebih diperhatikan dan layanan lebih responsif.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Pengambilan keputusan lebih akurat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data dan laporan real-time membantu tim marketing, sales, dan manajemen membuat keputusan berbasis informasi yang akurat dan tepat waktu.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Membantu retensi dan motivasi tim<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dengan mengurangi pekerjaan manual yang berulang, tim merasa lebih produktif, termotivasi, dan lebih mudah mempertahankan karyawan berkualitas.<\/span><\/p>\n<h2><b>Optimalkan Hubungan Pelanggan dan Proses Bisnis dengan Software CRM dari HashMicro<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-169451\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro.webp\" alt=\"Optimalkan Hubungan Pelanggan dan Proses Bisnis dengan Software CRM dari HashMicro\" width=\"1548\" height=\"1261\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro.webp 1548w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-300x244.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-1024x834.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-768x626.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-1536x1251.webp 1536w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-516x420.webp 516w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-150x122.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-696x567.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/08\/dashboard-crm-hashmicro-1068x870.webp 1068w\" sizes=\"auto, (max-width: 1548px) 100vw, 1548px\" \/>Software CRM HashMicro<\/span><\/a><span style=\"font-weight: 400;\"> memudahkan bisnis mengelola semua interaksi dan data pelanggan dalam satu platform. Dengan begitu, tim bisa fokus membangun hubungan yang lebih personal, mengambil keputusan lebih cepat, dan mengurangi pekerjaan manual yang memakan waktu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HashMicro telah dipercaya lebih dari 2.000 klien dari berbagai industri untuk mengelola hubungan pelanggan dan proses bisnis. Software CRM memungkinkan implementasi CRM Automation lebih mudah, efisien, dan terukur, sehingga setiap langkah operasional bisnis berjalan lebih optimal.<\/span><\/p>\n<p><b>Fitur-Fitur Software CRM HashMicro:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing management:<\/b><span style=\"font-weight: 400;\"> Segmentasikan prospek, kirim email campaign, dan kelola balasan secara otomatis, mempercepat follow-up dan menjaga komunikasi tetap personal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue forecasting:<\/b><span style=\"font-weight: 400;\"> Memperkirakan potensi revenue dari setiap prospek secara akurat, sekaligus memprioritaskan prospek untuk tindakan tim sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated promotion management:<\/b><span style=\"font-weight: 400;\"> Sistem otomatis menyesuaikan promosi dengan segmen pelanggan berdasarkan histori interaksi dan pembelian mereka, sehingga kampanye lebih relevan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales report generation:<\/b><span style=\"font-weight: 400;\"> Dapatkan laporan penjualan real-time, pantau aktivitas tim, dan evaluasi kinerja tim secara lengkap dengan mudah.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM mobile apps:<\/b><span style=\"font-weight: 400;\"> Akses data pelanggan, pantau aktivitas tim, dan koordinasikan proses bisnis dari mana saja melalui aplikasi di Android dan iOS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loyalty points management:<\/b><span style=\"font-weight: 400;\"> Kelola program loyalitas pelanggan melalui integrasi dengan sistem POS dan sales, meningkatkan retensi dan engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration to marketplaces:<\/b><span style=\"font-weight: 400;\"> Terhubung dengan platform marketplace populer seperti Tokopedia, Lazada, dan Shopee untuk memudahkan pengelolaan penjualan omnichannel.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rasakan manfaat Software CRM HashMicro dan tingkatkan produktivitas tim, percepat penjualan, dan perkuat hubungan dengan pelanggan Anda. Coba <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/?medium=web-form-header\"><span style=\"font-weight: 400;\">demo gratis<\/span><\/a><span style=\"font-weight: 400;\"> sekarang!<\/span><\/p>\n<h2><b>Kesimpulan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRM Automation bukan lagi sekadar tren, melainkan kebutuhan nyata bagi bisnis untuk tumbuh berkelanjutan. Otomatisasi membantu tim bekerja lebih fokus, menjaga interaksi pelanggan tetap konsisten, sekaligus mempercepat proses pengambilan keputusan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam hal ini, <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><span style=\"font-weight: 400;\">Software CRM HashMicro<\/span><\/a><span style=\"font-weight: 400;\"> memberi jawaban praktis. Dengan dukungan fitur yang relevan, perusahaan dapat mengelola data pelanggan lebih rapi, mempersonalisasi kampanye, dan memantau kinerja penjualan dengan lebih terukur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jangan lewatkan kesempatan untuk merasakan langsung manfaatnya. Segera jadwalkan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/?medium=web-form-header\"><span style=\"font-weight: 400;\">demo gratis<\/span><\/a><span style=\"font-weight: 400;\"> Software CRM HashMicro melalui banner di bawah ini dan optimalkan hubungan pelanggan sekaligus kinerja bisnis Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hashmicro.com\/id\/crm?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Mobile.webp\" alt=\"CRMLeads\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\r\n<\/span><\/p>\n<h2><strong>FAQ tentang CRM Automation<\/strong><\/h2>\n<ul class=\"bottom_faq\">\n<li>\n<details>\n<summary><strong>Apa manfaat utama menggunakan CRM Automation?<\/strong><\/summary>\n<p>CRM Automation membantu mempercepat proses penjualan, meningkatkan layanan pelanggan, dan memberi data akurat untuk mendukung keputusan bisnis.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Apakah CRM Automation hanya cocok untuk bisnis besar?<\/strong><\/summary>\n<p>Tidak. Baik bisnis kecil maupun besar bisa menggunakan CRM Automation untuk mengelola pelanggan, meningkatkan efisiensi, dan menjaga pertumbuhan tetap konsisten.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Mengapa penting memilih software CRM yang tepat?<\/strong><\/summary>\n<p>Software CRM yang tepat, seperti HashMicro, menawarkan fitur lengkap mulai dari integrasi omnichannel, analisis penjualan, hingga manajemen customer service sehingga bisnis lebih mudah berkembang.<\/p>\n<\/details>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>CRM automation kini menjadi kebutuhan penting bagi bisnis modern. Banyak perusahaan kesulitan mengelola interaksi pelanggan karena data tersebar dan proses penjualan yang panjang. Tanpa sistem yang tepat, tim bisa kehilangan follow-up penting dan membuang banyak waktu untuk pekerjaan manual. Pelanggan pun bisa merasa diabaikan, berisiko menurunkan penjualan dan reputasi bisnis. Dengan CRM Automation, pengelolaan pelanggan [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":172283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-172275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"acf":{"post_reviewer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kenali Apa itu CRM Automation dan Perannya Dalam Bisnis<\/title>\n<meta name=\"description\" content=\"Kenali apa itu CRM Automation, fiturnya, serta peran pentingnya dalam mendukung efisiensi, produktivitas, dan pertumbuhan bisnis modern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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