{"id":165583,"date":"2025-07-28T10:40:01","date_gmt":"2025-07-28T03:40:01","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=165583"},"modified":"2025-09-08T11:59:09","modified_gmt":"2025-09-08T04:59:09","slug":"customer-segment","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/customer-segment\/","title":{"rendered":"Mengenal Customer Segment: Definisi, Jenis &#038; Contohnya"},"content":{"rendered":"<p>Pernahkah Anda merasa strategi pemasaran sudah maksimal, tapi hasilnya tetap jauh dari harapan? Tanpa Anda sadari, masalahnya bukan pada iklan atau produknya, melainkan karena Anda menyasar customer segment yang salah.<\/p>\n<p>Saat bisnis tidak memiliki segmentasi pelanggan yang jelas, semua upaya pemasaran menjadi seperti menebak-nebak. Anda mengeluarkan biaya besar untuk menjangkau semua orang, tapi hanya sedikit yang benar-benar tertarik.<\/p>\n<p>Akibatnya, konversi rendah, pelanggan tidak loyal, dan strategi sulit berkembang. Oleh karena itu, memahami customer segmentation sangat penting untuk keberhasilan jangka panjang. Simak artikel ini untuk mengetahui jenis, fungsi, contoh, dan pengertian customer segment.<\/p>\n<table style=\"border-collapse: collapse; background-color: #fffacd; box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1); border-radius: 25px 25px 25px 25px;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"padding: 15px; border: none;\">\n<h3 style=\"margin-bottom: 10px;\"><span style=\"background-color: #990000; color: #ffffff; padding: 5px;\"><b>Key Takeaways<\/b><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Customer segment membantu bisnis mengenali dan memahami pelanggan secara lebih spesifik.<\/li>\n<li aria-level=\"1\">Ada empat jenis segmentasi utama, yaitu demografis, geografis, psikografis, dan perilaku.<\/li>\n<li aria-level=\"1\">Gunakan <a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><b>software CRM HashMicro<\/b><\/a> untuk mempermudah segmentasi dan pengelolaan data pelanggan secara otomatis. <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script> <div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; 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*\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; 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i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n\n<h2><b>Apa itu Customer Segment?<\/b><\/h2>\n<p><b>Customer segment <\/b>adalah pengelompokan pelanggan ke dalam kategori tertentu berdasarkan kesamaan karakteristik, kebutuhan, atau perilaku. Segmentation ini hadir agar bisnis dapat menyesuaikan produk, layanan, dan strategi pemasaran dengan lebih tepat sasaran.<\/p>\n<p>Dampak customer segmentation sendiri terbilang signifikan. Anda berpeluang besar untuk meningkatkan penjualan produk atau jasa karena marketing atau branding layanan Anda terasa personal dan relevan dengan nilai-nilai konsumen.<\/p>\n<p>Untuknya, strategi ini menjadi kunci dalam menciptakan hubungan yang lebih kuat dengan pelanggan dalam <b>meningkatkan konversi<\/b>.<\/p>\n<h2><b>Tujuan Segmentasi Pelanggan Bagi Bisnis<\/b><\/h2>\n<p>Menjual produk tanpa mengenal siapa pelanggan Anda layaknya memancing ikan di kolam udang. Salah sasaran, salah target pemasaran, dan berujung pada nihilnya penjualan. Di sinilah <b>segmentasi pelanggan menjadi \u201ckompas\u201d bagi Anda<\/b> untuk menarik pelanggan lebih banyak.<\/p>\n<p>Customer segmentation secara kontinyu hadir bersama beberapa tujuan penting bagi bisnis Anda, seperti:<\/p>\n<ul>\n<li aria-level=\"1\">Memahami kebutuhan pelanggan dengan lebih detail, sehingga produk atau layanan bisa Anda sesuaikan secara efektif.<\/li>\n<li aria-level=\"1\">Meningkatkan efisiensi pemasaran dengan menyusun pesan yang relevan untuk tiap segmen.<\/li>\n<li aria-level=\"1\">Mengoptimalkan alokasi anggaran dan sumber daya karena hanya fokus pada target potensial.<\/li>\n<li aria-level=\"1\">Meningkatkan retensi dan loyalitas pelanggan melalui pendekatan yang lebih personal.<\/li>\n<li aria-level=\"1\">Membantu inovasi produk atau layanan berdasarkan preferensi unik dari setiap kelompok pelanggan.<\/li>\n<\/ul>\n<p>Mengetahui ini, jika Anda ingin memastikan berjalannya segmentasi selalu tepat sasaran, proses manual tidak lagi relevan. Anda butuh bantuan <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/customer-tracking-software\/\">customer tracking software<\/a>\u00a0yang mumpuni. Namun, berapakah harga implementasinya dan mengapa sistem ini esensial? Klik <i>banner<\/i> berikut untuk mendapat jawabannya.<\/p>\n<style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\n<h2><b>Jenis-Jenis Customer Segmentation<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-165587\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation.webp\" alt=\"jenis-jenis customer segmentation\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation.webp 1200w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-300x169.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-1024x576.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-768x432.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-747x420.webp 747w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-150x84.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-696x392.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/jenis-jenis-customer-segmentation-1068x601.webp 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>Berikut adalah empat jenis customer segment yang perlu Anda ketahui sebelum menentukan strategi pemasaran dan langkah bisnis lainnya:<\/p>\n<h3><b>1. Segmentasi demografis<\/b><\/h3>\n<p>Segmentasi demografis membagi pelanggan berdasarkan faktor-faktor seperti usia, jenis kelamin, pendidikan, pendapatan, pekerjaan, dan status pernikahan. Data ini mudah Anda dapat melalui survey lapangan atau melihat tren pasar melalui media sosial.<\/p>\n<p>Jenis ini memberikan gambaran dasar siapa pelanggan Anda. Misalnya, produk <i>fashion <\/i>remaja tentu perlu Anda pasarkan untuk anak-anak sekolah, dan seterusnya.<\/p>\n<h3><b>2. Segmentasi geografis<\/b><\/h3>\n<p>Jenis customer segmentation ini mengelompokkan pelanggan berdasarkan lokasi tempat tinggal atau aktivitas mereka, seperti negara, kota, iklim, atau wilayah tertentu. Segmentasi geografis sangat berguna saat produk atau layanan memiliki daya tarik berbeda tergantung daerahnya.<\/p>\n<h3><b>3. Segmentasi psikografis<\/b><\/h3>\n<p>Segmentasi psikografis menggali lebih dalam ke gaya hidup, nilai-nilai, kepribadian, dan minat pelanggan. Jenis ini memungkinkan Anda membangun hubungan emosional yang lebih kuat.<\/p>\n<p>Contoh customer segment ini adalah jika pelanggan Anda menyukai gaya hidup minimalis, maka pendekatan yang sederhana dan bersih akan lebih menarik perhatian mereka daripada promosi yang ramai dan penuh warna.<\/p>\n<h3><b>4. Segmentasi perilaku<\/b><\/h3>\n<p>Berbeda dengan ketiga jenis sebelumnya, segmentasi perilaku fokus pada bagaimana pelanggan berinteraksi dengan produk Anda. Termasuk di dalamnya adalah pola pembelian, frekuensi transaksi, loyalitas, dan tanggapan terhadap promosi.<\/p>\n<p>Segmentasi ini sangat berguna untuk menciptakan penawaran khusus melalui <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/software-crm-terbaik\/\">software CRM<\/a>, seperti diskon untuk pelanggan lama atau bundling untuk pembeli baru.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; text-align: left;\">\n<thead>\n<tr style=\"background-color: #990000; color: #ffffff;\">\n<th style=\"border: 1px solid #ffffff; padding: 8px; width: 20%; text-align: center;\">Jenis Segmentasi<\/th>\n<th style=\"border: 1px solid #ffffff; padding: 8px; text-align: center;\">Deskripsi<\/th>\n<th style=\"border: 1px solid #ffffff; padding: 8px; text-align: center;\">Contoh Penerapan<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\"><strong>Demografis<\/strong><\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Pengelompokan pelanggan berdasarkan usia, jenis kelamin, pendidikan, pendapatan, pekerjaan, status pernikahan.<\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Produk fashion remaja dipasarkan ke anak sekolah\/mahasiswa.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\"><strong>Geografis<\/strong><\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Segmentasi berdasarkan lokasi seperti negara, kota, iklim, atau wilayah tertentu.<\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Produk berbeda dipasarkan ke daerah tropis vs daerah dingin.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\"><strong>Psikografis<\/strong><\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Berdasarkan gaya hidup, nilai, kepribadian, dan minat pelanggan.<\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Pelanggan dengan gaya hidup minimalis lebih tertarik pada promosi sederhana &amp; clean.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\"><strong>Perilaku<\/strong><\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Segmentasi sesuai pola pembelian, loyalitas, frekuensi transaksi, &amp; respon terhadap promosi.<\/td>\n<td style=\"border: 1px solid #ffffff; padding: 8px;\">Diskon khusus pelanggan lama atau bundling untuk pembeli baru melalui CRM.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><b>Fungsi Segmentasi Pelanggan<\/b><\/h2>\n<p>Secara umum, segmentasi pelanggan berfungsi sebagai <b>pondasi utama dalam menyusun strategi pemasaran<\/b> yang efektif. Dengan membagi pelanggan ke dalam kelompok yang lebih spesifik, Anda dapat memahami kebutuhan dan preferensi mereka secara lebih mendalam.<\/p>\n<p>Selain itu, customer segmentation memiliki fungsi untuk membantu meningkatkan efisiensi operasional. Misalnya, Anda dapat mengalokasikan anggaran dan sumber daya ke segmen yang paling menguntungkan, sehingga hasil yang Anda peroleh menjadi optimal.<\/p>\n<p>Fungsi lain yang tak kalah penting adalah <b>membangun loyalitas pelanggan<\/b>. Dengan pendekatan yang lebih personal, pelanggan akan merasa lebih Anda hargai dan pahami. Ini menciptakan pengalaman positif yang mendorong mereka untuk terus kembali dan merekomendasikan bisnis Anda.<\/p>\n<h2><b>Contoh Customer Segment<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-165584\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment.webp\" alt=\"contoh customer segment\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment.webp 1200w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-300x169.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-1024x576.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-768x432.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-747x420.webp 747w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-150x84.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-696x392.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/contoh-customer-segment-1068x601.webp 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>Merunut dari banyaknya contoh customer segment yang mungkin terjadi, berikut kami sajikan tiga skema segmen di ranah bisnis F&amp;B, jasa konsultan, dan bisnis ritel:<\/p>\n<h3><b>1. Contoh segmentasi dalam bisnis F&amp;B<\/b><\/h3>\n<p>Dalam bisnis makanan dan minuman, segmen pelanggan milenial usia 18\u201325 tahun sangat menjanjikan. Mereka senang mencoba tempat makan baru, mengutamakan suasana yang estetik, dan cenderung membagikan pengalaman mereka di media sosial.<\/p>\n<p>Untuk itulah, banyak restoran dan kafe merancang interior yang menarik, menyediakan menu kekinian, serta aktif menjalankan promosi digital melalui <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/sistem-crm\/\">sistem CRM<\/a> dan media sosial untuk menjangkau segmen secara lebih personal dan cepat.<\/p>\n<h3><b>2. Customer segment yang cocok untuk penyedia jasa konsultan<\/b><\/h3>\n<p>Banyak jasa konsultan menyasar individu yang baru memulai bisnis dan membutuhkan arahan profesional dalam perencanaan atau pengelolaan. Segmen ini biasanya mencari solusi yang praktis, tidak terlalu teoritis, dan langsung bisa diterapkan di lapangan.<\/p>\n<p>Konsultan yang mampu menyederhanakan proses dan memberikan panduan step-by-step akan lebih mereka percaya karena dapat menjawab kebutuhan konkret, bukan sekadar strategi umum.<\/p>\n<h3><b>3. Contoh customer segmentation dalam bisnis ritel<\/b><\/h3>\n<p>Dalam dunia ritel, segmen ibu rumah tangga berusia 30 hingga 45 tahun memiliki peran besar sebagai pengambil keputusan pembelian rumah tangga. Mereka menginginkan produk berkualitas dengan harga bersaing, serta layanan yang cepat dan nyaman.<\/p>\n<p>Untuknya, banyak toko ritel besar menyesuaikan kampanye pemasaran mereka untuk segmen ini, mulai dari penawaran loyalti, katalog promo mingguan melalui <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/whatsapp-crm\/\">WhatsApp CRM<\/a>, hingga sistem belanja online yang mudah digunakan.<\/p>\n<h2><b>Dapatkan Target Segmentasi yang Akurat dan Otomatis Melalui CRM HashMicro<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-165585\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro.webp\" alt=\"crm hashmicro\" width=\"1470\" height=\"900\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro.webp 1470w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-300x184.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-1024x627.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-768x470.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-686x420.webp 686w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-150x92.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-696x426.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/07\/crm-hashmicro-1068x654.webp 1068w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/><\/a>Manajemen pelanggan adalah topik diskusi yang kompleks. Tidak hanya mencakup customer segment, melainkan <i>repeat order<\/i>, program loyalitas, dan banyak strategi lainnya yang perlu Anda pantau dan terapkan. Mengapa? Tentu saja untuk menjamin konversi dan penjualan yang naik terus-menerus.<\/p>\n<p>Untuk itu, metode manual tidak lagi relevan dan mencukupi kebutuhan manajemen pelanggan. Sebagai solusi terbaik, sistem CRM adalah tawaran yang layak Anda pertimbangkan.<\/p>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><b>HashMicro<\/b><\/a> dengan <i>software<\/i> CRM-nya hadir sebagai opsi terkuat yang dapat Anda miliki. Berdiri sejak tahun 2015, vendor ini fokus pada penyediaan sistem yang efisien, komprehensif, dan mudah untuk dikustomisasi.<\/p>\n<p>Cocok bagi bisnis dengan skala menengah ke atas, HashMicro menyediakan beragam keuntungan pra pembelian, seperti <a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\"><b>demo gratis<\/b><\/a>, konsultasi bisnis gratis dengan ahlinya, hingga bebas biaya tambah <i>user<\/i> kapanpun. Fitur-fiturnya pun andal dalam manajemen pelanggan, seperti:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Automated promotion management:<\/b> Sistem secara otomatis menerapkan promosi yang relevan kepada segmen pelanggan berdasarkan histori belanja mereka.<\/li>\n<li aria-level=\"1\"><b>Email marketing management:<\/b> Segmentasikan prospek dengan mudah, kirim email campaign efektif, dan kelola balasan secara otomatis.<\/li>\n<li aria-level=\"1\"><b>Revenue forecasting:<\/b> Memperkirakan revenue dari setiap prospek dengan akurat dan buat daftar prioritas prospek dengan mudah.<\/li>\n<li aria-level=\"1\"><b>Loyalty points management:<\/b> Mengelola program loyalitas kepada pelanggan melalui software CRM yang terintegrasi dengan sistem POS dan Sales.<\/li>\n<li aria-level=\"1\"><b>CRM mobile apps:<\/b> Aplikasi CRM yang tersedia di platform Android dan iOS untuk koordinasi antar tim dan memonitor pergerakan salesperson dengan akurat.<\/li>\n<li aria-level=\"1\"><b>Integration to marketplaces:<\/b> Integrasi software dengan\u00a0 platform marketplace terkemuka di Indonesia seperti Tokopedia, Lazada, dan Shopee.<\/li>\n<li aria-level=\"1\"><b>Sales report generation:<\/b> Dengan software CRM Indonesia, dapatkan laporan penjualan real-time, pantau aktivitas, dan kinerja tim secara lengkap dan mudah.<\/li>\n<\/ul>\n<h2><b>Kesimpulan<\/b><\/h2>\n<p>Customer segment membantu bisnis mengenali siapa pelanggan mereka sebenarnya. Dengan membaginya ke dalam beberapa jenis seperti demografis, geografis, psikografis, dan perilaku, strategi pemasaran bisa lebih tepat sasaran.<\/p>\n<p>Jika Anda ingin menyusun segmentasi pelanggan secara otomatis dan akurat, gunakan <a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><b>HashMicro CRM<\/b><\/a>. Sistem ini memungkinkan Anda mengelola data pelanggan, melacak interaksi, dan mengoptimalkan penawaran dalam satu platform terpadu.<\/p>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\"><b>Jadwalkan demo gratis<\/b><\/a> untuk merasakan langsung kemudahan yang ada!<\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/crm?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Mobile.webp\" alt=\"CRMLeads\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<h2><strong>Pertanyaan Seputar Customer Segment<\/strong><\/h2>\n<ul class=\"bottom_faq\">\n<li>\n<details>\n<summary><strong>Apa yang dimaksud dengan customer segment?<\/strong><\/summary>\n<p>Customer segment adalah proses mengelompokkan konsumen agar strategi pemasaran lebih tepat sasaran. Dengan segmentasi, perusahaan dapat menyusun komunikasi yang relevan untuk tiap kelompok.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Apa saja kategori segmentasi pelanggan?<\/strong><\/summary>\n<p>Segmentasi pelanggan meliputi pembagian konsumen berdasarkan demografi, geografis, psikografis, dan perilaku. Setiap jenis membantu bisnis memahami preferensi dan perilaku pelanggan.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Bagaimana cara menentukan segmentasi?<\/strong><\/summary>\n<p>Cara menentukan segmentasi adalah dengan menganalisis data pelanggan seperti usia, lokasi, minat, dan kebiasaan beli. Setelah itu, kelompokkan pelanggan berdasarkan kesamaan tersebut untuk strategi pemasaran yang lebih fokus.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Apa arti segmen pelanggan di BMC?<\/strong><\/summary>\n<p>Segmen pelanggan di BMC adalah kelompok konsumen yang menjadi target utama sebuah bisnis. BMC (Business Model Canvas) sendiri merupakan kerangka kerja untuk merancang model bisnis secara menyeluruh dan sistematis.<\/p>\n<\/details>\n<\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Apa yang dimaksud dengan customer segment?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Customer segment adalah proses mengelompokkan konsumen agar strategi pemasaran lebih tepat sasaran. Dengan segmentasi, perusahaan dapat menyusun komunikasi yang relevan untuk tiap kelompok.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Apa saja kategori segmentasi pelanggan?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Segmentasi pelanggan meliputi pembagian konsumen berdasarkan demografi, geografis, psikografis, dan perilaku. 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Anda mengeluarkan biaya besar untuk menjangkau semua orang, tapi hanya sedikit [&hellip;]<\/p>\n","protected":false},"author":229,"featured_media":165586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4692],"tags":[],"class_list":{"0":"post-165583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm-leads"},"acf":{"post_reviewer":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mengenal Customer Segment: Definisi, Jenis &amp; Contohnya<\/title>\n<meta name=\"description\" content=\"Customer segment adalah pengelompokan pelanggan ke dalam kategori tertentu. 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