{"id":15817,"date":"2024-03-07T22:56:04","date_gmt":"2024-03-07T15:56:04","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=15817"},"modified":"2026-03-09T11:24:02","modified_gmt":"2026-03-09T04:24:02","slug":"customer-journey","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/customer-journey\/","title":{"rendered":"Apa Itu Customer Journey dan Kegunaannya bagi Bisnis Anda"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pasti Anda sering mendengar istilah konsumen adalah raja. Dan tentu saja sudah jadi hak raja untuk dilayani apa yang mereka minta. Namun nyatanya, tidak semua bisnis dapat melayani konsumen atau rajanya dengan baik. Jika sebuah bisnis tidak dapat melayani konsumennya dengan baik, maka konsumen tersebut akan pergi dan mencari mana bisnis yang dapat melayani dan menyediakan apa yang ia inginkan. Masih banyak bisnis yang tidak tahu apa yang konsumennya inginkan. Jika konsumen Anda bertindak seperti itu, Anda dapat memperbaikinya dengan menerapkan <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">di perusahaan Anda.<\/span><\/p>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div class=\"cta-in-article\"><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; \r\n}\r\n\t.tdb_single_content .tdb-block-inner.td-fix-index{\r\n\t\tposition: static;\r\n\t}\r\n\t\r\n\r\n\r\n\t\r\n#toc {\r\n  background-color: #FFF;\r\n\tpadding: 17px 24px 0px 24px !important;\r\n  margin-bottom: 20px;\r\n\/*   border: 1px solid #9C171E; *\/\r\n  border-radius: 6px;\r\n\tdisplay: none;\r\n  max-width: 100%;\r\n  transition: .4s ease height;\r\n\tmargin-left: 0;\r\n\toverflow: hidden;\r\n}\r\n\r\n#toc .header{\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: space-between;\r\n\tbackground-color: transparent;\r\n}\r\n\t\r\n\t#toc.sticky .header{\r\n\t\tpadding: 4px 0;\r\n\t}\r\n\t\r\n.header p{\r\n  font-size: 18px !important;\r\n  font-weight: 600 !important;\r\n  color: #393939;\r\n   margin-bottom: 0;\r\n  \/* margin-top: 20px; *\/\r\n}\r\n\r\n.toc-icon{\r\n  float: right;\r\n\/*   visibility: hidden; *\/\r\n}\r\n\r\n\t.toc-title{\r\n\t\tmargin-right: auto;\r\n\/* \t\tpadding-left: 20px; *\/\r\n\t\tfont-weight: 600;\r\n\t\talign-self: center;\t}\t\r\n\r\n#toc ul {\r\n  list-style-type: none;\r\n  padding-left: 0;\r\n}\r\n\t\r\n#toc.sticky ul{\r\n\toverflow-y: auto;\r\n\tmax-height: 250px;\r\n\tmargin-top: 0px;\r\n\tpadding-top: 20px;\r\n\/* \tborder-top: 1px solid #d3d3d3; *\/\r\n}\r\n\t\r\n#toc ul li {\r\n\/*   margin-bottom: 10px; *\/\r\n  margin-bottom: 10px;\r\n\tmargin-left: 0;\r\n\ttransition: .2s ease;\r\n\tcursor: pointer;\r\n}\r\n\t\r\n\t#toc.sticky ul li {\r\n\t  margin-right: 10px;\r\n\t}\r\n\t\r\n.td-post-content #toc-list li a:hover, .td-post-content #toc-list a.active{\r\n\tbackground-color: #FFF;\r\n\/* \tpadding: 8px 16px 8px 16px; *\/\r\n\tpadding: 4px 16px 4px 16px;\r\n\tborder-radius: 6px;\r\n\tcolor: #9c171e !important;\r\n\tfont-weight: 600 !important;\r\n}\r\n\t\r\n\t.td-post-content #toc-list li:hover a, .td-post-content #toc-list a.active{\r\n\t\tcolor: #9C171E !important;\r\n\t\tfont-weight: 600 !important;\r\n\t}\r\n\t\r\n.td-post-content #toc-list a.active{\r\n\tfont-weight: bold !important;\r\n\tcolor: #9C171E !important;\r\n}\r\n\t\r\n#toc a, .td-post-content #toc-list a {\r\n  text-decoration: none;\r\n  color: #ea1717 !important;\r\n  transition: .2s ease;\r\n\tfont-weight: 400 !important;\r\n\tdisplay: block;\r\n\t\r\n\tpadding: 4px 16px 4px 0;\r\n}\r\n\r\n#toc.sticky {\r\n  position: fixed;\r\n\/*   top: 73px; *\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; margin-left:0;}\r\n\t#list_toc_float a:hover{color:#b1252d;}\r\n\t\r\n\t#list_toc_float li a{margin-bottom:0px}\r\n\t#toc_group_float{\r\n\t\tline-height: 24px;\r\n\t\tmax-height: calc(100vh - 100px);\r\n\t\toverflow: auto;\r\n\t\tz-index: 99;\r\n\t\tdisplay:none!important;\r\n\t\tbackground:#fff;\r\n\t\ttransition:all 0.5s linear\r\n\t}\r\n\t\r\n\t@media (min-width:1019px){\r\n\t\t#toc_group_float {\r\n\t\t\tdisplay:block!important;\r\n\t\t\t}\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width:768px){\r\n\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t \/* custom scrollbar style *\/\r\n::-webkit-scrollbar {\r\n    width: 7px;\r\n}\r\n::-webkit-scrollbar-track {\r\n    background: #d7a2a4;\r\n}\r\n::-webkit-scrollbar-thumb {\r\n    background: #b1252d;\r\n    border-radius: 15px;\r\n}\t\t\r\n\r\n<\/style>\r\n\r\n<script>\r\n\tdocument.addEventListener('DOMContentLoaded', function() {\r\n\t\t\/\/ Fungsi untuk menangani klik pada semua elemen <a> dengan href yang dimulai dengan #\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst targetId = this.getAttribute('href').substring(1);\r\n\t\t\tconst targetElement = document.getElementById(targetId);\r\n\r\n\t\t\tif (targetElement) {\r\n\t\t\t\tconst headerHeight = document.querySelector('#toc .header').offsetHeight;\r\n\t\t\t\tconst navbarHeight = document.getElementById('tdi_34') ? document.getElementById('tdi_34').offsetHeight : 0;\r\n\t\t\t\tconst windowHeight = window.innerHeight;\r\n\t\t\t\tconst targetOffset = targetElement.offsetTop;\r\n\t\t\t\tconst scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight) - navbarHeight - 40;\r\n\r\n\t\t\t\twindow.scrollTo({\r\n\t\t\t\t\ttop: scrollTo,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua elemen <a> di toc-list dan list-toc\r\n\t\tconst titleLinks = document.querySelectorAll('#toc-list a, #list_toc a');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t});\r\n<\/script>\r\n\r\n<!-- ToC List for mobile -->\r\n<script>\r\n \/\/ Generate TOC based on headings\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  \/\/ Get the element that will contain the TOC\r\n  const tocList = document.getElementById('toc-list');\r\n\r\n  \/\/ Get the element with the ID 'article-left'\r\n  const article = document.querySelector('.td-post-content');\r\n\r\n  \/\/ Find all h2 elements within 'myarticle'\r\n  const headers = article.getElementsByTagName('h2');\r\n\r\n  \/\/ Loop through the h2 elements and create a list item for each one\r\n  for (let i = 0; i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n<\/span><\/div>\n<h2 id=\"apa\"><strong>Apa itu <b><i>Customer Journey?<\/i><\/b><\/strong><\/h2>\n<p><a href=\"https:\/\/www.revou.co\/kosakata\/customer-journey\"><i><span style=\"font-weight: 400;\">Customer journey <\/span><\/i><\/a><span style=\"font-weight: 400;\">adalah perjalanan konsumen saat berinteraksi dengan sebuah perusahaan atau <\/span><i><span style=\"font-weight: 400;\">brand.<\/span><\/i><span style=\"font-weight: 400;\"> Biasanya <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">selalu berhubungan dengan <\/span><i><span style=\"font-weight: 400;\">customer journey map <\/span><\/i><span style=\"font-weight: 400;\">atau peta perjalanan pelanggan<\/span><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">Lalu apa itu c<em>ustomer journey map<\/em>?<\/span><span style=\"font-weight: 400;\">Perjalanan pelanggan adalah interaksi pembeli mulai dari melihat <\/span><i><span style=\"font-weight: 400;\">brand, <\/span><\/i><span style=\"font-weight: 400;\">melihat produk, melakukan pembelian, hingga transaksi tersebut selesai.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jadi kesimpulannya adalah dengan memahami teori <\/span><i><span style=\"font-weight: 400;\">customer journey, <\/span><\/i><span style=\"font-weight: 400;\">Anda dapat mengetahui pola pikir pelanggan Anda. Mungkin pada saat dulu, terjadinya transaksi hanya sebatas konsumen melihat produk atau merek anda, kemudian mereka menjadi tertarik untuk membelinya. Namun untuk sekarang, terjadinya transaksi memiliki detail yang lebih kompleks.<\/span><\/p>\n<h2 id=\"memahami\"><strong>Memahami Konsumen dengan <b><i>Customer Journey Map<\/i><\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Seperti yang sudah dijelaskan di atas mengenai <em>customer journey map<\/em>, mari kita bahas lebih dalam apa itu customer journey map?<\/span><i><span style=\"font-weight: 400;\"> Customer journey map <\/span><\/i><span style=\"font-weight: 400;\">atau biasa disingkat dengan <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">merupakan gambaran dari <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">itu sendiri. <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">berfungsi untuk melacak atau mengetahui langkah-langkah konsumen dalam berinteraksi dengan produk Anda. <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">tidak selalu 100% akurat, hal ini disebabkan oleh tidak semua pelanggan memiliki sifat dan kelakuan yang sama. Tapi dengan <\/span><i><span style=\"font-weight: 400;\">CJM, <\/span><\/i><span style=\"font-weight: 400;\">Anda dapat mengetahui pelanggan Anda secara garis besar dan lebih jelas. <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">dapat Anda buat dengan mengambil seluruh data pelanggan potensial. Dari data tersebut, Anda perlu mengolahnya kembali menjadi suatu gambaran agar mudah dipahami oleh siapa saja. Data ini dapat berguna untuk bertanya kepada konsumen melalui survei, penelitian pada media sosial, atau Anda juga dapat menggunakan alat analisis pada situs web pada Google Analytics. Dengan ini, Anda dapat meningkatkan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/penjualan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">penjualan <\/span><\/a><span style=\"font-weight: 400;\">Anda.<\/span><\/p>\n<h2 id=\"cara\"><strong>Cara Membuat <b><i>Customer Journey Map (CJM)<\/i><\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Berikut merupakan langkah-langkah dalam membuat <\/span><i><span style=\"font-weight: 400;\">CJM<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h3 id=\"buyer\"><span style=\"font-weight: 400;\">Buat <\/span><i><span style=\"font-weight: 400;\">buyer persona<\/span><\/i><\/h3>\n<p><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">merupakan solusi dalam menentukan suasana hati dan pola pikir para konsumen Anda secara lebih mendalam. Maka dari itu, sangat penting bagi Anda untuk mengetahui siapa konsumen Anda. Cara terbaik untuk mengetahui hal tersebut adalah dengan membuat <\/span><i><span style=\"font-weight: 400;\">buyer persona. Buyer persona <\/span><\/i><span style=\"font-weight: 400;\">merupakan representasi dari seluruh perilaku <em>target<\/em> konsumen yang dapat Anda peroleh dari penelitian secara menyeluruh. Lalu bagaimana <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/pentingnya-memahami-buyer-persona-dan-manfaatnya-bagi-bisnis\/\">cara membuat <em>buyer persona<\/em><\/a>? Lakukan riset pelanggan secara menyeluruh, identifikasi masalah dan pahami tujuan pelanggan. Anda perlu membuat profil konsumen dan membuat mereka seolah nyata.\u00a0<\/span><\/p>\n<h3 id=\"tentukan\"><span style=\"font-weight: 400;\">Tentukan <\/span><i><span style=\"font-weight: 400;\">persona<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Setelah memahami bagaimana cara membuat <em>buyer persona<\/em>, hal yang perlu dilakukan adalah menentukan <em>persona<\/em>. Hal ini dapat Anda tentukan dari jenis bisnis yang Anda jalankan sebab terdapat banyak sekali jenis <\/span><i><span style=\"font-weight: 400;\">buyer persona. <\/span><\/i><span style=\"font-weight: 400;\">Oleh karena itu, langkah selanjutnya yang perlu Anda lakukan adalah fokus pada satu atau dua <\/span><i><span style=\"font-weight: 400;\">buyer persona. <\/span><\/i><span style=\"font-weight: 400;\">Hal tersebut perlu Anda lakukan karena <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">akan mengamati langkah-langkah konsumen Anda secara detail ketika konsumen tersebut berinteraksi dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">atau produk Anda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jika Anda memasukkan terlalu banyak <\/span><i><span style=\"font-weight: 400;\">buyer persona, <\/span><\/i><span style=\"font-weight: 400;\">maka <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">yang jadi nantinya akan tidak jelas dan membingungkan. Untuk itu, Anda perlu memilih <\/span><i><span style=\"font-weight: 400;\">buyer persona <\/span><\/i><span style=\"font-weight: 400;\">yang paling umum dan dapat menggambarkan sebagian besar target pasar. Jika Anda ingin menggunakan <\/span><i><span style=\"font-weight: 400;\">buyer persona <\/span><\/i><span style=\"font-weight: 400;\">lainnya, Anda dapat membuat <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">baru nantinya untuk <\/span><i><span style=\"font-weight: 400;\">buyer persona <\/span><\/i><span style=\"font-weight: 400;\">yang lebih spesifik.<\/span><\/p>\n<h3 id=\"paparkan\"><span style=\"font-weight: 400;\">Paparkan seluruh <\/span><i><span style=\"font-weight: 400;\">touchpoint<\/span><\/i><\/h3>\n<p><i><span style=\"font-weight: 400;\">Touchpoint <\/span><\/i><span style=\"font-weight: 400;\">merupakan titik yang mana konsumen sudah berinteraksi pada produk atau <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda dalam <\/span><i><span style=\"font-weight: 400;\">customer journey. <\/span><\/i><span style=\"font-weight: 400;\">Contohnya adalah ketika calon konsumen pertama kali tahu <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda mungkin dari iklan, atau ketika konsumen menghubungi fitur layanan konsumen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pemaparan seluruh <\/span><i><span style=\"font-weight: 400;\">touchpoint <\/span><\/i><span style=\"font-weight: 400;\">merupakan langkah penting karena dapat membantu Anda memberikan perjalanan yang lancar pada setiap <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">yang Anda buat. Ketika konsumen melewati <\/span><i><span style=\"font-weight: 400;\">touchpoint <\/span><\/i><span style=\"font-weight: 400;\">yang telah Anda buat, mungkin itu memiliki beberapa sebab dan persoalan hal itu dapat terjadi. Jika Anda mengetahui hambatan tersebut, maka Anda dapat meminimalisirnya.<\/span><\/p>\n<style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n\t.cta-in-article a {\r\n\t\tfont-size: 0px !important;\r\n\t\tcolor: #fff; \r\n\t\tpadding: 0px !important; \r\n\t\tborder-radius: 0px !important; \r\n\t\tdisplay: block !important; \r\n\t\ttext-decoration: none; \r\n\t}\r\n\t\r\n\t.cta-in-article {\r\n\t\tmargin: 0px !important;\r\n\t\tpadding: 0px !important;\r\n\t\tbox-shadow: none !important;\r\n\t}\r\n\t\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/id\/offer\/download-skema-harga-software-erp?blog&utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.Skema-Harga-web-resized.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width=\"372\" height=\"465\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/10\/02.-Skema-Harga-Mobile-372px.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\n<h3 id=\"jenis\"><span style=\"font-weight: 400;\">Tentukan jenis <\/span><i><span style=\"font-weight: 400;\">customer journey map <\/span><\/i><span style=\"font-weight: 400;\">yang akan ditampilkan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Terdapat beberapa jenis <\/span><i><span style=\"font-weight: 400;\">CJM (Customer Journey Map) <\/span><\/i><span style=\"font-weight: 400;\">yang dapat Anda pilih sesuai kebutuhan, yaitu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kondisi sekarang (<\/span><i><span style=\"font-weight: 400;\">current state)<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jenis ini berguna untuk perusahaan. Jenis ini dapat menggambarkan tindakan, pikiran, serta perasaan yang sedang Anda rasakan saat merasa berinteraksi dengan merek Anda.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kondisi harian (<\/span><i><span style=\"font-weight: 400;\">day in life)<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">ini menggambarkan tindakan, pikiran, serta perasaan konsumen dalam kegiatan sehari-hari. Jadi, hal ini tidak terbatas pada interaksi dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">saja.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kondisi masa depan (<\/span><i><span style=\"font-weight: 400;\">future state<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jenis <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">ini menjelaskan tentang keyakinan Anda seputar pikiran, tindakan, dan juga perasaan konsumen di masa depan ketika berinteraksi dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kerangka layanan jasa (<\/span><i><span style=\"font-weight: 400;\">service blueprint)<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">CJM<\/span><\/i><span style=\"font-weight: 400;\"> ini berisi rangkuman sederhana dari jenis lainnya. Setelah itu, jenis ini menjelaskan faktor-faktor yang dapat mendasari pengalaman konsumen Anda. Faktor-faktor tersebut seperti jenis-jenis orang, teknologi, kebijakan, hingga berbagai proses yang perlu konsumen Anda lewati.<\/span><\/p>\n<h3 id=\"coba\"><span style=\"font-weight: 400;\">Coba terapkan <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">pada diri sendiri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Anda dapat mengetahui <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">yang Anda buat sudah tepat dengan mencoba menerapkannya kepada diri sendiri. Dengan ini, Anda dapat mengetahui apakah terdapat kemungkinan untuk terjadi perubahan atau tidak. Setelah itu, ketika nantinya Anda mengaplikasikan <\/span><i><span style=\"font-weight: 400;\">customer journey, CJM <\/span><\/i><span style=\"font-weight: 400;\">Anda sudah memiliki bentuk yang sempurna dan dapat memberikan solusi. Ketika sudah mendapatkan <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">yang sempurna, konsumen akan mencapai tujuan yang mereka inginkan.<\/span><\/p>\n<h3 id=\"buat\"><span style=\"font-weight: 400;\">Buat perubahan yang Anda perlukan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Langkah sebelumnya akan sia-sia jika Anda tidak menerapkan perubahan yang sudah diberikan oleh <\/span><i><span style=\"font-weight: 400;\">CJM. <\/span><\/i><span style=\"font-weight: 400;\">Karena, tujuan utama dari <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">adalah memberikan perubahan pada apa yang perlu Anda ubah sehingga dapat <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/customer-experience\/\">meningkatkan kepuasan konsumen<\/a>. Perubahan tersebut bisa perubahan besar atau perubahan kecil. Perlu Anda ketahui bahwa perubahan yang Anda lakukan atas dasar <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">selalu memiliki nilai yang baik. Maka dari itu, tidak perlu takut dalam melakukan dan membuat perubahan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selain itu, Anda juga dapat membuat perubahan pada keuangan bisnis Anda dengan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/sistem-akuntansi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sistem Akuntansi<\/span><\/a><span style=\"font-weight: 400;\"> dari HashMicro.<\/span><\/p>\n<h3 id=\"selalu\"><span style=\"font-weight: 400;\">Selalu kembangkan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Setelah <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">Anda selesai, Anda dapat rehat sejenak. Karena, perilaku konsumen selalu berubah-ubah tergantung kondisi sekitar. Bisa saja ada teknologi baru yang memudahkan konsumen dalam belanja. Atau tiba-tiba ada pandemi seperti yang sedang terjadi saat ini yang dapat mengubah perilaku konsumen. Maka dari itu, sebaiknya Anda selalu memeriksa <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">secara rutin. Dengan itu, Anda dapat menambahkan atau mengurangi <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">dengan kondisi bisnis Anda saat ini.\u00a0<\/span><\/p>\n<h2 id=\"contoh\"><strong>Contoh <b><i>Customer Journey Map<\/i><\/b><\/strong><\/h2>\n<figure id=\"attachment_15818\" aria-describedby=\"caption-attachment-15818\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-15818 size-full\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template.png\" alt=\"customer journey\" width=\"1000\" height=\"706\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template.png 1000w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template-300x212.png 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template-768x542.png 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template-150x106.png 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template-696x491.png 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template-595x420.png 595w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2022\/01\/Why-and-How-to-Create-a-Customer-Journey-Map-Download-Free-Template-100x70.png 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-15818\" class=\"wp-caption-text\">Sumber: Pinterest<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 id=\"kesimpulan\"><strong>Kesimpulan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dalam membuat <\/span><i><span style=\"font-weight: 400;\">CJM, <\/span><\/i><span style=\"font-weight: 400;\">Anda perlu mengetahui keadaan pikiran konsumen secara rinci sehingga Anda dapat mengetahui apa yang perlu Anda lakukan. Terlebih lagi Anda akan menghadapi banyak rintangan dalam menjalankan bisnis dan juga banyak kompetitor. Anda juga dapat berinteraksi dengan konsumen dalam mencari tahu <\/span><i><span style=\"font-weight: 400;\">buyer persona. <\/span><\/i><span style=\"font-weight: 400;\">Jika hal ini berjalan lancar dan sesuai dengan harapan Anda, maka konsumen akan puas dan setia dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda. Maka dari itu, buatlah <\/span><i><span style=\"font-weight: 400;\">customer journey <\/span><\/i><span style=\"font-weight: 400;\">yang baik agar calon konsumen tertarik dan setia kepada <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setelah memiliki <\/span><i><span style=\"font-weight: 400;\">CJM <\/span><\/i><span style=\"font-weight: 400;\">yang baik untuk mengembangkan bisnis, Anda juga dapat mengembangkan bisnis Anda dengan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/sistem-erp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sistem ERP<\/span><\/a><span style=\"font-weight: 400;\"> dari <\/span><span style=\"font-weight: 400;\">HashMicro<\/span><span style=\"font-weight: 400;\">. Anda dapat mengambil keputusan yang akurat dengan bantuan software manajemen bisnis yang canggih. Segera jadwalkan <\/span><a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demo gratis<\/span><\/a><span style=\"font-weight: 400;\"> untuk mengimplementasikan sistem ini pada bisnis Anda.<\/span><\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/sistem-erp?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2026\/01\/erp-descriptive.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2026\/01\/erp-descriptive.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2026\/01\/erp-descriptive-m.webp\" alt=\"ERP_Definisi\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<div class=\"cta-in-article\"><\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": {\n    \"@type\": \"Question\",\n    \"name\": \"Apa itu customer journey?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Customer journey adalah perjalanan konsumen saat berinteraksi dengan sebuah perusahaan atau brand.\"\n    }\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pasti Anda sering mendengar istilah konsumen adalah raja. Dan tentu saja sudah jadi hak raja untuk dilayani apa yang mereka minta. Namun nyatanya, tidak semua bisnis dapat melayani konsumen atau rajanya dengan baik. Jika sebuah bisnis tidak dapat melayani konsumennya dengan baik, maka konsumen tersebut akan pergi dan mencari mana bisnis yang dapat melayani dan [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":139756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-15817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm"},"acf":{"post_reviewer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apa Itu Customer Journey dan Kegunaannya bagi Bisnis Anda<\/title>\n<meta name=\"description\" content=\"Customer journey adalah perjalanan konsumen saat berinteraksi dengan sebuah perusahaan atau brand. Dengan customer journey map yang baik...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hashmicro.com\/id\/blog\/customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Itu Customer Journey dan Kegunaannya bagi Bisnis Anda\" \/>\n<meta property=\"og:description\" content=\"Customer journey adalah perjalanan konsumen saat berinteraksi dengan sebuah perusahaan atau brand. 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