{"id":150416,"date":"2024-11-20T14:40:09","date_gmt":"2024-11-20T07:40:09","guid":{"rendered":"https:\/\/www.hashmicro.com\/id\/blog\/?p=150416"},"modified":"2025-10-25T09:45:22","modified_gmt":"2025-10-25T02:45:22","slug":"brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/id\/blog\/brand-loyalty\/","title":{"rendered":"Definisi Loyalty Brand, Indikator &#038; Contohnya bagi Bisnis"},"content":{"rendered":"<p>Apakah Anda mengunjungi laman ini untuk mengetahui apa itu brand loyalty dan cara mengefisiensikan prosesnya? Jika iya, maka Anda berada di tempat yang tepat.<\/p>\n<p>Brand loyalty atay loyalitas merek adalah hal yang selalu ingin pebisnis capai agar keuntungan dan prospek pasar mereka selalu terjamin. Namun, seperti yang kita ketahui bersama, membangun loyalitas merek tidak dapat terjadi dalam satu malam.<\/p>\n<p>Implementasi dan kontrol akan strategi marketing Anda juga harus berjalan secara kontinyu. Sehubungan dengan hal itu, solusi bisnis yang efisien sangat diperlukan. Untuk itu, artikel berikut akan memberikan penjelasan lengkap mengenai brand loyalty kepada Anda beserta cara efektif dalam menerapkannya.<\/p>\n<table style=\"border-collapse: collapse; background-color: #fffacd; box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1); border-radius: 25px 25px 25px 25px;\" width=\"100%\">\n<tbody>\n<tr>\n<td style=\"padding: 15px; border: none;\">\n<h3 style=\"margin-bottom: 10px;\"><span style=\"background-color: #990000; color: #ffffff; padding: 5px;\"><b>Key Takeaways<\/b><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Brand loyalty adalah tujuan bisnis yang banyak pengusaha ingin capai karena pengaruhnya terhadap angka penjualan yang kontinyu.<\/li>\n<li aria-level=\"1\">Terdapat 5 tingkatan dan indikator brand loyalty yang harus Anda simak di artikel berikut.<\/li>\n<li aria-level=\"1\">Mengefisiensikan loyalitas merek tidak lagi dapat berlangsung secara manual, melainkan menggunakan <a href=\"https:\/\/www.hashmicro.com\/id\/crm\">software CRM terbaik<\/a>, salah satunya adalah dari HashMicro. <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script> <div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tDaftar Isi:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div>\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Daftar Isi<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; 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*\/\r\n}\r\n\t\r\n#toc ul li {\r\n\/*   margin-bottom: 10px; *\/\r\n  margin-bottom: 10px;\r\n\tmargin-left: 0;\r\n\ttransition: .2s ease;\r\n\tcursor: pointer;\r\n}\r\n\t\r\n\t#toc.sticky ul li {\r\n\t  margin-right: 10px;\r\n\t}\r\n\t\r\n.td-post-content #toc-list li a:hover, .td-post-content #toc-list a.active{\r\n\tbackground-color: #FFF;\r\n\/* \tpadding: 8px 16px 8px 16px; *\/\r\n\tpadding: 4px 16px 4px 16px;\r\n\tborder-radius: 6px;\r\n\tcolor: #9c171e !important;\r\n\tfont-weight: 600 !important;\r\n}\r\n\t\r\n\t.td-post-content #toc-list li:hover a, .td-post-content #toc-list a.active{\r\n\t\tcolor: #9C171E !important;\r\n\t\tfont-weight: 600 !important;\r\n\t}\r\n\t\r\n.td-post-content #toc-list a.active{\r\n\tfont-weight: bold !important;\r\n\tcolor: #9C171E !important;\r\n}\r\n\t\r\n#toc a, .td-post-content #toc-list a {\r\n  text-decoration: none;\r\n  color: #ea1717 !important;\r\n  transition: .2s ease;\r\n\tfont-weight: 400 !important;\r\n\tdisplay: block;\r\n\t\r\n\tpadding: 4px 16px 4px 0;\r\n}\r\n\r\n#toc.sticky {\r\n  position: fixed;\r\n\/*   top: 73px; *\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<style>\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor:#000;\r\n\t\tmargin-bottom: 10px;\r\n\t\ttransition:all 0.2s ease-in-out;\r\n\t\tfont-size:15px\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; 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i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\n\/\/ document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/   const toc = document.querySelector('#toc');\r\n\/\/   const footer = document.querySelector('.td-footer-template-wrap');\r\n\/\/   const tocParent = toc.parentElement;\r\n\/\/   const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n\/\/   const tocHeight = toc.offsetHeight;\r\n\/\/   const triggerPoint = divTop + tocHeight + 700;\r\n\/\/   const footerHeight = footer.offsetHeight;\r\n\/\/   const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n\/\/   const phtoc = document.querySelector('#placeholder-toc');\r\n\/\/   const headers = document.querySelectorAll('.td-post-content h2');\r\n\/\/   const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\/\/ \tconst panel2 = document.querySelector(\"#toc .list\");\r\n\/\/ \tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n\/\/   let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n\/\/   \/\/ Function to handle scroll and add\/remove .sticky class\r\n\/\/   function handleScroll() {\r\n\/\/     const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n\/\/     let currentHeader = '';\r\n\r\n\/\/     \/\/ Highlight user progress as the heading comes\r\n\/\/     headers.forEach(header => {\r\n\/\/ \t\tconst headerTop = header.offsetTop;\r\n\/\/ \t\tconst headerHeight = header.clientHeight;\r\n\/\/ \/\/ \t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \/\/ \t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \/\/ \t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\/\/ \/\/ \t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \/\/ \t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\/\/ \/\/ \t\t\tif(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t\ttocTitle.textContent = 'Daftar Isi';\r\n\/\/ \/\/ \t\t\t}\r\n\/\/ \/\/ \t\t}\r\n\/\/ \t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\ttocTitle.textContent = 'Daftar Isi'; \/\/ Selalu pertahankan judul ini di mobile\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\/\/ \t\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\/\/ \t\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\t\ttocTitle.textContent = currentHeaderText;\r\n\/\/ \t\t\t\tcurrentHeader = currentHeaderId;\r\n\/\/ \t\t\t}\r\n\/\/ \t\t}\r\n\/\/ \t});\r\n\r\n\/\/     navLinks.forEach(link => {\r\n\/\/       link.classList.remove('active');\r\n\/\/       if(currentHeader != '') {\r\n\/\/ \t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\/\/ \t\t\t  link.classList.add('active');\r\n\/\/ \t\t  }\r\n\/\/ \t  }\r\n\/\/     });\r\n\/\/ \/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/ \/\/         toc.style.display = 'block';\r\n\/\/ \/\/ \t}else{\r\n\/\/ \/\/         toc.style.display = 'none';\r\n\/\/ \/\/ \t}\r\n\/\/     \/\/ Update TOC title if sticky\r\n\/\/     if (windowTop > triggerPoint) {\r\n\/\/       if (!toc.classList.contains('sticky')) {\r\n\/\/         phtoc.style.display = \"block\";\r\n\/\/         toc.classList.add('sticky');\r\n\/\/         toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/         toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/         toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\tpanel2.style.height = '0px';\r\n\/\/ \t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t  if(window.innerWidth < 767){\r\n\/\/ \/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar Isi'; \/\/ Reset title\r\n\/\/        \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\/\/ \t\t  }\r\n\/\/       }\r\n\/\/       if (currentHeader) {\r\n\/\/ \/\/         console.log(\"activeLink:\", activeLink);\r\n\/\/         if (activeLink) {\r\n\/\/ \/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n\/\/           tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n\/\/         }\r\n\/\/       }\r\n\/\/     } else {\r\n\/\/       toc.classList.remove('sticky');\r\n\/\/       phtoc.style.display = \"none\";\r\n\/\/       toc.style.width = 'unset'; \/\/ Reset to original width\r\n\/\/       toc.style.backgroundColor = \"#FFF\";\r\n\/\/       tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\/\/ \t\ticon.style.transform = \"rotate(180deg)\";\r\n\/\/     }\r\n\/\/   }\r\n\r\n\/\/     \/\/ Attach the scroll event listener to the window\r\n\/\/     window.addEventListener('scroll', handleScroll);\r\n\r\n\/\/     \/\/ Initial call to handleScroll to set the correct state on load\r\n\/\/     handleScroll();\r\n\/\/ });\r\n\t\r\n\/\/ \t\/\/ Open toggle TOC\r\n\/\/ \t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\/\/ \t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\/\/ \t\tvar toc = document.querySelector(\"#toc\");\r\n\/\/ \t\tvar icon = document.querySelector(\".toc-icon\");\r\n\/\/ \t\tconst tocTitle = document.querySelector('#toc-title');\r\n\/\/ \t\tconst tocs = document.querySelector('#toc.sticky');\r\n\/\/  \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\/\/ \t\t  tocHeader.addEventListener(\"click\", function() {\r\n\/\/ \t\t\tvar panel = this.nextElementSibling;\r\n\/\/ \t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\/\/ \t\t\t\tif(window.innerWidth > 768){\r\n\/\/ \t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\/\/ \t\t\t\t\t\ttoc.style.width = '${tocParent.offsetWidth}px';\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t\t}\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = \"unset\"; \/\/ Reset width\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t\ttoc.style.backgroundColor = \"#FFF1F1\";\r\n\/\/ \t\t\t} else {\r\n\/\/ \t\t\t  panel.style.height = panel.scrollHeight + \"px\";\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(0deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t  tocTitle.textContent = 'Daftar isi'; \/\/ Reset title\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '24px';\r\n\/\/ \t\t\t \tif(window.innerWidth < 767){\r\n\/\/ \t\t\t\t\ttoc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n\/\/ \t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\/\/ \t\t\t\t}\r\n\/\/ \t\t\t}\r\n\/\/ \t\t  });\r\n\r\n\/\/ \t\t  \/\/ Close TOC when a link inside it is clicked\r\n\/\/ \t\t  var tocLinks = document.querySelectorAll(\"#toc .list a\");\r\n\/\/ \t\t  tocLinks.forEach(function(link) {\r\n\/\/ \t\t\tlink.addEventListener(\"click\", function() {\r\n\/\/ \t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\/\/ \t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\/\/ \t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\/\/ \t\t\t});\r\n\/\/ \t\t  });\r\n\/\/ \t\t});\r\n\r\n\/\/ START new JS for ToC improvements\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 1750;\r\n\tconsole.log(triggerPoint)\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight*3;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n  \r\n  const panel2 = document.querySelector(\"#toc .list\");\r\n  const icon = document.querySelector(\".toc-icon\");\r\n  const tocTitle = document.querySelector('#toc-title');\r\n\r\n  let activeLink = null;\r\n  let userClosedTOC = false; \/\/ Flag user menutup TOC\r\n\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Update TOC title sesuai header yang terlihat\r\n    headers.forEach(header => {\r\n      const headerTop = header.offsetTop;\r\n      const headerHeight = header.clientHeight;\r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n      } else {\r\n        if (window.scrollY >= (headerTop - headerHeight + 1750)) {\r\n          const currentHeaderId = header.getAttribute('id');\r\n          const currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n          tocTitle.textContent = currentHeaderText;\r\n          currentHeader = currentHeaderId;\r\n        }\r\n      }\r\n    });\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader && link.getAttribute('href').includes(currentHeader)) {\r\n        link.classList.add('active');\r\n      }\r\n    });\r\n\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`;\r\n        toc.style.backgroundColor = \"#FFF\";\r\n        \/\/ Saat sticky, TOC otomatis tertutup\r\n        panel2.style.height = '0px';\r\n        icon.style.transform = \"rotate(180deg)\";\r\n        userClosedTOC = true; \/\/ Set flag supaya tidak terbuka saat scroll\r\n      }\r\n      \r\n      if(window.innerWidth < 767){\r\n        tocTitle.textContent = 'Daftar Isi'; \r\n        toc.style.width = '150px';\r\n      }\r\n\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset';\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Daftar isi'; \r\n\r\n      \/\/ Kembalikan panel jika user belum menutup manual\r\n      if(!userClosedTOC) {\r\n        panel2.style.height = panel2.scrollHeight + \"px\";\r\n        icon.style.transform = \"rotate(0deg)\";\r\n      }\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', handleScroll);\r\n  handleScroll();\r\n\r\n  \/\/ Toggle TOC saat user klik\r\n  const tocHeader = document.querySelector(\"#toc .header\");\r\n  tocHeader.addEventListener(\"click\", function() {\r\n    const panel = panel2;\r\n    if (panel.style.height !== '0px') {\r\n      panel.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    } else {\r\n      panel.style.height = panel.scrollHeight + \"px\";\r\n      icon.style.transform = \"rotate(0deg)\";\r\n      userClosedTOC = false;\r\n    }\r\n  });\r\n\r\n  \/\/ Close TOC saat link diklik\r\n  document.querySelectorAll(\"#toc .list a\").forEach(link => {\r\n    link.addEventListener(\"click\", function() {\r\n      panel2.style.height = '0px';\r\n      icon.style.transform = \"rotate(180deg)\";\r\n      userClosedTOC = true;\r\n    });\r\n  });\r\n});\r\n\/\/ END new JS for ToC improvements\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } \r\n\t\t  else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!-- <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        \/\/ Mengambil semua elemen h2 dan h3\r\n\t\tconst elements = document.querySelectorAll('.td-post-content h2');\r\n\r\n\t\t\tfunction newFormatId(text) {\r\n\t\t\t\tif(text.toLowerCase() === \"key takeaways\") {\r\n\t\t\t\t\treturn;\r\n\t\t\t\t}\r\n\t\t\t\t\r\n\t\t\t\tconst result = text.toLowerCase()\r\n\t\t\t\t.trim()\r\n\t\t\t\t.replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n\t\t\t\t.replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n\t\t\t\treturn result;\r\n\t\t\t}\r\n\t\r\n\t\telements.forEach(element => {\r\n\t\t\tif (element.tagName === 'H2') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h2\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n\t\t\t\theadings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n\t\t\t} else if (element.tagName === 'H3') {\r\n\t\t\t\tconst id = newFormatId(element.textContent); \/\/ Hasilkan ID baru\r\n\t\t\t\telement.id = id; \/\/ Tetapkan ID ke elemen h3\r\n\t\t\t\tif (headings.length > 0) {\r\n\t\t\t\t\theadings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n       \/\/ Membuat list HTML dari objek headings\r\n\t\tconst ul = document.getElementById('list_toc');\r\n\t\tlet currentUl = ul;\r\n\t\theadings.forEach(heading => {\r\n\t\t\tconst li = document.createElement('li');\r\n\t\t\tconst a = document.createElement('a');\r\n\t\t\ta.textContent = heading.title;\r\n\t\t\ta.href = `#${heading.id}`; \/\/ Gunakan ID yang baru dihasilkan\r\n\t\t\tli.appendChild(a);\r\n\r\n\t\t\tif (heading.level === 'h2') {\r\n\t\t\t\tcurrentUl = li;\r\n\t\t\t\tul.appendChild(li);\r\n\t\t\t} else if (heading.level === 'h3') {\r\n\t\t\t\tif (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n\t\t\t\t\tconst nestedUl = document.createElement('ul');\r\n\t\t\t\t\tcurrentUl.appendChild(nestedUl);\r\n\t\t\t\t\tcurrentUl = nestedUl;\r\n\t\t\t\t}\r\n\t\t\t\tcurrentUl.appendChild(li);\r\n\t\t\t}\r\n\r\n\t\t\tcreateNestedList(li, heading.children);\r\n\t\t});\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc'\r\n\t\tconst ulFloat = document.getElementById('list_toc');\r\n\r\n\t\t\/\/ Dapatkan isi (child elements) dari ul dengan id 'list_toc'\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\r\n\t\t\/\/ Dapatkan elemen ul dengan id 'list_toc_float'\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\r\n\t\t\/\/ Tambahkan isi yang telah didapatkan dari 'list_toc' ke ul dengan id 'list_toc_float'\r\n\t\tulToc.append(...clonedChildren);\r\n\r\n\r\n        \/\/ Fungsi untuk mengambil tinggi navbar\r\n\t\tfunction getNavbarHeight() {\r\n\t\t\tconst navbar = document.getElementById('tdi_34');\r\n\t\t\treturn navbar ? navbar.offsetHeight : 0;\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menambahkan offset posisi scroll\r\n\t\tfunction scrollToElementWithOffset(elementId) {\r\n\t\t\tconst element = document.getElementById(elementId);\r\n\t\t\tif (element) {\r\n\t\t\t\tconst offset = getNavbarHeight();\r\n\t\t\t\tconst elementPosition = element.getBoundingClientRect().top;\r\n\t\t\t\tconst offsetPosition = elementPosition - offset - 40;\r\n\r\n\t\t\t\twindow.scrollBy({\r\n\t\t\t\t\ttop: offsetPosition,\r\n\t\t\t\t\tbehavior: 'smooth'\r\n\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/\/ Fungsi untuk menangani klik pada tautan judul\r\n\t\tfunction handleTitleClick(event) {\r\n\t\t\tevent.preventDefault();\r\n\t\t\tconst href = event.target.getAttribute('href').substr(1);\r\n\t\t\tscrollToElementWithOffset(href);\r\n\t\t}\r\n\r\n\t\t\/\/ Tambahkan event listener untuk semua tautan judul\r\n\t\tconst titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n\t\ttitleLinks.forEach(link => {\r\n\t\t\tlink.addEventListener('click', handleTitleClick);\r\n\t\t});\r\n\t\t\r\n\t});\r\n    <\/script> -->\r\n\n<h2><b>Apa Itu Brand Loyalty?<\/b><\/h2>\n<p><b>Brand loyalty<\/b> adalah komitmen konsumen untuk terus membeli produk atau layanan dari merek tertentu secara konsisten. Loyalitas ini terbentuk karena pengalaman positif, kualitas produk, atau hubungan emosional dengan merek tersebut.<\/p>\n<p>Contoh brand loyalty adalah pelanggan yang selalu memilih merek tertentu meskipun produk serupa dari pesaing tersedia dengan harga lebih murah. Hal ini mencerminkan kepercayaan dan kepuasan yang tinggi terhadap merek tersebut.<\/p>\n<h2><b>Fungsi Brand Loyalty untuk Bisnis Anda<\/b><\/h2>\n<p>Loyalitas merek atau <i>brand loyalty<\/i> memiliki fungsi dan tujuan bagi perkembangan bisnis Anda. Fungsi ini akan tercapai secara menyeluruh jika Anda telah melewati 5 indikator brand loyalty yang akan dibahas selanjutnya. Beberapa fungsi tersebut adalah:<\/p>\n<ol>\n<li aria-level=\"1\"><b>Meningkatkan retensi pelanggan: <\/b>Pelanggan setia lebih cenderung melakukan pembelian ulang tanpa terpengaruh oleh promosi pesaing, sehingga bisnis dapat mengurangi biaya akuisisi pelanggan baru.<\/li>\n<li aria-level=\"1\"><b>Mendukung peningkatan penjualan: <\/b>Pelanggan loyal tidak hanya membeli produk secara berulang tetapi juga lebih cenderung mencoba produk baru dari merek yang sama.<\/li>\n<li aria-level=\"1\"><b>Mengurangi sensitivitas harga: <\/b>Dengan kepercayaan yang tinggi terhadap merek, pelanggan loyal sering kali tidak terlalu mempersoalkan harga, sehingga Anda bisa menawarkan produk dengan margin lebih tinggi.<\/li>\n<li aria-level=\"1\"><b>Membangun reputasi merek: <\/b>Pelanggan loyal sering kali merekomendasikan brand identity Anda kepada orang lain, membantu menciptakan citra positif dan menarik pelanggan baru melalui word-of-mouth.<\/li>\n<li aria-level=\"1\"><b>Memberikan keunggulan kompetitif: <\/b>Di tengah persaingan pasar yang ketat, brand loyalty menjadi keunggulan karena pelanggan tetap bertahan meskipun ada banyak pilihan lain.<\/li>\n<\/ol>\n<h2><b>Indikator Brand Loyalty yang Berjalan Baik<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-150419 size-full\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty.webp\" alt=\"indikator brand loyalty\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty.webp 1200w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-300x169.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-1024x576.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-768x432.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-747x420.webp 747w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-150x84.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-696x392.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/indikator-brand-loyalty-1068x601.webp 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>Brand loyalty adalah sesuatu yang dapat Anda ukur terkait dengan performa implementasi program. Terdapat 7 indikator brand loyalty yang menjadi acuan utama, seperti:<\/p>\n<ol>\n<li aria-level=\"1\"><b>Tingkat retensi pelanggan: <\/b>Semakin banyak pelanggan yang kembali untuk melakukan pembelian ulang, semakin kuat loyalitas merek Anda.<\/li>\n<li aria-level=\"1\"><b>Customer Lifetime Value (CLV): <\/b>Pelanggan yang loyal biasanya memberikan kontribusi pendapatan jangka panjang yang lebih tinggi dibanding pelanggan baru.<\/li>\n<li aria-level=\"1\"><b>Net Promoter Score (NPS): <\/b>Indikator ini mengukur seberapa besar kemungkinan pelanggan merekomendasikan merek Anda kepada orang lain. NPS yang tinggi menunjukkan loyalitas yang baik.<\/li>\n<li aria-level=\"1\"><b>Frekuensi dan volume pembelian: <\/b>Pelanggan setia cenderung membeli lebih sering dan dalam jumlah yang lebih besar dibanding pelanggan biasa.<\/li>\n<li aria-level=\"1\"><b>Interaksi positif di media sosial: <\/b>Pelanggan loyal sering kali berinteraksi dengan merek Anda di media sosial, seperti memberikan ulasan positif, komentar, atau berbagi konten Anda.<\/li>\n<li aria-level=\"1\"><b>Kesediaan membayar lebih mahal: <\/b>Pelanggan yang loyal sering kali tidak sensitif terhadap harga dan bersedia membayar lebih demi mendapatkan produk atau layanan dari merek favorit mereka.<\/li>\n<li aria-level=\"1\"><b>Penggunaan program loyalitas: <\/b>Keaktifan pelanggan dalam menggunakan <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/7-contoh-loyalty-program-yang-paling-kreatif-inovatif\/\">loyalty program<\/a>, seperti reward points atau membership, menunjukkan keterikatan mereka dengan merek Anda.<\/li>\n<\/ol>\n<h2><b>5 Tingkatan Brand Loyalty yang Wajib Anda Ketahui<\/b><\/h2>\n<p>Setiap perusahaan harus melewati tingkatan loyalitas merek yang ada dalam membangun kepercayaan pelanggan. Terdapat lima tingkatan brand loyalty, meliputi:<\/p>\n<h3><b>1. Switcher<\/b><\/h3>\n<p>Pelanggan di tingkat ini tidak memiliki keterikatan terhadap merek mana pun. Mereka memilih produk berdasarkan harga termurah, promosi menarik, atau kebutuhan mendesak tanpa mempertimbangkan merek. Untuk itu, diskon atau bonus menjadi cara utama untuk menarik perhatian mereka.<\/p>\n<h3><b>2. Habitual<\/b><\/h3>\n<p>Pelanggan habitual membeli produk dari merek tertentu karena kebiasaan yang sudah terbentuk. Mereka tidak sepenuhnya loyal, tetapi cenderung terus membeli selama tidak ada perubahan besar, seperti kenaikan harga, penurunan kualitas, atau munculnya pesaing dengan penawaran lebih menarik.<\/p>\n<h3><b>3. Satisfied<\/b><\/h3>\n<p>Pelanggan pada tahap ini merasa puas dengan produk atau layanan yang ditawarkan merek. Mereka cenderung tetap menggunakan produk karena merasa cocok, tetapi masih mudah terpengaruh oleh faktor eksternal, seperti promosi kompetitor atau inovasi baru.<\/p>\n<h3><b>4. Liking the brand<\/b><\/h3>\n<p>Pelanggan di tingkat ini mulai menyukai merek tertentu karena pengalaman positif yang mereka alami. Ada hubungan emosional yang mulai terbentuk. Mereka cenderung selektif dan mulai menjadikan merek tersebut sebagai pilihan utama, meskipun belum sepenuhnya sulit berpaling jika ada tawaran lebih baik.<\/p>\n<h3><b>5. Committed<\/b><\/h3>\n<p>Pada tingkat ini, pelanggan memiliki loyalitas yang kuat terhadap merek. Mereka tidak hanya membeli secara rutin tetapi juga mendukung merek secara aktif, seperti merekomendasikan kepada orang lain atau membela merek saat ada kritik.<\/p>\n<p>Hubungan emosional mereka sangat kuat sehingga sulit untuk dipengaruhi oleh kompetitor, bahkan jika ada produk serupa dengan harga lebih murah. Pelanggan committed adalah aset berharga karena mereka menjadi duta merek yang membantu membangun citra positif dan menarik pelanggan baru.<\/p>\n<h2><b>Cara Meningkatkan Efektivitas Loyalitas Merek<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-150420 size-full\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek.webp\" alt=\"cara meningkatkan loyalitas merek\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek.webp 1200w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-300x169.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-1024x576.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-768x432.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-747x420.webp 747w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-150x84.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-696x392.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/cara-meningkatkan-loyalitas-merek-1068x601.webp 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>Loyalitas merek tidak dapat berhenti sewaktu-waktu, butuh waktu lama bagi Anda dan pebisnis lainnya untuk membangun kepercayaan pelanggan terhadap brand yang Anda miliki. Oleh karena itu, berikut adalah 8 langkah meningkatkan brand loyalty untuk bisnis Anda:<\/p>\n<ol>\n<li aria-level=\"1\">Pastikan produk atau layanan memenuhi kebutuhan pelanggan, dan selalu tanggap terhadap masukan atau keluhan mereka untuk menciptakan pengalaman yang memuaskan.<\/li>\n<li aria-level=\"1\">Berikan manfaat khusus seperti diskon loyalitas, akses prioritas, atau hadiah eksklusif kepada pelanggan setia untuk meningkatkan keterikatan mereka.<\/li>\n<li aria-level=\"1\">Ciptakan ruang bagi pelanggan setia untuk berinteraksi, seperti grup diskusi online atau acara khusus, sehingga mereka merasa menjadi bagian dari komunitas merek Anda.<\/li>\n<li aria-level=\"1\">Manfaatkan media sosial, email, atau aplikasi untuk terus berkomunikasi dengan pelanggan, memberikan pembaruan produk, atau mengadakan kampanye interaktif.<\/li>\n<li aria-level=\"1\">Kirimkan ucapan terima kasih, hadiah kecil, atau penawaran spesial tanpa pemberitahuan sebelumnya untuk membuat pelanggan merasa dihargai.<\/li>\n<li aria-level=\"1\">Gunakan data dan survei untuk mengukur loyalitas pelanggan, lalu perbaiki strategi berdasarkan umpan balik mereka.<\/li>\n<\/ol>\n<h2><b>Contoh Brand Loyalty yang Sukses di Indonesia<\/b><\/h2>\n<p>Indomie merupakan salah satu contoh brand loyalty yang sukses di Indonesia. Produk ini tidak hanya memenuhi kebutuhan konsumen akan makanan praktis tetapi juga berhasil menciptakan pengalaman rasa yang melekat di hati mereka.<\/p>\n<p>Kesuksesan Indomie juga didukung oleh inovasi yang berkelanjutan, seperti peluncuran varian rasa baru yang sesuai dengan selera pasar, mulai dari rasa lokal hingga internasional. Strategi ini membuat Indomie tetap relevan di tengah persaingan ketat di pasar mi instan.<\/p>\n<p>Selain itu, kampanye pemasaran yang kreatif, seperti slogan-slogan ikonik dan kolaborasi dengan berbagai pihak, semakin memperkuat posisi merek ini di benak konsumen. Loyalitas pelanggan terhadap Indomie berasal dari koneksi emosional yang telah terbangun selama bertahun-tahun.<\/p>\n<p>Indomie telah menjadi lebih dari sekadar produk, melainkan bagian dari budaya dan gaya hidup masyarakat Indonesia. Hal ini membuktikan bahwa kualitas produk, inovasi, dan strategi pemasaran yang efektif dapat menciptakan loyalitas merek yang bertahan lama.<\/p>\n<h2><b>Tingkatkan Efektivitas Brand Loyalty Anda dengan Software CRM HashMicro<\/b><\/h2>\n<p><a href=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro.webp\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-150418 size-full\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro.webp\" alt=\"tingkatkan efektivitas brand loyalty dengan software crm hashmicro\" width=\"1470\" height=\"900\" srcset=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro.webp 1470w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-300x184.webp 300w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-1024x627.webp 1024w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-768x470.webp 768w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-686x420.webp 686w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-150x92.webp 150w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-696x426.webp 696w, https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2024\/11\/tingkatkan-efektivitas-brand-loyalty-dengan-software-crm-hashmicro-1068x654.webp 1068w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/><\/a>Membangun brand loyalty bukanlah hal yang mudah. Untuk itu, software CRM menjadi pilihan teratas para pebisnis dalam hal tools yang mendukung implementasi strategi brand loyalty. Sebagai salah satu vendor CRM terbaik di Indonesia, <a href=\"https:\/\/www.hashmicro.com\/id\/crm\"><b>HashMicro<\/b><\/a> menawarkan beragam keuntungan bagi Anda.<\/p>\n<p>iBox, Matahari, Banban, dan K3Mart adalah sedikit dari klien HashMicro yang telah membuktikan efektivitas sistem CRM-nya. Jika Anda ingin mengetahui bagaimana sistemnya bekerja dalam alur perusahaan Anda, mengapa Anda tidak mencoba <a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\"><b>demo gratis<\/b><\/a> sekarang juga?<\/p>\n<p>Anda akan mendapat beragam keuntungan, seperti konsultasi bisnis gratis dan bebas biaya tambah user. Namun, mengapa Anda harus memilih HashMicro? Fitur canggih berikut akan menjawab pertanyaan Anda.<\/p>\n<ul>\n<li aria-level=\"1\"><b>CRM mobile apps:<\/b> Aplikasi CRM yang tersedia di platform Android dan iOS untuk koordinasi antar tim dan memonitor pergerakan salesperson dengan akurat.<\/li>\n<li aria-level=\"1\"><b>Integration to marketplaces:<\/b> Integrasi software dengan\u00a0 platform marketplace terkemuka di Indonesia seperti Tokopedia, Lazada, dan Shopee.<\/li>\n<li aria-level=\"1\"><b>Automated promotion management:<\/b> Sistem secara otomatis menerapkan promosi yang relevan berdasarkan item-item yang ada di keranjang belanja dalam satu kali pesanan<\/li>\n<li aria-level=\"1\"><b>Loyalty points management:<\/b> <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/aplikasi-loyalty-program\/\">Aplikasi loyalty program<\/a> yang mampu mengelola program loyalitas kepada pelanggan perusahaan retail melalui software CRM, POS, dan Sales.<\/li>\n<li aria-level=\"1\"><b>Email marketing management:<\/b> Segmentasikan prospek dengan mudah, kirim email campaign efektif, dan kelola balasan secara otomatis.<\/li>\n<li aria-level=\"1\"><b>Revenue forecasting:<\/b> Memperkirakan revenue dari setiap prospek dengan akurat dan buat daftar prioritas prospek dengan mudah.<\/li>\n<li aria-level=\"1\"><b>Sales report generation:<\/b> Dengan software CRM Indonesia, dapatkan laporan penjualan real-time, pantau aktivitas, dan kinerja tim secara lengkap dan mudah.<\/li>\n<\/ul>\n<h2><b>Kesimpulan<\/b><\/h2>\n<p>Brand loyalty tidak hanya menjaga pelanggan tetap setia pada produk atau layanan tertentu, tetapi juga memberikan dampak signifikan pada perkembangan bisnis. Dengan loyalitas yang kuat, bisnis dapat meningkatkan retensi pelanggan, mengurangi sensitivitas harga, hingga membangun reputasi merek.<\/p>\n<p>Untuk menumbuhkan brand loyalty yang efektif, penggunaan <a href=\"https:\/\/www.hashmicro.com\/id\/blog\/software-crm-terbaik\/\"><b>software CRM terbaik<\/b><\/a> dapat menjadi solusi yang tepat. HashMicro, sebagai salah satu vendor CRM terbaik di Indonesia, menawarkan fitur unggulan yang dapat Anda coba melalui <a href=\"https:\/\/www.hashmicro.com\/id\/tour-produk-gratis\/\"><b>demo gratis<\/b><\/a>. Klik banner berikut untuk informasi selanjutnya.<\/p>\n<a href=\"https:\/\/www.hashmicro.com\/id\/crm?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-desktop-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Web.webp\" data-mobile-src=\"https:\/\/www.hashmicro.com\/id\/blog\/wp-content\/uploads\/2025\/02\/08.-CRM-Software-Leads-Mobile.webp\" alt=\"CRMLeads\" class=\"responsive-image-banner\"><\/a>\r\n\r\n<script>\r\n    \/\/ check which image to use based on screensize\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        function updateImageSource() {\r\n            var images = document.querySelectorAll('.responsive-image-banner');\r\n            var screenWidth = window.innerWidth;\r\n\r\n            images.forEach(function(img) {\r\n                var mobileSrc = img.getAttribute('data-mobile-src');\r\n                var desktopSrc = img.getAttribute('data-desktop-src');\r\n\r\n                if (screenWidth < 576 && mobileSrc) {\r\n                    img.setAttribute('src', mobileSrc);\r\n                } else {\r\n                    img.setAttribute('src', desktopSrc);\r\n                }\r\n            });\r\n        }\r\n\r\n        \/\/ Initial check\r\n        updateImageSource();\r\n\r\n        \/\/ Update on resize\r\n        window.addEventListener('resize', updateImageSource);\r\n    });\r\n<\/script>\n<h2><strong>Pertanyaan Seputar Brand Loyalty<\/strong><\/h2>\n<ul class=\"bottom_faq\">\n<li>\n<details>\n<summary><strong>Apa itu loyalty dalam marketing?<\/strong><\/summary>\n<p>Loyalty dalam marketing adalah kesetiaan pelanggan terhadap suatu merek, produk, atau layanan. Ini tercapai melalui pengalaman positif, kualitas, dan hubungan emosional yang kuat.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Apa perbedaan antara brand loyalty dan customer loyalty?<\/strong><\/summary>\n<p>Brand loyalty adalah kesetiaan pada merek, sedangkan customer loyalty lebih pada kepuasan terhadap produk atau layanan.<\/p>\n<\/details>\n<\/li>\n<li>\n<details>\n<summary><strong>Bagaimana kualitas merek mempengaruhi loyalitas merek?<\/strong><\/summary>\n<p>Kualitas merek yang konsisten dan unggul menciptakan kepercayaan, kepuasan, dan pengalaman positif, yang mendorong pelanggan untuk tetap setia pada merek tersebut.<\/p>\n<\/details>\n<\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Apa itu loyalty dalam marketing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Loyalty dalam marketing adalah kesetiaan pelanggan terhadap suatu merek, produk, atau layanan. 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Jika iya, maka Anda berada di tempat yang tepat. Brand loyalty atay loyalitas merek adalah hal yang selalu ingin pebisnis capai agar keuntungan dan prospek pasar mereka selalu terjamin. Namun, seperti yang kita ketahui bersama, membangun loyalitas merek tidak dapat [&hellip;]<\/p>\n","protected":false},"author":229,"featured_media":150421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4692],"tags":[],"class_list":{"0":"post-150416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-crm-leads"},"acf":{"post_reviewer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Definisi Loyalty Brand, Indikator &amp; Contohnya bagi Bisnis<\/title>\n<meta name=\"description\" content=\"Brand loyalty atau loyalitas merek merupakan salah satu tujuan utama dari berkembangnya bisnis. 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