{"id":2896,"date":"2024-03-21T03:59:10","date_gmt":"2024-03-21T03:59:10","guid":{"rendered":"https:\/\/www.hashmicro.com\/blog\/?p=2896"},"modified":"2025-12-18T04:56:44","modified_gmt":"2025-12-18T04:56:44","slug":"customer-retention-matters","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/blog\/customer-retention-matters\/","title":{"rendered":"The Importance of Customer Retention for Your Company"},"content":{"rendered":"

According to a research by Invesp, there are only 18% of companies that implement the strategy of customer retention. Meanwhile, the majority focuses on customer acquisition. However, the same research shows that the success rate of gaining new customers is only about 5-20%. The number is quite reversed with the profit that customer retention can achieve, 60-70%. How so?<\/p>\n

Departing from that research, this article would like to show the assumptions that cause a lot of companies target customer acquisition instead of improving their retention. Then, this article would also like to discuss the importance of customer retention and some of its strategies so that you can generate more sales in the future. You can also implement a Sales Application<\/a> to boost your sales.<\/p>\n

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