{"id":26139,"date":"2022-10-25T08:09:01","date_gmt":"2022-10-25T08:09:01","guid":{"rendered":"https:\/\/www.hashmicro.com\/blog\/?p=26139"},"modified":"2025-12-29T09:02:23","modified_gmt":"2025-12-29T09:02:23","slug":"understanding-brand-positioning","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/","title":{"rendered":"Understanding Brand Positioning"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brand positioning is much more than how well your company&#8217;s logo stands out from the competitors. It is how your brand&#8217;s vision, product, and identity are strategically position in a saturate market. And, more crucially, it&#8217;s what you&#8217;re recognize for in the minds of your customers. Your audience ultimately determines where you stand in relation to your competitors. If you want your customers to think of you first when they&#8217;re ready to buy, you have positioned your brand strategically. <\/span><span style=\"font-weight: 400;\">To support you in arranging your brand positioning strategy, you will require tools that will make your task easier and more productive. As technology advances, there are tools that will support and aid you in optimizing your brand. As a result, Hashmicro is one of the solutions that may help your brand with their advanced technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HashMicro&#8217;s <\/span><a href=\"https:\/\/www.hashmicro.com\/hash-retail-software\"><span style=\"font-weight: 400;\">Retail Management Software<\/span><\/a><span style=\"font-weight: 400;\">, the most comprehensive retail management system for optimizing stock control, employee efficiency, customer management, and corporate financial monitoring, can help you grow your business. With those advantages, it is easier to establish your brand positioning. You can download the <\/span><a href=\"https:\/\/www.hashmicro.com\/grants\"><span style=\"font-weight: 400;\">price model <\/span><\/a><span style=\"font-weight: 400;\">to learn more about the expenses involved with using Retail Management Software in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hashmicro.com\/free-product-tour\/?medium=free-product-tour\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" width=\"712\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2025\/11\/Free-Product-Tour-resized.webp\" alt=\"Free Demo\"><\/a><\/span><\/p>\n<div id=\"toc_container\">\n<h2><strong>Table of Content<\/strong><\/h2>\n<ul class=\"toc_list\">\n<li><a href=\"#1\">What is Brand Positioning?<\/a><\/li>\n<li><a href=\"#2\">The Importance of Brand Positioning<\/a><\/li>\n<li><a href=\"#3\">How to Make Brand Positioning Strategy<\/a><\/li>\n<li><a href=\"#4\">Brand Positioning Map<\/a><\/li>\n<li><a href=\"#5\">Brand Positioning Example<\/a><\/li>\n<li><a href=\"#6\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"1\"><strong>What is Brand Positioning?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Brand positioning is the process of establishing your brand&#8217;s perception in the minds of consumers. More than a catchy <\/span><span style=\"font-weight: 400;\">slogan <\/span><span style=\"font-weight: 400;\">or a flashy logo, brand position is the strategy that differentiate your business from the competition. When a brand is successfully positioned, consumers may perceive it as favorable, valuable, and credible. The combination of these three identifies your business, and as a result, your customers build a psychological space for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is crucial because being &#8220;different&#8221; from the competition is not enough to win in the market. According to brand positioning expert Will Barron &#8220;You can only position your brand if you&#8217;re doing something extraordinary. Anything else is just a comparison&#8221;.<\/span><\/p>\n<h2 id=\"2\"><strong>The Importance of Brand Positioning<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-26174 size-full\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa.jpg\" alt=\"every brand positioning strategy is identical or has the same objective.\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa.jpg 1920w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-300x169.jpg 300w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-1024x576.jpg 1024w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-768x432.jpg 768w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-1536x864.jpg 1536w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-150x84.jpg 150w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-696x392.jpg 696w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/dwa-1068x601.jpg 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You have a reputation whether you develop it or not, so you may as well create a brand positioning plan that will assist you in taking charge of your reputation and <\/span><a href=\"https:\/\/www.thebrandingjournal.com\/2021\/03\/brand-image\/\"><span style=\"font-weight: 400;\">brand image<\/span><\/a><span style=\"font-weight: 400;\">. Brand positioning enables a business to differentiate itself from competitors. This differentiation enables a company to increase brand awareness, communicate value, and justify pricing, all of which have a positive effect on its bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not every brand positioning strategy is identical or has the same objective. Your positioning and messaging will vary depending on the characteristics of your product and your industry. Let&#8217;s examine a few common positioning strategies that will help you get started.<\/span><\/p>\n<p><b>Also Read:<\/b> <a href=\"https:\/\/www.hashmicro.com\/blog\/quick-and-easy-guide-to-retail-management-software\/\"><span style=\"font-weight: 400;\">Why You Need Retail Automation Software for Your Business?<\/span><\/a><\/p>\n<h2 id=\"3\"><strong>How to Make Brand Positioning Strategy<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The process of creating an effective brand positioning strategy must be carefully mapped out. This is due to the fact that brand posting will impact the future of the business that you manage. Therefore, use a measurable and effective strategy to manage the strategy. Here are the seven steps involved in developing a brand positioning strategy, Explain it to You.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Assess your current brand positioning<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To know where to start, you must first know where your brand currently stands. Unless you are a new brand waiting to launch, you should not wait to launch. Your main challenge is to recognize and identify what this is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is easily accomplished by observing your customer and gaining a better understanding of who they are. Do they relate to your target market? Which products or services are their favorites? How do they interact with your brand, and what do they think of its image?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, according to your clients, your brand&#8217;s position is not where you want it to be, it is time to reevaluate your brand&#8217;s voice, company&#8217;s objectives, and mission statement. Besides that, you must evaluate your products and services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identify and research your competitors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have to pinpoint exactly your competitors and identify those who are most similar to your brand, share the same vision, or target the same audience. After identifying them, it is time to conduct comprehensive market research. In order to analyze your competitor&#8217;s strategy, you must consider what their customers have to say about them, study their marketing strategies, and observe their behavior on social networks. A <a href=\"https:\/\/venngage.com\/blog\/swot-analysis-templates\/\" target=\"_blank\" rel=\"noopener\">SWOT analysis example<\/a> is a strategy for researching how you compare to competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This procedure will help you identify your brand&#8217;s strengths and weaknesses.Discovering a market invalidated that your brand is prepared to fill and gaining an understanding of how your clients perceive your competition are critical stages in developing a successful brand positioning strategy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Compare your positioning to your competition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After having an insight of what your competitors are offering, now you can start to compare your brand to theirs. You may use what you know about other brands in your industry, the target demographic, and the market in general to improve the positioning statement for your own brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After determining the market position of your competitors&#8217; brands, you may analyze how your own brand fits in. Finally, choose the recommended strategy for moving forward.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identify what makes your brand unique<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There may be an element in which you succeed and your competition does not. For example, you may offer a product at a greater price than your competitors, but you know that your business customer service staff is something that your competitors lack. Here is where you can position your brand to address a market gap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an ideal situation, your brand will hit all the correct points. You will be able to present yourself as the most cost-effective product that also provides the greatest quality, best service, and most convenient option. In actuality, this is probably not the case. Focus on one or two areas in which your brand stands out. As your positioning strategy improves, you will be able to implement more techniques to push your brand to the top.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create a brand positioning statement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The positioning statement for your brand is an important requirement that emphasizes your intentions and objectives throughout the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some important factors to think about while developing your brand positioning statement. Answering these questions will ensure you cover all of the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Who is my target audience? When crafting your positioning statement, put yourself in the shoes of the customer. Consider what they want to hear and use language they would be familiar with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is my unique market position? Analyze your competition and ensure that you can clearly articulate how your brand is superior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is my brand&#8217;s greatest benefit? There is no reason to be modest. Note precisely what the best aspect of your product or service is, and continually emphasize it to your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can I demonstrate this benefit? After highlighting your brand&#8217;s benefits, ensure that you can deliver. Whether you use a guarantee or statistics to support your claim, show that what you say about your brand is accurate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your brand positioning statement should clearly, concisely, and enticingly address the key questions anticipated by potential customers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Implement your new brand positioning<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like any other type of marketing plan, your brand positioning strategy must be implemented effectively to be successful. To accomplish this, you must ensure that all methods of client communication reflect your brand&#8217;s position statement. You may begin by distributing your positioning statement to employees, stakeholders, and even customers. Long-term, this may lead to a reevaluation of the messaging, tone, and voice used in other marketing materials and social media. You must be modify, if it no longer align with your new positioning.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Evaluate your statement and measure success<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The final process is reviewing your statement after the implementation, it is to measure its success. Look at the following four aspects of your brand to determine if your branding has improved:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visibility: <\/b><span style=\"font-weight: 400;\">Does your audience recognize your products or brand better than in the past? Listen to what customers are saying in online reviews and social media to evaluate if they find your brand to be more relevant.<\/span><\/li>\n<li><b>Uniqueness: <\/b><span style=\"font-weight: 400;\">One of the objectives of your brand positioning was to differentiate yourself from the competition. Now that your new positioning has been revealed, have you completed this?<\/span><\/li>\n<li><b>Ask your customers: <\/b><span style=\"font-weight: 400;\">You can conduct surveys to figure out the effectiveness of your strategy. Ask if they have seen any changes or differences in your marketing campaigns or overall branding, or if their views or feelings about your brand have changed over time.<\/span><\/li>\n<li><b>Measure marketing campaign: <\/b><span style=\"font-weight: 400;\">As your brand positioning plan should impact your marketing campaigns, you will need to measure the growth. Do you notice an improvement in conversions, sales, and engagement following implementation? If so, your positioning plan lacks impact with your customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><style>\r\n.cta-in-article-image .desktop-banner{\r\n    display: none;\r\n    text-align: center;\r\n}\r\n.cta-in-article-image .desktop-mobile{\r\n    display: block;\r\n    text-align: center;\r\n    width: 100%;\r\n}\r\n@media (min-width: 650px) {\r\n    .cta-in-article-image .desktop-banner {\r\n        display: block!important;\r\n    }\r\n}\r\n@media (min-width: 650px) {\r\n   .cta-in-article-image .desktop-mobile {\r\n        display: none!important;\r\n    }\r\n}\r\n<\/style>\r\n<div class=\"cta-in-article-image\">\r\n\t<a href=\"https:\/\/www.hashmicro.com\/grants?utm_source=blog&medium=banner-article\" target=\"_blank\" rel=\"noopener\">\r\n\t\t<div id=\"desktop-banner-container\">\r\n\t\t\t<div class=\"desktop-banner\">\r\n<!-- \tnew CTC Grants Banner\t\t -->\r\n\t\t\t\t<img decoding=\"async\" width='696' height='189' src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2025\/07\/CTC-Grants-scaled.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div id=\"mobile-banner-container\">\r\n\t\t\t<div class=\"desktop-mobile\">\r\n\t\t\t\t<img decoding=\"async\" width='450' height='497' src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2023\/11\/EDG-Banner-Mobile.png.webp\" alt=\"download skema harga software erp\">\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/div>\r\n\r\n\r\n<\/span><\/p>\n<h2 id=\"4\"><strong>Brand Positioning Map<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-26176 size-full\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw.jpg\" alt=\"A brand positioning map consists of features that are significant to your target market.\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw.jpg 1920w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-300x169.jpg 300w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-1024x576.jpg 1024w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-768x432.jpg 768w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-1536x864.jpg 1536w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-150x84.jpg 150w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-696x392.jpg 696w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/tigaw-1068x601.jpg 1068w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to see how your brand compares to others in consumers&#8217; perceptions, a brand positioning map can help. A brand positioning map consists of features that are significant to your target market. It is best to have numerous copies of the map based on distinct sets of attributes for accurate mapping. By placing your brand and your competitors on a map, you may determine who is more competitive in a certain region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The map&#8217;s properties are derived directly from the values that your consumers hold dear. Your product or service&#8217;s perception is intimately tied to these ideals. In the end, brands that focus on shared values will prevail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Harvard Business Review &#8220;Create brand loyalty based on principles shared with your consumers. It is not the quantity of interactions a consumer has with your brand that matters, but rather the quality and relevance of those interactions.&#8221;<\/span><\/p>\n<h2 id=\"5\"><strong>Brand Positioning Example<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous companies that have excelled at brand positioning over the years by developing a competitive positioning strategy. Here are brand positioning example:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bumble vs Tinder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whitney Wolfe was established bumble in 2014, following her departure from Tinder, as an app that empowers women to initiate interactions with new people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to its initial focus on improving the experience of female users, Bumble has expanded outside the dating category, allowing users to make friendships and professional connections within the network. Tinder, on the other hand, prioritizes fleeting connections.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Bumble\u2019s vs. Tinder\u2019s Positioning Strategy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The positioning strategy of Bumble is differentiation. According to the brand&#8217;s website, &#8220;Bumble form to challenge the outdated standards of dating.&#8221; Indeed, its strategy was significantly different from any other app, as women rather than men were the initiators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tinder&#8217;s positioning approach is centered on leadership; the brand exploits its existing history and popularity to get users to join. Although the brand does not proclaim itself as a leader in online dating (such a tone wouldn&#8217;t be appropriate for the business), it indicates its leadership status by emphasizing its large user base and nearly decade-long history.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spotify vs Apple Music<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Spotify versus Apple Music dilemma has garnered huge attention. If you search for it on Google, you will find almost twenty-six million items only in the news section. Apple music premium app is known for its premium song selection and,<\/span><span style=\"font-weight: 400;\">\u00a0of course, the high-quality Apple brand, whereas Spotify is known for its extensive personalization. Even though their products are very similar, both brands present themselves on the market in totally different ways.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Spotify\u2019s vs. Apple Music\u2019s Positioning Strategy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Spotify uses a strategy centered on pricing. Although its premium alternatives are priced similarly to Apple Music&#8217;s, it offers a free plan that makes it more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple Music uses a quality-based strategy, with its 60 million-song archive serving as its primary attraction. It also includes special content such as films and on-screen lyrics. Comparatively, this capability is only available for a handful of tracks on Spotify.<\/span><\/p>\n<p>While evaluating brand strategies like Spotify and Apple Music, there are also other categories showing similar competitive dynamics within technology services. For instance, the music industry is expanding with tools allowing artists to have direct control over distribution. An exciting example of this is when users choose to <a href=\"https:\/\/distrokid.com\/app\/\" target=\"_blank\" rel=\"noopener\">install the DistroKid app<\/a>. With its ease of use and innovative features, it offers musicians inclusive services like tracking stats or managing uploads from mobile devices, illustrating another way technology enhances brand power.<\/p>\n<h3><span style=\"font-weight: 400;\">Google Meet vs Zoom<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The year 2020 changed our way of living and working. As virtual communication became the new standard, Google Meet and Zoom were at the forefront of everyone&#8217;s mind. While both serve a similar aim \u2014 bringing people together over the Internet \u2014 their positioning is significantly different.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Google Meet vs. Zoom Positioning Strategy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google and Zoom have a similar quick time to value metric due to the fact that both platforms require an app to function and offer limited, but free, usage. Despite Zoom&#8217;s prominence in the media as the solution for work-from-home meetings, Google Meet was not far behind as the connect-from-home alternative for relatives and friends who were unable to assemble in person. As a result, Google&#8217;s brand positioning strategy was more focused on defining itself as a tool for the interactive socialite than Zoom&#8217;s convenience-based branding, which became the saving grace for isolated professionals.<\/span><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You now understand what a brand positioning plan is, the benefits of having one, and have a framework to begin developing your own. Brand positioning needs collaboration, consistency, and an abundance of material. And managing your content efficiently requires the right tool. <\/span><span style=\"font-weight: 400;\">As technology advances, there are tools that will support and aid you in optimizing your brand. As a result, Hashmicro is one of the solutions that may help your brand with their advanced technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HashMicro&#8217;s <\/span><a href=\"https:\/\/www.hashmicro.com\/hash-retail-software\"><span style=\"font-weight: 400;\">Retail Management Software<\/span><\/a><span style=\"font-weight: 400;\">, the most comprehensive retail management system for optimizing stock control, employee efficiency, customer management, and corporate financial monitoring, can help you grow your business. With those advantages, it is easier to establish your brand positioning. You can download the <\/span><a href=\"https:\/\/www.hashmicro.com\/grants\"><span style=\"font-weight: 400;\">price model <\/span><\/a><span style=\"font-weight: 400;\">for the Retail Management Software or other tool such as <a href=\"https:\/\/www.hashmicro.com\/blog\/pos-system\/\">POS system<\/a> from HashMicro to learn more about the expenses or try a free demo to feel the benefits of the software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hashmicro.com\/hash-retail-software?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" width=\"712\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/03\/2-CTA-BLOG-new-design-16-scaled.jpg\" alt=\"Hash Retail Innovation\"><\/a><\/span><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What are the benefits of postal software for retail?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Post software is very useful for retail business. Post software can automate the ongoing buying and selling transaction process. In addition, the management of retail business branch sales transactions can also be easily managed with post software.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What is Point of Sale?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Point of Sale is a system used by various retail businesses to automate the transaction sales process. Point of Sale can be said to be a modern version of a cash register that is usually used in retail business\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How does the Post work?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The way POS works, among others: helps the transaction process automatically, track all sales data, provide differences in prices or cash flows, monitor the level of inventory, and many others\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Why is the retail business required to use a post?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"This aims to facilitate entrepreneurs in tracking the sales process from all retail branch businesses. In addition, POS can also be an indicator of entrepreneurs in determining the best decisions to improve their business.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand positioning is much more than how well your company&#8217;s logo stands out from the competitors. It is how your brand&#8217;s vision, product, and identity are strategically position in a saturate market. And, more crucially, it&#8217;s what you&#8217;re recognize for in the minds of your customers. Your audience ultimately determines where you stand in relation [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":51271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-26139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Positioning a Comprehensive Explanation About it<\/title>\n<meta name=\"description\" content=\"Brand positioning is much more than how well your company&#039;s logo stands out from the competitors. Here is the comprehensive explanation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Brand Positioning\" \/>\n<meta property=\"og:description\" content=\"Brand positioning is much more than how well your company&#039;s logo stands out from the competitors. Here is the comprehensive explanation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"BusinessTech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/hashmicro\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T08:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T09:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chandra Natsir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hashmicro\" \/>\n<meta name=\"twitter:site\" content=\"@hashmicro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chandra Natsir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\"},\"author\":{\"name\":\"Chandra Natsir\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/f17501aef487b92b4ffc58a7ef7ab97b\"},\"headline\":\"Understanding Brand Positioning\",\"datePublished\":\"2022-10-25T08:09:01+00:00\",\"dateModified\":\"2025-12-29T09:02:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\"},\"wordCount\":2392,\"publisher\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg\",\"articleSection\":[\"Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\",\"name\":\"Brand Positioning a Comprehensive Explanation About it\",\"isPartOf\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg\",\"datePublished\":\"2022-10-25T08:09:01+00:00\",\"dateModified\":\"2025-12-29T09:02:23+00:00\",\"description\":\"Brand positioning is much more than how well your company's logo stands out from the competitors. Here is the comprehensive explanation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg\",\"contentUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Brand positioning is much more than how well your company's logo stands out from the competitors.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hashmicro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Brand Positioning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#website\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/\",\"name\":\"BusinessTech\",\"description\":\"Business Management Blog\",\"publisher\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hashmicro.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#organization\",\"name\":\"HashMicro\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2016\/02\/bt_logo-1.png\",\"contentUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2016\/02\/bt_logo-1.png\",\"width\":334,\"height\":51,\"caption\":\"HashMicro\"},\"image\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/web.facebook.com\/hashmicro\/\",\"https:\/\/x.com\/hashmicro\",\"https:\/\/www.linkedin.com\/company\/hashmicro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/f17501aef487b92b4ffc58a7ef7ab97b\",\"name\":\"Chandra Natsir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-DALL\u00b7E-2023-02-13-16.32.57-a-real-photo-of-asian-man-1-1-96x96.png\",\"contentUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-DALL\u00b7E-2023-02-13-16.32.57-a-real-photo-of-asian-man-1-1-96x96.png\",\"caption\":\"Chandra Natsir\"},\"description\":\"A content writer with a strong interest in writing and technology. Chandra is dedicated to writing useful, entertaining, and relevant information for readers, and he continues to develop content that connects and inspires them.\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/author\/chandra-natsir\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Positioning a Comprehensive Explanation About it","description":"Brand positioning is much more than how well your company's logo stands out from the competitors. Here is the comprehensive explanation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/","og_locale":"en_US","og_type":"article","og_title":"Understanding Brand Positioning","og_description":"Brand positioning is much more than how well your company's logo stands out from the competitors. Here is the comprehensive explanation.","og_url":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/","og_site_name":"BusinessTech","article_publisher":"https:\/\/web.facebook.com\/hashmicro\/","article_published_time":"2022-10-25T08:09:01+00:00","article_modified_time":"2025-12-29T09:02:23+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg","type":"image\/jpeg"}],"author":"Chandra Natsir","twitter_card":"summary_large_image","twitter_creator":"@hashmicro","twitter_site":"@hashmicro","twitter_misc":{"Written by":"Chandra Natsir","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#article","isPartOf":{"@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/"},"author":{"name":"Chandra Natsir","@id":"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/f17501aef487b92b4ffc58a7ef7ab97b"},"headline":"Understanding Brand Positioning","datePublished":"2022-10-25T08:09:01+00:00","dateModified":"2025-12-29T09:02:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/"},"wordCount":2392,"publisher":{"@id":"https:\/\/www.hashmicro.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg","articleSection":["Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/","url":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/","name":"Brand Positioning a Comprehensive Explanation About it","isPartOf":{"@id":"https:\/\/www.hashmicro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage"},"image":{"@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg","datePublished":"2022-10-25T08:09:01+00:00","dateModified":"2025-12-29T09:02:23+00:00","description":"Brand positioning is much more than how well your company's logo stands out from the competitors. Here is the comprehensive explanation.","breadcrumb":{"@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#primaryimage","url":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg","contentUrl":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/10\/Brand-positioning-is-much-more-than-how-well-your-companys-logo-stands-out-from-the-competitors.jpg","width":1920,"height":1080,"caption":"Brand positioning is much more than how well your company's logo stands out from the competitors."},{"@type":"BreadcrumbList","@id":"https:\/\/www.hashmicro.com\/blog\/understanding-brand-positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hashmicro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Understanding Brand Positioning"}]},{"@type":"WebSite","@id":"https:\/\/www.hashmicro.com\/blog\/#website","url":"https:\/\/www.hashmicro.com\/blog\/","name":"BusinessTech","description":"Business Management Blog","publisher":{"@id":"https:\/\/www.hashmicro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hashmicro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hashmicro.com\/blog\/#organization","name":"HashMicro","url":"https:\/\/www.hashmicro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hashmicro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2016\/02\/bt_logo-1.png","contentUrl":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2016\/02\/bt_logo-1.png","width":334,"height":51,"caption":"HashMicro"},"image":{"@id":"https:\/\/www.hashmicro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/hashmicro\/","https:\/\/x.com\/hashmicro","https:\/\/www.linkedin.com\/company\/hashmicro"]},{"@type":"Person","@id":"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/f17501aef487b92b4ffc58a7ef7ab97b","name":"Chandra Natsir","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-DALL\u00b7E-2023-02-13-16.32.57-a-real-photo-of-asian-man-1-1-96x96.png","contentUrl":"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-DALL\u00b7E-2023-02-13-16.32.57-a-real-photo-of-asian-man-1-1-96x96.png","caption":"Chandra Natsir"},"description":"A content writer with a strong interest in writing and technology. Chandra is dedicated to writing useful, entertaining, and relevant information for readers, and he continues to develop content that connects and inspires them.","url":"https:\/\/www.hashmicro.com\/blog\/author\/chandra-natsir\/"}]}},"order_j":"","_links":{"self":[{"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/posts\/26139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/comments?post=26139"}],"version-history":[{"count":18,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/posts\/26139\/revisions"}],"predecessor-version":[{"id":77722,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/posts\/26139\/revisions\/77722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/media\/51271"}],"wp:attachment":[{"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/media?parent=26139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/categories?post=26139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hashmicro.com\/blog\/wp-json\/wp\/v2\/tags?post=26139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}