{"id":1444,"date":"2022-08-22T04:40:44","date_gmt":"2022-08-22T04:40:44","guid":{"rendered":"https:\/\/www.hashmicro.com\/blog\/?p=1444"},"modified":"2024-01-29T04:48:26","modified_gmt":"2024-01-29T04:48:26","slug":"how-to-attract-visitors-to-physical-stores","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/","title":{"rendered":"How to Create In-Store Experiences That Boost Traffic and Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The growth of e-commerce has been considered a threat to many brick-and-mortar retailers. They\u2019re afraid of losing visitors since consumers nowadays tend to choose to buy online. But on the contrary, a study conducted by TimeTrade shows that 85% of consumers prefer to shop at physical stores rather than online. They usually look for product prices online, but then end up buying the products offline.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The result of the study shows that physical stores are still relevant. Even some of the largest online retailers like Google, Amazon, Bonobos, and The Arrivals have decided to open their physical stores in several countries. They know that consumers still like to shop offline. Therefore, the e-commerce phenomenon shouldn\u2019t be considered an obstacle that prevents you from attracting visitors to your store.<\/span><\/p>\n<p>As technology develops, you can take advantage of a marketing automation system to automate your retail store marketing efforts, from executing campaigns, and sending promotions to prospects, to prove good customer service. Everything can be managed automatically. This way, you can create a good in-store experience<span style=\"font-weight: 400;\">.<\/span>\u00a0<span style=\"font-weight: 400;\">Check out these useful tips to help you create in-store experiences that boost traffic and sales!<\/span><\/p>\n<a href=\"https:\/\/www.hashmicro.com\/free-product-tour\/?medium=free-product-tour\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" width=\"712\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2025\/11\/Free-Product-Tour-resized.webp\" alt=\"Free Demo\"><\/a>\n<div id=\"toc_container\">\n<h2><strong>Table of Contents<\/strong><\/h2>\n<ul class=\"toc_list\">\n<li><a href=\"#employees\">1. Upgrade the role of your front-line employees<\/a><\/li>\n<li><a href=\"#products\">2. Allow your customers to try your products<\/a><\/li>\n<li><a href=\"#home\">3. Make them feel at home<\/a><\/li>\n<li><a href=\"#strategies\">4. Merge digital and physical store strategies<\/a><\/li>\n<li><a href=\"#lines\">5. Speed up your checkout lines<\/a><\/li>\n<li><a href=\"#Conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"employees\"><strong>1. Upgrade the role of your front-line employees<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your front-line employees are the ones that have to deal directly with customers every day. Your customers\u2019 purchase decisions can be influenced by your employees, so they must know your products really well. Therefore, you shouldn\u2019t just make them your salespeople, but also consultants or experts who can explain the benefits and value of your products to prospective customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Teach your employees how to greet visitors, answer their inquiries, and help them when they face difficulties finding the products. Use a <a href=\"https:\/\/www.hashmicro.com\/training-competency-management-software\" target=\"_blank\" rel=\"noopener\">competency management system<\/a> and employee training to ensure that employee performance is in accordance with company standards. Make sure your employees can deal with visitors who make complaints well. Having friendly and professional employees can help you attract more visitors and keep them coming back to your store. <\/span><\/p>\n<h2 id=\"products\"><strong>2. Allow your customers to try your products<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The attractive designs and various advanced features in your store can certainly draw the attention of those who see them. However, customers need more than that. They come to your store, hoping to be able to directly try your products. Therefore, make it easier for them to feel the experience of using your products before buying them.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This method doesn\u2019t only work in clothing or shoe stores, but also in any type of retail store. For example, if you sell beauty products, then you can provide free makeup testing so that your visitors can try them on. Likewise, if you sell kitchen utensils, then you can provide a showroom to show the visitors how the tools work.<\/span><\/p>\n<h2 id=\"home\"><strong>3. Make them feel at home<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You certainly want to make your visitors fall in love with your store so they come back again and again. But, that\u2019s unlikely if you can\u2019t make them comfortable while spending time (and money) at your store. This is why the in-<a href=\"https:\/\/visualretailing.com\/blog\/5-tips-for-creating-an-appealing-store-atmosphere\" target=\"_blank\" rel=\"noopener\">store atmosphere<\/a> matters.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Piece of advice:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Turn on some cheerful music softly throughout the store. Choose the songs carefully. \u00a0Make sure they don\u2019t make your visitors feel bored and sleepy. Research shows that music influences one&#8217;s shopping desires. Cheerful yet slow music tends to make people want to shop more.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Besides music, you also need to pay attention to the layout of your store. Make sure your items are easily found and accessed by visitors. Put your items based on the categories, for example, put the accessory shelf in a separate area, same goes for the clothes and shoe racks. Don\u2019t forget to provide some comfortable seats for tired visitors or those who bring children.<\/span><\/p>\n\n<h2 id=\"strategies\"><strong>4. Merge digital and physical store strategies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Remember that your customers most likely use multiple channels when shopping. They may look for certain products online even when they are at the mall. Therefore, combining your e-commerce with your offline store will be a great idea.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Allow your customers to place orders online through your website and pick them up at your physical location. According to the International Council of Shopping Centers (ICSC), 69 percent of buyers who pick up their orders at stores usually end up purchasing additional items. You can also present an online shopping experience at your physical store by providing a self-service kiosk so that your customers can browse any products they want by themselves. This can be a great strategy, especially if you have a lot of stores and warehouses, yet you don&#8217;t store all your stock in one location.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One of the largest retailers that present e-commerce in their physical stores is Nike. The American sportswear manufacturer provides large-sized touch screens in some of their physical stores to allow visitors to search for products on their website.<\/span><\/p>\n<figure id=\"attachment_4733\" aria-describedby=\"caption-attachment-4733\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-4733\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2018\/08\/5-Tips-Jitu-Meningkatkan-Jumlah-Pengunjung-di-Toko-Retail-Anda1-1-300x267.jpg\" alt=\"How to Create In-Store Experiences That Boost Traffic and Sales\" width=\"482\" height=\"429\" srcset=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2018\/08\/5-Tips-Jitu-Meningkatkan-Jumlah-Pengunjung-di-Toko-Retail-Anda1-1-300x267.jpg 300w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2018\/08\/5-Tips-Jitu-Meningkatkan-Jumlah-Pengunjung-di-Toko-Retail-Anda1-1-150x133.jpg 150w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2018\/08\/5-Tips-Jitu-Meningkatkan-Jumlah-Pengunjung-di-Toko-Retail-Anda1-1-696x619.jpg 696w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2018\/08\/5-Tips-Jitu-Meningkatkan-Jumlah-Pengunjung-di-Toko-Retail-Anda1-1-472x420.jpg 472w, https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2018\/08\/5-Tips-Jitu-Meningkatkan-Jumlah-Pengunjung-di-Toko-Retail-Anda1-1.jpg 768w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><figcaption id=\"caption-attachment-4733\" class=\"wp-caption-text\">Large touch screens that enable visitors to browse Nike.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You can integrate your physical store and online store very easily when you use an automated retail solution. This software allows you to manage sales, orders, and customers through a single system.<\/span><\/p>\n<h2 id=\"lines\"><strong>5. Speed up your checkout lines<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Customers can lose their buying desire when they see long lines at the checkout. To avoid this possibility, prepare several cashiers and registers to handle multiple customer payments at once. Queues can get very long due to inadequate cash registers and cashiers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The most effective way to speed up the checkout process is to implement a retail POS system. Not only does it work on cash registers, but also on smartphones and tablets, so that your cashiers are able to handle customer payment even when the cash registers aren\u2019t working or the electricity is out. By using this system, your staff can also easily find products that customers are looking for in just a matter of seconds, thus increasing customer satisfaction.<\/span><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Success in achieving profit is indeed the main goal of a business. However, this is not enough. You must first think about how to attract visitors to your physical store in order to convert them into a profit for the sustainability of your business. For that, you can apply the five tips above to <span style=\"font-weight: 400;\">create in-store experiences that boost traffic and sales!<\/span><\/p>\n<p>Now, you can automate your retail business operations with <a href=\"https:\/\/www.hashmicro.com\/hash-retail-software\" target=\"_blank\" rel=\"noopener\">Retail Software<\/a> from HashMicro. Make sure all your retail business activities, from stock management, customers, marketing, and sales to finance are safely under control with an ERP system that has been integrated with various other systems such as POS and CRM systems. <a href=\"https:\/\/www.hashmicro.com\/free-product-tour\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> for further consultation.<\/p>\n<a href=\"https:\/\/www.hashmicro.com\/hash-retail-software?medium=moneysite-banner\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" width=\"712\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2022\/03\/2-CTA-BLOG-new-design-16-scaled.jpg\" alt=\"Hash Retail Innovation\"><\/a>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": {\n    \"@type\": \"Question\",\n    \"name\": \"How to upgrade the role of your front-line employees?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Your front-line employees are the ones that have to deal directly with customers every day. You customers\u2019 purchase decision can be influenced by your employees, so they must know your products really well. Therefore, you shouldn\u2019t just make them your salespeople, but also consultants or experts who can explain the benefits and value of your products to the prospective customers.<\/p>\n<p>Teach your employees how to greet visitors, answer their inquiries, and help them when they face difficulties finding the products. Use a competency management system and employee training to ensure that employee performance is in accordance with company standards. Make sure your employees can deal with visitors who make complaints well. Having friendly and professional employees can help you attract more visitors and keep them coming back to your store.\"\n    }\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The growth of e-commerce has been considered a threat to many brick-and-mortar retailers. They\u2019re afraid of losing visitors since consumers nowadays tend to choose to buy online. But on the contrary, a study conducted by TimeTrade shows that 85% of consumers prefer to shop at physical stores rather than online. They usually look for product [&hellip;]<\/p>\n","protected":false},"author":201,"featured_media":6843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89,7,87,8],"tags":[441,397,439,446,444,445,440,443,442,228,163,416,447],"class_list":{"0":"post-1444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industries","8":"category-pos-general","9":"category-products","10":"category-retail","11":"tag-brick-and-mortar-store","12":"tag-erp-for-retail","13":"tag-in-store-experience","14":"tag-merge-digital-and-physical","15":"tag-offline-experience","16":"tag-online-experience","17":"tag-online-store-vs-offline-store","18":"tag-physical-location","19":"tag-physical-store","20":"tag-pos-software","21":"tag-pos-system","22":"tag-retail-pos","23":"tag-speed-up-checkout-process"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create In-Store Experiences That Boost Traffic and Sales<\/title>\n<meta name=\"description\" content=\"Does your store lack of visitors? Maybe it&#039;s because you haven&#039;t been able to create a good in-store experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create In-Store Experiences That Boost Traffic and Sales\" \/>\n<meta property=\"og:description\" content=\"Does your store lack of visitors? Maybe it&#039;s because you haven&#039;t been able to create a good in-store experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"BusinessTech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/hashmicro\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-22T04:40:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T04:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2021\/09\/thrift-stores-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lily Chen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hashmicro\" \/>\n<meta name=\"twitter:site\" content=\"@hashmicro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lily Chen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/\"},\"author\":{\"name\":\"Lily Chen\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#\/schema\/person\/3507d5a5a492d17dc19f5a6d1e156149\"},\"headline\":\"How to Create In-Store Experiences That Boost Traffic and Sales\",\"datePublished\":\"2022-08-22T04:40:44+00:00\",\"dateModified\":\"2024-01-29T04:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/\"},\"wordCount\":1152,\"publisher\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2021\/09\/thrift-stores-scaled.jpg\",\"keywords\":[\"brick and mortar store\",\"erp for retail\",\"in-store experience\",\"merge digital and physical\",\"offline experience\",\"online experience\",\"online store vs offline store\",\"physical location\",\"physical store\",\"pos software\",\"pos system\",\"retail pos\",\"speed up checkout process\"],\"articleSection\":[\"Industries\",\"POS\",\"Products\",\"Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/\",\"url\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/\",\"name\":\"How to Create In-Store Experiences That Boost Traffic and Sales\",\"isPartOf\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hashmicro.com\/blog\/how-to-attract-visitors-to-physical-stores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2021\/09\/thrift-stores-scaled.jpg\",\"datePublished\":\"2022-08-22T04:40:44+00:00\",\"dateModified\":\"2024-01-29T04:48:26+00:00\",\"description\":\"Does your store lack of visitors? 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