When you visit a doctor because you had a stomachache, did your doctor told not to drink soft drinks or a “Coke”? It’s amazing how powerful the Coca Cola brand awareness is and make us called every soft drink as Coke (sorry Pepsi).
We can say that Coca Cola has successfully reached the highest level of brand awareness. Although reaching this level requires a lot of time and effort, your company can raise its brand awareness or products.
It is also important to remember that brand awareness is directly related to the sales of your products. Make sure that you are able to identify and process data on your potential product customers. In addition, it is also necessary to keep track of all of your sales efforts, which may be accomplished through the use of CRM software. There are several successful methods that you may use to increase awareness of your company’s or product’s brand. Here are a few examples:
Related article: 7 Tips to Build a Better Brand Image
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Run a referral program to increase brand awareness
Word of mouth promotion is still one of the best methods to market your products. As long as your customers gain one or two benefits from it, they will not hesitate to promote your products to their friends or colleagues. The best example of the referral program was done by Dropbox.
By referring the app to their friends and families, the customer got a 500MB extra storage for every new account created using their referral link. With this, Dropbox manages to save a lot of money for paid advertising.
When a referral code is used, the company is required to keep track of each transaction that occurs as a result of the code. Using a POS system, on the other hand, is the best option because it can assist you in recording transactions automatically and presenting complete data to allow you to evaluate your business performance.
Use infographics to present data
The best way to display a hefty amount of data without make those who read it end up bored is to create infographics. Instead of tables, infographics make the data look interesting and easier to understand.
This method is pretty common in the media industry, either print or electronic media. But recently, marketers have started to implement this method to make the content they made looks better and shareable throughout social media. There are a lot of articles that end up viral since there’s an infographic within it.
Build brand awareness with freemium content
Freemium is popular for companies that sell online products. The company offers a basic product for their customer for free. But when the customer wants to upgrade their product to get more features, they have to buy it.
Many online products such as antivirus and video games are being sold with this kind of method, which is pretty effective in building the product’s brand awareness. Some brands that applied this method for their products are Avira, AVG Antivirus, and WinRAR.
Create a unique personality
Have you ever watch the Old Spice or Dollar Shave Club commercial video? If you haven’t, we suggest you watch it on YouTube. The commercial video is so unique and able to create a special impression in you.
This is what we called a unique personality. Just by mentioning a product, you can recall vividly the commercial video. For those who already saw the Old Spice commercial earlier, did you picture the man on the horse? We did.
Hire an influencer or two
Social media such as Instagram and Facebook are highly popular among millennials. Either just socializing with friends and families, to looking for the latest fashion reference is the function of social media.
But for business people, social media is a tool to build their company’s brand awareness. The best tool to do this task is by hiring an influencer. An Instagram celebrity with millions of followers endorsing your products is way more effective than offline advertising such as billboards.
But you have to match the followers’ segmentation of the influencer you want to hire. If you want to market beauty products, female influencers are the best option for you. You don’t want to market your product to the wrong people. Aside from wasting money, the influencer won’t endorse your product.
One of the best ways to boost sales is to make your brand more well-known. Sales data analysis, customer service, and recruiting the assistance of people such as influencers are all examples of strategies that can be implemented. In addition to increasing sales, marketing needs to be taken into consideration. HashMicro’s Marketing Automation Software helps you make your marketing system more efficient by personalizing your campaigns based on the recipient’s preferences, needs, and business type. In addition, this software can also give you a detailed report about how each campaign your company runs went.