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Starting a Business in the Pandemic Situation

Sunday, December 20, 2020. HashMicro collaborates with, one of the e-commerce platforms in Indonesia, in a webinar entitled “Building a Business in Pandemic Era.” The speaker for this session was Lusiana Lu as the Business Development Director of HashMicro. This webinar discussed the process of starting a business, the challenges, and the opportunities for 2021.

They held a webinar by choosing the topic of starting a business in the pandemic that suits the current situation. The existence of COVID-19 has resulted in many people losing their livelihoods. The pandemic made them look for other alternatives to meet their daily needs.

What You Must See in Starting a Business ?

According to Lusiana Lu, starting a business must see opportunities in the long term and not just follow trends. For example, HashMicro, founded in 2018, aims to fill the gap between the market and existing ERP software solution providers. She considered that at that time, other software had not fully answered corporate needs. For example, many of them were less scalable and required high investment costs.

The ERP system itself is part of the B2B business that attracts the attention of many stakeholders because it affects all aspects of the company, such as operational management processes. So that it is believed to have a good market, then expansion to Indonesia is carried out.

Of course, the company’s development process is not free from challenges. Initially, HashMicro had to find the right human resources and also had to compete with local competitors. Therefore, HashMicro develops a system that customizable according to company needs and funds.

What Does a Business Needs In Order To Survive ?

In order for a business to survive for a long time, it requires the roles of all parties involved. Leaders must have discipline and strong determination, but on the one hand, they must also be realistic. Leaders need this attitude to assess when there is change and adapt in dealing with these conditions. Because there will always be changes.

In addition, other employees must also form a competent team—people who have high motivation to achieve the same goal, namely to develop the company.

Speaking of candidates, HashMicro has a special module to help recruiters find people who match the criteria of the team and company, namely management recruitment. This HRIS system can help screen candidates so that recruiters can make the right decisions about who to choose.

How To Increase a Company’s Productivity ?

One of the steps to increase company productivity is to focus on creative areas, not only administration and operations. If the company is only focus on administrative, it can hinder its growth. Therefore, HashMicro will help to automate this area so that employees can use their time and effort for other jobs. The competency management system from HashMicro also can help you to improve your employee performance. This system will help employees to meet the standards desired by the company.

The activity, which was moderated by representatives of the Social Channel Team, Dina, went well and can be watched through the official Youtube channel.

Lastly, To get all the benefits that can improve employee productivity and company performance, companies can use the best HR Software from HashMicro. This software can help companies automate administrative tasks, calculate salaries, and manage performance efficiently. Companies get many benefits, such as automatic data updates, more practical administration, one data one system, and centralized documents. Therefore, HR Software from HashMicro can be an initial preparation to start a business in the pandemic effectively and efficiently.

Contact HashMicro right now for the best deal and free demo!


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Anatha Ginting
Anatha Ginting
A full-time Content Writer at HashMicro. Strive to develop my writing skill and knowledge in terms of business, technology, and other relevant issues.


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