HomeProductsMarketing AutomationRecognize the Social Media Specialist's Role in The Company

Recognize the Social Media Specialist’s Role in The Company [2022]

The field of the job profession continues to grow and change rapidly, along with technological advances that impact all aspects. One of the names of foreign jobs previously underestimated by the public turned out to be unexpected to be a potential for businesses to grow, one of which is a social media specialist. Most social media specialists use an Event Management System in event planning or event content.

If you hear the word social media, you must be familiar with and even use some applications to do activities in cyberspace. Based on a survey by Hootsuite Digital Report 2021, social media users worldwide reached 4.2 billion, or about 53.6% of the total population. The number of active social media users is fantastic and still growing.

With large users, the purpose of social media is no longer just a means of socializing between humans without territorial boundaries. Social media has great potential for businesses to expand their wings, especially in marketing, customer relationship management (CRM), and brand awareness. Read this article further to find out the responsibilities, skills, and job prospects for social media specialists.

Social Media Specialist

What is Social Media Specialist

The work of social media specialists is to focus on creating engaging and creative digital content for various corporate social media platforms. Later you will report to the social media manager and work with the digital marketing team to develop a social media marketing strategy that will promote customer engagement and raise brand awareness. You might also get asked to manage multiple social media accounts as part of your role, and further provide reports for each one’s performance.

People often confuse social media specialists with graphic design or content writers. Whereas as a social media specialist, you have differences with both jobs and different levels of complexity. Before posting content to social media, social media specialists should do some research to ensure that it is relevant to current business products and trends.

Social Media Specialist Responsibilities

Social Media Specialist

As the person in charge of the company through social media, there is an obligation for specialists for social media towards the company. Here are the duties and responsibilities of a social media specialist:

  • Develop a content plan on social media that is appropriate and consistent with brand identity;
  • Creating content that has value and consistency across all social media platforms;
  • Manage high-volume social media posts;
  • Communicating with followers on social media (engaging);
  • Develop and organize programs that fit the brand, such as inviting influencers or holding webinars;
  • Use a variety of tools, for example in analytics purposes using tools such as Google Analytics, Hootsuite Pro, and Facebook Insights;
  • Prepare reports on social media developments statistically with supporting data;
  • Evaluate and determine the following social media marketing strategy;
  • Constantly update with the development of social media trends;
  • Give direction to the design team on the visual content that has been planned.

Also Read: Here’s How to How to Increase Brand Awareness for Your Business [2022]

Skills that social media specialists should have

Being a social media specialist is different from other jobs in small ways. Some other jobs you can study in school or college, but there are currently no universities that teach comprehensive material on social media.

As a result, the opportunity to fill positions is open to anyone (general science), as long as they have the skills listed below:


Good social media content is instantly interesting to read or watch when viewed at a glance. This requires you to master effective copywriting techniques.

Also Read: Copywriting | Definition, Types, and Tips

Not only for content in the form of articles, visual content such as posters and videos are also arranged based on concepts and messages written by social media specialists. As a result, copywriting skills have become one of the basic skills that social media specialists should have.

Data analysis

A social media specialist should analyze data, identify trends, make recommendations, and strategize based on data results. Analytical skills are needed to create compelling social media strategies, increasing meeting targets.

For example, when the movement of people’s trends through search engines called COVID-19 keyword searches increased by 200% over the past month, it became the foundation for creating a covid-themed content strategy.


According to one study, 45% of customers contact businesses through social media. This means that social media specialists should effectively follow up on any customer responses, for example, through messages or comments.

This is very important because a positive customer experience affects how customers perceive the company’s brand. The more effective communication with customers, the higher the brand’s perceived value among customers.

Ease of understanding trends you can now do accurately and automatically. Use CRM-Leads Software from HashMicro. Get complete visibility into your lead management. Identifying potential leads is easier with an integrated and comprehensive CRM System.

Mastering some social media tools

In becoming a social media specialist, you have to use many different tools to help you do the job. The tools you use later have other functions and depend on the company’s needs.

Tools like Google Trends, Ahrefs, Sprout Social, Snaplytics, and more. Each program has a function that you can take advantage of. For example, in Sprout Social, you can see how well your content is doing on Facebook, Twitter, Instagram, LinkedIn, and more by looking at how many people are involved in your business.

Time management

Social media specialists create a content calendar that outlines the publication schedule for all planned content each month. Since social media specialists must post content on a consistent schedule, anyone interested in pursuing a career in this position should manage their time effectively. In addition, multitasking skills are a must-have, as most businesses have multiple social media channels set up.


A social media specialist should have the ability to communicate, either to the audience or internally. When creating ideas while creating content, informing your plans to other divisions is helpful to them understand your point. Good communication is also essential when you make a copy, and the audience will have difficulty understanding the content if you do not have the expertise to communicate.

Communication on social media can be said to be unique. That way, it is possible to build a good relationship in writing and create closeness virtually even without face-to-face with various parties.

Career Path and Salary of Social Media Specialist in 2022

This position is part of the field of digital marketing; here are the career steps that you can achieve if you can do this job well:

  • Digital Marketing Specialist
  • Marketing Analyst
  • Digital Marketing Analyst
  • Brand Manager
  • Creative Director
  • Chief Marketing Officer

The average salary of social media specialists ranges from $2300/mo to $4300/mo. But it does not rule out the possibility of you getting more than that, depending on several things such as your ability and the financial ability of the company.


Social media marketing is the art of creating concise, informative, and persuasive content. Communicate effectively with your target audience and improve sales performance. B2B and B2C companies need social media experts. While this is an everyday science, working in digital marketing through social media will be difficult if you don’t understand marketing basics. Communication in social media can be said to be unique. That way, it is very possible to build good relationships in terms of writing and create virtual closeness even without face-to-face with various parties. You can also run multichannel Campaigns on social Media Platforms.

Tools like Google Trends, SEMrush, Ahrefs, Sprout Social, Snaplytics, and more. Each program has a function that you can take advantage of. For example, in Sprout Social, you can see how well your content is doing on Facebook, Twitter, Instagram, LinkedIn, and more by looking at how many people are involved in your business. (After this please add) And with SEMrush, despite it being an SEO tool primarily, you can use their native social media scheduler to schedule posts and run your social campaigns from within the SEMrush dashboard. SEMrush is a paid tool and pretty expensive too, but occasionally, an official SEMrush coupon code gets released via their affiliates, and that’s the prime time to buy this all-in-one marketing software.

Social Media Specialist

As a business owner, you must pay attention when doing marketing digitally, namely with marketing automation. Now, you can create and send relevant marketing campaigns according to lead segmentation with HashMicro’s best Marketing Automation Software.

Interest in getting savvy tips for improving your business efficiency?

Chandra Natsir
Chandra Natsir
A content writer with a strong interest in writing and technology. Chandra is dedicated to writing useful, entertaining, and relevant information for readers, and he continues to develop content that connects and inspires them.


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