In the world of marketing, catalogue becomes one of the effective product promotion media and is still often found today. So what is a catalogue? that are publication tools that businesses use to market their products and services.
From the physical form, the catalogue for promotion is usually in the form of magazines or flyers of various shapes and sizes. But along with the development of technology, people began to meet the needs of shopping through the online market and business people began to apply e-catalogues instead of catalogues to further attract the interest of the public. Therefore, you can use marketing automation software to facilitate marketing strategies by creating a database containing various products in it. So what exactly is the difference between a catalogue and an e-catalogue? Let’s check out the following article!
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Definition of catalogue
According to Wikipedia, a catalogue meaning is a collection list of a documentation center or several documentation centers organised according to a particular system. It can also interprete that a catalog is a publication tool that lists products and services offered by business people or companies to the public.
A few years ago every businessman competed with each other to create an interesting catalog to attract attention to promote his products and services. The catalog itself has a variety of shapes and sizes, ranging from flyers, books, cards, and even magazines. Usually, this product catalog is disseminated directly to the public through stores, supermarkets and even distributed directly on the streets.
Over time and the rapid development of technology, people began to rarely buy products or services from the store until finally, the catalog began to replace with an e-catalog. Businesses are starting to turn to e-catalogues because they can save more costs.
After knowing what a catalog is, the next thing to know is the function of the catalog itself. You can also use POS Retail services to help grow your business to boost your retail business efficiency using a web-based!
1. Marketing and offering products
As we know before the catalog used as a medium of promotion for business people and companies. Usually promoted products and services and not infrequently use discounts on products and services offered. Catalogs believed to increase sales of products to business people themselves.
2. As an effective and efficient promotional medium
The catalog is a promotional media that addressed to consumers directly. That consumers can get information about the products and services offered. This makes cataloguing an effective and efficient promotional medium.
3. Saving production costs
Another benefit of using catalogs as a promotional medium is that it can save costs for promotion. Because this catalog will be distributed directly to consumers so that consumers can immediately know information about the products offered.
catalogues don’t cost production for promotions that are too expensive. With an attractive catalog, it can certainly attract more consumers to buy these products and services.
4. Additional motivation to the sales agent
Lastly, the function of catalogues is to motivate sales agents because directly agents can understand the products and services they will sell so that business people can expand the marketing network for their products and services to consumers who subscribe to the sales agent.
Definition of E-catalogue
As previously known, at this time the catalog itself began to be replaced into an e-catalogue. This is one of the informational media for a promotion that lists products or services, prices, types, brands, the number of goods available, and a complete description of products offered by companies that are digitally accessible to consumers.
When compared to manual catalogues, e-catalogues have no expiration date. It can also be an advantage for companies because it can update the catalog without having to reprint continuously like a manual catalog.
Types of E-catalogues
E-catalogues have several types based on the content and who the publisher of the e-catalog is. Here are some types of e-catalogues that can add to your information and knowledge.
1. National E-catalogue
The national e-catalogue is an electronic catalog compiled and managed by the Government Procurement Policy Institute. Usually, this e-catalogue contains information about the procurement of relief goods for State facilities.
In the national e-catalogue, usually, goods or services are registered related to state interests or state facilities, in the form of construction work, heavy equipment, medicines, consulting services, school textbooks, to goods/services contained in other online shops.
2. Sectoral E-catalogue
Sectoral e-catalogue is an electronic catalog compiled by the Ministry. Its scope is smaller than the national e-catalogue. In sectoral e-catalogues usually, goods or services are registered in connection with the interests of their respective ministries or sectors, in the form of agricultural tools, medicines, construction materials, and consulting services.
3. Regional E-catalogue
Regional e-catalogues are electronic catalogues that provide goods or services with a smaller scope. The team that compiles and manages the local e-catalogue is the local government which directly established by the local regional head.
4. Private E-catalogue
There is also a private e-catalogue, this electronic catalog is different from other types of e-catalogues. Private e-catalogues usually created by business entities or private companies in the form of a list of goods or services sold and listed prices through the official website of the business entity.
Advantages of E-catalogue for Business
E-catalogue is a product catalog in digital form, therefore e-catalogue has the advantages of a manual catalog. Here are some of the advantages of a motivated e-catalog for the company’s business.
1. Easy access
Ease of access to the e-catalogue is an advantage of the e-catalogue itself. Because consumers can be anywhere and anytime to access the promotional products which makes it easier for the company.
2. Updated all the time and more efficiently
The next advantage of e-catalogue is that e-catalogue can update at any time so that consumers are updated about the products offered. Because there is no need to print product catalogs continuously so it’s more efficient and consumers can directly receive the information. With the use of CRM Sales, the company can also optimize sales.
3. Easy to obtain and more transparent
Because of easy access, e-catalogue easily obtained can be through computers and gadgets used daily. E-catalogues are also more transparent because consumers can easily be informed about the authenticity and quality of products through previous buyer reviews.
4. To improve procurement performance
The last advantage of e-catalogue is that the company can find out the demand of products sold. Improve the company’s performance in the procurement of goods so that the sales process is increase.
So, the conclusion we get regarding catalogues is an effective product promotion medium and can increase product sales. However, catalog technology began to replace with e-catalogue because it has advantages that benefit the company and can reduce the cost of producing product catalogues.
Companies today are growing in technology to improve the quality of the company itself, therefore the use of marketing automation software from HashMicro is the best choice for your company’s business. Use marketing automation software to support your business!