{"id":1639,"date":"2026-04-01T18:56:58","date_gmt":"2026-04-01T07:56:58","guid":{"rendered":"https:\/\/www.hashmicro.com\/au\/blog\/?p=1639"},"modified":"2026-05-05T12:19:17","modified_gmt":"2026-05-05T02:19:17","slug":"employee-value-proposition","status":"publish","type":"post","link":"https:\/\/www.hashmicro.com\/au\/blog\/employee-value-proposition\/","title":{"rendered":"Employee Value Proposition (EVP): Definition, Benefits, and How to Build One"},"content":{"rendered":"<p>Finding and keeping great employees has become more challenging than ever. Today\u2019s professionals don\u2019t just apply for jobs, they carefully evaluate the companies behind them. Many want more than a salary; they look for workplaces that support growth, offer purpose, and respect their values.<\/p>\n<p>This shift has made the <strong>Employee Value Proposition (EVP)<\/strong> more important for organizations. An EVP explains why people should choose to work for a company and what they gain in return for their skills and contributions. It helps businesses stand out in a competitive talent market.<\/p>\n<p>A strong EVP includes fair pay, career growth, a positive culture, and meaningful work. When these elements come together, companies can attract better talent and keep employees engaged longer. Understanding EVP helps businesses build workplaces where people want to grow and stay.<\/p>\n<p><span data-sheets-root=\"1\"><!-- <div id=\"toc_group_article\" style=''>\r\n\t<p style='font-size:25px;font-weight:bold; margin-bottom:0px'>\r\n\t\tTable of Content:\r\n\t<\/p>\r\n\t<ul id=\"list_toc\" class='list_toc'><\/ul>\r\n<\/div> -->\r\n\r\n<!-- <div class=\"dropdown-fixed-top\" id=\"dropdown-fixed-top\">\r\n\t<div class=\"row\">\r\n\t\t<p id=\"pilihDaftarIsi\">Table of Content<\/p>\r\n\t\t<p><i class=\"td-icon-menu-down\"><\/i><\/p>\r\n\t<\/div>\r\n\t\r\n\t<div>\r\n\t\t<ul id=\"list_toc_top\" class='list_toc'><\/ul>\r\n\t<\/div>\r\n<\/div> -->\r\n\r\n<div id=\"placeholder-toc\"><\/div>\r\n<div id=\"toc\">\r\n    <div class=\"header\">\r\n\t<span class=\"toc-title\" id=\"toc-title\">Table of Content<\/span>\t\r\n\t <i class=\"toc-icon\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"header-icon\">\r\n          <path d=\"m6 9 6 6 6-6\" \/>\r\n        <\/svg>\r\n      <\/i>\r\n\t<\/div>\r\n    <div class=\"list\">\r\n      <ul id=\"toc-list\"><\/ul>\r\n    <\/div>\r\n <\/div>\r\n\r\n<style>\r\n\t@media (max-width: 992px) {\r\n\t\t#toc_group_article {\r\n\t\t\tpadding-top: 24px;\r\n\t\t}\r\n\t}\r\n\t\r\n\t#list_toc_float {\r\n\t\tmax-height: calc(100vh - 250px);\r\n\t\toverflow-y: auto;\r\n\t}\r\n\t\r\n\t#list_toc_top {\r\n\t\tdisplay: none;\r\n\t\tbackground: #fff;\r\n\t\tmargin-bottom: 4px;\r\n\t}\r\n\t\r\n\t#list_toc_top li {\r\n\t\tdisplay: block;\r\n\t\tmargin-left: 0;\r\n\t\tlist-style: none;\r\n\t}\r\n\t\r\n\t#list_toc_top a {\r\n\t\tpadding: 5px;\r\n\t\tdisplay: block;\r\n\t}\r\n\t\r\n\t#list_toc_top.show {\r\n\t\tdisplay: block;\r\n\t}\r\n\r\n\t#list_toc_top a {\r\n\t\tcolor: #434343;\r\n\t\tborder-bottom: 1px solid #bbb;\r\n\t}\r\n\t\r\n\t.dropdown-fixed-top {\r\n\t\tposition: fixed;\r\n\t\ttop: 59px;\r\n\t\twidth: 100%;\r\n\t\tz-index: 99;\r\n\t\tborder-bottom: 2px solid #9c171e;\r\n\t\tpadding: 12px;\r\n\t\tbackground: #fff;\r\n\t\twidth: 100%;\r\n\t\tcursor: pointer;\r\n\t\tdisplay: none;\r\n\t\tleft: 0;\r\n\t\tbox-shadow: 0 -2px 7px 6px rgba(0, 0, 0, 0.17);\r\n\t}\r\n\t\r\n\t#dropdown-fixed-top.show {\r\n\t\tanimation: showAnim 0.5s ease;\r\n\t\tdisplay: block;\r\n\t\topacity: 1;\r\n\t}\r\n\t\r\n\t@keyframes showAnim {\r\n\t\tfrom {\r\n\t\t\tdisplay: none;\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\tto {\r\n\t\t\tdisplay: block;\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t.dropdown-fixed-top #list_toc_top {\r\n\t\tmax-height: calc(50vh - 110px);\r\n\t\toverflow-y: scroll;\r\n\t}\r\n\t\r\n\t.dropdown-fixed-top .row {\r\n\t\tdisplay: flex;\r\n\t\tjustify-content: space-between\r\n\t}\r\n\t\r\n\t.dropdown-fixed-top .row p {\r\n\t\tmargin-bottom: 0;\r\n\t}\r\n\t\r\n\t#pilihDaftarIsi {\r\n\t\tmax-width: 100%;\r\n\t\toverflow: hidden;\r\n\t\twhite-space: nowrap;\r\n\t}\r\n\t\r\n\t@media (min-width: 1018px) {\r\n\t\t.dropdown-fixed-top {\r\n\t\t\tdisplay: none;\r\n\t\t}\r\n\t}\r\n\t\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc > li > ul {padding-left: 20px;margin-bottom: 0;}\r\n\t#list_toc{height:max-content;transition:ease-in-out}\r\n\t#list_toc li {margin-bottom: 0;margin-top: 5px;}\r\n\t#list_toc_float li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_top li.active > a {color:#b1252d;background: #ffe1e3;}\r\n\t#list_toc_float li a {padding:3px 7px}\r\n\t#list_toc_float li a {\r\n\t\tdisplay: block;\r\n\t\tcolor: #000;\r\n\t\tmargin-bottom: 6px;\r\n\t\tpadding-top: 2px;\r\n\t\tpadding-bottom: 2px;\r\n\t\ttransition: all 0.2s ease-in-out;\r\n\t\tfont-size: 15px;\r\n\t\tline-height: 18px;\r\n\t}\r\n\t#list_toc_float li{list-style:none;list-style-position:inside; margin-left:0;}\r\n\t#list_toc_float a:hover{color:#b1252d;}\r\n\t\r\n\t#toc_group_float{\r\n\t\tline-height: 24px;\r\n\t\tmax-height: calc(100vh - 100px);\r\n\t\toverflow: auto;\r\n\t\tz-index: 99;\r\n\t\tdisplay:none!important;\r\n\t\tbackground:#fff;\r\n\t\ttransition:all 0.5s linear\r\n\t}\r\n\t\r\n\t@media (min-width:1019px){\r\n\t\t#toc_group_float {\r\n\t\t\tdisplay:block!important;\r\n\t\t\t}\r\n\t\t\t\t#toc_group_article {\r\n\t\t\tdisplay:none;\r\n\t\t}\r\n\t}\r\n\r\n<\/style>\r\n\r\n<!-- ToC styling  -->\r\n<style>\r\n\t\/* Simple styling for the TOC *\/\r\n\t\r\n\t#toc ul li:last-child {\r\n    padding-bottom: 16px; \/* Adjust the value as needed *\/\r\n}\r\n\r\n.td-fix-index {\r\n\t transform: unset !important;\r\n     -webkit-transform: unset !important; \r\n}\r\n.footer-contact .td-fix-index {\r\n\t transform: translateZ(0) !important;\r\n     -webkit-transform: translateZ(0) !important; \r\n}\r\n\t.tdb_single_content .tdb-block-inner.td-fix-index{\r\n\t\tposition: static;\r\n\t}\r\n\t\r\n\r\n\t\r\n#toc {\r\n  background-color: #FFF;\r\n\tpadding: 17px 24px 0px 24px !important;\r\n  margin-bottom: 20px;\r\n\/*   border: 1px solid #9C171E; *\/\r\n  border-radius: 6px;\r\n\tdisplay: none;\r\n  max-width: 100%;\r\n  transition: .4s ease height;\r\n\tmargin-left: 0;\r\n\toverflow: hidden;\r\n}\r\n\r\n#toc .header{\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: space-between;\r\n\tbackground-color: transparent;\r\n}\r\n\t\r\n\t#toc.sticky .header{\r\n\t\tpadding: 4px 0;\r\n\t}\r\n\t\r\n.header p{\r\n  font-size: 18px !important;\r\n  font-weight: 600 !important;\r\n  color: #393939;\r\n   margin-bottom: 0;\r\n  \/* margin-top: 20px; *\/\r\n}\r\n\r\n.toc-icon{\r\n  float: right;\r\n\/*   visibility: hidden; *\/\r\n}\r\n\r\n\t.toc-title{\r\n\t\tmargin-right: auto;\r\n\/* \t\tpadding-left: 20px; *\/\r\n\t\tfont-weight: 600;\r\n\t\talign-self: center;\t}\t\r\n\r\n#toc ul {\r\n  list-style-type: none;\r\n  padding-left: 0;\r\n}\r\n\t\r\n#toc.sticky ul{\r\n\toverflow-y: auto;\r\n\tmax-height: 250px;\r\n\tmargin-top: 0px;\r\n\tpadding-top: 20px;\r\n\/* \tborder-top: 1px solid #d3d3d3; *\/\r\n}\r\n\t\r\n#toc ul li {\r\n\/*   margin-bottom: 10px; *\/\r\n  margin-bottom: 10px;\r\n\tmargin-left: 0;\r\n\ttransition: .2s ease;\r\n\tcursor: pointer;\r\n}\r\n\t\r\n\t#toc.sticky ul li {\r\n\t  margin-right: 10px;\r\n\t}\r\n\t\r\n.td-post-content #toc-list li a:hover, .td-post-content #toc-list a.active{\r\n\tbackground-color: #FFF;\r\n\/* \tpadding: 8px 16px 8px 16px; *\/\r\n\tpadding: 4px 16px 4px 16px;\r\n\tborder-radius: 6px;\r\n\tcolor: #9c171e !important;\r\n\tfont-weight: 600 !important;\r\n}\r\n\t\r\n\t.td-post-content #toc-list li:hover a, .td-post-content #toc-list a.active{\r\n\t\tcolor: #9C171E !important;\r\n\t\tfont-weight: 600 !important;\r\n\t}\r\n\t\r\n.td-post-content #toc-list a.active{\r\n\tfont-weight: bold !important;\r\n\tcolor: #9C171E !important;\r\n}\r\n\t\r\n#toc a, .td-post-content #toc-list a {\r\n  text-decoration: none;\r\n  color: #ea1717 !important;\r\n  transition: .2s ease;\r\n\tfont-weight: 400 !important;\r\n\tdisplay: block;\r\n\t\r\n\tpadding: 4px 16px 4px 0;\r\n}\r\n\r\n#toc.sticky {\r\n  position: fixed;\r\n\/*   top: 73px; *\/\r\n\tbottom: 0;\r\n  z-index: 100; \r\n  box-shadow: 0 2px 5px rgba(0,0,0,0.1); \r\n\twidth: 100%; \r\n\tbackground-color: #FFF;\r\n\/* \tbackground-color: #FFF1F1; *\/\r\n\tborder-bottom: 1px solid #ea1717;\r\n\/*   border: 1px solid #393939; *\/\r\n  box-shadow: 0px 0px 14px 0px #00000040;\r\n  cursor: pointer;\r\n\tanimation: fadein .3s ease;\r\n\tpadding: 12px 16px !important;\r\n}\r\n\t\r\n\t.fadein{\r\n\t\tanimation: fadein .3s ease;\r\n\t}\r\n\t\r\n\t.fadeout{\r\n\t\tanimation: fadeout .3s ease;\r\n\t}\r\n\t\r\n\t\r\n\t@keyframes fadein{\r\n\t\t0% {\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@keyframes fadeout{\r\n\t\t0% {\r\n\t\t\topacity: 1;\r\n\t\t}\r\n\t\t100%{\r\n\t\t\topacity: 0;\r\n\t\t}\r\n\t}\r\n\r\n\t\r\n#toc.sticky .header p{\r\n\tmargin-bottom: 10px;\r\n\tmargin-top: 10px;\r\n}\r\n\r\n#toc.sticky .toc-icon{\r\n  visibility: visible;\r\n\/* \ttransition: 0.4s ease; *\/\r\n}\r\n\t\r\n\t.toc-icon{\r\n\t\talign-items: center;\r\n    \tdisplay: flex;\r\n\t}\r\n\t\r\n\tsvg.header-icon{\r\n\/* \t\tbackground-color: #9c171e; *\/\r\n\t\tbackground-color: #FFF;\r\n\t\tborder-radius: 30px;\r\n\t\tpadding: 5px;\r\n\t}\r\n\r\n#toc.sticky .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\t\r\n\t#toc .list{\r\n\/*   max-height: 0; *\/\r\n  transition: height 0.4s ease;\r\n}\r\n\r\n#toc .header.active .toc-icon{\r\n\ttransform: rotate(0deg); \r\n\topacity: 1;\r\n}\r\n\r\n\t#toc .header.active + .list {\r\n\t  max-height: 200px; \/* Adjust this value as needed *\/\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t#placeholder-toc{\r\n\/* \t\tdisplay: none; *\/\r\n\t}\r\n\t\r\n\t@media (min-width: 768px) and (max-width: 991px){\r\n\t\t#toc.sticky{\r\n\/* \t\t\ttop: 104px; *\/\r\n\t\t\tbottom: 0px;\r\n\t\t}\r\n\t\t\r\n\t\t#toc{\r\n\t\t\twidth: unset !important;\r\n\t\t}\r\n\t}\r\n\t\r\n\t@media (max-width: 767px){\r\n\t\t#toc{\r\n\t\t\twidth: 100% !important;\r\n\t\t\tdisplay: inline-block;\r\n\t\t}\r\n\t\t\r\n\t\t#toc.sticky{\r\n\t\t\twidth: 90% !important;\r\n\/* \t\t\ttop: 81px; *\/\r\n\t\t\tbottom: 60px;\r\n\t\t\tmargin-left: auto;\r\n\t\t\tmargin-right: auto;\r\n\t\t\tpadding: 0 16px;\r\n\t\t\tright: 5%;\r\n\t\t}\r\n\t}\r\n\t\r\n\t<\/style>\r\n\r\n<!-- ToC List for mobile -->\r\n<script>\r\n \/\/ Generate TOC based on headings\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  \/\/ Get the element that will contain the TOC\r\n  const tocList = document.getElementById('toc-list');\r\n\r\n  \/\/ Get the element with the ID 'article-left'\r\n  const article = document.querySelector('.td-post-content');\r\n\r\n  \/\/ Find all h2 elements within 'myarticle'\r\n  const headers = article.getElementsByTagName('h2');\r\n\r\n  \/\/ Loop through the h2 elements and create a list item for each one\r\n  for (let i = 0; i < headers.length; i++) {\r\n    const header = headers[i];\r\n    const headerText = header.textContent;\r\n\/\/     const headerId = 'header-' + i;\r\n    const headerId = headerText\r\n    .toLowerCase()\r\n    .trim()\r\n    .replace(\/[^\\w\\s-]\/g, '')  \/\/ hapus tanda baca\r\n    .replace(\/\\s+\/g, '-'); \/\/ ganti spasi jadi \"-\"\r\n\r\n    \/\/ Set an ID for the header if it doesn't have one\r\n    header.setAttribute('id', headerId);\r\n\r\n    \/\/ Create a list item for the TOC\r\n    const listItem = document.createElement('li');\r\n\r\n    \/\/ Create a link for the list item\r\n    const link = document.createElement('a');\r\n    link.setAttribute('href', '#' + headerId);\r\n    link.textContent = headerText;\r\n\r\n    \/\/ Append the link to the list item\r\n    listItem.appendChild(link);\r\n\r\n    \/\/ Append the list item to the TOC list\r\n    tocList.appendChild(listItem);\r\n  }\r\n});\r\n\r\n\/\/ Keep height and placement of content using placeholder in place of TOC\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const placeholderToc = document.querySelector('#placeholder-toc');\r\n\r\n  function setPlaceholderHeight() {\r\n    placeholderToc.style.height = `${toc.offsetHeight}px`;\r\n  }\r\n\r\n  \/\/ Set the initial height of the placeholder\r\n  setPlaceholderHeight();\r\n\r\n  \/\/ Update the height on window resize\r\n  window.addEventListener('resize', setPlaceholderHeight);\r\n});\r\n  const tocTitle = document.querySelector('#toc-title'); \/\/ Assuming header-faq is the element for TOC title\r\n\r\n\/\/ Sticky TOC and update heading\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n  const toc = document.querySelector('#toc');\r\n  const footer = document.querySelector('.td-footer-template-wrap');\r\n  const tocParent = toc.parentElement;\r\n  const divTop = tocParent.getBoundingClientRect().top + window.pageYOffset;\r\n  const tocHeight = toc.offsetHeight;\r\n  const triggerPoint = divTop + tocHeight + 700;\r\n  const footerHeight = footer.offsetHeight;\r\n  const triggerFooterPoint = footer.getBoundingClientRect().top + window.pageYOffset - footerHeight - footerHeight - footerHeight;\r\n  const phtoc = document.querySelector('#placeholder-toc');\r\n  const headers = document.querySelectorAll('.td-post-content h2');\r\n  const navLinks = document.querySelectorAll('#toc-list a');\r\n\t\r\n\tconst panel2 = document.querySelector(\"#toc .list\");\r\n\tvar icon = document.querySelector(\".toc-icon\");\r\n\r\n  let activeLink = null; \/\/ Declare activeLink outside the loop\r\n\t\r\n  \/\/ Function to handle scroll and add\/remove .sticky class\r\n  function handleScroll() {\r\n    const windowTop = window.pageYOffset || document.documentElement.scrollTop;\r\n    let currentHeader = '';\r\n\r\n    \/\/ Highlight user progress as the heading comes\r\n    headers.forEach(header => {\r\n\t\tconst headerTop = header.offsetTop;\r\n\t\tconst headerHeight = header.clientHeight;\r\n\t\tif (window.scrollY >= (headerTop - headerHeight + 700)) {\r\n\t\t\tconst currentHeaderId = header.getAttribute('id');\r\n\t\t\tconst currentHeaderText = document.getElementById(currentHeaderId).textContent;\r\n\/\/ \t\t\tconsole.log(\"current header text:\", currentHeaderText);\r\n\t\t\ttocTitle.textContent = currentHeaderText;\r\n\t\t\tcurrentHeader = currentHeaderId;\r\n\t\t\t\r\n\t\t\tif(window.innerWidth < 767){\r\n\t\t\t\ttocTitle.textContent = 'Table of Content';\r\n\t\t\t}\r\n\t\t}\r\n\t});\r\n\r\n    navLinks.forEach(link => {\r\n      link.classList.remove('active');\r\n      if(currentHeader != '') {\r\n\t\t  if (link.getAttribute('href').includes(currentHeader)) {\r\n\t\t\t  link.classList.add('active');\r\n\t\t  }\r\n\t  }\r\n    });\r\n\/\/     if (windowTop < triggerFooterPoint) {\r\n\/\/         toc.style.display = 'block';\r\n\/\/ \t}else{\r\n\/\/         toc.style.display = 'none';\r\n\/\/ \t}\r\n    \/\/ Update TOC title if sticky\r\n    if (windowTop > triggerPoint) {\r\n      if (!toc.classList.contains('sticky')) {\r\n        phtoc.style.display = \"block\";\r\n        toc.classList.add('sticky');\r\n        toc.style.width = `${tocParent.offsetWidth}px`; \/\/ Set width to match the parent element\r\n        toc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n        toc.style.backgroundColor = \"#FFF\";\r\n\t\tpanel2.style.height = '0px';\r\n\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\t\t  if(window.innerWidth < 767){\r\n\/\/ \t\t\t  const tocs = document.querySelector('#toc.sticky');\r\n\t\t\t  tocTitle.textContent = 'Table of Content'; \/\/ Reset title\r\n       \t\t  toc.style.width = '150px'; \/\/ Set width to match the parent element\r\n\t\t  }\r\n      }\r\n      if (currentHeader) {\r\n\/\/         console.log(\"activeLink:\", activeLink);\r\n        if (activeLink) {\r\n\/\/           tocTitle.textContent = activeLink.textContent; \/\/ Update TOC title\r\n          tocTitle.textContent = activeLink ? activeLink.textContent : \"\"; \/\/ Update title only if activeLink exists\r\n        }\r\n      }\r\n    } else {\r\n      toc.classList.remove('sticky');\r\n      phtoc.style.display = \"none\";\r\n      toc.style.width = 'unset'; \/\/ Reset to original width\r\n      toc.style.backgroundColor = \"#FFF\";\r\n      tocTitle.textContent = 'Table of Content'; \/\/ Reset title\r\n\t\tpanel2.style.height = panel2.scrollHeight + \"px\";\r\n\t\ticon.style.transform = \"rotate(180deg)\";\r\n    }\r\n  }\r\n\r\n    \/\/ Attach the scroll event listener to the window\r\n    window.addEventListener('scroll', handleScroll);\r\n\r\n    \/\/ Initial call to handleScroll to set the correct state on load\r\n    handleScroll();\r\n});\r\n\t\r\n\t\/\/ Open toggle TOC\r\n\t  document.addEventListener(\"DOMContentLoaded\", function() {\r\n\t\tvar tocHeader = document.querySelector(\"#toc .header\");\r\n\t\tvar toc = document.querySelector(\"#toc\");\r\n\t\tvar icon = document.querySelector(\".toc-icon\");\r\n\t\tconst tocTitle = document.querySelector('#toc-title');\r\n\t\tconst tocs = document.querySelector('#toc.sticky');\r\n \t\tconst tocParent = toc.parentElement;\t\t  \r\n\r\n\t\t  tocHeader.addEventListener(\"click\", function() {\r\n\t\t\tvar panel = this.nextElementSibling;\r\n\t\t\tif (panel.style.height !== '0px') { \/\/ Check if height is not 0px\r\n\t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\/\/ \t\t\t\ttoc.style.paddingBottom = '6px'; \r\n\t\t\t\tif(window.innerWidth > 768){\r\n\t\t\t\t\tif(!toc.classList.contains('sticky')){\r\n\t\t\t\t\t\ttoc.style.width = \"unset\";\r\n\/\/ \t\t\t\t\t\ttoc.setAttribute('style', 'width: ' + tocParent.offsetWidth + 'px !important;');\r\n\t\t\t\t\t}\r\n\t\t\t\t\tif (toc.classList.contains('sticky')){\r\n\t\t\t\t\t\ttoc.style.width = 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document.querySelectorAll(\"#toc .list a\");\r\n\t\t  tocLinks.forEach(function(link) {\r\n\t\t\tlink.addEventListener(\"click\", function() {\r\n\t\t\t  var panel = document.querySelector(\"#toc .list\");\r\n\t\t\t  panel.style.height = '0px'; \/\/ Set height to 0 for full collapse\r\n\t\t\t  icon.style.transform = \"rotate(180deg)\";\r\n\t\t\t  toc.style.backgroundColor = \"#FFF\";\r\n\t\t\t});\r\n\t\t  });\r\n\t\t});\r\n\r\n\r\n\r\n\t\r\n\/\/ \tmake the heading at the center of the viewport\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/     \/\/ Add click event listener to all links in the TOC list\r\n\/\/     document.querySelectorAll('#toc-list a').forEach(anchor => {\r\n\/\/         anchor.addEventListener('click', function (e) {\r\n\/\/             e.preventDefault(); \/\/ Prevent the default behavior of jumping to the anchor\r\n\/\/ \/\/ \t\t\tconsole.log(\"prevent default\");\r\n\/\/             const targetId = this.getAttribute('href').substring(1); \/\/ Get the ID of the target element\r\n\/\/             const targetElement = document.getElementById(targetId); \/\/ Get the target element\r\n\r\n\/\/             if (targetElement) {\r\n\/\/                 const headerHeight = document.querySelector('#toc .header').offsetHeight; \/\/ Get the height of the fixed header\r\n\/\/                 const windowHeight = window.innerHeight; \/\/ Get the height of the viewport\r\n\/\/                 const targetOffset = targetElement.offsetTop; \/\/ Get the top offset of the target element\r\n\/\/                 const scrollTo = targetOffset + (windowHeight \/ 2) + (headerHeight); \/\/ Calculate the scroll position to center the target element\r\n\r\n\/\/                 \/\/ Scroll to the calculated position smoothly\r\n\/\/                 window.scrollTo({\r\n\/\/                     top: scrollTo,\r\n\/\/                     behavior: 'smooth'\r\n\/\/                 });\r\n\/\/             }\r\n\/\/         });\r\n\/\/     });\r\n\/\/ });\r\n<\/script>\r\n\r\n<!-- START script lama -->\r\n<!-- <script>\r\n\/\/ \tvar pilihDaftarIsi = document.getElementById('pilihDaftarIsi');\r\n\t\r\n\/\/ \tdocument.addEventListener('DOMContentLoaded', function() {\r\n\/\/ \t\tvar dropdownFixedTop = document.querySelector('.dropdown-fixed-top');\r\n\r\n\/\/ \t\tdropdownFixedTop.addEventListener('click', function() {\r\n\/\/ \t\t\tvar dropdownContent = this.querySelector('.list_toc');\r\n\/\/ \t\t\tdropdownContent.classList.toggle('show');\r\n\/\/ \t\t});\r\n\r\n\/\/ \t\twindow.addEventListener('click', function(event) {\r\n\/\/ \t\t\tvar listTocTop = document.getElementById('list_toc_top');\r\n\r\n\/\/ \t\t\tif (!dropdownFixedTop.contains(event.target)) {\r\n\/\/ \t\t\t\tlistTocTop.classList.remove('show');\r\n\/\/ \t\t\t}\r\n\/\/ \t\t});\r\n\/\/ \t});\r\n\t\r\n\/\/ \tvar daftarIsiContainer = document.getElementById('toc_group_article');\r\n\/\/ \tvar dropdownFixedTop = document.getElementById('dropdown-fixed-top');\r\n\/\/     var triggered = false; \/\/ Flag to keep track of whether the function has been triggered\r\n\r\n\/\/     window.addEventListener('scroll', function() {\r\n\/\/         if (!triggered && isCompletelyScrolledPast(daftarIsiContainer)) {\r\n\/\/             showSectionDropdownFixedTop(false);\r\n\/\/             triggered = true;\r\n\/\/         } else if (triggered && !isCompletelyScrolledPast(daftarIsiContainer)) {\r\n\/\/             showSectionDropdownFixedTop(true);\r\n\/\/             triggered = false;\r\n\/\/         }\r\n\/\/     });\r\n\r\n\/\/     function isCompletelyScrolledPast(element) {\r\n\/\/         var elementTop = element.getBoundingClientRect().top;\r\n\/\/         var elementBottom = element.getBoundingClientRect().bottom;\r\n\/\/         return elementTop < 0 && elementBottom < 0;\r\n\/\/     }\r\n\r\n\/\/     function showSectionDropdownFixedTop(show) {\r\n\/\/ \t\tif (show) {\r\n\/\/ \t\t\tdropdownFixedTop.classList.remove(\"show\");\r\n\/\/ \t\t} else {\r\n\/\/ \t\t\tdropdownFixedTop.classList.add(\"show\");\r\n\/\/ \t\t}\r\n\/\/     }\r\n<\/script> -->\r\n<!-- <script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n\t\t  pilihDaftarIsi.innerHTML = a.textContent;\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float', 'list_toc_top']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script> -->\r\n<!-- END script lama -->\r\n\t\r\n<script>\r\n    \/\/ Scrollspy function to highlight the active TOC item based on the scroll position\r\n  function scrollSpy(tocClass) {\r\n    const scrollPosition = window.scrollY;\r\n\r\n    \/\/ Find the active h2 and h3 headings based on their position in the corresponding TOC\r\n    let activeH2 = null;\r\n    let activeH3 = null;\r\n\r\n    const tocItems = document.querySelectorAll(`.${tocClass} li`);\r\n    tocItems.forEach(item => {\r\n      const a = item.querySelector('a');\r\n      if (!a) return;\r\n      const href = a.getAttribute('href');\r\n      const targetId = href.substring(1); \/\/ Remove the '#' from the href to get the target ID\r\n      const targetElement = document.getElementById(targetId);\r\n      if (!targetElement) return;\r\n\r\n      const targetTop = targetElement.getBoundingClientRect().top + scrollPosition;\r\n      const nextItem = item.nextElementSibling;\r\n      const nextTop = nextItem ? nextItem.getBoundingClientRect().top + scrollPosition : Infinity;\r\n\r\n      if (targetTop <= scrollPosition + 150) {\r\n        if (a.parentElement.parentElement === tocItems) {\r\n          \/\/ The h2 heading is at the root level of the TOC\r\n          activeH2 = { id: targetId, level: 'h2' };\r\n        } else {\r\n          \/\/ The h3 heading is nested under an h2 heading\r\n          const parentH2 = a.parentElement.parentElement.previousElementSibling;\r\n          if (parentH2) {\r\n            const h2Link = parentH2.querySelector('a');\r\n            if (h2Link) {\r\n              const h2Href = h2Link.getAttribute('href');\r\n              const h2Id = h2Href.substring(1);\r\n              activeH2 = { id: h2Id, level: 'h2' };\r\n            }\r\n          }\r\n          activeH3 = { id: targetId, level: 'h3' };\r\n        }\r\n      }\r\n\r\n      if (targetTop > scrollPosition + 150 && nextTop > scrollPosition + 150 && !activeH3) {\r\n        \/\/ Reset the activeH2 when there are no more active h3 headings\r\n        activeH2 = null;\r\n      }\r\n    });\r\n\r\n    \/\/ Update the active state for the TOC items\r\n    tocItems.forEach(item => {\r\n      item.classList.remove('active');\r\n      const a = item.querySelector('a');\r\n      if (a) {\r\n        const href = a.getAttribute('href');\r\n        const targetId = href.substring(1);\r\n        if ((activeH2 && activeH2.id === targetId) || (activeH3 && activeH3.id === targetId)) {\r\n          item.classList.add('active');\r\n        }\r\n      }\r\n    });\r\n  }\r\n\r\n  \/\/ Call scrollSpy for each TOC on window scroll\r\n  const tocClasses = ['list_toc', 'list_toc_float']; \/\/ Add other TOC class names here if you have more than two instances\r\n  tocClasses.forEach(tocClass => {\r\n    window.addEventListener('scroll', () => scrollSpy(tocClass));\r\n  });\r\n<\/script>\r\n\t\r\n\r\n<!-- ToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\" -->\r\n<!--  <script>\r\n\tdocument.addEventListener(\"DOMContentLoaded\", function() {\r\nToC List for desktop side bar, diganti jadi inject by php, di code snippet \"Sidebar Accordion\"\r\n        Fungsi untuk mengubah teks menjadi format id\r\n        function formatId(text) {\r\n            return text.trim().replace(\/[^\\w\\d]+\/g, '_');\r\n        }\r\n\r\n        \/\/ Fungsi untuk membuat nested list\r\n        function createNestedList(parentNode, children) {\r\n            if (children.length === 0) return;\r\n\r\n            const nestedUl = document.createElement('ul');\r\n            children.forEach(child => {\r\n                const nestedLi = document.createElement('li');\r\n                const nestedA = document.createElement('a');\r\n                nestedA.textContent = child.title;\r\n                nestedA.href = `#${child.id}`;\r\n                nestedLi.appendChild(nestedA);\r\n                nestedUl.appendChild(nestedLi);\r\n\r\n                if (child.children.length > 0) {\r\n                    createNestedList(nestedLi, child.children);\r\n                }\r\n            });\r\n\r\n            parentNode.appendChild(nestedUl);\r\n        }\r\n\r\n        \/\/ Membuat objek untuk menyimpan daftar h2 dan h3 beserta judulnya\r\n        const headings = [];\r\n\r\n           \/\/ Mengambil semua elemen h2 dan h3\r\n        const elements = document.querySelectorAll('.td-post-content h2');\r\n\t\t\t\/\/, .td-post-content h3\r\n\r\n        elements.forEach(element => {\r\n            if (element.tagName === 'H2') {\r\n                const id = formatId(element.textContent);\r\n                element.id = id;\r\n\t\t\t\tif (element.textContent.toLowerCase() === \"key takeaways\") {return;} \/\/ Kalau Key Takeaways, jangan dimasukin\r\n                headings.push({ level: 'h2', id: id, title: element.textContent, children: [] });\r\n            } else if (element.tagName === 'H3') {\r\n                const id = formatId(element.textContent);\r\n                element.id = id;\r\n                if (headings.length > 0) {\r\n                    headings[headings.length - 1].children.push({ level: 'h3', id: id, title: element.textContent, children: [] });\r\n                }\r\n            }\r\n        });\r\n\r\n        \/\/ Membuat list HTML dari objek headings\r\n        const ul = document.getElementById('list_toc');\r\n        let currentUl = ul;\r\n        headings.forEach(heading => {\r\n            const li = document.createElement('li');\r\n            const a = document.createElement('a');\r\n            a.textContent = heading.title;\r\n            a.href = `#${heading.id}`;\r\n            li.appendChild(a);\r\n\r\n            if (heading.level === 'h2') {\r\n                \/\/ Menyimpan ul saat ini untuk menambahkan nested ul\r\n                currentUl = li;\r\n                ul.appendChild(li);\r\n            } else if (heading.level === 'h3') {\r\n                if (!currentUl.lastElementChild || currentUl.lastElementChild.tagName !== 'UL') {\r\n                    \/\/ Jika belum ada nested ul, buat satu\r\n                    const nestedUl = document.createElement('ul');\r\n                    currentUl.appendChild(nestedUl);\r\n                    currentUl = nestedUl;\r\n                }\r\n                currentUl.appendChild(li);\r\n            }\r\n\r\n            createNestedList(li, heading.children);\r\n        });\r\n\t\tDapatkan elemen ul dengan id 'list_toc_float'\r\nconst ulFloat = document.getElementById('list_toc');\r\nconst ulJourney = document.getElementById('list_journey');\r\n\r\nDapatkan isi (child elements) dari ul dengan id 'list_toc_float'\r\n\tif (ulFloat !== null) {\r\n\t\tconst clonedChildren = ulFloat.cloneNode(true).children;\r\n\t\tconst ulToc = document.getElementById('list_toc_float');\r\n\t\tconst ulTocTop = document.getElementById('list_toc_top');\r\n\t\tif ((ulToc !== null || ulToc !== undefined) && window.innerWidth > 1018){\r\n\t\t\tulToc.append(...clonedChildren);\r\n\t\t} else {\r\n\t\t\tulTocTop.append(...clonedChildren);\r\n\t\t}\r\n\t} \r\n\r\n\tif (ulJourney !== null) {\r\n\t\tconst clonedChildrenJourney = ulJourney.cloneNode(true).children;\r\n\t\tconst ulTocJourney = document.getElementById('list_toc_journey');\r\n\t\tulTocJourney.append(...clonedChildrenJourney);\r\n\t} \r\n\t\r\n        Fungsi untuk mengambil tinggi navbar\r\n        function getNavbarHeight() {\r\n            const navbar = document.getElementById('tdi_34');\r\n            return navbar ? navbar.offsetHeight : 0;\r\n        }\r\n\r\n        \/\/ Fungsi untuk menambahkan offset posisi scroll\r\n        function scrollToElementWithOffset(elementId) {\r\n            const element = document.getElementById(elementId);\r\n            if (element) {\r\n                const offset = getNavbarHeight();\r\n                const elementPosition = element.getBoundingClientRect().top;\r\n                const offsetPosition = elementPosition - offset-40;\r\n\r\n                window.scrollBy({\r\n                    top: offsetPosition,\r\n                    behavior: 'smooth'\r\n                });\r\n            }\r\n        }\r\n\r\n        \/\/ Fungsi untuk menangani klik pada tautan judul\r\n        function handleTitleClick(event) {\r\n            event.preventDefault();\r\n            const href = event.target.getAttribute('href').substr(1);\r\n            scrollToElementWithOffset(href);\r\n        }\r\n\r\n        \/\/ Tambahkan event listener untuk semua tautan judul\r\n        const titleLinks = document.querySelectorAll('a[href^=\"#\"]');\r\n        titleLinks.forEach(link => {\r\n            link.addEventListener('click', handleTitleClick);\r\n        });\r\n\t});\r\n    <\/script> -->\r\n<\/span><\/p>\n<style>\r\n\t.takeaways-container {\r\n\t\tmargin: 20px 0;\r\n\t\tfont-family: sans-serif;\r\n\t}\r\n\t.box-content {\r\n\t\tbackground-color: #fffacd;\r\n\t\tbox-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);\r\n\t\tborder-radius: 25px;\r\n\t\tpadding: 25px;\r\n\t}\r\n\t.title {\r\n\t\tmargin-bottom: 20px;\r\n\t}\r\n\t.title p {\r\n\t\tdisplay: inline-block;\r\n\t\tbackground-color: #8A0E19;\r\n\t\tcolor: #ffffff;\r\n\t\tpadding: 8px 15px;\r\n\t\tborder-radius: 8px;\r\n\t\tfont-size: 22px;\r\n\t\tfont-weight: bold;\r\n\t\tmargin: 0;\r\n\t}\r\n\t.item {\r\n\t\tdisplay: flex;\r\n\t\talign-items: flex-start;\r\n\t\tmargin-bottom: 12px;\r\n\t}\r\n\t.item .circle {\r\n\t\twidth: 8px;\r\n\t\theight: 8px;\r\n\t\tbackground-color: #000000;\r\n\t\tborder-radius: 50%;\r\n\t\tmargin-right: 12px;\r\n\t\tflex-shrink: 0;\r\n\t\tmargin-top: 8px;\r\n\t}\r\n\t.item p {\r\n\t\tmargin: 0;\r\n\t\tfont-size: 16px;\r\n\t\tline-height: 1.6;\r\n\t}\r\n\t.item p a {\r\n\t\tcolor: #8A0E19;\r\n\t\tfont-weight: normal;\r\n\t\ttext-decoration: none;\r\n\t}\r\n\t.item p a:hover {\r\n\t\ttext-decoration: underline;\r\n\t}\r\n\t.button-wrapper {\r\n\t\tmargin-top: 25px;\r\n\t}\r\n\t.submit-button {\r\n\t\tbackground-color: #8a0e19;\r\n\t\tcolor: #fff !important;\r\n\t\ttransition: all .3s ease;\r\n\t\tpadding: 12px 28px;\r\n\t\tdisplay: inline-block;\r\n\t\tborder-radius: 12px;\r\n\t\tfont-size: 16px;\r\n\t\tfont-weight: bold;\r\n\t\ttext-decoration: none;\r\n\t}\r\n\t.submit-button:hover {\r\n\t\tbackground-color: #991b26;\r\n\t}\r\n\t@media (max-width: 767px) {\r\n\t\t.takeaways-container {\r\n\t\t\theight: auto;\r\n\t\t\tpadding: 0;\r\n\t\t}\r\n\t\t.box-content {\r\n\t\t\tpadding: 24px;\r\n\t\t}\r\n\t\t.content,\r\n\t\t.main-content,\r\n\t\t.list-item {\r\n\t\t\twidth: 100%;\r\n\t\t}\r\n\t}\r\n<\/style>\r\n\r\n<div class=\"takeaways-container\">\r\n\t<div class=\"box-content\">\r\n\t\t<div class=\"content\">\r\n\t\t\t<div class=\"title\">\r\n\t\t\t\t<p>Key Takeaways<\/p>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"main-content\">\r\n\t\t\t\t<div class=\"list-item\">\r\n\t\t\t\t\t<div class=\"item\">    <div class=\"circle\"><\/div>    <p><a href=\"#what-is-an-employee-value-proposition-evp\">Understand the core definition and<\/a> fundamental concepts of an EVP.<\/p><\/div><div class=\"item\">    <div class=\"circle\"><\/div>    <p><a href=\"#why-an-employee-value-proposition-is-important\">Discover the critical business benefits<\/a> of maintaining a strong EVP.<\/p><\/div><div class=\"item\">    <div class=\"circle\"><\/div>    <p><a href=\"#key-components-of-a-strong-evp\">Explore the essential pillars that<\/a> make up a comprehensive EVP.<\/p><\/div><div class=\"item\">    <div class=\"circle\"><\/div>    <p><a href=\"#how-to-develop-an-effective-evp\">Learn the strategic, step-by-step process<\/a> to build your own EVP.<\/p><\/div>\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\n<h2><strong>What Is an Employee Value Proposition (EVP)<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1711\" src=\"https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/Wjat-is-epv.webp\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/Wjat-is-epv.webp 800w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/Wjat-is-epv-300x150.webp 300w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/Wjat-is-epv-768x384.webp 768w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/Wjat-is-epv-150x75.webp 150w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/Wjat-is-epv-696x348.webp 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>An <strong>Employee Value Proposition (EVP)<\/strong> explains what employees receive in return for the skills, effort, and commitment they bring to a company. It represents the balance between what a business offers and what employees contribute. While many people confuse EVP with an employer brand, they are different. The employer brand reflects how people view the company, while the EVP is the real experience employees have inside it.<\/p>\n<p>A strong EVP includes both tangible and intangible benefits. Tangible benefits include salary, health insurance, paid leave, and workplace facilities. Intangible benefits involve company culture, leadership support, career development, and flexibility, all of which influence <a href=\"https:\/\/www.hashmicro.com\/au\/blog\/human-capital-management\/\">HR and workforce management<\/a> in the long term.<\/p>\n<h2 id=\"why-an-employee-value-proposition-is-important\"><strong>Why an Employee Value Proposition Is Important<\/strong><\/h2>\n<p><span data-sheets-root=\"1\">\r\n    <div class=\"hashy-banner-wrap\" data-catimg=\"HR\">\r\n        <a class=\"hashy-banner-link\" href=\"https:\/\/www.hashmicro.com\/au\/ai-agent-for-hr\/?medium=moneysite-banner&promocampaign=hashy-ai\" target=\"_blank\" rel=\"noopener\" aria-label=\"See It Live\">\r\n        <div class=\"hashy-banner-frame\">\r\n            <div class=\"hashy-banner-stage\">\r\n                <!-- Background stack -->\r\n                <div class=\"hashy-card-bg\" aria-hidden=\"true\">\r\n                    <span class=\"hashy-card-bg-fill\"><\/span>\r\n                    <img decoding=\"async\" class=\"hashy-card-bg-stars\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/banner-bg-texture.webp\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\">\r\n                    <img decoding=\"async\" class=\"hashy-card-bg-light\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/banner-light-beam-787912.webp\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\">\r\n                    <span class=\"hashy-card-bg-glow\"><\/span>\r\n                <\/div>\r\n\r\n                <!-- Sparkle decorations -->\r\n                <span class=\"hashy-card-deco hashy-card-deco-1\" aria-hidden=\"true\">\r\n                    <svg viewBox=\"0 0 121 35\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <g opacity=\".48\" filter=\"url(#hcd1)\"><rect width=\"102\" height=\"24\" transform=\"matrix(-1.006 0 0 1.006 115.66 5.34)\" fill=\"url(#hcd1g)\"\/><\/g>\r\n                        <path d=\"M15.27 9.03 13.35 4.34l-1.92 4.69a13.2 13.2 0 0 1-6.77 6.61L0 17.56l4.66 1.88a13.2 13.2 0 0 1 6.77 6.81l1.92 4.66 1.92-4.66a13.2 13.2 0 0 1 6.77-6.81l4.66-1.88-4.66-1.92a13.2 13.2 0 0 1-6.77-6.61z\" fill=\"#fff\"\/>\r\n                        <defs>\r\n                            <filter id=\"hcd1\" x=\"7.7\" y=\"0\" width=\"113.27\" height=\"34.82\" filterUnits=\"userSpaceOnUse\"><feGaussianBlur stdDeviation=\"2.66\"\/><\/filter>\r\n                            <linearGradient id=\"hcd1g\" x1=\"175.31\" y1=\"12\" x2=\"0\" y2=\"12\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#fff\"\/><stop offset=\"1\" stop-color=\"#0B0B0F\"\/><\/linearGradient>\r\n                        <\/defs>\r\n                    <\/svg>\r\n                <\/span>\r\n                <span class=\"hashy-card-deco hashy-card-deco-2\" aria-hidden=\"true\">\r\n                    <svg viewBox=\"0 0 121 35\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <g opacity=\".48\" filter=\"url(#hcd2)\"><rect x=\"5.34\" y=\"5.34\" width=\"102.59\" height=\"24.14\" fill=\"url(#hcd2g)\"\/><\/g>\r\n                        <path d=\"M105.73 9.03 107.65 4.34l1.92 4.69a13.2 13.2 0 0 0 6.77 6.61L121 17.56l-4.66 1.88a13.2 13.2 0 0 0-6.77 6.81l-1.92 4.66-1.92-4.66a13.2 13.2 0 0 0-6.77-6.81l-4.66-1.88 4.66-1.92a13.2 13.2 0 0 0 6.77-6.61z\" fill=\"#fff\"\/>\r\n                        <defs>\r\n                            <filter id=\"hcd2\" x=\"0\" y=\"0\" width=\"113.27\" height=\"34.82\" filterUnits=\"userSpaceOnUse\"><feGaussianBlur stdDeviation=\"2.66\"\/><\/filter>\r\n                            <linearGradient id=\"hcd2g\" x1=\"181.66\" y1=\"17.47\" x2=\"5.34\" y2=\"17.47\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#fff\"\/><stop offset=\"1\" stop-color=\"#232126\"\/><\/linearGradient>\r\n                        <\/defs>\r\n                    <\/svg>\r\n                <\/span>\r\n                <span class=\"hashy-card-deco hashy-card-deco-3\" aria-hidden=\"true\">\r\n                    <svg viewBox=\"0 0 35 95\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <g opacity=\".48\" filter=\"url(#hcd3)\"><rect x=\"29.52\" y=\"5.35\" width=\"76.56\" height=\"24.18\" transform=\"rotate(90 29.52 5.35)\" fill=\"url(#hcd3g)\"\/><\/g>\r\n                        <path d=\"M26.26 79.7 30.96 81.63 26.26 83.55a8.7 8.7 0 0 0-6.62 6.78L17.72 95l-1.89-4.67a8.7 8.7 0 0 0-4.72-4.62L4.34 81.63 9.01 79.7a8.7 8.7 0 0 0 4.72-4.62l1.89-4.67 1.92 4.67a8.7 8.7 0 0 0 6.62 6.78z\" fill=\"#fff\"\/>\r\n                        <defs>\r\n                            <filter id=\"hcd3\" x=\"0\" y=\"0\" width=\"34.88\" height=\"87.26\" filterUnits=\"userSpaceOnUse\"><feGaussianBlur stdDeviation=\"2.66\"\/><\/filter>\r\n                            <linearGradient id=\"hcd3g\" x1=\"161.1\" y1=\"17.5\" x2=\"29.52\" y2=\"17.5\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#fff\"\/><stop offset=\"1\" stop-color=\"#232126\"\/><\/linearGradient>\r\n                        <\/defs>\r\n                    <\/svg>\r\n                <\/span>\r\n\r\n                <div class=\"hashy-card-inner\">\r\n                    <!-- Left column: logo + headline + CTA -->\r\n                    <div class=\"hashy-card-left\">\r\n                        <img decoding=\"async\" class=\"hashy-card-logo\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/hashmicro-logo-f0090c.webp\" alt=\"HashMicro\" width=\"240\" height=\"32\" loading=\"lazy\">\r\n                        <div class=\"hashy-card-text-block\">\r\n                            <p class=\"hashy-card-title\"><span class=\"hashy-fg-grad\">Hashy AI<\/span> handles hundreds of employee queries concurrently<\/p>\r\n                            <span class=\"hashy-card-cta\">\r\n                                <span class=\"hashy-card-cta-label\">See It Live<\/span>\r\n                                <span class=\"hashy-card-cta-spark\" aria-hidden=\"true\">\r\n                                    <svg viewBox=\"0 0 20 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"21\">\r\n                                        <path d=\"M6.87 6.43 8.02 3.62l1.14 2.81a7 7 0 0 0 4.07 4.07l2.8 1.14-2.8 1.14a7 7 0 0 0-4.07 4.07l-1.14 2.81-1.14-2.81A7 7 0 0 0 2.8 12.78L0 11.64l2.8-1.14a7 7 0 0 0 4.07-4.07z\" fill=\"#fff\"\/>\r\n                                        <path d=\"m15.1 1.5.61-1.5.61 1.5a3.7 3.7 0 0 0 2.07 2.18l1.5.61-1.5.61a3.7 3.7 0 0 0-2.07 2.18l-.61 1.5-.61-1.5a3.7 3.7 0 0 0-2.07-2.18l-1.5-.61 1.5-.61A3.7 3.7 0 0 0 15.1 1.5z\" fill=\"#fff\"\/>\r\n                                        <path d=\"m14.66 15.76.4-.98.4.98a2.4 2.4 0 0 0 1.42 1.42l.98.4-.98.4a2.4 2.4 0 0 0-1.42 1.42l-.4.98-.4-.98a2.4 2.4 0 0 0-1.42-1.42l-.98-.4.98-.4a2.4 2.4 0 0 0 1.42-1.42z\" fill=\"#fff\"\/>\r\n                                    <\/svg>\r\n                                <\/span>\r\n                            <\/span>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <!-- Right column: mascot + chat window -->\r\n                    <div class=\"hashy-card-right\" aria-hidden=\"true\">\r\n                        <img decoding=\"async\" class=\"hashy-card-mascot\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/hashy-mascot-af02ad.webp\" alt=\"\" width=\"128\" height=\"194\" loading=\"lazy\">\r\n                        <div class=\"hashy-card-chat-window\">\r\n                            <div class=\"hashy-card-chat-header\">\r\n                                <div class=\"hashy-card-chat-id\">\r\n                                    <div class=\"hashy-card-chat-avatar\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hashy.webp\" alt=\"\" width=\"36\" height=\"36\" loading=\"lazy\">\r\n                                    <\/div>\r\n                                    <div class=\"hashy-card-chat-meta\">\r\n                                        <p class=\"hashy-card-chat-name\">Hashy AI<\/p>\r\n                                        <p class=\"hashy-card-chat-role\">Your AI Assistant<\/p>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"hashy-card-chat-dots\" aria-hidden=\"true\">\r\n                                    <span><\/span><span><\/span><span><\/span>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"hashy-card-chat-body\">\r\n                                <div class=\"hashy-card-chat-stream\"\r\n                                     data-avatar-hashy=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hashy.webp\"\r\n                                     data-avatar-user=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hannah.webp\">\r\n                                <!-- 1. User: reimbursement status -->\r\n                                <div class=\"hashy-msg is-outgoing\" data-step=\"1\">\r\n                                    <div class=\"hashy-bubble hashy-bubble-purple hashy-bubble-wide\">Hashy, What&rsquo;s the status of <strong>my reimbursement request?<\/strong><\/div>\r\n                                    <img decoding=\"async\" class=\"hashy-msg-avatar hashy-msg-avatar-bordered\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hannah.webp\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\">\r\n                                <\/div>\r\n                                <!-- 2. Hashy: under review -->\r\n                                <div class=\"hashy-msg is-incoming hashy-msg-narrow\" data-step=\"2\">\r\n                                    <img decoding=\"async\" class=\"hashy-msg-avatar\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hashy.webp\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\">\r\n                                    <div class=\"hashy-bubble hashy-bubble-white\">Your reimbursement is <span class=\"hashy-text-purple\"><strong>under finance review.<\/strong><\/span><\/div>\r\n                                <\/div>\r\n                                <!-- 3. User: attendance request -->\r\n                                <div class=\"hashy-msg is-outgoing\" data-step=\"3\">\r\n                                    <div class=\"hashy-bubble hashy-bubble-purple hashy-bubble-wide\">Hashy, can you show <strong>my attendance report<\/strong> for this month?<\/div>\r\n                                    <img decoding=\"async\" class=\"hashy-msg-avatar hashy-msg-avatar-bordered\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hannah.webp\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\">\r\n                                <\/div>\r\n                                <!-- 4. Hashy: attendance card -->\r\n                                <div class=\"hashy-msg is-incoming hashy-msg-narrow\" data-step=\"4\">\r\n                                    <img decoding=\"async\" class=\"hashy-msg-avatar\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hashy.webp\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\">\r\n                                    <div class=\"hashy-bubble hashy-bubble-white hashy-bubble-card hashy-bubble-attendance\">\r\n                                        <div class=\"hashy-att-head\">\r\n                                            <p class=\"hashy-att-title\">Attendance Report<\/p>\r\n                                            <span class=\"hashy-att-month\">Mar 2026 <svg viewBox=\"0 0 8 6\" width=\"8\" height=\"6\" aria-hidden=\"true\"><path d=\"M0 0h8L4 6z\" fill=\"#353535\"\/><\/svg><\/span>\r\n                                        <\/div>\r\n                                        <div class=\"hashy-att-body\">\r\n                                            <div class=\"hashy-donut\" aria-hidden=\"true\">\r\n                                                <div class=\"hashy-donut-center\">\r\n                                                    <p class=\"hashy-donut-num\">24<\/p>\r\n                                                    <p class=\"hashy-donut-label\">working days<\/p>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                            <div class=\"hashy-att-legend\">\r\n                                                <div><span class=\"hashy-att-dot hashy-att-dot-1\"><\/span><div><strong>21 Days<\/strong><br>Present<\/div><\/div>\r\n                                                <div><span class=\"hashy-att-dot hashy-att-dot-2\"><\/span><div><strong>2 Days<\/strong><br>Annual Leave<\/div><\/div>\r\n                                                <div><span class=\"hashy-att-dot hashy-att-dot-3\"><\/span><div><strong>1 Days<\/strong><br>Sick Leave<\/div><\/div>\r\n                                            <\/div>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <!-- 5. User: cancel leave -->\r\n                                <div class=\"hashy-msg is-outgoing\" data-step=\"5\">\r\n                                    <div class=\"hashy-bubble hashy-bubble-purple\">Can you cancel <strong>my leave request<\/strong> for tomorrow?<\/div>\r\n                                    <img decoding=\"async\" class=\"hashy-msg-avatar hashy-msg-avatar-bordered\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hannah.webp\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\">\r\n                                <\/div>\r\n                                <!-- 6. Hashy: cancelled -->\r\n                                <div class=\"hashy-msg is-incoming hashy-msg-narrow\" data-step=\"6\">\r\n                                    <img decoding=\"async\" class=\"hashy-msg-avatar\" src=\"https:\/\/www.hashmicro.com\/assets\/images\/hashy-ai-banner\/figma\/avatar-hashy.webp\" alt=\"\" width=\"40\" height=\"40\" loading=\"lazy\">\r\n                                    <div class=\"hashy-bubble hashy-bubble-white\">\r\n                                        <span class=\"hashy-inline-icon\">\r\n                                            <svg viewBox=\"0 0 18 18\" width=\"16\" height=\"16\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.5 9A7.5 7.5 0 1 1 1.5 9a7.5 7.5 0 0 1 15 0zm-4.48-2.27a.55.55 0 0 1 0 .8L8.27 11.27a.55.55 0 0 1-.8 0l-1.5-1.5a.55.55 0 0 1 .8-.8l1.1 1.1 3.4-3.34a.55.55 0 0 1 .76 0z\" fill=\"#2FB71C\"\/><\/svg>\r\n                                        <\/span>\r\n                                        Leave request cancelled <span class=\"hashy-text-purple\"><strong>successfully.<\/strong><\/span>\r\n                                    <\/div>\r\n                                <\/div><\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <\/a>\r\n    <\/div>\r\n\r\n    <style>\r\n        \/* ============================================================\r\n         * Hashy banner \u2014 Figma 5181:2678 (1440 \u00d7 508). Stage rendered\r\n         * at exact Figma px values; outer wrapper scales it to fit any\r\n         * body-post container width via container queries.\r\n         * ============================================================ *\/\r\n        .hashy-banner-wrap {\r\n            container-type: inline-size !important;\r\n            container-name: hashybnr !important;\r\n            position: relative !important;\r\n            display: block !important;\r\n            width: 100% !important;\r\n            max-width: 860px !important;        \/* locks the banner at the \"wider\r\n                                        blog 860px\" preview proportions\r\n                                        regardless of body-post width *\/\r\n            margin: 16px auto !important;\r\n            font-family: Poppins, \"Helvetica Neue\", Arial, sans-serif !important;\r\n        }\r\n\r\n        \/* Whole-banner link \u2014 wraps the entire frame so any click on the\r\n           card (background, mascot, chat preview) routes to the CTA URL.\r\n           The inner CTA is now a non-anchor span styled as a button. *\/\r\n        .hashy-banner-link {\r\n            display: block !important;\r\n            color: inherit !important;\r\n            text-decoration: none !important;\r\n            cursor: pointer !important;\r\n        }\r\n\r\n        .hashy-banner-frame {\r\n            position: relative !important;\r\n            width: 100% !important;\r\n            aspect-ratio: 1440 \/ 508 !important;\r\n            border-radius: 16px !important;\r\n            overflow: hidden !important;\r\n            background: #111 !important;\r\n            box-shadow: 0 12px 40px rgba(0, 0, 0, .35) !important;\r\n        }\r\n\r\n        \/* The stage is rendered at the exact Figma frame size. The\r\n           transform: scale() shrinks it proportionally to fit the\r\n           container while preserving every pixel-level token.\r\n           tan(atan2(y, x)) is the standard CSS trig trick to turn the\r\n           length ratio (100cqw \/ 1440px) into a unitless number that\r\n           scale() will accept. *\/\r\n        .hashy-banner-stage {\r\n            position: absolute !important;\r\n            top: 0 !important; left: 0 !important;\r\n            width: 1440px !important;\r\n            height: 508px !important;\r\n            transform-origin: top left !important;\r\n            transform: scale(tan(atan2(100cqw, 1440px))) !important;\r\n        }\r\n        \/* Fallback for browsers without CSS Trig support (pre-2023): the\r\n           stage simply renders left-aligned at design size with overflow\r\n           clipped, which is still readable. *\/\r\n        @supports not (transform: scale(tan(atan2(1px, 1px)))) {\r\n            .hashy-banner-stage { transform: none !important; }\r\n        }\r\n        .hashy-banner-stage * { box-sizing: border-box !important; }\r\n        \/* Defensive overrides \u2014 Hashmicro WP theme rules like\r\n           `.tagdiv-type img { margin-bottom: 21px }` (specificity 0,1,1)\r\n           push our avatars \/ mascot \/ logo out of alignment. Selectors\r\n           below repeat the wrapper class so specificity is (0,2,1) and\r\n           wins regardless of theme load order. *\/\r\n        .hashy-banner-wrap.hashy-banner-wrap img,\r\n        .hashy-banner-stage.hashy-banner-stage img {\r\n            margin: 0 !important;\r\n            padding: 0 !important;\r\n            border: 0 !important;\r\n            max-width: none !important;\r\n            background: transparent !important;\r\n            vertical-align: middle !important;\r\n            box-shadow: none !important;\r\n        }\r\n        .hashy-banner-wrap.hashy-banner-wrap p,\r\n        .hashy-banner-wrap.hashy-banner-wrap h1, .hashy-banner-wrap.hashy-banner-wrap h2,\r\n        .hashy-banner-wrap.hashy-banner-wrap h3, .hashy-banner-wrap.hashy-banner-wrap h4,\r\n        .hashy-banner-wrap.hashy-banner-wrap h5, .hashy-banner-wrap.hashy-banner-wrap h6 {\r\n            margin: 0 !important;\r\n            padding: 0 !important;\r\n            text-indent: 0 !important;\r\n            background: transparent !important;\r\n        }\r\n        .hashy-banner-wrap.hashy-banner-wrap a { text-decoration: none !important; }\r\n\r\n        \/* \u2500\u2500 Background layers \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n        .hashy-card-bg {\r\n            position: absolute !important; inset: 0 !important;\r\n            border-radius: 16px !important;\r\n            overflow: hidden !important;\r\n            pointer-events: none !important;\r\n            z-index: 0 !important;\r\n        }\r\n        .hashy-card-bg-fill { position: absolute !important; inset: 0 !important; background: #111 !important; }\r\n        .hashy-card-bg-stars {\r\n            position: absolute !important; inset: 0 !important;\r\n            width: 100% !important; height: 100% !important;\r\n            object-fit: cover !important;\r\n            mix-blend-mode: screen !important;\r\n            opacity: .56 !important;\r\n        }\r\n        .hashy-card-bg-light {\r\n            position: absolute !important;\r\n            inset: -6px 0 auto 0 !important;\r\n            width: 100% !important;\r\n            height: calc(100% + 12px) !important;\r\n            object-fit: cover !important;\r\n            mix-blend-mode: plus-lighter !important;\r\n            opacity: .54 !important;\r\n            filter: blur(16px) !important;\r\n        }\r\n        .hashy-card-bg-glow {\r\n            position: absolute !important;\r\n            left: calc(50% - 480px) !important;\r\n            bottom: -110px !important;\r\n            width: 961px !important;\r\n            height: 222px !important;\r\n            border-radius: 50% !important;\r\n            background: radial-gradient(ellipse 480px 111px at center, rgba(160,102,242,1) 0%, rgba(77,77,77,0) 100%) !important;\r\n            filter: blur(80px) !important;\r\n            opacity: .8 !important;\r\n            pointer-events: none !important;\r\n        }\r\n\r\n        \/* \u2500\u2500 Sparkle decorations (Figma px positions) \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n        .hashy-card-deco {\r\n            position: absolute !important;\r\n            display: block !important;\r\n            pointer-events: none !important;\r\n            z-index: 1 !important;\r\n            animation: hashyDecoFloat 4s ease-in-out infinite !important;\r\n        }\r\n        .hashy-card-deco svg { width: 100% !important; height: 100% !important; display: block !important; }\r\n        .hashy-card-deco-1 { left: 334px !important; top: 399px !important; width: 121px !important; height: 35px !important; }\r\n        .hashy-card-deco-2 { left: 615px !important; top: 72px !important;  width: 121px !important; height: 35px !important; animation-delay: 1.3s !important; }\r\n        .hashy-card-deco-3 { right: 50.57px !important; top: -6px !important; width: 35px !important;  height: 95px !important; animation-delay: 2.4s !important; }\r\n        @keyframes hashyDecoFloat {\r\n            0%, 100% { transform: translateY(0)    scale(1);    opacity: .9; }\r\n            50%      { transform: translateY(-3px) scale(1.05); opacity: 1;  }\r\n        }\r\n\r\n        \/* \u2500\u2500 Inner row \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n        .hashy-card-inner {\r\n            position: relative !important;\r\n            z-index: 2 !important;\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            justify-content: space-between !important;\r\n            gap: 48px !important;\r\n            padding: 64px 70px !important;\r\n            height: 100% !important;\r\n        }\r\n\r\n        \/* \u2500\u2500 Left column \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n        .hashy-card-left {\r\n            flex: 0 0 auto !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            align-items: flex-start !important;\r\n            gap: 32px !important;             \/* logo\u2192text tightened from 64 *\/\r\n            max-width: 660px !important;      \/* fits the longer Accounting copy on 3 lines *\/\r\n        }\r\n        .hashy-card-logo {\r\n            display: block !important;\r\n            height: 31.28px !important;\r\n            width: auto !important;\r\n        }\r\n        .hashy-card-text-block {\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            align-items: flex-start !important;\r\n            gap: 32px !important;             \/* text\u2192button tightened from 56,\r\n                                                 brings CTA up + farther from\r\n                                                 banner bottom edge *\/\r\n        }\r\n        .hashy-card-title {\r\n            margin: 0 !important;\r\n            font-family: Poppins, \"Helvetica Neue\", Arial, sans-serif !important;\r\n            font-weight: 600 !important;\r\n            font-size: 46px !important;\r\n            line-height: 1.25 !important;\r\n            color: #fff !important;\r\n            letter-spacing: -0.005em !important;\r\n            max-width: 660px !important;      \/* match left-column widening *\/\r\n        }\r\n        .hashy-banner-stage .hashy-fg-grad {\r\n            display: inline-block !important;\r\n            background: linear-gradient(65deg, #8839E7 0%, #E391F4 74%, #8839E7 100%) !important;\r\n            -webkit-background-clip: text !important;\r\n            background-clip: text !important;\r\n            -webkit-text-fill-color: transparent !important;\r\n            color: transparent !important;\r\n            font-weight: 700 !important;\r\n        }\r\n\r\n        \/* CTA \u2014 bumped up from Figma (14\u00d748 \/ 20px) so it stays visually\r\n           prominent after the stage scale-down (~0.44\u00d7 at 628 container).\r\n           Now: padding 22\u00d772, font 30, gap 14, sparkle 28. *\/\r\n        .hashy-card-cta {\r\n            display: inline-flex !important;\r\n            align-items: center !important;\r\n            justify-content: center !important;\r\n            gap: 14px !important;\r\n            padding: 22px 72px !important;\r\n            background:\r\n                linear-gradient(#8839E7, #8839E7) padding-box,\r\n                linear-gradient(129deg, #fff 5%, rgba(255,255,255,0) 28%, rgba(255,255,255,0) 72%, #fff 94%) border-box !important;\r\n            border: 3px solid transparent !important;\r\n            border-radius: 99px !important;\r\n            color: #fff !important;\r\n            font-family: Poppins, \"Helvetica Neue\", Arial, sans-serif !important;\r\n            font-weight: 600 !important;\r\n            font-size: 30px !important;\r\n            line-height: 1.2 !important;\r\n            text-decoration: none !important;\r\n            box-shadow: 0 8px 28px rgba(136, 57, 231, .45) !important;\r\n            transition: transform .25s ease, box-shadow .25s ease, filter .25s ease !important;\r\n        }\r\n        .hashy-card-cta:hover {\r\n            transform: translateY(-2px) !important;\r\n            filter: brightness(1.08) !important;\r\n            color: #fff !important;\r\n            text-decoration: none !important;\r\n            box-shadow: 0 14px 36px rgba(136, 57, 231, .6) !important;\r\n        }\r\n        .hashy-card-cta-spark { display: inline-flex !important; }\r\n        .hashy-card-cta-spark svg { display: block !important; width: 28px !important; height: 29px !important; }\r\n\r\n        \/* \u2500\u2500 Right column (mascot + chat) \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n        .hashy-card-right {\r\n            position: relative !important;\r\n            flex: 0 0 auto !important;\r\n            width: 562px !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            align-items: center !important;\r\n            padding-bottom: 24px !important;\r\n        }\r\n        .hashy-banner-wrap.hashy-banner-wrap img.hashy-card-mascot,\r\n        .hashy-banner-stage.hashy-banner-stage img.hashy-card-mascot,\r\n        .hashy-card-mascot {\r\n            display: block !important;\r\n            width: 128px !important;\r\n            height: 194.4px !important;\r\n            margin: 0 0 -28px !important;        \/* overlap chat-window by 28px *\/\r\n            position: relative !important;\r\n            z-index: 1 !important;               \/* sits BEHIND chat window so the\r\n                                         bottom edge is hidden, giving\r\n                                         the peek-from-behind effect *\/\r\n            animation: hashyMascotBounce 3.5s ease-in-out infinite !important;\r\n            filter: drop-shadow(0 8px 24px rgba(0,0,0,.45)) !important;\r\n        }\r\n        @keyframes hashyMascotBounce {\r\n            0%, 100% { transform: translateY(0)    rotate(-2deg); }\r\n            50%      { transform: translateY(-6px) rotate( 2deg); }\r\n        }\r\n\r\n        .hashy-card-chat-window {\r\n            position: relative !important;\r\n            z-index: 2 !important;               \/* on top of mascot so the bottom\r\n                                         edge of the mascot is hidden\r\n                                         behind it (peek-through effect) *\/\r\n            width: 100% !important;\r\n            height: 278px !important;\r\n            background: rgba(255, 255, 255, 0.24) !important;\r\n            border-radius: 12px !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            gap: 20px !important;\r\n            padding: 0 0 10px !important;\r\n            overflow: hidden !important;\r\n            box-shadow:\r\n                0 0 24px rgba(255,255,255,0.08),\r\n                0 0 40px rgba(255,255,255,0.08) !important;\r\n            backdrop-filter: blur(4px) !important;\r\n            -webkit-backdrop-filter: blur(4px) !important;\r\n        }\r\n        .hashy-card-chat-window::before {\r\n            content: \"\" !important;\r\n            position: absolute !important; inset: 0 !important;\r\n            border-radius: inherit !important;\r\n            padding: 3px !important;\r\n            background: linear-gradient(134deg, #fff 0%, rgba(255,255,255,0.16) 26%, rgba(255,255,255,0.16) 77%, #fff 100%) !important;\r\n            -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0) !important;\r\n            -webkit-mask-composite: xor !important;\r\n                    mask-composite: exclude !important;\r\n            pointer-events: none !important;\r\n            z-index: 3 !important;\r\n        }\r\n\r\n        \/* Chat header \u2014 increased top\/bottom padding (10\u219216) to keep\r\n           the avatar visibly clear of the dark header edges. *\/\r\n        .hashy-card-chat-header {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            justify-content: space-between !important;\r\n            padding: 16px 20px !important;\r\n            background: #111 !important;\r\n            border-radius: 13.474px 13.474px 0 0 !important;\r\n            flex-shrink: 0 !important;\r\n            position: relative !important;\r\n            z-index: 1 !important;\r\n        }\r\n        .hashy-card-chat-id {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 11px !important;\r\n        }\r\n        .hashy-card-chat-avatar {\r\n            width: 40px !important; height: 40px !important;\r\n            border-radius: 50% !important;\r\n            display: block !important;\r\n            flex-shrink: 0 !important;\r\n            overflow: hidden !important;\r\n        }\r\n        .hashy-card-chat-avatar img {\r\n            display: block !important;\r\n            width: 100% !important; height: 100% !important;\r\n            border-radius: 50% !important;\r\n            object-fit: cover !important;\r\n        }\r\n        \/* Two-line meta block \u2014 height locked to avatar so flex-center\r\n           on the parent aligns avatar mid-Y with text mid-Y exactly. *\/\r\n        .hashy-card-chat-meta {\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            justify-content: center !important;\r\n            align-items: flex-start !important;\r\n            height: 40px !important;\r\n            text-align: left !important;\r\n            line-height: 1.15 !important;\r\n        }\r\n        .hashy-card-chat-name {\r\n            margin: 0 !important;\r\n            color: #fff !important;\r\n            font-weight: 500 !important;\r\n            font-size: 17px !important;\r\n            line-height: 1.2 !important;\r\n            text-align: left !important;\r\n        }\r\n        .hashy-card-chat-role {\r\n            margin: 2px 0 0 !important;\r\n            color: #fff !important;\r\n            font-weight: 400 !important;\r\n            font-size: 11.5px !important;\r\n            line-height: 1.2 !important;\r\n            text-align: left !important;\r\n            opacity: .85 !important;\r\n        }\r\n        .hashy-card-chat-dots { display: inline-flex !important; align-items: center !important; gap: 8px !important; padding: 0 4px !important; }\r\n        .hashy-card-chat-dots span { width: 10.12px !important; height: 10.12px !important; border-radius: 50% !important; background: #d9d9d9 !important; }\r\n\r\n        \/* Chat body \/ stream *\/\r\n        .hashy-card-chat-body { position: relative !important; flex: 1 1 auto !important; min-height: 0 !important; overflow: hidden !important; }\r\n        .hashy-card-chat-stream {\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            gap: 20px !important;\r\n            will-change: transform !important;\r\n            transition: transform .9s cubic-bezier(.2,.7,.2,1) !important;\r\n        }\r\n        .hashy-card-chat-stream.no-transition,\r\n        .hashy-card-chat-stream.no-transition .hashy-msg { transition: none !important; }\r\n\r\n        \/* Message rows \u2014 softened easing + longer transitions for a calmer\r\n           reveal cadence. Bubble drops in from -10px with fade. *\/\r\n        .hashy-msg {\r\n            display: flex !important;\r\n            align-items: flex-end !important;\r\n            gap: 18px !important;\r\n            padding: 0 28px !important;\r\n            opacity: 0 !important;\r\n            transform: translateY(-10px) !important;\r\n            transition: opacity .55s cubic-bezier(.16,.84,.32,1),\r\n                        transform .65s cubic-bezier(.18,.86,.34,1.04) !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-msg.is-revealed { opacity: 1 !important; transform: translateY(0) !important; }\r\n        .hashy-msg.is-incoming { justify-content: flex-start !important; }\r\n        .hashy-msg.is-outgoing { justify-content: flex-end !important; padding: 0 28px 0 0 !important; }\r\n        .hashy-msg.hashy-msg-narrow { padding: 0 24px !important; }\r\n\r\n        .hashy-msg-avatar {\r\n            display: block !important;\r\n            width: 40px !important; height: 40px !important;\r\n            border-radius: 50% !important;\r\n            object-fit: cover !important;\r\n            flex-shrink: 0 !important;\r\n            background: #fff !important;\r\n        }\r\n        .hashy-msg-avatar-bordered {\r\n            border: 1.82px solid #fff !important;\r\n            background: #8839E7 !important;\r\n        }\r\n\r\n        \/* Bubbles *\/\r\n        .hashy-bubble {\r\n            position: relative !important;\r\n            padding: 10px 14px !important;\r\n            border-radius: 5px !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 14.5px !important;\r\n            line-height: 1.4 !important;\r\n            box-shadow: 0 1px 2px rgba(0,0,0,.18) !important;\r\n            max-width: 320px !important;\r\n        }\r\n        .hashy-bubble strong { font-weight: 700 !important; }\r\n\r\n        .hashy-bubble-white { background: #fff !important; color: #353535 !important; }\r\n        .hashy-bubble-white::before {\r\n            content: \"\" !important;\r\n            position: absolute !important;\r\n            left: -7px !important; top: 0 !important;\r\n            width: 0 !important; height: 0 !important;\r\n            border-style: solid !important;\r\n            border-width: 0 17px 16px 0 !important;\r\n            border-color: transparent #fff transparent transparent !important;\r\n        }\r\n        .hashy-text-purple { color: #8839E7 !important; font-weight: 800 !important; }\r\n\r\n        .hashy-bubble-purple { background: #8839E7 !important; color: #fff !important; }\r\n        .hashy-bubble-purple::after {\r\n            content: \"\" !important;\r\n            position: absolute !important;\r\n            right: -7px !important; top: 0 !important;\r\n            width: 0 !important; height: 0 !important;\r\n            border-style: solid !important;\r\n            border-width: 0 0 16px 17px !important;\r\n            border-color: transparent transparent #8839E7 transparent !important;\r\n        }\r\n        .hashy-bubble-wide { width: 380px !important; max-width: 100% !important; }\r\n\r\n        .hashy-bubble-typing {\r\n            display: inline-flex !important;\r\n            align-items: center !important;\r\n            justify-content: center !important;\r\n            gap: 4px !important;\r\n            padding: 9px 14px !important;\r\n            min-width: 50px !important;\r\n        }\r\n        .hashy-bubble-typing .hashy-dot {\r\n            width: 6px !important; height: 6px !important;\r\n            border-radius: 50% !important;\r\n            background: #fff !important;\r\n            opacity: .9 !important;\r\n            animation: hashyDot 1.2s ease-in-out infinite !important;\r\n        }\r\n        \/* White bubble typing dots \u2014 purple to be visible on white bg *\/\r\n        .hashy-bubble-white.hashy-bubble-typing .hashy-dot {\r\n            background: #8839E7 !important;\r\n            opacity: .55 !important;\r\n        }\r\n        .hashy-bubble-typing .hashy-dot:nth-child(2) { animation-delay: .18s !important; }\r\n        .hashy-bubble-typing .hashy-dot:nth-child(3) { animation-delay: .36s !important; }\r\n        @keyframes hashyDot {\r\n            0%, 60%, 100% { transform: translateY(0);   opacity: .55; }\r\n            30%           { transform: translateY(-4px); opacity: 1;   }\r\n        }\r\n        \/* Typing rows are dynamically injected by JS before each real\r\n           message; remove them from the natural flow when fading out\r\n           (gives the impression the bubble morphs into the real text).\r\n           Center-align so the small typing bubble sits vertically\r\n           against the avatar instead of dropping to flex-end. *\/\r\n        .hashy-typing-row {\r\n            align-items: center !important;\r\n            transition: opacity .4s ease, transform .45s ease, max-height .45s ease !important;\r\n        }\r\n        .hashy-typing-row.is-fading {\r\n            opacity: 0 !important;\r\n            transform: translateY(-4px) !important;\r\n            max-height: 0 !important;\r\n            margin: 0 !important;\r\n            overflow: hidden !important;\r\n        }\r\n\r\n        .hashy-bubble-card { padding: 10px !important; }\r\n\r\n        \/* Sales: Bright Technology contact card *\/\r\n        .hashy-contact-card { display: flex !important; flex-direction: column !important; gap: 5px !important; width: 256px !important; }\r\n        .hashy-contact-row {\r\n            display: flex !important; align-items: center !important; gap: 8px !important;\r\n            border-bottom: 0.5px solid #d9d9d9 !important;\r\n            padding-bottom: 12px !important;\r\n            height: 57px !important;\r\n        }\r\n        .hashy-contact-logo {\r\n            width: 45px !important; height: 45px !important;\r\n            border-radius: 50% !important;\r\n            overflow: hidden !important;\r\n            flex-shrink: 0 !important;\r\n            background: #fff !important;\r\n            display: flex !important; align-items: center !important; justify-content: center !important;\r\n        }\r\n        .hashy-contact-logo img { display: block !important; width: 100% !important; height: 100% !important; object-fit: cover !important; }\r\n        .hashy-contact-meta {\r\n            flex: 1 1 auto !important;\r\n            min-width: 0 !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            justify-content: center !important;\r\n        }\r\n        .hashy-contact-name {\r\n            margin: 0 !important;\r\n            font-weight: 600 !important;\r\n            font-size: 14px !important;\r\n            color: #353535 !important;\r\n            line-height: 20px !important;\r\n            white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important;\r\n        }\r\n        .hashy-contact-email {\r\n            margin: 0 !important;\r\n            font-weight: 400 !important;\r\n            font-size: 12px !important;\r\n            color: #353535 !important;\r\n            line-height: 20px !important;\r\n            white-space: nowrap !important; overflow: hidden !important; text-overflow: ellipsis !important;\r\n        }\r\n        .hashy-contact-cog {\r\n            width: 16px !important; height: 16px !important;\r\n            display: inline-flex !important; align-items: center !important; justify-content: center !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-contact-actions { display: flex !important; gap: 8px !important; padding-top: 6px !important; }\r\n        .hashy-contact-actions span {\r\n            flex: 1 1 0 !important;\r\n            min-width: 0 !important;\r\n            height: 28px !important;\r\n            background: #f6f6f6 !important;\r\n            border-radius: 4px !important;\r\n            display: inline-flex !important; align-items: center !important; justify-content: center !important;\r\n        }\r\n        .hashy-contact-actions svg { display: block !important; }\r\n\r\n        \/* Inventory: Low Stock card \u2014 Figma 5311:1473 (171px content) *\/\r\n        .hashy-stock-card {\r\n            display: flex !important; flex-direction: column !important;\r\n            gap: 8px !important;\r\n            width: 171px !important;\r\n        }\r\n        .hashy-stock-head {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            justify-content: space-between !important;\r\n            gap: 11px !important;\r\n            font-weight: 600 !important;\r\n            font-size: 14px !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-warn-icon { flex-shrink: 0 !important; }\r\n        .hashy-stock-divider { height: 0.5px !important; background: #d9d9d9 !important; }\r\n        .hashy-stock-row {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            justify-content: center !important;\r\n            gap: 10px !important;\r\n        }\r\n        .hashy-stock-thumb {\r\n            width: 42px !important; height: 42px !important;\r\n            border-radius: 3px !important;\r\n            border: 0.8px solid #ddd !important;\r\n            overflow: hidden !important;\r\n            flex-shrink: 0 !important;\r\n            background: #fff !important;\r\n        }\r\n        .hashy-stock-thumb img { display: block !important; width: 100% !important; height: 100% !important; object-fit: contain !important; }\r\n        .hashy-stock-info { display: flex !important; flex-direction: column !important; gap: 3px !important; width: 119px !important; }\r\n        .hashy-stock-name {\r\n            margin: 0 !important; font-weight: 500 !important; font-size: 12.5px !important; color: #353535 !important; line-height: 1.25 !important;\r\n        }\r\n        .hashy-stock-sku {\r\n            margin: 0 !important; font-weight: 500 !important; font-size: 8px !important; color: #353535 !important; line-height: 1.4 !important;\r\n        }\r\n        .hashy-stock-progress {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 8px !important;\r\n            width: 100% !important;\r\n        }\r\n        .hashy-stock-bar {\r\n            flex: 1 1 auto !important;\r\n            min-width: 0 !important;\r\n            height: 7px !important;\r\n            border-radius: 24px !important;\r\n            background: rgba(196, 196, 196, .24) !important;\r\n            overflow: hidden !important;\r\n            position: relative !important;\r\n        }\r\n        .hashy-stock-bar span {\r\n            display: block !important;\r\n            height: 100% !important;\r\n            background: #BD1E2D !important;\r\n            border-radius: 24px !important;\r\n        }\r\n        .hashy-stock-pill {\r\n            display: inline-flex !important; align-items: center !important;\r\n            padding: 2px 4px !important;\r\n            border-radius: 2px !important;\r\n            font-weight: 500 !important;\r\n            font-size: 6px !important;\r\n            line-height: 1.4 !important;\r\n            white-space: nowrap !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-stock-pill-ok { background: #DDFCD4 !important; color: #1A8707 !important; }\r\n        .hashy-stock-pill-low {\r\n            background: #FFEBEB !important;\r\n            color: #90191C !important;\r\n            font-weight: 600 !important;\r\n            font-size: 7px !important;\r\n            padding: 1px 4px !important;\r\n        }\r\n\r\n        .hashy-check { vertical-align: -3px !important; margin-left: 3px !important; flex-shrink: 0 !important; }\r\n        .hashy-inline-icon { display: inline-flex !important; vertical-align: -3px !important; margin-right: 4px !important; }\r\n\r\n        \/* \u2500\u2500 Document card (Quotation\/Purchase order) \u2014 Figma 5298:2969\r\n           Sales \/ 5298:3099 Inventory. Bubble widened to 380px and\r\n           internal paddings\/gaps tightened so the full preview + From\/To\r\n           + attachment + CTA fit inside the 278px chat viewport\r\n           without the View Document button getting clipped. \u2500\u2500 *\/\r\n        .hashy-bubble-doc {\r\n            flex-direction: column !important;\r\n            align-items: stretch !important;\r\n            gap: 8px !important;\r\n            width: 380px !important;\r\n            padding: 9px 12px !important;\r\n        }\r\n        .hashy-doc-tag {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 4px !important;\r\n        }\r\n        .hashy-doc-tag p,\r\n        .hashy-doc-tag-text {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 13.5px !important;\r\n            line-height: 1.35 !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-doc-card {\r\n            background: #FAFAFA !important;\r\n            border-radius: 2.6px !important;\r\n            padding: 6px !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            gap: 5px !important;\r\n            width: 100% !important;\r\n        }\r\n        .hashy-doc-preview {\r\n            background: #fff !important;\r\n            border: 0.7px solid rgba(0,0,0,.1) !important;\r\n            border-radius: 4.8px 4.8px 0 0 !important;\r\n            padding: 5px 6px !important;\r\n            overflow: hidden !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            gap: 2.5px !important;\r\n        }\r\n        .hashy-doc-head {\r\n            display: flex !important;\r\n            align-items: flex-start !important;\r\n            justify-content: space-between !important;\r\n            gap: 6px !important;\r\n        }\r\n        .hashy-doc-head-text { display: flex !important; flex-direction: column !important; }\r\n        .hashy-doc-title {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 700 !important;\r\n            font-size: 10.9px !important;\r\n            line-height: 1.4 !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-doc-num {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 5.4px !important;\r\n            line-height: 1.2 !important;\r\n            color: #353535 !important;\r\n            opacity: .5 !important;\r\n        }\r\n        .hashy-doc-logo {\r\n            width: 20px !important;\r\n            height: 17px !important;\r\n            object-fit: contain !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-doc-divider {\r\n            height: 0.7px !important;\r\n            background: rgba(0,0,0,.1) !important;\r\n        }\r\n        .hashy-doc-fromto {\r\n            display: flex !important;\r\n            justify-content: space-between !important;\r\n            gap: 8px !important;\r\n        }\r\n        .hashy-doc-fromto > div {\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n        }\r\n        .hashy-doc-label {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 400 !important;\r\n            font-size: 5.4px !important;\r\n            line-height: 1.4 !important;\r\n            color: #353535 !important;\r\n            opacity: .5 !important;\r\n        }\r\n        .hashy-doc-co {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 700 !important;\r\n            font-size: 5.4px !important;\r\n            line-height: 1.4 !important;\r\n            color: #2C2C2C !important;\r\n        }\r\n        .hashy-doc-addr {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 5.4px !important;\r\n            line-height: 1.4 !important;\r\n            color: #2C2C2C !important;\r\n        }\r\n        .hashy-doc-attach {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 6px !important;\r\n            padding: 0 2px !important;\r\n        }\r\n        .hashy-doc-pdf-badge {\r\n            display: inline-flex !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-doc-pdf-badge svg { display: block !important; width: 20px !important; height: 25px !important; }\r\n        .hashy-doc-attach-meta { display: flex !important; flex-direction: column !important; min-width: 0 !important; }\r\n        .hashy-doc-file {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 10px !important;\r\n            line-height: 1.4 !important;\r\n            color: #353535 !important;\r\n            white-space: nowrap !important;\r\n            overflow: hidden !important;\r\n            text-overflow: ellipsis !important;\r\n        }\r\n        .hashy-doc-size {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 10px !important;\r\n            line-height: 1.4 !important;\r\n            color: #ABAAAA !important;\r\n        }\r\n        .hashy-doc-cta {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            justify-content: center !important;\r\n            background: #8839E7 !important;\r\n            color: #fff !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 600 !important;\r\n            font-size: 10px !important;\r\n            line-height: 1.4 !important;\r\n            padding: 5px 8px !important;\r\n            border-radius: 3.4px !important;\r\n        }\r\n\r\n        \/* \u2500\u2500 Accounting: XLSX Financial Report card \u2014 Figma 5316:1700 \u2500\u2500 *\/\r\n        .hashy-bubble-xlsx {\r\n            flex-direction: column !important;\r\n            align-items: stretch !important;\r\n            gap: 8px !important;\r\n            width: 280px !important;\r\n            padding: 10px !important;\r\n        }\r\n        .hashy-xlsx-row {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 10px !important;\r\n        }\r\n        .hashy-xlsx-icon {\r\n            display: inline-flex !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-xlsx-icon svg { display: block !important; width: 24px !important; height: 28px !important; }\r\n        .hashy-xlsx-meta { display: flex !important; flex-direction: column !important; min-width: 0 !important; }\r\n        .hashy-xlsx-name {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 600 !important;\r\n            font-size: 13px !important;\r\n            line-height: 1.3 !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-xlsx-size {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 10.5px !important;\r\n            line-height: 1.4 !important;\r\n            color: #888 !important;\r\n        }\r\n        .hashy-xlsx-actions { display: flex !important; gap: 8px !important; }\r\n        .hashy-xlsx-actions span {\r\n            flex: 1 1 0 !important;\r\n            display: inline-flex !important;\r\n            align-items: center !important;\r\n            justify-content: center !important;\r\n            background: #F1F1F1 !important;\r\n            color: #353535 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 12px !important;\r\n            padding: 6px 10px !important;\r\n            border-radius: 4px !important;\r\n        }\r\n\r\n        \/* \u2500\u2500 HR: Attendance Report card \u2014 Figma 5287:1171 \u2500\u2500 *\/\r\n        .hashy-bubble-attendance {\r\n            flex-direction: column !important;\r\n            align-items: stretch !important;\r\n            gap: 10px !important;\r\n            width: 270px !important;\r\n            padding: 10px 12px !important;\r\n        }\r\n        .hashy-att-head {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            justify-content: space-between !important;\r\n        }\r\n        .hashy-att-title {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 700 !important;\r\n            font-size: 13px !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-att-month {\r\n            display: inline-flex !important;\r\n            align-items: center !important;\r\n            gap: 4px !important;\r\n            background: #F1F1F1 !important;\r\n            color: #353535 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 10px !important;\r\n            padding: 3px 8px !important;\r\n            border-radius: 4px !important;\r\n        }\r\n        .hashy-att-month svg { display: inline-block !important; }\r\n        .hashy-att-body {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 12px !important;\r\n            padding: 4px 0 !important;\r\n        }\r\n        .hashy-donut {\r\n            position: relative !important;\r\n            width: 80px !important;\r\n            height: 80px !important;\r\n            border-radius: 50% !important;\r\n            background: conic-gradient(\r\n                #8839E7 0deg 315deg,        \/* 21\/24 = 87.5% = 315deg \u2014 Present *\/\r\n                #FEA110 315deg 345deg,      \/* 2\/24  = 8.3%  = 30deg  \u2014 Annual Leave *\/\r\n                #BD1E2D 345deg 360deg       \/* 1\/24  = 4.2%  = 15deg  \u2014 Sick Leave *\/\r\n            ) !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-donut::before {\r\n            content: \"\" !important;\r\n            position: absolute !important;\r\n            inset: 12px !important;\r\n            background: #fff !important;\r\n            border-radius: 50% !important;\r\n        }\r\n        .hashy-donut-center {\r\n            position: absolute !important;\r\n            inset: 0 !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            align-items: center !important;\r\n            justify-content: center !important;\r\n            text-align: center !important;\r\n            z-index: 1 !important;\r\n        }\r\n        .hashy-donut-num {\r\n            margin: 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 700 !important;\r\n            font-size: 18px !important;\r\n            line-height: 1 !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-donut-label {\r\n            margin: 1px 0 0 !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-weight: 500 !important;\r\n            font-size: 7.5px !important;\r\n            line-height: 1.2 !important;\r\n            color: #888 !important;\r\n        }\r\n        .hashy-att-legend {\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            gap: 6px !important;\r\n            font-family: Poppins, sans-serif !important;\r\n            font-size: 10.5px !important;\r\n            color: #353535 !important;\r\n        }\r\n        .hashy-att-legend > div {\r\n            display: flex !important;\r\n            align-items: flex-start !important;\r\n            gap: 6px !important;\r\n            line-height: 1.25 !important;\r\n        }\r\n        .hashy-att-legend strong { font-weight: 700 !important; font-size: 11px !important; }\r\n        .hashy-att-dot {\r\n            width: 10px !important; height: 10px !important;\r\n            border-radius: 2px !important;\r\n            margin-top: 2px !important;\r\n            flex-shrink: 0 !important;\r\n        }\r\n        .hashy-att-dot-1 { background: #8839E7 !important; }\r\n        .hashy-att-dot-2 { background: #FEA110 !important; }\r\n        .hashy-att-dot-3 { background: #BD1E2D !important; }\r\n\r\n        \/* \u2500\u2500 Mobile (< 480px container): unscale + stack vertically.\r\n           Layout order: text on TOP, chat card on BOTTOM. Text\/button\r\n           rendered center-aligned. Above 480 the desktop side-by-side\r\n           layout stays \u2014 it just scales down via transform. \u2500\u2500\u2500 *\/\r\n        @container hashybnr (max-width: 479.99px) {\r\n            .hashy-banner-frame {\r\n                aspect-ratio: auto !important;\r\n                border-radius: 14px !important;\r\n            }\r\n            .hashy-banner-stage {\r\n                position: static !important;\r\n                width: 100% !important;\r\n                height: auto !important;\r\n                transform: none !important;\r\n            }\r\n            .hashy-card-deco-1, .hashy-card-deco-2 { display: none !important; }\r\n            .hashy-card-deco-3 { right: 12px !important; top: 0 !important; width: 24px !important; height: 70px !important; }\r\n            .hashy-card-bg-glow { left: 50% !important; transform: translateX(-50%) !important; width: 90% !important; }\r\n\r\n            .hashy-card-inner {\r\n                flex-direction: column !important;        \/* text first, card second *\/\r\n                align-items: center !important;\r\n                text-align: center !important;\r\n                gap: 28px !important;\r\n                padding: 32px 22px !important;\r\n                height: auto !important;\r\n            }\r\n            .hashy-card-left {\r\n                width: 100% !important;\r\n                max-width: 460px !important;\r\n                gap: 24px !important;\r\n                align-items: center !important;           \/* center logo, title, CTA *\/\r\n                text-align: center !important;\r\n            }\r\n            .hashy-card-logo { height: 24px !important; }\r\n            .hashy-card-text-block {\r\n                gap: 20px !important;\r\n                align-items: center !important;\r\n                text-align: center !important;\r\n                width: 100% !important;\r\n            }\r\n            .hashy-card-title { font-size: 22px !important; line-height: 1.3 !important; text-align: center !important; }\r\n            .hashy-card-cta { font-size: 15px !important; padding: 11px 28px !important; align-self: center !important; }\r\n            .hashy-card-cta-spark svg { width: 16px !important; height: 17px !important; }\r\n\r\n            .hashy-card-right {\r\n                width: 100% !important;\r\n                max-width: 420px !important;\r\n                padding-bottom: 0 !important;\r\n                text-align: left !important;     \/* reset center inheritance\r\n                                                    so chat content stays\r\n                                                    left-aligned on mobile *\/\r\n            }\r\n            .hashy-card-chat-meta,\r\n            .hashy-card-chat-name,\r\n            .hashy-card-chat-role,\r\n            .hashy-bubble,\r\n            .hashy-stock-card,\r\n            .hashy-contact-card,\r\n            .hashy-doc-card { text-align: left !important; }\r\n            .hashy-banner-wrap.hashy-banner-wrap img.hashy-card-mascot,\r\n            .hashy-banner-stage.hashy-banner-stage img.hashy-card-mascot,\r\n            .hashy-card-mascot { width: 96px !important; height: auto !important; margin: 0 0 -22px !important; }\r\n            .hashy-card-chat-window { height: 232px !important; }\r\n            .hashy-card-chat-name { font-size: 14px !important; }\r\n            .hashy-card-chat-role { font-size: 10.5px !important; }\r\n            .hashy-card-chat-avatar { width: 32px !important; height: 32px !important; }\r\n            .hashy-card-chat-avatar img { width: 28px !important; height: 28px !important; }\r\n            .hashy-bubble { font-size: 12.5px !important; padding: 8px 10px !important; max-width: 240px !important; }\r\n            .hashy-bubble-wide { width: auto !important; max-width: 260px !important; }\r\n            .hashy-bubble-doc { width: auto !important; max-width: 280px !important; padding: 8px 10px !important; }\r\n            .hashy-bubble-xlsx { width: auto !important; max-width: 260px !important; }\r\n            .hashy-bubble-attendance { width: auto !important; max-width: 260px !important; }\r\n            .hashy-msg-avatar { width: 30px !important; height: 30px !important; }\r\n            .hashy-msg, .hashy-msg.is-outgoing { padding-left: 14px !important; padding-right: 14px !important; }\r\n            .hashy-card-chat-stream { gap: 14px !important; }\r\n            .hashy-card-chat-dots span { width: 8px !important; height: 8px !important; }\r\n            .hashy-contact-card { width: 220px !important; }\r\n            .hashy-stock-card { width: 210px !important; }\r\n        }\r\n\r\n        @media (prefers-reduced-motion: reduce) {\r\n            .hashy-card-deco,\r\n            .hashy-card-mascot,\r\n            .hashy-bubble-typing .hashy-dot { animation: none !important; }\r\n            .hashy-card-cta:hover { transform: none !important; filter: none !important; }\r\n            .hashy-msg, .hashy-card-chat-stream { transition: opacity .2s ease !important; transform: none !important; }\r\n        }\r\n    <\/style>\r\n\r\n    <script>\r\n        \/* Sequential message reveal with chat-loading indicator.\r\n           For each real message the JS injects a temporary typing bubble\r\n           in the matching side, animates it for ~1100ms, then fades it\r\n           out and reveals the actual bubble. The stream glides upward\r\n           when the new content would push past the visible body. *\/\r\n        (function () {\r\n            var TYPING_MS = 1100;   \/\/ how long the dots pulse before bubble appears\r\n            var FADE_MS   = 320;    \/\/ typing-row collapse duration\r\n            var GAP_MS    = 1700;   \/\/ pause after bubble is shown, before next typing\r\n            var LOOP_PAUSE = 2500;  \/\/ pause at end of conversation before restart loop\r\n\r\n            function startHashyChat(stream) {\r\n                if (!stream || stream.dataset.hashyChatStarted === \"1\") return;\r\n                stream.dataset.hashyChatStarted = \"1\";\r\n                var body = stream.parentElement;\r\n                var msgs = Array.prototype.slice.call(stream.querySelectorAll(\".hashy-msg\"));\r\n                if (!msgs.length) return;\r\n\r\n                var avatarHashy = stream.dataset.avatarHashy || \"\";\r\n                var avatarUser  = stream.dataset.avatarUser  || \"\";\r\n\r\n                function makeTyping(isIncoming) {\r\n                    var row = document.createElement(\"div\");\r\n                    row.className = \"hashy-msg hashy-typing-row \" + (isIncoming ? \"is-incoming\" : \"is-outgoing\");\r\n                    var bubble =\r\n                        '<div class=\"hashy-bubble hashy-bubble-typing ' +\r\n                        (isIncoming ? 'hashy-bubble-white' : 'hashy-bubble-purple') +\r\n                        '\"><span class=\"hashy-dot\"><\/span><span class=\"hashy-dot\"><\/span><span class=\"hashy-dot\"><\/span><\/div>';\r\n                    var avatar = isIncoming\r\n                        ? '<img decoding=\"async\" class=\"hashy-msg-avatar\" src=\"' + avatarHashy + '\" alt=\"\" width=\"40\" height=\"40\">'\r\n                        : '<img decoding=\"async\" class=\"hashy-msg-avatar hashy-msg-avatar-bordered\" src=\"' + avatarUser + '\" alt=\"\" width=\"40\" height=\"40\">';\r\n                    row.innerHTML = isIncoming ? avatar + bubble : bubble + avatar;\r\n                    return row;\r\n                }\r\n\r\n                function scrollIntoView(node) {\r\n                    requestAnimationFrame(function () {\r\n                        requestAnimationFrame(function () {\r\n                            var viewportH = body.clientHeight;\r\n                            var nodeBottom = node.offsetTop + node.offsetHeight;\r\n                            var currentY = parseFloat(\r\n                                (stream.style.transform.match(\/-?\\d+(?:\\.\\d+)?\/) || [0])[0]\r\n                            );\r\n                            var visibleBottom = -currentY + viewportH;\r\n                            if (nodeBottom > visibleBottom) {\r\n                                stream.style.transform = \"translateY(\" + (-node.offsetTop) + \"px)\";\r\n                            }\r\n                        });\r\n                    });\r\n                }\r\n\r\n                function reset() {\r\n                    stream.classList.add(\"no-transition\");\r\n                    msgs.forEach(function (m) { m.classList.remove(\"is-revealed\"); });\r\n                    Array.prototype.slice.call(stream.querySelectorAll(\".hashy-typing-row\")).forEach(function (n) {\r\n                        if (n.parentNode) n.parentNode.removeChild(n);\r\n                    });\r\n                    stream.style.transform = \"translateY(0)\";\r\n                    void stream.offsetWidth;\r\n                    stream.classList.remove(\"no-transition\");\r\n                }\r\n\r\n                var i = 0;\r\n                reset();\r\n\r\n                function tick() {\r\n                    if (i >= msgs.length) {\r\n                        setTimeout(function () { reset(); i = 0; setTimeout(tick, 800); }, LOOP_PAUSE);\r\n                        return;\r\n                    }\r\n                    var msg = msgs[i];\r\n                    var isIncoming = msg.classList.contains(\"is-incoming\");\r\n                    var typing = makeTyping(isIncoming);\r\n                    msg.parentNode.insertBefore(typing, msg);\r\n\r\n                    \/\/ Reveal typing on next frame for smooth fade-in\r\n                    requestAnimationFrame(function () {\r\n                        requestAnimationFrame(function () {\r\n                            typing.classList.add(\"is-revealed\");\r\n                            scrollIntoView(typing);\r\n                        });\r\n                    });\r\n\r\n                    setTimeout(function () {\r\n                        \/\/ Fade typing out, then reveal real message in its slot\r\n                        typing.classList.add(\"is-fading\");\r\n                        setTimeout(function () {\r\n                            if (typing.parentNode) typing.parentNode.removeChild(typing);\r\n                            msg.classList.add(\"is-revealed\");\r\n                            scrollIntoView(msg);\r\n                            i++;\r\n                            setTimeout(tick, GAP_MS);\r\n                        }, FADE_MS);\r\n                    }, TYPING_MS);\r\n                }\r\n\r\n                tick();\r\n            }\r\n\r\n            document.addEventListener(\"DOMContentLoaded\", function () {\r\n                document.querySelectorAll(\".hashy-card-chat-stream\").forEach(startHashyChat);\r\n            });\r\n        })();\r\n    <\/script><\/span><\/p>\n<p>The way a company supports and values its employees can make a real difference in business success. This is why building a clear and compelling EVP has become a priority for many organizations.<\/p>\n<h3><strong>1. Attracting Top Talent<\/strong><\/h3>\n<p>Today\u2019s job market gives skilled professionals more choices than ever, especially in fields like technology, engineering, healthcare, and leadership. Many top candidates receive multiple offers, so salary alone is rarely enough to attract them. This is where a strong Employee Value Proposition (EVP) helps companies stand out.<\/p>\n<p>A clear EVP highlights what makes a company unique, such as its culture, career growth opportunities, and work-life balance. Candidates can quickly see whether the company fits their goals and values. This helps attract the right people while filtering out those who may not be a good fit.<\/p>\n<h3><strong>2. Improving Employee Retention<\/strong><\/h3>\n<p>Hiring great employees is important, but keeping them is often the bigger challenge. When employees leave, companies lose valuable knowledge and spend time and money finding replacements. A strong Employee Value Proposition helps reduce this risk.<\/p>\n<p>When companies deliver what they promise in their EVP, employees feel valued and supported. Fair pay, career growth, and a healthy work environment build trust. This encourages employees to stay longer and stay engaged.<\/p>\n<h3><strong>3. Strengthening Employer Branding<\/strong><\/h3>\n<p>An Employee Value Proposition also shapes how people see a company as an employer. The EVP reflects the real experience employees have, while the employer brand shows that experience to the outside world. Without a clear EVP, branding efforts may feel empty.<\/p>\n<p>When the EVP is clear, companies can share a consistent message across job posts, career pages, and social media. Employees who enjoy their work often share their experiences with others. Their stories and referrals help attract new talent.<\/p>\n<style>\r\n    #custom-quote {\r\n        background-color: #f0f0f0;\r\n        padding: 20px;\r\n        border-radius: 12px;\r\n        margin: 20px;\r\n        display: flex;\r\n        flex-direction: column;\r\n    }\r\n\r\n    #custom-quote .quote-body {\r\n        display: flex;\r\n        flex-direction: row;\r\n        align-items: flex-start;\r\n        gap: 15px;\r\n        font-size: 16px;\r\n        line-height: 1.5;\r\n        font-style: italic;\r\n    }\r\n\r\n    #custom-quote .quote-icon {\r\n        width: 40px;\r\n        height: 40px;\r\n        flex-shrink: 0;\r\n    }\r\n\r\n    #custom-quote .quote-author-wrapper {\r\n        margin-top: 15px;\r\n        align-self: flex-start;\r\n        margin-left: 55px; \r\n\t\tmargin-bottom: 0px;\r\n    }\r\n\r\n    #custom-quote em {\r\n        font-family: 'Roboto Serif', serif !important;\r\n        font-size: 12px;\r\n        font-weight: bold;\r\n        font-style: normal;\r\n    }\r\n\r\n    @media screen and (max-width: 768px) {\r\n        #custom-quote {\r\n            margin: 15px 0;\r\n            padding: 15px;\r\n        }\r\n        \r\n        #custom-quote .quote-body {\r\n            gap: 12px;\r\n        }\r\n\r\n        #custom-quote .quote-author-wrapper {\r\n            margin-left: 52px;\r\n        }\r\n    }\r\n\r\n    @media screen and (max-width: 480px) {\r\n        #custom-quote {\r\n            margin: 10px 0;\r\n            padding: 12px;\r\n        }\r\n\r\n        #custom-quote .quote-body {\r\n            font-size: 14px;\r\n            gap: 10px;\r\n        }\r\n\r\n        #custom-quote .quote-icon {\r\n            width: 32px;\r\n            height: 32px;\r\n        }\r\n\r\n        #custom-quote .quote-author-wrapper {\r\n            margin-top: 10px;\r\n            margin-left: 42px;\r\n        }\r\n    }\r\n<\/style>\r\n\r\n<div id=\"custom-quote\">\r\n    <div class=\"quote-body\">\r\n        <img decoding=\"async\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2025\/12\/quote.webp\" alt=\"Quote Icon\" class=\"quote-icon\">\r\n        <div>\r\n            A strong employee value proposition is not just about attracting talent. It is about creating a workplace where people feel valued, supported, and motivated to grow with the organization.        <\/div>\r\n    <\/div>\r\n    <p class=\"quote-author-wrapper\">\r\n        <em>Claire Donnelly, Senior HR Manager<\/em>\r\n    <\/p>\r\n<\/div>\n<h2 id=\"key-components-of-a-strong-evp\"><strong>Key Components of a Strong EVP<\/strong><\/h2>\n<p>To build a strong Employee Value Proposition (EVP), companies need to understand what employees truly value at work. These core pillars help create a positive and meaningful employee experience.<\/p>\n<h3><strong>1. Competitive Compensation and Benefits<\/strong><\/h3>\n<p>Compensation and benefits form the foundation of any job offer. While money may not be the only reason employees stay, it often influences their decision to join or leave a company. If salaries are not competitive, other parts of the EVP may struggle to make up for it.<\/p>\n<p>Today,<a href=\"https:\/\/www.hashmicro.com\/au\/blog\/best-payroll-software\/\" target=\"_blank\" rel=\"noopener\"> compensation goes beyond just a monthly paycheck.<\/a> Many companies offer bonuses, profit sharing, or stock options to reward performance. Benefits may include health insurance, retirement plans, wellness support, and mental health programs. Many organizations also use a <a href=\"https:\/\/www.hashmicro.com\/au\/human-resource-management\">system for managing employee benefits<\/a> to make these offerings easier to administer and access.<\/p>\n<h3><strong>2. Career Growth and Development<\/strong><\/h3>\n<p>Many employees leave their jobs because they feel stuck and see no clear path forward. People want to know that their time and effort will help them grow professionally. For this reason, career development should be a key part of a strong Employee Value Proposition.<\/p>\n<p>Companies can support growth by offering clear career paths and promotion opportunities. They can also encourage learning through training programs, mentorship, and access to online courses. When employees continue building their skills, they stay motivated and see a future within the company.<\/p>\n<h3><strong>3. Work Environment and Company Culture<\/strong><\/h3>\n<p>The work environment shapes how employees feel every day at work. It affects how teams communicate, how leaders support their staff, and how people collaborate. Even strong pay and benefits cannot make up for a negative or toxic culture.<\/p>\n<p>A positive culture encourages respect, openness, and teamwork. Employees should feel safe sharing ideas, asking questions, and learning from mistakes. Supportive leadership and inclusive values help create a workplace where people feel comfortable and motivated to do their best.<\/p>\n<h3><strong>4. Work-Life Balance and Flexibility<\/strong><\/h3>\n<p>Today\u2019s employees value work-life balance more than ever. Many no longer want rigid schedules that make it hard to manage personal responsibilities. Instead, they look for workplaces that respect their time and well-being.<\/p>\n<p>Companies can support balance by offering remote work, hybrid setups, or flexible schedules. Policies like reasonable workloads, clear boundaries after work hours, and fair leave options also help. These practices show employees that their personal lives matter too.<\/p>\n<h3><strong>5. Purpose and Meaningful Work<\/strong><\/h3>\n<p>Many professionals today want their work to have a deeper purpose. They want to know that their efforts contribute to something meaningful beyond daily tasks. When employees connect with a company\u2019s mission, their motivation often grows stronger.<\/p>\n<p>Organizations can create this sense of purpose by clearly sharing their goals and values. Initiatives related to community impact, sustainability, or ethical business practices also help. When employees see how their work makes a difference, they feel more engaged and committed.<\/p>\n<h2 id=\"how-to-develop-an-effective-evp\"><strong>How to Develop an Effective EVP<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1712\" src=\"https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp.webp\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp.webp 1536w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-300x200.webp 300w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-1024x683.webp 1024w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-768x512.webp 768w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-630x420.webp 630w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-150x100.webp 150w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-696x464.webp 696w, https:\/\/www.hashmicro.com\/au\/blog\/wp-content\/uploads\/2026\/03\/infografis-evp-1068x712.webp 1068w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>Companies need to understand their employees\u2019 real experiences, listen to feedback, and look honestly at what they offer as a workplace. The following steps can help organizations build an EVP that is clear, authentic, and meaningful.<\/p>\n<h3><strong>1. Assess Employee Needs and Expectations<\/strong><\/h3>\n<p>A strong Employee Value Proposition (EVP) starts with understanding what employees truly value. Companies need to listen to their people and learn why they stay, what they enjoy, and what they feel is missing. Building an EVP without employee input often leads to assumptions that don\u2019t reflect reality.<\/p>\n<p>Organizations can collect feedback through surveys, employee interviews, and small group discussions. Exit interviews also help reveal why employees decide to leave. By studying this feedback, companies can identify their strengths as an employer and see which areas need improvement.<\/p>\n<h3><strong>2. Analyze Competitor Offerings<\/strong><\/h3>\n<p>An EVP does not exist on its own. Companies compete with other organizations to attract the same talent, so understanding what competitors offer is important. This helps businesses see what employees expect in the job market.<\/p>\n<p>Companies can review competitors\u2019 career pages, job posts, and social media to see how they promote their workplace. Employee review platforms can also reveal what workers actually experience. These insights help organizations find gaps and highlight what makes their workplace different.<\/p>\n<h3><strong>3. Define Your Unique Employer Promise<\/strong><\/h3>\n<p>After gathering employee feedback and market insights, companies can begin shaping their Employee Value Proposition. The goal is to clearly explain what makes the organization a great place to work. This message should reflect real experiences, not just ideal ideas.<\/p>\n<p>HR teams, leaders, and other stakeholders should work together to define this promise. The EVP should highlight the company\u2019s strengths, such as career growth, culture, or leadership support. When clearly defined, it gives candidates and employees a strong reason to choose the organization.<\/p>\n<h3><strong>4. Communicate EVP Across Recruitment and HR<\/strong><\/h3>\n<p>Once the EVP is defined, companies need to communicate it clearly. If employees and candidates do not see or understand it, the EVP will have little impact. It should appear consistently across hiring, onboarding, and internal communication.<\/p>\n<p>Career pages, job descriptions, and recruiter conversations should all reflect the EVP. Inside the company, leaders and HR teams should reinforce it through policies, meetings, and employee programs, while also maintaining clear <a href=\"https:\/\/www.hashmicro.com\/au\/blog\/hr-compliance\/\">HR compliance to obey<\/a> across the organization.<\/p>\n<h2 id=\"evp-examples\"><strong>Examples of Employee Value Propositions<\/strong><\/h2>\n<p>Companies often shape their EVP based on their culture, goals, and the type of talent they want to attract. These examples show how organizations highlight what makes their workplace unique.<\/p>\n<ul>\n<li><strong>Example 1: The High-Growth Technology Startup<\/strong><br \/>\n<strong>Core Promise:<\/strong> <em>\u201cBuild the future, accelerate your career, and share in the success.\u201d<\/em><br \/>\nTech startups often focus their EVP on fast career growth, innovation, and ownership. They may not offer the highest salaries, but they often provide equity or stock options. This attracts ambitious people who enjoy fast-paced work and want to grow quickly.<\/li>\n<li><strong data-start=\"408\" data-end=\"453\">Example 2: The Global Healthcare Provider<\/strong><br data-start=\"453\" data-end=\"456\" \/><strong data-start=\"456\" data-end=\"473\">Core Promise:<\/strong> <em data-start=\"474\" data-end=\"572\">\u201cEmpower your purpose, care for your community, and find stability in a supportive environment.\u201d<\/em><br data-start=\"572\" data-end=\"575\" \/>Healthcare organizations often build their EVP around purpose and meaningful work. They emphasize strong benefits, mental health support, and wellness programs. This approach attracts professionals who want to help others while building a stable career.<\/li>\n<li><strong>Example 3: The Legacy Financial Institution<\/strong><br \/>\n<strong>Core Promise:<\/strong> <em>\u201cAchieve excellence, build generational wealth, and grow within a tradition of prestige.\u201d<\/em><br \/>\nLarge financial institutions often highlight competitive pay and professional prestige. They offer strong salaries, bonuses, and structured career development programs. This EVP attracts professionals seeking financial security and long-term career growth.<\/li>\n<\/ul>\n<h2 id=\"common-mistakes-evp\"><strong>Common Mistakes When Building an EVP<\/strong><\/h2>\n<p>When organizations handle EVP development poorly, they may end up making promises they cannot deliver or creating expectations that don\u2019t match the real employee experience.<\/p>\n<ul>\n<li data-start=\"551\" data-end=\"862\"><strong data-start=\"551\" data-end=\"600\">Overpromising What the Company Cannot Deliver<\/strong><br data-start=\"600\" data-end=\"603\" \/>One of the biggest mistakes is promoting benefits, culture, or opportunities that employees rarely experience. When the workplace reality doesn\u2019t match the message, employees quickly lose trust. Over time, this can lead to dissatisfaction and higher turnover.<\/li>\n<li data-start=\"864\" data-end=\"1126\"><strong data-start=\"864\" data-end=\"894\">Ignoring Employee Feedback<\/strong><br data-start=\"894\" data-end=\"897\" \/>Some companies design their EVP without asking employees what they actually value. Without real feedback, the EVP may focus on the wrong priorities. Listening to employees helps ensure the EVP reflects real needs and experiences.<\/li>\n<li data-start=\"1128\" data-end=\"1419\"><strong data-start=\"1128\" data-end=\"1168\">Focusing Only on Salary and Benefits<\/strong><br data-start=\"1168\" data-end=\"1171\" \/>Compensation matters, but it is not the only factor employees consider. Culture, growth opportunities, leadership support, and work-life balance also shape the employee experience. A strong EVP should reflect both financial and non-financial value.<\/li>\n<li data-start=\"1421\" data-end=\"1705\"><strong data-start=\"1421\" data-end=\"1452\">Lack of Clear Communication<\/strong><br data-start=\"1452\" data-end=\"1455\" \/>Even a well-designed EVP can fail if it is not communicated clearly. Employees and candidates need to understand what the company stands for as an employer. Consistent messaging across recruitment, onboarding, and internal communication is essential.<\/li>\n<li data-start=\"1707\" data-end=\"1952\"><strong data-start=\"1707\" data-end=\"1745\">Treating EVP as a One-Time Project<\/strong><br data-start=\"1745\" data-end=\"1748\" \/>An EVP should evolve as the workforce and workplace change. Companies that create it once and never review it risk becoming outdated. Regular feedback and updates help keep the EVP relevant and effective.<\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p data-start=\"342\" data-end=\"617\">An <strong data-start=\"345\" data-end=\"381\">Employee Value Proposition (EVP)<\/strong> helps organizations clearly show what they offer employees beyond a paycheck. When companies focus on fair rewards, career growth, supportive culture, and meaningful work, they create a workplace where people feel valued and motivated.<\/p>\n<p data-start=\"619\" data-end=\"912\">A strong EVP also helps businesses attract better candidates and keep employees engaged for the long term. By listening to employees and regularly improving the workplace experience, organizations can build a value proposition that truly supports both their people and their long-term success.<\/p>\n<p data-start=\"619\" data-end=\"912\">Businesses that want to improve employee experience and strengthen their employer value proposition can <a href=\"https:\/\/www.hashmicro.com\/au\/free-product-tour\/\">get free consultation<\/a> to explore the right strategy for long-term workforce growth.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.hashmicro.com\/au\/free-product-tour\/?medium=free-product-tour\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" width=\"712\" src=\"https:\/\/www.hashmicro.com\/blog\/wp-content\/uploads\/2025\/11\/Free-Product-Tour-resized.webp\" alt=\"Free Demo\"><\/a><\/p>\n<p data-start=\"619\" data-end=\"912\"><h2 class=\"faqTitle\">Frequently Asked Question<\/h2>\r\n<style>\r\n\t#main-article p.faqTitle{\r\n\t\ttext-align: center;\r\n\t\tmargin-bottom: 0;\r\n\t\tmargin-top: 50px;\r\n\t\tfont-weight: bold;\r\n\t}\r\n\t\r\n\t.accordion-wrapper{\r\n\t\tbackground-color: white;\r\n\t\tborder: 1px solid #9c171e;\r\n\t\tborder-radius: 6px;\r\n\t\ttransition: 0.4s ease;\r\n\t\tmargin-bottom: 20px;\r\n\t\toverflow: hidden;\r\n\t}\r\n\t\r\n\t.header-faq{\r\n\t\tdisplay: flex;\r\n\t\tborder: none;\r\n\t\tborder-radius: 6px 6px 6px 6px;\r\n\t\tbackground: #FFF;\r\n\t\talign-items: center;\r\n\t\tpadding: 18px;\r\n\t\ttransition: 0.4s;\r\n\t\tcursor: pointer;\r\n\t\tjustify-content: space-between;\r\n\t}\r\n\t\r\n\t.header-faq p{\r\n\t\tmargin-bottom: 0;\r\n\t}\r\n\t\r\n\t.question {\r\n\t\tcolor: #3C3C3C;\r\n\t\twidth: 100%;\r\n\t\ttext-align: left;\r\n\t\tfont-size: 16px;\r\n\t\tline-height: 20px;\r\n\t \ttransition: 0.4s;\r\n\t\tborder: none;\r\n\t\tborder-radius: 6px 6px 6px 6px;\r\n\t\tbackground: #FFF;\r\n\t\tpadding: 0;\r\n\t\ttext-transform: uppercase;\r\n\t\tfont-weight: 700;\r\n\t\tdisplay: flex;\r\n\t\tjustify-content: space-between;\r\n\t\talign-items: center;\r\n\t}\r\n\r\n\t.header-faq.active {\r\n\t  background-color: #FFF;\r\n\t}\r\n\t\r\n\tbutton.question{\r\n\t\tcolor: unset;\r\n\t\tbackground-color: unset;\r\n\t}\r\n\t\r\n\tbutton.question::after{\r\n\t\tcontent: \"<\";\r\n\t\twidth: 2.2rem;\r\n\t\theight: 2.2rem;\r\n\t\tdisplay: flex;\r\n\t\tjustify-content: center;\r\n\t\talign-items: center;\r\n\t\tborder-radius: 50%;\r\n\t\tcolor: #FFF;\r\n\t\tflex-shrink: 0;\r\n\t\tfloat: right;\r\n\t\ttransition: 0.4s;\r\n\t\topacity: 0.4;\r\n\t\tposition: relative;\r\n\t\ttransform: rotate(-90deg);\r\n\t\tbackground-color: #9c171e;\r\n\t\tfont-family: monospace;\r\n\t}\r\n\r\n\t.answer {\r\n\t  padding: 0 18px;\r\n\t  max-height: 0;\r\n\t  overflow: hidden;\r\n\t  background-color: white;\r\n\t  border-radius: 0 0 6px 6px;\r\n\t  transition: max-height 0.4s ease, opacity 0.4s ease;\r\n\t  opacity: 0;\r\n\t}\r\n\r\n\t.answer p{\r\n\t\tfont-size: 16px;\r\n\t\tfont-weight: 400;\r\n\t\tline-height: 28px;\r\n\t\ttext-align: left;\r\n\t\ttext-transform: none;\r\n\t\tcolor: #494949;\r\n\t}\r\n\t\r\n\t.accordion-wrapper.active{\r\n\t\tbox-shadow: 0px 0px 20px 0px #4034AB38;\r\n\t}\r\n\t\r\n\t.header-faq.active .accordion-icon .vLine{\r\n\t\ttransform: translateX(-50%) rotate(0deg);\r\n\t}\r\n\r\n\t.header-faq.active + .answer {\r\n\t  opacity: 1;\r\n\t}\r\n\t\r\n\t.header-faq.active button.question::after{\r\n\t\ttransform: rotate(90deg);\r\n\t\topacity: 1;\r\n\t}\r\n\t\r\n\t.header-faq:hover button.question::after{\r\n\t\topacity: 1;\r\n\t}\r\n\t\r\n\t.faq-h3-addition {\r\n\t\tmargin: 0 !important;\r\n\t\tpadding-right: 15px;\r\n\t\tmin-width: 0;\r\n\t}\r\n<\/style>\r\n\r\n    <div class=\"accordion-wrapper\">\r\n        <div class=\"header-faq\">\r\n            <button class=\"question\">What is an Employee Value Proposition (EVP)?<\/button>\r\n        <\/div>\r\n        <div class=\"answer\">\r\n            <p>An Employee Value Proposition (EVP) is the value a company offers employees in exchange for their skills, time, and contributions. 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These elements together create a workplace where employees feel motivated and supported.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<script>\r\n    function toggleAccordion() {\r\n        var acc = document.getElementsByClassName(\"header-faq\");\r\n        for (var i = 0; i < acc.length; i++) {\r\n            acc[i].addEventListener(\"click\", function() {\r\n                for (var j = 0; j < acc.length; j++) {\r\n                    if (acc[j] !== this && acc[j].classList.contains(\"active\")) {\r\n                        acc[j].classList.remove(\"active\");\r\n                        acc[j].closest('.accordion-wrapper').classList.remove('active');\r\n                        var panel = acc[j].nextElementSibling;\r\n                        panel.style.maxHeight = null;\r\n                    }\r\n                }\r\n\r\n                this.classList.toggle(\"active\");\r\n                var accordionWrapper = this.closest('.accordion-wrapper');\r\n                var panel = this.nextElementSibling;\r\n                if (this.classList.contains(\"active\")) {\r\n                    panel.style.maxHeight = panel.scrollHeight + \"px\";\r\n                    accordionWrapper.classList.add('active');\r\n                } else {\r\n                    panel.style.maxHeight = null;\r\n                    accordionWrapper.classList.remove('active');\r\n                }\r\n            });\r\n        }\r\n    }\r\n\r\n    document.addEventListener('DOMContentLoaded', toggleAccordion);\r\n<\/script>\r\n\r\n<!-- <script>\r\n    document.addEventListener('DOMContentLoaded', function() {\r\n        document.querySelectorAll('.header-faq .question').forEach(btn => {\r\n            const text = btn.textContent.trim();\r\n            const h3 = document.createElement('h3');\r\n            h3.textContent = text;\r\n            h3.className = \"faq-h3-addition\";\r\n            btn.textContent = '';\r\n            btn.appendChild(h3);\r\n        });\r\n    });\r\n<\/script> --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding and keeping great employees has become more challenging than ever. Today\u2019s professionals don\u2019t just apply for jobs, they carefully evaluate the companies behind them. Many want more than a salary; they look for workplaces that support growth, offer purpose, and respect their values. This shift has made the Employee Value Proposition (EVP) more important [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":1710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[54],"tags":[],"class_list":{"0":"post-1639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hrm"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Employee Value Proposition (EVP): Definition, Benefits, and How to Build One<\/title>\n<meta name=\"description\" content=\"Learn what an Employee Value Proposition (EVP) is, why it matters, and how companies can build a strong EVP to attract talent and improve employee retention.\" \/>\n<meta name=\"robots\" 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